Impact Of Covid 19 On Businesses & The Strategies To Overcome It

2020 now seems like the year that will make its way into the history books. It’ll be one of the most important years of the twenty-first century. It’s not because of a pandemic spreading its tentacles globally; but how it affected nearly every human living on this planet, emotionally, psychologically and financially. How the impact of COVID 19 on businesses changed the way we know the world.

Starting March, most of the world’s population went under strict lockdowns by country after country. Billions of people faced stringent social distancing-based restrictions grinding all kinds of human activity to a screeching halt.

However, the biggest impact of COVID 19 on businesses is a globally raging pandemic. Every business, big or small, faced suffering from the fallout of the restrictions as a result of this pandemic. Global trade was cut down on drastically, businesses initiated massive layoffs; the concept of “work from home” was introduced among many other significant changes.

To know how most business owners fared during this period, our team outreached to some highly successful entrepreneurs. We talked to some aspiring ones to know what exactly was this all like and how did they endure it.

To know about this in detail, we posed them with a simple question i.e. “What was the impact of COVID 19 on  businesses, and what was your strategy to overcome it?

Here’s how they answered:

Sean Maske

Partner At Go Beyond Gold

“The COVID pandemic didn’t have a negative effect on my business and in fact what has been happening over the last few months has enabled me to grow my business. not by capitalizing on this disaster but by allowing me to continue to work through it and to be less distracted and therefore to find better ways to connect, to communicate, and to teach the ability to A: move or save this paper money that we have all be using and that is diminishing in buying capacity by the day…. and to put it into gold and cryptocurrency where it can be controlled by you as the individual and not by the corrupt money powers.

Show people how they can create a business online from their own homes. People are realizing more and more that our financial institutions are not there to look after their customers as much as to turn a buck for themselves. The time for letting others be responsible for your financial future is at an end. The way to combat what a lot of people have been experiencing is to constantly be learning and developing and looking at what’s next. You can no longer be a dinosaur. If you don’t evolve you die.”

Daniyal Vadsaria

Managing Partner – Buzzflick.com

“My experience with the Covid-19 pandemic has been really very intriguing, on the business front at least. At the start of it will, with so much mayhem ensuring all around us, even I was really scared of what this global pandemic led situation lay on hold for my business. I also planned to stop spending money on extra resources in order to secure my cash flow so that I had enough money to ride through this difficult period ahead, but what happened next, really took me by surprise.

I am in the video production business and my firm, Buzzflick.com offers clients all kinds of videos like explainer videos, corporate videos, etc. Marketing videos are a novelty item and I thought that the demand for them will go down, but that didn’t happen at all!

In fact, my business picked up a lot of paces and I experienced beyond average growth in the past quarter.

A major reason that I have come upon for all this happening is that firstly, videos are fast becoming one of the most dominant marketing tools out there and secondly, despite the mayhem, businesses were still trying their best to keep their brands alive through their marketing efforts.

For me, it was a surreal time and through all of this, I have now come to the belief that with the right approach and the right strategy, a business can even weather the most horrible of storms very easily.”

Myra Shook CEO of  It Works

“The COVID-19 pandemic outbreak has forced many businesses to close, leading to an unprecedented disruption of commerce in most industry sectors. I have encountered a tremendous change and shift in my business due to COVID situations. Things are not the worst, but they are definitely not going on as expected. My business is helping people out in overcoming the stressful pandemic situation.

People who are struggling financially are finding it very difficult to pay attention to their health and proper diet thus this situation is affecting my business since the keta coffee and tea that I sell are not really affordable for everyone now.

My strategy to move forward and overcome this entire pandemic is to introduce more pocket-friendly packages and deals so that people who have little cash on hand can at least not hold themselves back from trying them out.

A slight shift in my strategy is to cut the profit margin and striving hard to stay in the market and close to my target audience. I am really hoping this would work and pay me off in the long run.”

15 Comic Book Fonts for Creating the World’s Best Comic Strips

When most people discuss what makes a comic successful, they discuss components of a comic such as style, graphics, story, and dialogue. One component that is often left out is font. This is because if used correctly, you don’t really notice the impact of the comic book fonts on the reading experience, something that.

But change the font and use one that doesn’t seamlessly merge with the graphics and the overall feel of the comic, and you’ll immediately recognize the problem. Experts like Todd Klein have talked about DC comic fonts and the art of lettering numerous times.

In the digital age, fonts from platforms such as Comicraft provide artists with a wide range of paid-for fonts that they can drop into comics, but with time, free comic book fonts such as BadaBoom BB, Adam Warren Pro Bold. You can find these free comic book fonts on platforms like 1001fonts and Fontsquirrel.

5 Amateur Lettering Mistakes in Comics
15 Comic Book Fonts for Creating the World’s Best Comic Strips

Lettering is a tedious job, even in the digital age, and for most amateurs, there are certain nuances of lettering that they don’t see. If you don’t know that these are mistakes you can make, you will never see them as mistakes in the first place. Here are 5 amateur lettering mistakes in comics that you should avoid:

What are Comic Books?

Today, comics books are a personality statement, but in times preceding television and YouTube, they are were one of the biggest elements in the entertainment industry. They were portable, engaging, and had incredible graphics that would visually stun the readers.

Think of all the superhero movies you see today, all of them find their origins in Comic books. DC Comics and Marvel Comics laid the ground for the superhero entertainment we see today. From X-Men to Justice League, these were visual novels that were part of the rising pop culture in the latter half of the 1900s.

Now, let’s take a look at the 15 best comic book fonts to create stunning comic strips.

Comic Book Fonts

1. Thunder Pants Typeface

If you’re looking for a comic-friendly font, Thunder Pants Typeface is an offering from Ramey Type Foundry, which really adds some character and attitude to a comic book.

Best known as one of the best cartoon superhero fonts, the Thunder Pants font adds a lightning bolt motif to uppercase letters, which makes it a great fit for visual novels, posters, and titles.

It’s not the most dynamic font, with its special feature limiting its tonal use to funky styles, but even then, it’s a one-of-a-kind comic font that you can use.

2. VTC Letter Pro

Nothing screams sleek and clean like the VTC Letter Pro typeface, created by illustrator Larry Yekes from Vigilante Typeface Corporation. The character designs within the VTC Pro are incredibly clean-cut, and corporate-looking, which makes it a great resource for people looking for free comic book fonts

3. Junkdog Typeface

A creation of Tugcu Design Co. Junkdog typeface is a phenomenal font type for cover titles, quotes, and branding titles.

The font has a blocky appearance with an uneven structure, and a slightly punk-edge look giving it a lot of character.  Mainly used for cartoon-based comics, this is one font that will certainly catch the attention of a comic book reader

4. Suti

Suti is a casual-use font created by Mika Melvas, and is similar to Govia Sans Medium, in its softness and rounded appearance.

Considered one of the more accessible scripts Suti is a great fit for general body text and headings in a comic. It has a very free-flowing appearance, although it is unconnected as a script which makes it unique since the flowing appearance is characteristic of the connected fonts. The creators managed to use the soft curves to make it flow without connecting the letters.

5. Govia Sans Medium

The Govia Sans Medium Font is somewhat quirky. It is a casual comic book font that works well for most kinds of uses in a comic, from headlines, dialogues, to titles.

The typeface display was created by Marc-Lohner and is one of the most consistent and subtly stylish comic book fonts out there. The font consists of generally basic looking alphabets with short stylistic curves and quirks, which gives it a more rounded-shape feel, making it a lot softer in appearance

6. COMICHATE

If you’re looking for a script that really embodies a poker-face-led strong statement, then Olexstudio’s Comichate should be your go-to comic book font.

Mostly used in pop art fonts, this comic-style font can be used for branding, titles, and headings. Much like other comic fonts, this one is a mixture of connected and non-connected type sequences, which makes it a versatile option for a purpose-driven comic book.

7. Zoinks

A comic book is as good as its effects, be it visual or the transmission of emotion through words, and what better way to do it than through onomatopoeia. A bold typeface made by Comicraft, Fonts, this font will never let you down in terms of entertainment, especially in comedy cartoon novels.

This zappy font is certainly one that shouldn’t be overused in a comic, but when used will not just grab a reader’s attention but also add an element of humor if used correctly. Best used to word out sound effects, Zoinks come in 3 distinct styles(Regular, inline, and Outline.)

8. Zitz

Zitz, created by Jim Borgman and Jerry Scott is a casual use script that is much like handwriting. With awkward angles and a wavy finishing, Zitz scratchy outline reminds you of writing from a pen.

But what makes Zitz really interesting is its approach to numbers and symbols, making them look like someone drew them haphazardly, like one would do when rushing to meet a deadline.

9. Killjoy

Killjoy is one of the explosive choices for a comic book font. Another Comicraft font, this font is also the best for onomatopoeia and sound visualization but can also be used to make statement headlines within a comic sequence.

The block type font reminds us of the classic Johnny Bravo-Esque text use, although not quite the same. So for a cartoon font for Photoshop or other design platforms, Killjoy can certainly add flavor to your cartoon-comic

10. Legends Sans

At first glance, this font will remind you of the Legends of Tomorrow. This is one of the best superhero fonts in the market for comics. The Legend Sans script is similar to the classic superhero comic fonts that we love, long edged broad-sided, and slightly forward-tilting, it encompasses everything as superhero comic font must-have.

This Juan Casco creation is certainly one you should choose for a superhero-style comic book.

11. Adam Warren Pro Font Family

The Adam Warren Pro Font Family can be sourced for free on the internet and is one of the most used fonts in the free comic world. Its slightly rough edges and quirky disfigurements make it an interesting font selection for printing material, titles, and headlines

12. Nikopol

Nikopol is another typeface that is incredibly dynamic and versatile in its use. You can use this font as another all-purpose font in comic books. Be it an adventure-based, action, or superhero comic, and you’ll find a use for Nikopol in all cases.

Nikopol also comes with 3 different styles(regular, Halftone, and Tough), each of which adds a different persona to the text and adds a unique feel to the comic.

13. Komika Font Family

For Digital artists, the Komika Font Family is a great script to utilize for titles, headings, and any form of digital art. Be it text within a text bubble or letters in the graphics in the background, you can use this very professional-looking, soft, and bold script for your comic strip.

14. Milkman Family

If you’re looking for a dynamic comic book font, then the Milkman Family is a great choice. The san serif family font by Haafe and Haph is an all-purpose font that comes in 3 different weights. This includes light, regular, and bold.

You can use the Milkman Family font for custom art, posters, comic dialogues, and for any other textual need such as printing and advertising.

Since the font is general-purpose, many people want to use it but often decide not to since it’s not a free font.

If you’re looking for free comic book fonts that are similar to this, you can try out SF Ferretopia, Pure-Capital, and NFL Broncos.

15. Kalam

Kalam is from the hand-written form of comic book fonts which is unique due to its support for Latin and Devanagari writing systems support. Kalam’s font design is similar to handwriting, and on-screen optimization makes it a viable option for digital art and comics.

Kalam, in its appearance looks like a ball-point written text, which makes it incredibly fresh and clean when used. In our experience, Kalam works best within text bubbles and descriptions, where impact is less and it involves more reading.

Conclusion

The art of lettering is where the heart of comic book fonts lies. The skill and art of penmanship have significantly taken damage in the digital age. But for digital artists and comic book enthusiasts who are still passionate, this list provides a list of incredible free and paid-for fonts that you can use to create a stunning comic strip.

These fonts are some of the best comics the world has ever seen, and some of those we still pay homage to in different forms, from cartoons to live-action movies. The comic world shaped the entertainment industry today, and these were the fonts that played a big part in that impact.

What Exactly is a Content Management System (CMS)? How Can You Use It?

More commonly known as CMS, a content management system can be considered as a platform through which you can easily manage a website even when you don’t have much knowledge about its back end and technical aspects.

A CMS is primarily used to create, post, and edit content files on any website that is running through a CMS.

For those of you who don’t have much knowledge of things like coding, a CMS can come in incredibly handy since it’s a tool that basically enables anyone to run a website, even when they don’t have such expertise.

In modern times, many web design services have started offering CMS-based websites to their clients since they are much easier to manage for business owners who might be cash strapped to hire specialized resources to handle the website on their behalf.

A CMS allows you to primarily focus on the front end of the website, while it automates and eases out the handling of the back end tasks related to the website’s infrastructure.

From uploading images to creating content, a CMS-based website is incredibly easy to handle and that’s the reason why they are becoming so popular these days.

While in this article, we’ll just talk about CMS for websites, you should know that there are a lot of other types of CMS that you can use for other purposes.

Document management is one of the other popular tasks that people are currently handling through CMS.

How Exactly Does a Content Management System Function?

If you really want to know how exactly does a content management system functions, then it might be a great idea to just take a look at WordPress, which is perhaps the most popular and easiest CMS globally.

So let’s say you want to write an article or a blog and upload it on your website.

Before the advent of content management systems, this was a very complex and time-consuming task as there was a requirement to write the content and also place it in a static HTML file. Then this file would showcase on a particular server with hosting rights.

This made things too complicated and effectively cut off a lot of aspiring business owners to create and manage websites in the digital arena.

Now, with a CMS platform, this task has become incredibly easy.

Continuing with the example of WordPress, let’s assume that you want to create the same content file.

On WordPress, you only need to create content and then put it on to the WordPress CMS and just press “Publish” and the content will go live on your website.

The WordPress CMS for content is very similar in its aesthetics to Microsoft Word, which most of us are familiar with, so it’s not difficult to understand for most people at all.

This is so simple that anyone can do it.

Now, if you want to add images to this piece of content that you created, you will just need to browse these media files from your system and upload them onto WordPress CMS in a very similar way to how you do the same task on most social sites.

Without a CMS platform, this task also becomes quite complex since then you would have to contact your web server for the images and then host them from there on to the website.

Apart from this, CMS like WordPress offers you both free and premium themes that you either customize yourself or get a web design service agency to do it for you. These themes allow your content to portray to your incoming traffic in the way you intend it to.

Considering CMS as just some sort of a backend management interface is a big mistake. CMS is holistic website management software through which anyone can create and manage top-performing websites.

Two Core Parts of a Content Management System

A typical content management system generally has two core divisions, with each one of them handling a specific task.

  • A content management application (CMA)– This is the area of the CMS where you create, upload, and edits the content. A CMA makes this task easier by making the process less complex.
  • A content delivery application (CDA)– This part of the CMS is responsible for handling all the backend so that when you want to place the content, the CMS aids in the storage of the content as well as ensuring that it’s available for the incoming traffic to your site.

Top Content Management Systems Globally

WordPress is undoubtedly the most popular CMS out there with a gargantuan 35.2% market share of all CMS-based websites. However, other CMS platforms also exist that are also popular.

What Exactly is a Content Management System (CMS)? How Can You Use It?

Here you need to understand the difference between WordPress.com and WordPress.org when we refer to the word “WordPress”. The WordPress CMS is working through WordPress.org as this is the place from there is CMS is manageable and available as open-source software for anyone to use.

If you want to take a look at other popular CMS apart from WordPress, then here are some top picks:

These CMS, however, won’t be of much use to you if you have more comprehensive and complex website needs. Then you would need to look at more premium CMS which offers custom services to handle exactly such sort of large website requirements for bigger enterprises.

Types Of Websites That Can Be Built & Managed Through a CMS

You can use CMS to create any sort of website. There are definitely some CMS focusing on niches available to serve just a singular purpose like Magento, which is for managing eCommerce websites.

Here’s a list of the probable type of websites you can create and manage through a CMS like WordPress.

  • Static websites
  • Blogs
  • eCommerce stores
  • Forums
  • Social networks

Which Is the Best CMS Platform Among The Ones Available?

There is no definitive answer to this one since every business owner’s preferences are different. Some would prefer a certain sort of CMS while someone else might be using an entirely different CMS for managing its own website in the same niche.

But if market shares of CMS are any good indicators on which CMS is the best of them all, then WordPress would come out on top of the list as it’s the overwhelming favorite of users the world over.

A Step By Step Process On Building a Website Through a CMS

While the steps in creating a website on CMS will vary from platform to platform, the conventional process is as follows:

  • Acquire a unique domain name.
  • Buy website hosting services.
  • Choose a CMS & get it installed on your web server or hosting service.
  • Choose a theme and tweak the settings to your preferences in the CMS to customize the site to fit your requirements.
  • Start generating articles, blogs, and other types of content for your users.

A word of caution here for newbies i.e. creating a CMS-based website can sound easy but oftentimes people choose the wrong settings that don’t exactly match their purpose. So if you don’t want to take any chances and also save time on going through the whole process yourself, you can acquire CMS-based web design services and get your website developed and delivered to you within no time at all while maintaining professional quality standards.

The 7 Top Referral Program Examples And How They Achieved Maximum Results

Businesses in the modern world have to go to extreme lengths to acquire a user base for their products and services. In the 21st century, all industries are incredibly competitive, and consumers have many choices and alternatives. Here are 7 top referral program examples.

Startups and small businesses have to constantly improvise and innovate and execute strategies that can help them acquire new customers, and that is hard work.

Businesses are investing in customer support through chatbots and machine learning for automation and convenience. They’re also using BI tools and ERP systems to increase their efficiency while providing personalized customer journeys through AR/VR technologies.

While these technologies remain an active force in the market, one tried and tested strategy in the business world that is

Finding the right method to acquire new, valuable customers for your business is hard work.

Referral programs have been a resource for businesses before the rise of digital marketing, the internet, and social media. These programs helped businesses reach out to their target audience and incentivize them to participate in a mutually beneficial campaign.

This helped businesses increase their sales, engagement and fueled the growth in the digital world. Notable examples include PayPal, Uber, Slack, and Dropbox, each of whom has had its version of a web referral program.

According to Hubspot, 90% of people trust the suggestions made by their friends and family when choosing businesses. This showcases the power of referral marketing and word-of-mouth marketing strategies that many businesses have executed successfully.

Now, let’s look at some of the most noteworthy examples of successful referral marketing campaigns.

The 7 Top Referral Program Examples

These brands not only understood what their customers wanted, but they also understood the correct way to motivate them to become a part of their referral campaigns through targeted rewards, incredible service, and a user experience that the users felt deserved a shout-out.

Dropbox

Dropbox was found in 2007 by Drew Houston and Arash Ferdowsi. It is a cloud service that gives users the ability to host and store files on the cloud.

Dropbox’s story is similar to many startups and quite possibly very similar to the story of your business.

In its early days, Dropbox had to face a lot of problems in growing its user base. The business model was cost-heavy, and the lack of users was becoming the reason for failure.

Conventional strategies like Search Engine Optimization and Google Ads didn’t have a great impact. For a product that cost only $99, Dropbox’s per customer cost was $388.

That’s when Dropbox turned to Referral marketing. Dropbox’s referral program was heavily influenced by PayPal, who, in its early days, also did something very similar. However, at that time, the internet and social media weren’t as entrenched into our daily lives as they are now.

This Referral produced phenomenal results with incredible user growth in the first 15 months, giving new life to Dropbox as a business.

Referrer Rewards:

500MB free space

Referee Rewards: 

500MB free space

Result:

In just 15 months, Dropbox’s user base grew from 100,000 users to 4,000,000 users! This campaign started the successful journey of a business that struggled to get users at the beginning and its transformation as a multi-billion dollar startup and is now being listed on the Nasdaq after recently filing an IPO.

What they did right: 

First, they never stopped. They understood that there was value in their services, but they weren’t reaching the users in the right manner and evolved their strategy to meet their consumers personally. They realized that most people care about reviews from friends, and they came up with a program that ensured the spread of their product through word-of-mouth.

Airbnb

Airbnb’s strategy was a mixture of referral and email marketing. The referral marketing team at Airbnb decided to create an email campaign introducing its target audience to the new referral program they had launched.

The team worked extensively on the email design, adding different features such as the referrer’s picture to the referral gift is sent to new users.

The 7 Top Referral Program Examples And How They Achieved Maximum Results

They also had two different kinds of messaging, emphasizing the idea that referrals mean you get $25 off on your next vacation and one that emphasized that you’re sharing this with your friend out of pure love. This kind of A/B testing proved successful and resulted in a huge increase in bookings and signup for Airbnb.

Referrer Rewards:

$25 credit

Referee Rewards:

$25 credit

Result:

300% increase in bookings and signups than before.

What they did right:

From A/B testing through an email campaign, AirBnb’s referral campaign 2.0 was an incredible success because they could generate a lot more awareness. They were able to tap into the minds of their users and incentivize them into referrals with an altruistic message.

W Concept

A Korean online retailer for luxury fashion, W concept has, for a long time, relied on a referral, affiliate, and influencer marketing programs to tap into the hip Korean crowd that loves fashion trends.

W Concept went all out with their referral program making it the highlight of their brand, with promotions using newsletters, emails, and even their website’s homepage.

The campaign showed its results in the first month, helping W concept increase their revenue, using simple 10% discounts.

The web referral program turned out to be a huge success and has incredible learning value for other brands.

Referrer Rewards:

10% discount on their next purchase

Referee Rewards: 

10% discount on the first purchase

Results: 

The first month showed W Concept generating $20,000 in new sales from their referral program and has since continued to grow, helping them generate thousands of dollars in sales revenue.

What they did right: 

W Concept had one motto, “exposure, exposure, exposure!” They ensured that every person who consumes their products knows about this program through multiple channels and marketing strategies, and that’s how they got thousands of people to participate in the campaign.

Harry’s

Harry’s is a modern shaving brand that has made a name for themselves in the digital world through their incredible service.

From shaving services to shaving accessories, Harry’s e-commerce store is a billion-dollar subscription service, as well as a business-run barbershop located in Manhattan.

They boast a success that has taken them to 7-figures, and a part of that success was their incredible referral marketing campaign.

What you need to make it big as a business is an outreach and the ability to convince people to give your brand a shot. The rest is dependent on how good you are at what you do, and it turns out that Harry’s is incredible at providing their services.

Harry’s launched a week-long referral as part of a pre-launch strategy to collect emails and generate leads of potential customers. Part of this was their digital marketing strategy that gave incremental rewards to those who took part in the referral campaign.

The idea was simple; let’s create noise in the market through digital marketing. Be it Facebook, Twitter, or email – if you can refer an “x” amount of friends, you can get incremental benefits depending on the number of people you refer.

Referrer Rewards:

  • 05 Friends Referred: Earn free shave cream.
  • 10 Friends Referred: Earn a free razor.
  • 25 Friends Referred: Earn a free premium razor.
  • 50 Friends Referred: Earn free shaving for a year.

Referee Rewards: 

10% discount on their first purchase.

Results:

The weeklong campaign turned out to be one of the most successful referral marketing campaigns of all time. In the first week, Harry’s was able to generate 100,000 potential leads using their campaign by creating a connection with their audience based on mutual benefit.

What they did right:

Harry’s understood its clientele and figured that basic discounts might not work their charm on them. Rather, they went forward with the idea of providing physical products for free to create a connection between the brand’s e-commerce setup and the customers.

Think of that as disseminating sample products for people to check them out pre-launch. This is the kind of upscale, innovative decision-making that helped Harry launch a successful referral marketing campaign.

Evernote

Evernote was launched in 2008 as a simple note-taking app and has grown ever since into a platform with over 100 Billion worldwide users and a valuation of $1 billion.

It takes pride in its $0 user acquisition budget. Early in their setup, Evernote realized that they have to rely on word-of-mouth and that their users will be the best marketing assets to them.

Evernote’s referral program deserves credit for its success, which played a central role in helping the company grow and scale, leading to incredible market success.

Referrer Rewards:

The customer gets 10 points for their first three referrals – enough for three months of Evernote’s premium subscription or 3 GB of additional monthly upload. For every referred user buying a premium subscription, the referrer also got 5 points.

Referee Rewards: 

One month of free premium.

Results:

13 million users came on Evernote through their referral marketing campaign.

What they did right:

The model was absolutely amazing. It focused on incentivizing current users to keep on referring to use Evernote’s premium trial for an extended period of time. The more people you got in, the more you can enjoy the free trial of the premium service, and that’s what got their users referring intensely.

PayPal

Although PayPal’s referral marketing campaign isn’t as famous as those of Harry’s and Dropbox’s, that’s because it outdates them and was set in a time when the internet wasn’t as mainstream as it is now.

It is inspired by Dropbox’s campaign. PayPal used email marketing, content marketing, and IM marketing – yes, IMs were still a thing back then.

PayPal realized that they were one of the few brands that could actually give direct cash benefits to their users because that’s the primary business function for PayPal.

The 7 Top Referral Program Examples And How They Achieved Maximum Results

They understood the motivations of their target audience and provided what would feel like the most value to their users, direct cash benefits.

Referrer Rewards:

$10 for referrals.

Referee Rewards: 

$10 for signing up

Results:

PayPal achieved 7 to 10% daily growth, resulting in a user base of over 100 million members.

What they did right:

Understood that the best kind of value for PayPal’s consumers is direct cash incentive and kept their rewards simple.

Koodoo Mobile

The telecommunications company is known for its knockout double-sided referral program that they needed to reduce their Cost per Acquisition (CPA), increasing significantly.

They were excellent at satisfying clients, but it cost them too much to get clients in the first place.

Despite having a great client satisfaction rate, the team at Koodoo was looking for something new and fresh, and that’s when they started to execute a referral marketing campaign.

Initially, they had a 25$ reward within the program and noted a 5x increase in referrals when they changed that to $50.

This was a huge success that helped Koodoo achieve its financial targets and solve its CPA problems.

Referrer Rewards:

$25 discount on your tab

Referee Rewards:

$25 discount on your first bill

Result:

Koodo reduced its customer acquisition cost (CPA) by 167% and acquired 75,000 new customers through the program in just two years.

What they did right:

They experimented based on the knowledge that their customers were willing to be their spokespeople based on their services and figured out the best way to mobilize them through a referral program that was personalized and tailored to them.

How To Run A Successful Referral Marketing Campaign.

Referrals programs have shown incredible results for businesses, but just having a referral program isn’t enough. Not every business with a referral program gets a 300% sales increase.

This is because there are a few key things that you need to keep in mind when executing a referral program.

These ensure that your program is good enough for your audience actually to refer their friends and families. Identifying the correct value and reward system differentiates between a successful campaign and a failure.

Let’s look at 5 important tips to keep in mind to launch a successful web referral program.

1. Analyze The Market And Consumers

Customers referred through referral programs have a 37% higher retention rate and are 4x more likely to refer customers to a brand.

So how do you ensure that you make the best out of your referral marketing program? You have to analyze your target audience and customers.

The first people you have to convince to become a referral partner are your profitable and satisfied clients. They are the most likely to refer other customers to you because of a positive experience and a sense of brand loyalty.

Analyze what they like, design the program according to their preferences, and make sure you also identify the new customers and their profile. With these two things in mind, you’re more likely to attract customers that are profitable and have a higher likelihood of converting and being retained as a long-lasting customer.

2. UI/UX design

Just like any website, forum, or app, referral programs need to be easy to navigate and enter. This is where design and user experience come into play.

During the design phase, try to map out the shortest and simplest way for users to sign up for a referral program. It should be clean and simple to ensure a high signup percentage and success.

Your process should be easy to understand. Your signup method should be simple, the rewards for both the referrer and referee should be clearly established, and your payout procedure should also be clearly highlighted.

If there are eligibility criteria, then that should also be easily available and understandable.

In this phase, you can run A/B testing to determine which design and approach give you the best results to maximize referral results and revenue.

3. Personalized and Affordable Rewards

When choosing your rewards, you have to ask yourself, “what would your customers most want from my brand?”. Because the truth is, not all brands can give cash to the referrers and the referees. Some brands give small discounts, while some provide free services for a limited time.

PayPal gave a cash reward, but Dropbox decided to give away 500 MB of extra space for storage. Both these rewards are different but were successful. It’s because that’s what meant value to their customers, and they understood that.

Similarly, perhaps you can provide discounts, or incremental rewards, or even free physical products or, like Tesla, provide a branded experience.

At the end of the day, there are two things you have to ensure with rewards.

  • The reward is incentive enough for your consumers to take part in the referral program.
  • Your business can afford and sustain the rewards system.

Find the right reward that matches these two factors for both the referrer and the referee, and you’re good to go!

4. Marketing Your Referral Marketing Program is Essential

If there is one thing we learn from Harry’s, awareness is one of the most important reasons why referral programs are effective.

The lack of awareness was also a problem in Airbnb’s referral program 1.0, where they felt like not enough people knew about their program.

Brands should provide information regarding their referral programs to customers in an accessible manner. This information should be concise and to the point while highlighting the best features.

All of your customer-facing employees and departments should integrate referral program marketing within their SOPs.

Whether it’s the sales executive taking a client call, or a social media manager creating a content plan, the referral program should be everywhere.

Even your employees should know about it because they can be the biggest mouth-pieces for your brand and its program.

You can communicate your new referral program to people using several different platforms such as:

  • Your Company Website’s Home Page.
  • Social Media Marketing on Facebook, LinkedIn, Twitter, and Instagram.
  • Email Communication and Email marketing campaigns.
  • Content marketing through onsite and offsite blog posts.
  • Company Newsletters
  • PR Releases and news publishing.

5. Measure, Calculate and Evolve.

Measuring results, identifying reasons behind it, and adjusting is part of the job. You can’t expect to get the campaign right the first time.

Throughout the program’s life cycle, you’ll get data and statistics that will help you identify KPIs, metrics, and effectiveness.

Based on your results, you can make adjustments and correct your mistakes to improve the conversion rate.

There are a few key metrics that you should keep an eye on while measuring your results.

  • The percentage of your overall web traffic that signed up to become referrers?
  • How many people make referrals, and through what channels are they coming from the most?
  • How many customers are you converting as a result of this campaign?
  • The total number of referrals per sign up
  • The life cycle of a referrer and their relationship with the reward system.
  • The CPA (cost per acquisition) per user of your referral marketing campaign.
  • What part of the program are people going away from the most, and why?

Once you have all these lockdowns, you have to ensure that you make the necessary tweaks as suggested by the data and make your referral program much more shareable and accessible.

That’s the backbone of your strategy, where organic sharing on social media by people is likely to generate more engagement and activity for your web referral program.

[cta name=”Become a Referral Partner Today”]

Conclusion

At the end of the day, the laws of the digital marketing world also apply to referral marketing. It’s all about the value and the user experience.

If you can analyze your target audience, identify their needs and wants, and design your referral program to match the description, you can win. The key is to provide a great customer experience to your consumers through your products and services.

Yes, even then, you will have to extensively market your program and make sure it reaches the right ears. Just ensure that the incentive structure is sustainable.

If you manage to get these things right, then you can run a successful web referral program for your brand. It will increase your engagement numbers, revenue numbers, and growth numbers. That’s just like some of the top brands have done in the world.

App Localization Trends For 2021 That You Need To Look Out For

Localizing an app implies that you are translating the app’s content into different languages and building an app framework that allows it to incorporate and present those translations in an aesthetically pleasing and culturally acceptable way.

For a very long time, app localization was a top strategy utilized by marketers and app developers to gain access to new emerging markets through customizing the app to suit native consumption.

However, by 2021, app localization will stand drastically transformed owing to the emergence of some newer platforms and technologies. Now, just localizing the app for different global languages won’t be enough. You will need to make your app suited to the emerging technologies as well and prepare to customize them in a way that they can obtain the necessary functionalities needed to support such technologies.

So if you are looking for mobile app development services currently, it’s better that you factor in these localization trends in your app development process and ensure that your app is in line with modern, emerging needs.

The top 3 localization trends for apps in 2021 are discussed in detail below:

Voice Search-Based App Localization:

By now, most of you will be quite familiar with voice search. From mobile devices to Smart TVs, it’s present seemingly everywhere these days. So an app that’s being developed in current times will need to be localized for voice search in order to keep in line with the growing trend in this arena.

However, the challenges in doing this are immense and the means to do it are not that well understood by most developers. This can make it increasingly difficult for firms to accomplish this task for their apps, and unless they have a firm that offers them top-notch mobile app development services, they won’t be able to surmount the numerous challenges faced during voice search localization.

The major reason why this is so difficult is that voice search localization operates on a completely different scale of requirements as compared to generic, language-based localization.

Language-wise translation only requires you to get one thing right i.e. the actual translation in the context of locally spoken dialects. However, when it comes to voice search, the app will need to become capable enough to handle a completely different set of requirements.

Take for example the case of Accents. For nearly every language, there are multiple different dialects in use for conversing. Voice search won’t be of much use in that language until it can understand the different dialects in which the same commands are usable for input.

This presents a two-pronged challenge for app developers. Firstly, creating a central repository where data on accents for every single dialect should be available. Secondly, the app will need to have a mechanism that helps to identify and match the input dialect or accent. This is only possible with the correct such accent-based data in its repository to complete a successful voice search-based command.

The app’s coding and development processes will need to transform radically; to face such a complex challenge when bidding for the internationalization of your app.

5G Based App Localization:

Compared to 4G, 5G was is 65,000 times faster in terms of absolute internet speeds in recent tests. The number indicates that businesses will face challenges integrating 5G into their apps.

Localization for languages is just one challenge app developers face, but as 5G is becoming common in major international markets, firms will have to customize and localize their apps for this as well.

But, what does this imply? How significant will the changes in this regard be?

Well, to put it simply, the advent of 5G will make the incorporation of technology possible on a level never witnessed before. 5G will allow apps to offer functionalities that were impossible otherwise on 4G or lower spectrums.

From becoming able to integrate better with IoT devices to delivering 8K quality in video streaming, the rise of 5G will transform the app landscape definitively.

Let’s look at things with a little more perspective. When you were trying to determine your location through 4G, the accuracy was up to 100 meters. But with 5G, the app will be able to pinpoint your location to within a meter’s accuracy. This will revolutionize delivery apps, ride-hailing apps, etc. and this is just one such feature that 5G can power.

The list for this is seemingly endless with many countries in the process of testing 5G connections. The goal is to make them mainstream soon; which makes localization for 5G on your app a trend you definitely need to look into.

Wearable Device-Based Localization:

While smartwatches continue to be the most mainstream form of wearables available out there; this sector has a lot of other increasingly impressive arrays of devices to suit a wide set of functionalities.

From head-mounted display devices to health vitals monitoring devices; the wearable industry is consistently churning out newer, more advanced, and custom sets of devices. For app owners who are intending to operate in the niche that these wearables are penetrating; localizing the app for such devices will become crucial as the number of such devices grows in the upcoming years.

App Localization Trends For 2021 That You Need To Look Out For

Wearable devices will require apps to offer a much more “In-Control” & “Real-Time Data Relay” experience to users, which is not majorly seen among a majority of apps in today’s world.

For e.g. when we talk about wearables in the health category; a lot of devices are cropping up that. They combine with bionic chips in order to relay real-time health vital-based information to users. Apps available in the health category will soon have to offer functionality suitable to the kind of mechanism; these wearables operate upon, making things complex for app developers in upcoming times.

Wrapping Things Up:

A plethora of rudimentary apps now clog both the iOS and Google Play Stores, and unsurprisingly, most of them fail. If you don’t want your app to meet the same fate; then ensure the localization for different emerging technologies is the best way forward.

Today, there are multiple emerging technologies on the horizon that will surely transform the way users interact with apps currently. From AI to Blockchain, incorporating these technologies will require a drastic disruption of the CI-CD model of app delivery.

Just as Darwin put it, those who cannot adapt to change are the most vulnerable in any ecosystem. This also holds true for apps in the current era, so don’t be among those who remain stagnant. Consider these top trends to localize to make your app in line with modern, emerging consumer and technological needs.

Incredible Entrepreneurs Advice on Managing eCommerce Business

E-commerce business websites might look simple to build and maintain, but they seriously aren’t.

An e-commerce business website serves many purposes other than just being there to provide you with a digital presence online.
In the modern-day digital landscape, all the marketing efforts you intend to work on, whether SEO, social media campaigns, PPC campaigns, lead generation email marketing campaigns or anything else, have to end up on the website. And if the website is not good at converting all that traffic coming towards leads or actual customers, you might not as well have an e-commerce business website at all in the first place.

But how do you actually ensure that your website performs the way you want it to?
A lot of new entrepreneurs and startups who don’t have much experience in handling e-commerce business websites face this problem a lot, as they don’t know what process to follow, which components to add, where to improve the landing pages from, how to handle the development stuff among other similar problems.

If they learn these things on their own, it will take a very long time, but this is one thing these entrepreneurs surely cannot afford to waste.

So what’s the turnaround?

Well, there is an adage that says, “The greatest education in the world is watching the masters at work.”
This means that the best way to learn about anything is to know it directly from the people who have actually done it and have achieved incredible results from acing their challenges.

For ensuring that modern-day entrepreneurs and small business owners have a chance to learn from the very best in the business, we took it upon ourselves to reach out to some of the top entrepreneurs in the industry and ask them how these small business owners can overcome the challenges related to managing the performance and maintenance of their e-commerce business websites and E-commerce based businesses.

For this, we posed with this straightforward yet profound question:

“What’s the biggest challenge you have faced while managing your website or e-commerce business yourself, and how would you advise other people to get a turnaround on that issue based on your actions related to solving this problem?

Here’s how they answered:

1- Utilize Delegation Of Tasks & Focus On Strategy

Rubina Virani Madhani

Founder At Francophile French

“These days, a lot of entrepreneurs tend to do get things on their own, creating an unnecessary burden on themselves. It is always good to delegate tasks. There are many challenges that any start-up would face, like finances, correct manpower, committed staff, ongoing lead generation, holding on to the old customer, syncing with new ones, conflict handling, and much more. Also, pressure for marketing, answering, salaries, lead conversion.

The major source of lead generation is social media which we often overlook or fall short of. If taken care of by one, every aspect will result in too much pressure physically and mentally. But these days you have a lot of people in the market who can take off the burden from your head.

When it comes to managing a website or social media, it surely requires a lot of effort as the content needs to be apt, attractive, on par with the trend, and easy to understand. While I had to manage my website in the early days, it would be an enormous task. Aligning images, text, and the content all had to in sync.

It was exciting initially and less challenging, but as time passed by, it became difficult to update the site, manage the leads generated, and be creative. That is where I would always fall short. Being creative always is never easy all the time for an entrepreneur. And the only lesson that I would like to share with others is while managing business delegate tasks. Hire a part-time or full-time designer to get things done and creatively.

Have faith in people hired that they would learn or get things done as time passes. It will be a hard struggle if you do it alone. As someone truly said, “If You Want To Walk Fast, Walk Alone. If You Want to Walk Far, Walk Together.”

2- Outreach For Assistance When Faced With Issues You Don’t Understand:

Louis Richard

Marketing, E-commerce, business Revenue Generating Coach

”My biggest problem in managing my website is receiving all those bots sending their sales pitch instead of using the setup for its intended use. My advice is straightforward… to educate new business owners to generate more clients, close more sales and increase their overall revenue and profits is to keep a close eye on your website performance. If you are unable to fix the problem, there is no harm in seeking some help.”

3- Planning Is Crucial Towards Getting Things Right

Jason Smallheer

Regional Advertising Director at Gannet – USA Today Network/Business Consulting Manager at SmallHeer Consulting

“The biggest challenge I have facades not having enough time. I have looked into other companies work on my website, but I have either not been impressed with their work or don’t meet my start-up budget. As a result, the most feasible solution is doing it myself. The best advice I have for any business start is to plan when you will work on your website, down to the minute. Have a plan for the day and stick to it. It will pay off in a big way.”

4- The Key To Success Is Growth Hacking Your Marketing Efforts

Ryan Shirzadi

Partner At Tekrevol

“One of the biggest challenges faced when starting an e-commerce business is that the market is saturated; what defines an e-commerce business is the marketing.  Social media/digital marketing is where I would focus and also begin I would initiate methods of growth hacking from an early stage and adopt these principles into the company culture.”

Key Areas To Focus On When Building a New Website

A simple search on an SEO tool like Ahrefs or Hubspot will reveal that although there are literally hundreds and thousands of websites out there, a majority of them fail to perform well. So, when you build new website, there are some things to consider.

Here, you need to understand two of the basic tenets of building a website. First comes the search engine. Google is the new master that will judge your website and if it doesn’t like it, then be prepared to get virtually zero searches engine-based organic traffic to your site. Secondly, comes the user itself. The user is not isolated from the search engine’s review metrics. In fact, most of Google’s site ranking algorithms are based on providing the users with a stellar experience.

The website you have will literally serve no purpose if you are not priming it to meet the demands of Google and the user itself.

And while the important things to focus on here are really not that hard to understand, but surprisingly, a wide majority of sites ignore them and suffer highly.

So whether you are opting for custom web development services or getting the website built in-house, make sure that your final brief for the project highlights these important website development areas:

Website Speed:

A lot of people know the fact that slow websites are a horrendous experience for users, but what’s exactly the benchmark that defines a “Slow Website”?

To answer the question on just how fast a website should load, Google’s recommended page load time is less than 2 seconds. While Google itself aims for less than half a second in loading time, it has lowered the requirements for websites to less than 2 seconds.

Key Areas To Focus On When Building a New Website

Meeting this mark is incredibly important, especially if you are building an eCommerce site or a content-heavy site. However, most website developers miss this mark by some distance and if you run a speed test on Google’s speed test tool for mobile websites for most websites, you will know that they are well over this required limit.

Make sure that your web developers know that this is one of the most critical areas you are priming for and you cannot let any slip-ups slide in here. Take even more care when getting a website through custom web development services; unlike us at Cydomedia, most such service providers don’t focus on speed at all.

Optimize The Site For Mobile:

You ask your web developers to get develop a website for your business. You receive the website, you view it on desktop and it looks great. Everything’s in order like the CTAs, images, etc. But wait! Did you check the site on mobile as well?

Firstly, you need to know why this is important. Google’s search engine now crawls over websites like a mobile user, something which it calls the “mobile-first” strategy, and its pretty obvious why it does that. A majority of web traffic now originates from mobiles, and if the website doesn’t look good to a mobile user, it’s not in line with Google’s standards.

Key Areas To Focus On When Building a New Website

When you get website development services, make it majorly clear in the brief that you want a mobile-optimized design. This is possible by developing elements on the web pages for both desktop and mobile. Another way, which is more popular, is to “Amp” the pages.

AMP stands for “Accelerated Mobile Page”, and it’s the framework through which you can make your website load faster and look great on mobiles and other smaller screens. So don’t miss out on this incredibly important feature when your website is under development.

Easy Navigation & A Clean Layout:

Ever heard of Hick’s law? This is a very common web design principle that simply implies that users will long time to make decisions when presented with more options. This is quite simple to understand, but having viewed tons of websites that come to us for revamps, we don’t really think that a lot of people understand this clearly.

When we at Cydomedia offer website development services, we ensure that the user has a stellar experience on the website. We do this to facilitate the user in taking prompt decisions on the website by offering easier navigability by incorporating design elements like search bars, drop-down menus, carousels, and more.

The user can find it overwhelming if a website has too much clutter and doesn’t offer an identifiable way to get to the place, the user is trying to reach. The result? An increase in bounce rates, which inadvertently also affects your search engine rankings.

So when you opt for website development services, be aware that easy navigability is one of your top priorities; ensure the web development team is clear on it.

Apart from this, you should also look for building a clean layout on the website. This means that the website shouldn’t be a hodge-podge of content, pictures, and CTAs. Many studies have revealed that users like the “F” format in content placement since it allows them to skim through the content more easily and locate what they are trying to find much faster.

There should be regular breaks in the web design, infused through the user of aligned images along with strategically placed negative spaces. This makes the webpage more readable and easy on the eyes, thereby allowing the user to stay engaged on what the website has to offer.

Wrapping Up:

While these are really important web development tips that could help you get your online presence consolidated right from the start; there are other, equally important areas that you will need to focus on. Only then you can truly get your website to become a top-performing entity.

Important aspects like content optimization through keyword targeting, integration of landing pages, etc. Tjese are all key to powering real-time conversions and leads on your website.

A website might seem like something that’s easy to build. At Cydomedia we’ve been offering custom website development services for over four years now; we can say it with authority at our command that it’s anything but that.

Modern-day website development services should be incredibly comprehensive; if you are looking for exactly such a stellar experience then feel free to contact us right away.

 

Things to Consider When Looking For the Best Web Design Company

Once you decide you need a new website, it is time to choose the right web design company for the job. However, the question is how do you find the one company that you can trust to build your brand’s online presence?

Doing your research and getting some reconnaissance work done is always a good idea. Look for web design companies within the city if physical proximity is a concern for you and ask colleagues for references. Alternately, look up websites from the industry and find out who built the ones that you love and then add them to your list.

As soon as you have prepared a list of some of the best web design companies, consider the following factors to make the best decision for your business.

Evaluate the agency’s website

Because what better way to evaluate a web design company’s true potential?

A reliable brand’s website will tell you a lot about their approach towards web design and development, highlighting their technological expertise and capabilities, along the way. Remember, good work speaks for itself.

Ask yourself:

Do you like their website?

Is it responsive?

Does it match your expectations for website aesthetics and user experience?

Remember that you don’t want the website to reflect your own style.

A good web design company will be capable of following your brand guidelines and aesthetics to build your unique brand persona. However, you need to make sure the website is seamlessly functional, visually pleasing, and provides a good user experience.

Review some of the recent websites they have built.

Most web design companies will incorporate their portfolio on their site, for potential clients to browse through.

When exploring their website, make sure to look through the portfolio and keep an eye out for projects related to your industry. It makes sense to work with a company that has experience in your industry. Looking at the websites the company builds for other businesses will give you a better idea about what to expect from them.

Moreover, you can also be at peace that the company understands your industry and will be able to engage with your audience. This is also a good opportunity to stay up to date with your market research, and take note of recurring trends.

Give them a call and set up a meeting

Even though the person you talk to on your first call might not be the person who manages your project, the way a company engages with potential clients is often an accurate reflection of its values. Hence, it helps to take notice of how they handle the call and if they are accessible, approachable, and dependable. See if they ask questions about your company and what sort of website you want to build or if they directly go into a hard sell.

You may be talking to the company you will be working closely with, so make sure you have chemistry, and that it’s a good fit.

Make sure your web design company and you are on the same page for user experience.

According to Blue Corona, 48 percent of people believe that a website’s design is the leading factor in determining its credibility. Your user experience plays a significant role in what impression visitors take away from your site.

Hence, make sure your company understands how impactful user experience is for a successful website and that they can deliver user-centered designs. Additionally, ask for the specific approach, method, or technique that they frequently use in creating websites, and verify if that’s what they’ll be doing with your project.

Ask for their web design and development process

How your company approaches web design and development tells you about their professionalism, experience, and strategy. It also helps you keep realistic expectations, as you can see critical milestones coming, the allotted number of revisions in each stage, implications, and project timelines.

Get on board with realistic expectations

Any professional web design company will comprehensively walk you through the process of designing and developing your website, in detail. They will explain how things work and what you need to do to ensure the project is delivered on time.

Usually, companies send you updates and require your feedback before moving forward to the next step. Hence, a delay in your feedback can extend the timeline.

How can you make changes or updates to your website once it is complete?

You cannot have the same content on your website forever. You will have to make updates to stay practical and relevant to your audience. Hence, you need to ensure with your company that their services include a basic training session; to guide your team on how they can make changes and updates moving on. Make sure you go in with your list of things you are likely to update on regular basis; like page content or lead forms.

Most professional companies include a training session, and this helps you better understand the inner workings of your website.

Find out if they offer digital marketing services

Building the right website is essential but optimizing it, promoting it, measuring its performance and making improvements is equally critical. Your website can never bring the top results that you want until it is optimized in every way. Unless you have a digital marketing team ready for your website, it’s better to find a web design company. A company offers specialized digital marketing services along with other expertise.

According to BP Studios, your website’s organic traffic can increase by 26% through better search engine rankings and 82% of consumers will feel positive about you. You can achieve this if your website has custom content.

The right balance of marketing, SEO, and social media will help with engaging and reaching the target audience. The website will make an impact on their decisions and behavior.

How Design Thinking Workshop Drives Customer Success

Design thinking workshop has become an essential part of the modern market. The 21st-century focus for businesses is to offer services that revolve around fulfilling the needs of the customers. It’s all customer-focused.

Design teams and all other departments need to internalize the key pillars of design thinking to achieve this. These include consumer empathy, problem-solving, a constant drive towards improvement, and creating convenience.

Design thinking workshop aims to solve problems with a touch of creativity; which customers find their unique value proposition.

This value they provide becomes the driving force behind their success. Here, let’s talk about the need for a design thinking workshop, its implementation, and its effects on a business.

User-centric approach

A design thinking workshop is more than just thinking about aesthetics. It is a philosophy centered on creative problem-solving.

It is a culture that needs to exist within all departments, from the design team to the HR. For businesses, it is vital to have a culture of consumer empathy. When providing a service or designing a product; it is crucial to put yourself in the mind of the end-user in a B2C business.

For B2B businesses; it is similarly essential to put yourself in the shoes of both your customer and the end-user. It means to think of the business you are providing the service too.

This culture of empathy depends on understanding two fundamental aspects of a business. First, you understand where and how you delight the users. Second, you figure out their pain points.

When teams put themselves in the consumer’s shoes; they gain a fresh perspective on the exact problems they need to solve. Moreover, it provides a great understanding of solving those problems to create a great user experience.

This focus on identifying the consumer space comes through a thorough understanding of your customers, their needs, and what they expect.

Teams need to have such a customer-centric mindset to use their creativity and design-thinking most optimally.

The implementation of design thinking requires knowledge of the customer journey. After that; only when you know the entire journey can you use design-thinking to provide value as a business.

For businesses, mapping the user journey is a great strategy to identify the user journey.

This allows you to understand what consumers expect at each step of the journey. Then you can provide that through your creativity and expertise.

This is an essential part of design-thinking; allowing businesses to provide unique value at each step of the consumer journey.

By putting yourself in the end-users shoes; your team can provide a truly ground-breaking and industry-defining solution, leading to success for your customers.

Good UX leads to positive customer reviews.

For all businesses, success depends on reputation.

Referrals from existing customers account for a massive part of the revenue that businesses make. For these referrals to come; your consumers need to be more than just satisfied.

Businesses focused on user experience should make consumers want to use their product, regardless of their actual need.

The creation and deployment of such a seamless experience are key to driving your business to success.

Creating a product that delves deep into consumer problems and solves them by creating convenience will receive positive customer feedback and reviews.

This is a great way to build your brand and its reputation. This user experience generates by optimizing the user journey to simplify and integrate a dominant aesthetic in design.

These customer reviews become the backbone of your portfolio, where your marketing ends in the most effective and cheapest form. It adds value through real-life experience sharing and trust-building with other potential customers.

As a result of this; the likelihood of the end-user choosing your customers’ business rises as a result of a positive reputation.

Long-term customer retention

Here, let’s talk about consumer psychology. The market today is as much driven by “the want for things” as it is by “the need of things.”

For businesses, it is essential to retain customers over a long period of time. Transforming one-time customers into recurring customers is part of the job; therefore, to achieve that requires a business to cater to both “the need” and “the want.”

What is the difference between the two? For consumers to use your platform shouldn’t be a force that is activated when they don’t have any other choice. Instead, the experience you provide through design-thinking should push them to utilize the platform outside of the existence of a need.

Here, aesthetics and user journey both become relevant. For the end-user, the experience needs to be fun and straightforward. Having an intuitive solution requires a deep understanding of their needs, as we have already discussed.

Let’s take the example of an e-commerce platform. For the end-users, utilizing a platform should be intuitive every time they think of a product.  This is possible only if their experience informs them that the platform you design is convenient and easy to use. This allows them to browse through products, new arrivals, and discounts in a short time.

By reducing time, effort, and increasing accessibility, you reduce the opportunity cost against using this platform and enable your customers to use it more casually.

Furthermore, let’s talk about when the end-users motivation stems from their need. Design-thinking is about simplifying tasks and making them look elegant.

The same argument applies here; consumers prefer to use what is more straightforward and fun.

The ability to create a product that provides such a swift experience comes directly out of a team culture that’s driven to deliver customer-centric solutions.

All of this allows businesses to retain customers over a long period of time as the brand becomes their “go-to solution.”

End-users trust the platform to provide them the value they are looking for most conveniently without having to look through multiple platforms or searching the entirety of the internet.

For web design teams, product developers, and service providers, this retention is the key to success for their customers. To provide them the ability to do is a responsibility they have to own up to in the modern world.

Culture of continuous improvement

One of the tenants of design thinking is to accept the need for constant evolution. This evolution within design-thinking is a bi-product of the culture of continuous improvement.

The idea behind this is simple, web-based, product-based, or other service-based solutions, that need to keep changing with shifting market demands.

This calls for creating multiple iterations of a product from time to time based on frequent customer feedback.

More often than not, designers are focus on executing tasks and finishing them off instead of providing the best solution possible. This process requires creative thinking based on customer feedback.

For teams with a culture of continuous improvement, the success of their customers is by value, continuous answers to the market gap, and easy-to-use solutions.

More importantly; this improvement is about more than just the design, aesthetics, color choices, or user journey. At different times, it could mean different things.

This is something teams need to identify from time to time by putting themselves in place of the end-user.

This crucial mindset and philosophy help products change with time to provide the best possible solutions to the changing needs of their consumers.

This gives them a competitive edge and positions them as market leaders, bringing evident change within their respective industries.

Through this methodology, customers can provide value to their end-users and take their business towards success.

Conclusion

For design teams, it is vital to focus more on creative solutions than on executing assigned tasks.

The business world is thinking more about the customers to become successful. It creates an obsession for businesses to understand how their customers, provide them convenience and offer services. It’s all about consumer philosophy.

Design thinking workshop is an essential strategy in the modern market. It allows businesses to find their unique place in a highly competitive market.

Moreover. It also helps them offer a unique value to their customers, solve their problems by focusing on their mindset, and through this, they generate more revenue and move towards more success.

How to Design an SEO Friendly Website That Ranks Well

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According to a study, around 93 percent of online experiences begin on search engines.  That said, in this highly competitive digital market, you can use all the help you can get to increase the organic traffic on your website. And you can only achieve that with a SEO friendly website design.

Search engine optimization consists of a series of strategies that help websites improve their search engine ranking. As a result of high ranking, websites get better visibility, higher credibility, an increase in online traffic, and of course boost in revenue. However, if you are not from within the industry, SEO might seem an abstract concept to you. Hence you need to hire a professional web design company that can guide you and your online business to meet your goals. Let’s find out how to design an SEO-friendly website that ranks well.

Keywords

  • It’s all about the keywords

You can understand the importance of keywords by comparing the online world with a bustling and chaotic marketplace, and the only way your potential customers can find you is if they see a clear sign that takes them to you.

Effectively using your industry keywords is essential to build an SEO-friendly website, as it helps your customers to find you. It all starts with knowing your audience. You should use keywords that are relevant to your industry and your customers.

Find out what are they are looking for and what you can offer them. This will help you come up with valuable keywords, and once you effectively use it on your website, they will help bring targeted traffic to your site.

  • Find the right keywords

Google Adwords Keyword Planner is a great tool that web design companies use across the world. Other than some limitations, this tool is free for everyone. Make sure to check it out!

  • Keywords placement

It is recommended to include your targeted keywords in the page title and description. It is also recommended to add them to the website header, sub-headers, and in the body content as well as.

  • Does SEO also apply to images too?

Yes, by optimizing your website images, you can improve your SEO ranking. You can use ALT tags to describe the photos in 2 to 3 words and if you are uploading a picture of your workplace, it is better to save it as Office.jpg instead of image5.jpg.

Website Linking

  • How URLs affect SEO indexing?

Your URLs do influence SEO indexing, and they show more than the address of your website. They are crawlable and help tell search engines what your page is about. Web crawlers see your URL as a sample of your content. Remember, if general people can’t read or comprehend your URL, neither will search engines.

  • How to create an SEO-friendly URL?

An SEO-friendly URL must include a variation of your keyword. Meaningful keywords that tell website visitors a little about you are better than random symbols or numbers. However, we don’t recommend stuffing of keywords ad it will make your link look like spam, making it less appealing.

  • Mistakes to avoid

  • Avoid using capital letters
  • Don’t use any special characters
  • Use hyphens instead of underscores
  • Avoid using an unreadable link structure
  • Build your website on a strong backlink foundation
  • Why are links an essential aspect of SEO?

The system of search engines works with links, both internal and external. By using bots, google crawls throughout your website pages to understand the connection between different website pages and posts. Moreover, linking is also a way for search engines to understand the hierarchical view of your blog depending on value.

  • Is the internal link building important?

Yes! Link building is necessary because every single one adds value to your website and make search engine rank you higher. The stronger your internal linking game is, the better you are likely to rank on search engines.

  • How external link building help your SEO?

Strengthening your off-page backlink profile is equally important to make search engines love you. You can make your external link building stronger through sponsored posts, guest posts, and publishing engaging content on high authority platforms. This makes you look more trustworthy and increases your website traffic.

Social media

Any web design company can help you understand the relation between SEO and social media. The digital world we live in today, community platforms matter a lot. Having social media integration into your website makes your content more sharable. Sharing means more exposure and more exposure means more traffic, page views, followers, and possibly more revenue. You have a lot of options to select channels that go best with your brand personality and customer preference, such as Facebook, Instagram, Twitter, and LinkedIn.

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Mobile-friendly

At the end of the day, what your website looks like does matter. Furthermore, according to a study, 58 percent of total searches come from mobile devices.

Hire a professional web design company that makes efforts for your SEO friendly website design. In this time and age, building a website that’s not mobile-friendly doesn’t make sense. So, make sure to check how your site looks on different screen sizes and how fast it loads. There is nothing more annoying than when you are trying to view a website that appears incomplete on your mobile phone or having to wait long for images to load on a site. A website with such technical issues is most unlikely to rank high on search engines.

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