Branding vs Marketing – Understanding The Alchemy

So, your business is ready, and you’ve decided to create awareness online. Now, the common question is, is marketing better or branding or both? Branding vs Marketing – can they coexist?

There is only one answer to this question: Every business should work with both kinds of strategies.

Branding vs Marketing – What Are They?

Branding vs Marketing are very different concepts. If you want your business to succeed, you need to understand the difference between both and how you can use both effectively to make your business growth imminent.

Marketing is the process of promoting your brand’s products and services. The tools, strategies, and processes are used to create awareness about your business offerings. The effective strategy connects your customers with your products and services.

Branding is part of the marketing practice that helps you give your brand a unique identity. Your branding efforts define you as your company and make your brand unique and special. It includes elements like logo design, website, brand style, distinguished colors, etc., anything that customers can use to identify your brand.

You’d be able to identify a McDonald’s if you see a large, yellow “M” because that’s an integral part of their brand identity. The marketing strategy here is to excite customers when they see a big “M” anywhere.

Branding vs Marketing

The Difference Between Branding & Marketing

Okay, now that you understand what branding and marketing are, let’s look at the differences between the two concepts.

By now, it’s obvious that both strategies work together; however, both have different goals that yield different results.

  • Marketing strategies are used to grab the customer’s attention; branding strategies are used to keep the customer’s attention.
  • Marketing promotes your sales, and branding promotes loyalty and brand recognition.
  • For effective results, branding is done first, and marketing is done second.
  • Marketing strategies evolve more frequently than a branding strategy.
  • Branding and marketing have an equal impact on your employees and customers.

Now, let’s look at these points in further detail.

Marketing Captures Customer Attention and Branding Helps Retain It

Regardless of the industry you’re in, you have a lot of fierce competition to face, and to withstand the competition, you need a robust marketing strategy.

Your marketing efforts help divert the customer’s attention towards your brand, especially if you use the right tools and correct marketing channels.

Once you grab the customer’s attention, the next thing you should think about is what you can do to retain the attention? That’s where branding plays an essential role.

Customers connect with trustworthy brands. Marketing breaks the barriers between customers and brand, and branding fosters a positive relationship between the audience and brand.

In a nutshell, marketing brings customers closer to you, and branding makes the customers keep coming back for more.

Marketing = Sales and Branding = Loyalty

The basic objective of marketing strategies is to drive results that can promote sales. Your marketing efforts have a great impact on your sales which helps your company succeed.

Branding, however, is different because it’s more of a long-term approach. With that said, relying on branding to drive sales isn’t the best solution. Branding helps businesses build a brand identity, create brand recognition, and promote customer loyalty.

Building customer loyalty is important because it has a long-term impact on your sales.

Branding Comes Before Marketing

What matters first? Branding vs Marketing is a question equivalent to which came first, chicken or egg? The difference is I have the answer, and it’s branding.

When you start a new brand, branding always comes before marketing, and that makes sense because you can’t market a brand that doesn’t have a solid identity yet.

Before you dive into your marketing strategy, you need to address your basic brand needs first. Ask yourself:

  • How do you define yourself as a brand?
  • What do you offer that your competitors don’t?
  • What are your values?
  • How will you communicate with your target audience?

These questions help you gain insights into what your brand is, who your customers are, what your brand stands for, and how to connect with your audience. Once your branding is done, you can move onto your marketing strategy.

Marketing Evolves and Branding Doesn’t

As a business, your goal is to do everything you can to build your brand and create awareness; that requires an effective marketing strategy. With that said, it will be foolish to stick to one marketing strategy because, at some point, it will stop working, or the results will become stagnant.

Marketing and branding strategies work in different ways. Like I said, branding involves creating your brand identity, while marketing is about brand promotion.

Now, let’s look at it this way. Have you ever thought about changing your name frequently? Of course not. Much like that, you wouldn’t want to change your brand’s name or its identity, especially if it’s become very well-known.

This becomes an indication that you’d change up your marketing strategy to promote your brand better while you wouldn’t change your brand identity or branding efforts.

However, some businesses change their brand identity, like altering the logo or shortening the brand name; although, they make sure the changes aren’t too drastic. For example, Pepsi has changed its iconic red and blue ball a lot over the years, but customers can still identify it – truth be told, that might have something to do with them sticking to their original colors.

Branding Affects Your Team and Customers

Your team is responsible for developing an outstanding marketing strategy; however, that won’t impact them as much as your branding efforts would.

Your branding efforts work to motivate your customers to trust your brand; the same goes for your employees. If your branding efforts have yielded positive and impactful results, your employees will be more than willing to work for your company. The team will push itself harder to ensure more success for your business.

It’s your team’s responsibility to develop a fruitful marketing strategy, and it’s your responsibility to create a brand your team is thrilled to work for.

The Area Where Branding and Marketing Overlap

While there are many differences between marketing and branding, and both strategies impact a business differently, they still have one similarity.

When it comes to promoting a brand’s image, the two strategies come together to make it effective.

If you’ve heard the saying “A picture speaks a thousand words,” then you understand when I say that all your marketing efforts should align with the branding efforts.

For example, every social media post you create should have your brand-related elements like your logo, colors, etc. If your post has elements that represent your brand, it’ll give your ongoing marketing campaigns a boost.

In Conclusion

There will never be a time when branding & marketing don’t have an equal impact on a brand. You can create the perfect marketing strategy that proves effective, but it will all be in vain if your customers can’t relate to your brand.

Your marketing efforts engage customers, while branding efforts promote and timeless connection between your brand and your audience. You need both strategies to face the fierce competition.  As more companies offer products and services similar to your brand, what will set you apart is your branding strategy. If you can do that right, you can keep getting more business.

Incredible Marketing Plan Steps – How It Actually Works

Creating a marketing plan steps is a critical exercise that needs to repeat every year in order to ensure that you are following a certain, well-defined path to meet your long term brand recognition and growth goals.

Without a marketing plan in place, your brand teams will be left rudderless and this will result in a lot of wastage of precious time and financial resources without much to show in return.

But what makes most teams flounder here is that they don’t know how exactly to put a marketing plan together.

While there can be variation in the kind of specific marketing plan you require for your own niche, there are some elements that stay uniform in all marketing plans. This guide will tell you all about them and allow you to hit the ground running when you are about to create your very first marketing plan.

What is a Marketing Plan?

A marketing plan can be considered off as a comprehensive report that contains all the activities and strategies that you plan to undertake in your marketing domain for the upcoming year.

It essentially lays out all the company’s marketing efforts to communicate and promote their product or service in order to gain potential or retain existing customers.

Every marketing initiative mentioned in the marketing plan has to be in line with the company’s overall marketing strategy. That ensures everyone in the company is on the same page, leading to maximizing return on investments and achieving the company’s overall marketing objectives.

How to Create Marketing Plan Steps?

An effective marketing plan template has the following aspects,

  • Executive Summary
  • Marketing Goals and KPIs
  • SWOT Analysis
  • Target Market and Buyers’ Personas
  • Marketing Channels
  • Growth Strategy
  • The Marketing Budget

Executive Summary

A marketing plan outline doesn’t need to be hundreds of pages long. Therefore, marketers must summarize their entire plan and highlight all the important facets of it in the outline.

In the executive summary, you need to flesh out all the main objectives of your marketing plan to your stakeholders.

If you want to understand this in a bit more detail, have a look at this two-minute video by HubSpot that focuses on the essentials of making an executive summary.

Marketing Goals and KPIs

It’s critical for your company to have marketing goals and a defined way on how to measure them.

This way, you’d be able to see their progress, how much you’ve achieved, and how much further you still need to go. These are your key performance indicators (KPIs).

To get through this, you need to ask yourself the following questions,

  • What and how would I achieve my marketing goals?
  • How many sales are required to achieve those goals?
  • What are KPIs crucial for achieving goals?

SWOT Analysis

Incredible Marketing Plan Steps – How It Actually Works

SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a structured framework for assessing the company’s position in the market. In SWOT analysis, you analyze your product or service’s strengths, weaknesses, opportunities, and threats.

Strengths

It includes all the strengths of the company. So you need to figure out

  • How could you have the competitive edge you have over your rivals?
  • What are your unique selling points?
  • What are the unique process, capabilities, or resources you have that sets you apart?

Weaknesses

You should need to work on the shortcomings of your product or service which is coming to a barrier in achieving your marketing goals, and ask yourself,

  • Where and how do your competitors have a competitive edge over you?
  • What are the potential flaws of your product or service?

Opportunities

Sometimes dynamic changes in the market could be game-changer. You need to work on

  • How can you take advantage of the latest advancements in the industry?

It could be in the form of the latest government policies related to your business, population dynamics, social media trends, and so on.

You need to work on how you can leverage these changes to benefit your product or service and include them in your marketing plan.

Threats

It includes all the threats that could adversely affect your business. It could in the form of a new competitor or any changes in the government policies that could hurt your business. You need to work on:

  • How can you stay ahead of the curve and avoid threats to negatively impact your marketing plan steps?

Target Market and Buyers’ Personas

Incredible Marketing Plan Steps – How It Actually Works

The target market is the section of the audience you want to target.

In analyzing the target market, you make efforts to identify your potential customers. You research their demographics, age group, financial status, etc. Determine the type of audience you want to focus on and why they would be interested in your product or service.

Buyers’ personas are a more detailed version of the target market. Marketers give more distinction to the attributes of their ideal customers.

The buyers’ attributes contribute immensely to achieving the overall marketing plan. Those attributes include

  • Status – The age group, title, industry, and designation.
  • Perspective – What do they think about your brand? What do they need to know?
  • Emotional connection – Why would they care for your brand? What are their problems?
  • Their Limitations – What are the barriers? What are their fears?
  • Their Need – When would they need it? The desired call-to-action that makes them buy.

Identify Your Marketing Channels

Online marketing channels have contributed immensely in helping brands achieve their marketing objectives, so creating a strategy for them has become an integral part of any marketing plan.

Here are various online marketing channels which you need to include in your marketing plan:

Content Marketing

Content marketing is one of the impactful online marketing channels.

According to eMarketer, 60% of marketers work on at least one content piece on a daily basis.

Aberdeen reports that content marketing leaders enjoy 7.8% higher year-over-year growth.

Content marketing boosts traffic and generates leads; however, content always works on a long-term strategy. Therefore, if you adopt a content marketing strategy, you need to consistently produce unique and exceptional content for better and long-lasting results.

Social Media

Social media is another online marketing channel with tons of potential to attract your target audience.

You can leverage this marketing channel to visually present your product or service.

Oberlo reports the daily usage of social media, where90.4% are Millennials, 77.5% are Generation X, and 48.2% are Baby Boomers.

By posting videos and images of your product/service on social media, you can create brand awareness and other marketing opportunities.

Moreover, adding value to your overall social media efforts will definitely help generate leads.

Email Marketing

If you think email marketing is a thing of the past, you couldn’t be more wrong.

According to DMA, every dollar you spend on email marketing generates a $42 return on investment.

That’s why 87% of marketers leverage email marketing campaigns to reach out to their target audience, as per the Content Marketing Institute.

You should include an email marketing channel to send weekly emails and newsletters to your potential customers. For instance, you can set up automated welcome and signup emails or thank you emails when customers make the purchase.

Run Online Ads

Online advertising is one of the most crucial elements of your overall marketing strategy template. There are numerous ways you can leverage online ads as a marketing channel.

  • Google Ads. When running your ads on the Google search engine, you can reach your target audience whenever they query your specific keywords. Google ads allow you to set your budget for the month and filter options to search for the right audience. You can place your ads based on the location, demographics, among others.
  • Social Media Ads. You can also post your ads on social media platforms such as Facebook, Snapchat, Instagram, Quora, and Pinterest. According to Statista, social media ads’ impressions increase by 20% every year. That’s a gold mine for marketers to leverage social media to generate leads.

Utilizing Offline Media In Your Growth Strategy

Incredible Marketing Plan Steps – How It Actually Works

Once you’ve aligned your marketing goals, pricing strategy, and KPIs, you need to plan your marketing budget for the next year.

Determine what marketing channels you need to focus on, based on the ROI and profit margins. In modern times, most marketers utilize digital marketing channels, and that’s okay. However, you should never underestimate the power of offline media in your marketing plan.

Sometimes the use of ads on magazines and brochures can be quite effective in the modern world. There are numerous ways you can leverage offline media in your marketing plan including,

  • Brochures and leaflets.
  • Direct mail marketing
  • Loyalty programs
  • Sponsoring an event or venue
  • Billboard ads

We highly recommend trying at least once to measure their outcomes. Always ensure to align all the marketing activities with the overall marketing plan.

The Marketing Budget

Incredible Marketing Plan Steps – How It Actually Works

A marketing budget of your product/service can highly impact your overall marketing plan.

Here are some of the factors that you need to work on:

Business Lifecycle

The marketing budget of your product or service is highly dependent on the business lifecycle stage. Whether you’re a startup or an established name in the market is the decisive factor in budget planning.

Startups have a hard time making a name for their brands; they mostly choose a penetration strategy to establish their place in the competitive market. They earn lower returns on investments in order to attract buyers, while well-reputed brands would work on customer retention by delivering their brands as per their standards.

Spending Limit

The outcome of your spending isn’t static. Don’t keep your hopes up to get the same outcome spending on different marketing channels.

For instance, if you invested $10,000 to generate 500 leads on social media, t doesn’t mean that it will happen on other channels.

You need to set up a budget for different marketing channels based on their return on investments and profit share.

Conclusion

There can be no perfect, one size fits all approach to creating marketing plan steps. Every niche is different so the details contained in each marketing plan have to be aligned with the brand operating in that niche and its goals.

The best marketing plans are those that mention exactly what you want to achieve and how will you achieve that. If the process towards achieving your final marketing goals is laid out in detail in your marketing plan steps, then the only thing you need to do to ensure success is to keep yourself and you’re aligned with the plan throughout the year.

The best brands in the world all have highly detailed marketing plan steps and it’s high time that you too create one for your business so that it can reach its growth targets in due time.

Learn The Basics of UI/UX Designer – Improve Your Career Prospects

Introduction

You have always wanted to be a user experience designer? Want a UI UX career? You want to have that ability to make people feel amazing when they use an application you designed –and rendered; just so that they could have a great experience.

You have the ambition to achieve great things, but you need direction and guidance. A good source of knowledge to put you on the right path. Well, look no further because we have got you covered on how to become a self-taught UX designer.

But before we start, it is important to know about the fundamentals of user interface and user experience designing. While many individuals may classify user experience and user interface as the same thing when talking about UI-UX design, we will distinguish between the two.

Learn The Basics of UI/UX Designer – Improve Your Career Prospects

The Major Difference Between UI & UX

In the simplest of terms, user experience designing is basically what you want your customers or users to feel and experience when they use your application or your product and service.

Learn The Basics of UI/UX Designer – Improve Your Career Prospects

This means working out a satisfactory experience for your users when interacting with your product or service and prolonging that experience in the best possible ways. It answers questions like:

  1. Did the user get where he wanted to go?
  2. How easy was it to operate the functions for him?
  • Did he get confused while using the app or product?
  1. How efficiently does the app work for him in achieving his goal or solving a problem?

When the experience you have created or designed delivers these answers in the best way, that is a good UX design. Customers that have a good user experience leave good reviews and become loyal customers.

On the other hand,

User interface designing is how you will achieve that for your customers or users to feel that way. This basically answers questions like:

  1. What tools are you going to use to fabricate that experience for a potential customer?
  2. What software is required to build the said experience?
  • The singular elements are required to do the job – that can come together to form the User Interface.

Collectively, all these elements in unison are what form the main user interface.

Therefore, learning about experience-based design and visual or graphic creation will greatly help you because now you have two different goals: complementary to each other. These are:

  1. The experience as to how the user should feel.
  2. The interface as to what makes the user feel that way.

The importance of having defined goals and outcomes for your UI-UX design help you better focus the majority of your energy on segmented parts. This will help increase your efficiency in designing and help you keep up an energized and productive attitude throughout the development project.

The Basics of Becoming a Self-Taught UI/UX Designer

The basics for becoming a self-taught UI-UX designer are as follows:

Learning the Basics of Graphic Design

When starting in something related to design, the first step is to learn visual and graphic design. This includes learning foundational methods and techniques in creating stunning graphics. The process does not need to be rushed in any way at all. You can take your time and learn every process one by one. Slow and steady wins the race!

The goal here is actually familiarizing yourself with creating something out of nothing because this is a skill that is valued majorly by any agency involved in web design services. General graphic designing includes the knowledge and the use of the following tools:

  1. Graphic layers
  2. Creation tools such as pen, pencil, brushes; layout creation and selection tools
  3. Typography
  4. Textual creation such as fonts, signs, symbols, spacing, lining, etc.
  5. Technical tools such as rotation, cropping, aligning, centering, etc.
  6. Color grid knowledge, pallet combination

The list can go on, but the idea here is to familiarize yourself with beginner tools and not limit yourself to experiment with more advanced tools.

Learn the Tools

The second most important and fundamental part is to learn the tools that will do the job, i.e., UI-UX design.

Learn The Basics of UI/UX Designer – Improve Your Career Prospects

There is a lot of free software out there that can initially prove to be very easy to use and offer templates to create and design user interface on, but these really do not help you grow as a graphic designer.

You want to achieve real skills capable of producing something out of nothing – and those kinds of skills come from proper learning.

Learning can be easily achieved as many online tutorials are available for each of this software on YouTube. These tutorials may be short courses such as these for Adobe or Sketch.

The main aim here is not to think that just because you cannot afford a fancy school means you cannot learn to design the user experience. It is not true.

Once you learn basic skills from the tutorials provided, you can then begin to expand on these skills by experimenting on different projects or perhaps creating something which is totally your own – maybe something like a better outlook of an app you already use; a website design trend that you find dandy; or a visual grid that you find interesting and engagement for an audience.

You can choose from a plethora of available options. But the aim here is to learn this software listed below since they are the industrial standard and will help you once you have established a solid base of visual design, which you can take in any direction.

This software provides a diverse range of expansion options and helps unleash your creativity. These are:

  1. Adobe
  2. Framer
  3. UXPin
  4. Envision
  5. Sketch

Design the Experience

So now that you have gone through all the tutorials and immersed yourself with all the tools required to create your design elements, next comes the step of putting the skills you just learned into action.

Common steps involved for a UX design are as follows:

The Investigation

Learn The Basics of UI/UX Designer – Improve Your Career Prospects

The Investigation: is basically a step at which you engage with people to evaluate their wants and needs related to an app, a particular service, or product.

Keep in mind that designing user experience may vary for a range of different industrial segments. Therefore, considering whatever industry or segment you approach, the needs and wants of people in that segment will be partial to that segment only.

Let’s take the example of a mobile app. You inquire as to what would do best in a new app that can pinpoint other users of the app without needing the internet. This app works on GPS positioning and is based on low-edge AI.

Now, people considering your idea will give you recommendations. Maybe a familiar user interface similar to so and so app; a simple sign-up form; an easy-to-report-a-problem button, and so on.

These inquiries will give you ample ground to assess what people need in a new kind of app and what will make their experience smoother.

The Problem

The next step is to highlight the problem. This problem can be something that your inquired users or potential users have you told you about.

This problem can be difficult experiences with other apps; bad customer representative feedback, long sign-up forms, laggy payment methods, etc.

These all scenarios will present the problem people are facing and would not like in your app. So the best thing to do here is to watch out for them.

Once you design your user experience keeping such situations in mind, it is much easier not to create something exactly like these scenarios. If you keenly listen and then avoid such problems, the chances of your design success will be significantly higher.

The Solution

The solution is you basically brainstorming what satisfies the problem which people are facing. You do not need to focus on a lot of problems. You can provide one solution at a time and then see how it works through the testing procedure.

The solution should be a comprehensive and concise rendition of what people will feel good about when running your app.

The Result

The result is how you transform your solution into a proper user interface through user interface designing.

Design the Interface

Designing the interface is putting the solution into a prototype phase and seeing how it works. Creating a prototype is very useful. It allows you to actually create a low-fidelity version of the finished product to see if all things work together in a complimentary manner.

The second benefit of prototyping is that it can spot errors and problems in the UI design, which can be worked out easily before final production. For many companies, it may be expensive to initiate final production. This is where prototyping comes into play.

To become a self-taught UI designer, prototyping can prove beneficial as it allows individuals to follow a streamlined process. Industrially, all graphic houses do prototyping before the final development commences. Therefore, getting into the habit of prototyping and testing UI/UX designs will highlight any flaws in the design through the testing and save up costs for the final production version.

This is, by far, the usual game plan or procedural journey for UI/UX designing regimes. But since you will be learning to design yourself, there are some extra elements that you can also focus on to help you bring yourself up to par with existing industry professionals.

Learn The Basics of UI/UX Designer – Improve Your Career Prospects

 

These are added skills and knowledge and a means of increasing your market demand and employability significantly. These continue as follows:

Work on Principles

Working on principles basically means that you adhere to industry quality standards and production methods. Some clients are picky when it comes to certain things, and if you end up producing something different from their requirements, it may be needed to start the work all over again.

Therefore, it is good to play it safe by mastering industry-standard graphic design benchmarks and production methods. Of course, it is an asset to produce something while thinking out of the box, but if one of your clients wants a normal industry-standard product, you would not need to study how to produce such a product.

Expand on Knowledge

Knowledge does not stop at the basics; rather, it begins to expand immensely once you find out that you can do so much more with so many basic things.

To help you expand with your set of knowledge of UI designing, you can consider the following:

Mentorship

Get enrolled or fixate an internship under an experienced mentor. This will help you get insight worth a lot of experience just in a matter of months and some invaluable skills.

Mentorship can also help you land bigger gigs as experienced professionals usually have a long list of established clients who trust them for their long-term projects and new projects. In such cases, getting a mentorship may be very profitable since mentors will recommend you for new work when they are overburdened.

Moreover, this extra step can also help you build a portfolio while learning new ways to deliver exciting UI/UX designs and learning from seniors and other professionals.

Volunteer

Volunteering is a great way if you are trying to secure a project to help build your portfolio. Although you will not be getting paid through this, it is an excellent way to solidify your knowledge of user experience designing.

Furthermore, volunteering opportunities can be sorted out at the college you’re studying in, the university you go to, or the society you are a part of. Each aspect of these bodies will require some UI designer needs that you can help fulfill.

Graphic Worm

We mean here as a graphic worm to create and organize a library of usable graphics at your disposal. At many times, what happens is that talented graphic designers or user experience engineers will rarely have the time to use visuals that are most appropriately suited to a specific task.

These slight drawbacks can be avoided if you research a topic and already have some usable visuals stored for it. Just make sure the material or content you use is not copyright protected and that you will not have any problems using it.

Moreover, graphic investigations can also help you highlight what type of architectural graphics work for user experience designing in contemporary times, what sort of visuals suit a specific startup or a niche market consumer, etc.

This is meant to broaden your learning aspects on the applicability of UI/UX designing. By broadening your scope and knowledge, you can quickly find lucrative ways to garner more clientele with increased efficiency to meet client requirements.

Web Design

Learning web designing or at least some element of it will surely come in handy. Suppose your startup works with a considerable volume of clients, and one day, you get a project that involves web design elements.

Supposing you had learned some web designing before, you would probably find yourself in the position to take the project. If you find technical difficulty at an advanced stage, you can revert to asking a mentor or colleague for help.

Learn The Basics of UI/UX Designer – Improve Your Career Prospects

For example, Python and Java are two distinct languages, and many new professionals in the industry can get confused about which one to use for a particular use case. In such a scenario, you can easily call for assistance from a senior professional. A few times, you will learn when to use Python and use Java and make yourself more adept at programming.

On the other hand, if you did not know web design at all, not only would you be hesitant to accept the project, but you may end up losing future projects from the same clients, which may or may not be related to web designing.

Some famous web design programming languages to learn, which are in demand, are:

  1. HTML
  2. CSS

Trends & News

Keeping up with the latest trends and news is pivotal. This will help you create what is in demand and help you understand what the current or contemporary market demand is.

If you stick to offering only one type of design for a limited range of products, then it will be soon that you will run out of customers. To avoid this, always stay updated with the latest trends and news regarding what’s going on in the visuals market.

Other things to be researched include what customers love in contemporary graphic designs, especially UI/UX designs, what type of transitions are in fashion, skins, layouts, grids, color schemes, etc.

All of these will help you become better at your game as a UI designer and an efficient marketer of your brand and services. After all, you are a self-taught UX designer. So going a few extra miles won’t do you any harm, especially when it will add to your professional benefit immensely.

Inspire Yourself

Learn The Basics of UI/UX Designer – Improve Your Career Prospects

It is very easy to lose track of a productive attitude, especially once you start earning your initial revenues. You start getting slack and slovenly, thinking that you’ll be able to make money even if you don’t work hard or do not put in the same amount of effort as you once did.

You think to yourself that back then, it was a learning period, but since you have started earning now, you’re an actual professional, and the work is going to come to you, so there is no need to work that hard anymore.

This type of attitude is the biggest downfall of newbie designers who have just started to get their feet warm – in terms of earning. The best way to avoid such negativities is to create a strict routine. No matter what happens, you stick to the routine. It should not matter how much you make per month, but as long as you can actually follow a strict regimen on daily tasks without any procrastination biased over delusional expectations that you will earn even if you do not do anything.

Refine Yourself

Last but not least is to ensure that you refine yourself every step of the way. This can be done by developing a very keen attitude towards details and user-oriented development for UI/UX design. The more you focus on the details and how you want your customer to feel, the more you will refine your skillset.

Learn The Basics of UI/UX Designer – Improve Your Career Prospects

Other ways of increasing skill efficiency are:

  1. Joining UI/UX design seminars
  2. Reading graphic design mags
  3. Subscribe to the latest UI/UX trends

There are short courses available online which you can pay for. Once you start earning, you can save up money little by little until you are ready to enroll in a professional intensive course.

By this time,

You will have surely developed a lot of skills to go without it. But why do we recommend it is because you will have another professional instructor take you through the ropes from his point of view. This can be very beneficial as experience teaches a lot.

According to Jennifer Aldrich at InVision,

“UX design is about having a complete understanding of the user….”

This basically means that a UI designer must have complete knowledge of a user, which helps him deliver:

  • Enhancing user satisfaction
  • Increasing stability
  • Ensuring a smooth experience
  • Giving a unique pleasure when the user interacts with the product

To proficiently give customers the above, a lot of experience comes into play. Surely you have learned a lot from the previous steps but learning more is never bad. Perhaps you will get to know a graphic tool usage in a way you never did before; perhaps you’ll find a shorter way of completing a specific process; you’ll learn basic things that every user wants in an app or product when they use it in terms of user experience and graphic design – the possibilities are endless.

That is why enrolling in an extra intensive level professional course will be very beneficial. It will be rewarding from a designer’s point of view, but it will also help you learn how to secure more jobs, create a better portfolio that appeals to potential clients, and manage clients when the volume goes up.

Conclusion

Getting up and starting a career as a user interface or user experience designer is not easy to teach yourself the ropes on your own. But is most certainly accomplishable. All it takes is a combination of ambition, determination, punctuality, and never-ending love for what you want to achieve.

You start by learning the basics of graphic design: how is something created out of nothing, what tools are involved, what software is industrial standard, which plugins do this, which plugins do that. The answer to all these comes from learning the fundamentals of graphic and visual design. You can easily learn it through online tutorials available on YouTube.

Then, you design the experience by investigating a problem people face when they use an app or a product; you find a solution to such problem(s). This brings you to the point of how you will make your customers feel special with the solution. You design it into your user interface.

Once,

You have your user experience outlined, you can work on your user interface by joining a combination of layouts, graphics, visuals, typography, contextualization, create a prototype of your UI. This will help you test for flaws and agilely adjust and customize any elements before you have the final UI. Prototyping will save costs and enable you to tweak until your UI/UX is perfect.

The steps after these focus on how to become a better UI/UX designer. You can work on expanding your knowledge and skills by working on principles: ensuring you follow a strictly professional attitude; engage in different activities such as volunteering at school, college, or university projects, taking up an internship under a mentor, collecting non-copyright graphics, and visuals; learning how to web design by HTML and CSS.

These will help garner more clients, create a better portfolio, and ultimately ensure you are not behind those with expensive UI designing degrees. An optional extra step is to enroll in an intensive professional or advance UI design course. This will surely highlight some elements or tips and tricks that industry professionals use to create UI design.

If you follow these steps, we guarantee that no one can stop you from starting a UI/UX designer career.

Python Vs Java: Outlining The Major Differences

Python vs Java has always been a long heated debate, and it still doesn’t have one settled winner. Both are modern-day, in-demand, compelling programming languages used majorly in all types of website development services and stand next to none. Java vs Python, these languages are object-oriented and continuously used for software development purposes. In fact, the two languages have constantly emerged as the top; they’re trendy! But what is the exact difference between Python vs Java?

In technical terms, Python’s syntax is easier to comprehend and can be understood by the masses. Java, however, is based on C/C++ and relies on traditional rules. Java’s code readability is sensitive. Misuse of a mere semicolon can result in a syntax error. At the same time, Python is human-like, based on English. There are countless differences like these; keep reading as we’ll discuss them in further detail.

Structure Of Languages

Both are obviously, high-level programming languages but what distinguishes them is their coding structure. Python is an interpreted language, and developers have to depend on ‘Python’ exclusive interpreters. There are a few nitpicks in-between, but they’re worth it. CPython, an interpreter, requires a .py extension, and you can execute line-by-line code by looking at the file on CPython yourself simultaneously.

While Java is a compiling language and has its own JVM (Java Virtual Machine), the compiler is easy to use and is cross-platform supported. Also, the source code of Java is converted into a bytecode – instruction set for JVM. It’s a simple three-way process for Java. Any compiler converts source code to bytecode. Then, the JVM uses bytecode and compiles it in a machine-readable form. After execution, you have a Java program at your disposal!

Programming Paradigm

Programming paradigms make it easier to classify languages in ‘boxes.’ Is the language imperative? Is it structured? In this case, both are object-oriented languages relying on their own internal (encapsulated) state and public interfaces. Python’s structure is diverse and adaptable to different programming states; imperative, functional, procedural. Use different programming types accordingly.

Java isn’t any less, either. Granted that it started with limited features, the programming language has evolved. On their latest updated version – Java 8, there’s support for important functional programming concepts such as lambda expressions. The update showcased Java’s support for functions.  And as always, Java is concurrent, class-based, and object-oriented. In the rivalry of Java vs Python, the latter clearly ones in this case.

Ease Of Readability

From a developer’s perspective, knowing the syntax format is essential before delving into any language. Python, in particular, emphasizes ‘code readability,’ and their IDE (Integrated Development Environment) makes it clear. As mentioned, Python was specifically designed to attract emerging coders – figuring out the syntax does not take much time, unlike Java.

For instance, you can clearly see a side-by-side comparison of the two languages here. Python comes across as a simple, easily comprehensible, language that executes flawlessly. It’s plain English. Even the hashtag on the side symbolizes ‘comments’ and does not have any significance. Hence, Python has always been marketed as a beginner-level language that is easy to understand yet powerful. Python is being taught at middle schools as well. Its syntax makes programming easy for everyone.

With Java, it’s a different story. Before executing a code, you need to be aware of concepts such as class, object, instance variables, and methods. It is case-sensitive software, so you always to be alert. But on Java 9, there are improvements. For a better user experience, they introduced ‘modules.’ With modules, developers can organize the code into categories and create separate packages. Modules ease the compiling process, but organizing the code takes a lot of time nonetheless.

Whitespace

Whitespace refers to typography in the UI of programming languages. And you might have guessed it; Python includes whitespace as a part of its syntax – it plays an integral role. For nesting and loops, you can apply tabs and full colons, respectively. Now, not everyone’s a fan of whitespace in Python. Parsing whitespace is someone’s own aesthetic preference; using black lines isn’t necessary.

Meanwhile, Java does not rely on whitespace at all. Semicolons, parentheses, and curly braces account for Java’s directory.

Key Factor: Duck Typing

Duck-typing sets the two languages apart. Now, duck-typing depends on dynamic typing, where the class or object does not have much significance. Fortunately, Python is a dynamic language, and duck typing is a major part of it. Meaning that Python isn’t dependent on variable deceleration.

Interestingly, duck-typing’s concept is applicable to Python. Essentially, duck-typing is based on the philosophy – ‘if it quacks like a duck, it is a duck,’ and metaphorically means that you do not check for attributes in variables.

Framework

Frameworks are an abstraction that allows the user to develop applications without dealing with low-level details such as sockets, protocols, etc. It is a well-known fact that writing code or developing an application is a complex and tiring process; however, it becomes a tad bit easier by using this certain feature.

Now, Java Frameworks are, indeed, the templates of pre-written code through which you can add your own code. Java receives praise for its large number of Frameworks. The most popular ones are Spring, Hibernate, etc. However, Python has fewer options for Frameworks as compared to Java. The most popular high-level Frameworks in Python are Django, TurboGears, and Web2py.

If you are planning to become a UI/UX designer soon, then having knowledge of Python vs Java frameworks will help you understand the underlying mechanism of your app or website in a much better manner.

Speed and Performance

According to experts, both Java and Python lack in the department of speed. The speed required to facilitate high-performance computing and coding is not currently available. Nonetheless, it is important to mention that Java Virtual Machine (JVM) speeds up Java code execution through just-in-time (JIT) compilation. The Bytecode compiles into the Native Machine Code much quicker through the assistance of this JIT compiler. Additionally, through supporting concurrency, Java allows software applications to run much faster as compared to Python.

On the other hand, the coders can quicken Python code execution with the help of several implementations of the programming language. For example, they can use Jython to compile the given Python code into Java bytecode. Similarly, Cython is available for developers to compile Python code into C/C++ code. Although these implementations are an advantage and sometimes optimizes the execution rate for developers, it is essential to mention that it is slower since it uses an interpreter and also determines the data type at run time.

Data Science

Simply put, Python is the standard language for doing data science today. Enterprises and corporations prefer Python for development. It can vary from scientific computing, big data to artificial intelligence projects. While there are places that exist, such as academia, where R might be more popular, you would be surprised to find out that most data science roles expect you to be experienced in Python instead of languages like Scala and Java. As mentioned above, it is the most preferred programming language for machine learning and data science. A report shows that a large sum of data scientists and machine learning programmers have shown a preference towards Python instead of the usual use of Java while working on sentiment analysis.

Nevertheless, many machine learning programmers opt for Java when working on projects close to network security. This can consist of projects such as cyber-attack prevention and fraud detection.

The Function of Agile and DevOps

There has been a continuous increase in enterprises and businesses adopting the so-called agile development methodology to accelerate the deliverance of high-quality software applications. Similarly, numerous organizations nowadays go for DevOps to increase software development along with testing and deployment processes.

Aforementioned, Both Java and Python allow enterprises to embrace new project management methodologies like agile and DevOps. Since Java contains a static type system, it is quite easy for programmers to uncomplicate refactoring. On the other hand, Python helps developers to simplify refactoring by featuring a dynamic type system. Additionally, Python’s easy-to-use and expressive syntax rules give Python programmers access to experiment with diverse ideas.

Python has always had a prominent presence in the agile space. While Python has gained popularity and success for several reasons, one of the main reasons for this popularity is the rise of the DevOps movement.

Conclusion

We can conclude that both Java and Python languages are beneficial on their own. Python is simple and concise, whereas Java is quick and more convenient. While Python coding is dynamic, Java coding is static.

Middle schoolers prefer using Python for writing their first ‘for loop’ or ‘while loop’ and outstanding machine learning engineers. At the same time, users prefer Java for coding more than Python. Both of these seem plausible. Nonetheless, it entirely depends on the user to decide the best language out of these two. It really is up to you to choose a particular language for your next project!

Best Web Development Languages To Learn in 2021

Programming languages prove to be the bridge between the user and the device through which operating systems and applications are developed. There is an immense number of coding languages that serve different purposes.

Most of the in-demand jobs offered by agencies that offer website development services require an individual to know at least one programming skill. From data analytics to developing websites, programming languages have wide-ranging applicability. Even most modern web design trends require designers to at least have a basic level understanding of programming to create the required designs and then relay to the developer the exact trajectory through which they are required to be coded.

If you, too, are aiming to pursue a career in any of these in-demand industries, then you need to develop your skills for one or more of these programming languages to give you an edge over your peers for the near future.

But what programming language should I opt for? This is perhaps the most difficult question of them all. If you choose the wrong language to learn for programming, you will be left ruing your chances very soon, so you will need to know about the most trending programming languages today.

Here, we present a list of the best programming languages to learn in 2020, along with their pros and cons, to make you aware of their importance in the coding world.

1.  Python:

Development Languages To Learn in 2021

Python came into being in 1991 by Guido Van Rossum, an open-source, free-to-download programming language with good features for beginners who have no or low coding knowledge. It is mostly useful for data analysis, deep learning, and machine learning. If you are interested in Artificial Intelligence, you should definitely consider learning Python.

Pros:

  1. There are libraries where the user may find already written programs that are useful on different grounds.
  2. It is simple to read, easy to understand, and requires less coding than other programming languages.
  3. Python is versatile. One can write some part of the code in C++ or C as well. On top of that, it allows you to write programs for any OS, such as Linux, Windows, or Mac.

Cons:

  1. Python lacks when it comes to execution. The step-by-step execution sometimes takes longer, making it speed limited.
  2. It is not recommended for mobile app development.
  3. Huge enterprises avoid using Python since it has underdeveloped database layers.

2.  Java

2

Java, invented in 1996 and owned by Oracle Corporation, is a widely-used programming language around the globe. It is generally known for its Object-Oriented Programming capabilities. It is complex as compared to Python.

Till now, it was the preferred programming language for Android until Kotlin superseded it. But still, Java has a lot of importance in the world of coding even now.

Pros:

  1. Java uses automatic memory allocation and is simpler as compared to C++ or C.
  2. It is independent of the platform. It can easily work on any operating system.

Cons:

  1. Java consumes more memory as compared to other programming languages that make it a bit slower than others.
  2. The garbage collector runs to manage memory. When it runs, it affects application performance.

3.  JavaScript

Best Web Development Languages To Learn in 2021

JavaScript makes it to the third position in the list of top programming languages due to its ease while designing web browsers. It has applications in web designing as well. This coding language is considered one of the most important front-end programming languages out there. If you are becoming a UI/UX designer, learning this language is imperative for you.

Pros:

  1. JavaScript is fast, easy-to-understand, and easy-to-learn with support from almost all web browsers.
  2. Due to lesser coding, JavaScript improves application performance.
  3. JavaScript provides an extensive interface to developers helping them design an eye-catching webpage.

Cons:

  1. It is difficult to detect errors in JavaScript, i.e., debugging is not that easy.
  2. The code written in JavaScript is visible to the audience. This can be the cause of security breaches and code thefts.

4.  SWIFT

programming Languages To Learn in 2021

Swift is an open-source programming language by Apple in 2014 and is suitable for Mac and Linux. It’s an emerging coding language mainly due to its simplicity. It is as simple as the English language itself. It is fast and secure and gives an amazing and elegant outlook to the applications it helps develop.

Pros:

  1. Swift is an effective programming language against errors with enhanced readability.
  2. Apple claims that Swift is about 2.6 times faster than Objective-C and 8.4 times faster than Python.

Cons:

  1. Swift proves to be good for nothing when it comes to older versions of iOS and its applications.
  2. Although it is an open-source programming language, the community is not that developed compared to other coding languages.

5.  Go

programming Languages To Learn in 2021

To overcome the challenges faced by developers while writing code, Google decided to develop the Go programming language. Go is considered to be highly agile and suitable for developing scalable web entities. A surge has been observed in its demand and is expected to grow more by 2021.

Pros:

  1. Go programming language provides the facility of smart coding that requires fewer code lines.
  2. The ease of use and the adoptive environment this language provides makes it outshine other programming languages.
  3. Errors are no more a problem as the language consists mainly of single-line codes.

Cons:

  1. Go lacks library support since it is a new and young language paving for its future acceptance.
  2. The language lags because go does not provide any GUI library.
  3. Go is not as versatile as other programming languages since it is suitable and recommended only for Google-based applications.

6.  R

Best Web Development Languages To Learn in 2021

R, invented in New Zealand at the University of Auckland by Ross IhakaR and Robert Gentleman, is a programming language developed with a principal focus on Machine Learning and is mostly suitable for Data Analysis. It is an open-source software environment that provides users with exceptional statistical features.

Pros:

  1. R is a versatile language that can work on Mac, Linux as well as Windows.
  2. The quality of the graphs that R provides is just extraordinary.
  3. It is compatible with other programming languages as well.

Cons:

  1. R consumes more memory as compared to other programming languages. While dealing with Big Data, R is not a good choice.
  2. R is less secure and not the best choice for designing web pages and web applications.
  3. It is slower than other programming languages like Python.
  4. One needs to have coding expertise since the language is difficult to work with.
  5. Programmers with no or low coding experience with packages may find trouble while dealing with algorithms.

7.  Kotlin

Best Web Development Languages To Learn in 2021

Just like Google developed Go, it also introduced the world with Kotlin programming language in 2011. Codes written in Kotlin can work well on Java and vice versa. Kotlin is also comparable to Python in many ways, so learning Kotlin won’t be a major issue for you if you already know about Python.

It is open-source with no license requirement and provides a friendly environment to the developers, and works efficiently. Google has declared that Kotlin is its official programming language.

Pros:

  1. A developer doesn’t need to learn a new IDE as Kotlin has IDE support.
  2. The maintenance is easy and avoids bugs to the maximum.
  3. It is a mature language that is reliable and secure to use.

Cons:

  1. Learning resources are confined since Kotlin is actually not Java.
  2. There is a variation in compilation speeds when we compare Java with Kotlin. Java is good for a clean building, while Kotlin is best for creating incremental builds.
  3. Switching from Java to Kotlin can prove difficult for some developers who are already coding with Java.

8.  Scala

Best Web Development Languages To Learn in 2021

Scala is yet another effort to overcome the challenges faced by Java programmers. It is not only an object-oriented programming language but a functional programming language as well. It was released in 2004 and aimed at easing the issues that developers face when they require a high standard language without too many complexities.

Pros:

  1. It is fast and efficient since it evaluates a variable as per requirement.
  2. It provides hybrid features of both Object-Oriented programming and functional programming.
  3. Scala is an excellent choice for analyzing data.
  4. With Scala, codes are of better quality. There is a lesser coding requirement with minimal bugs.

Cons:

  1. It becomes complicated for developers due to the mix-up of object-oriented and functional features.
  2. It will require time and money to train workers to learn the features of Scala. The reason behind this is simple; Scala developers are not in-demand.
  3. Resources are limited as the community is not that huge.

IN A NUTSHELL:

Although there are a plethora of top programming languages, it is a crystal-clear fact that Python and Java rule the coding world. All coding languages have their own distinct pros and cons. The final choice depends on the developer’s needs and requirements to go for the best possible option.

The Differences Between Website Design and Website Development

If you are a new business owner, you will be looking to build your very own website to ensure that you too have an enabling presence in the digital world.

However, most new business owners often get confused between web design and web development, and this issue is often exasperated by the use of words like “web design company” and “web development company” by agencies that offer website development services to describe themselves.

If you go to Ahrefs and write these two “keywords”, you will find out that both of them have a very healthy monthly search volume. The keyword “Web design company” has a volume of 3900 and the keyword “web development company” has a volume of 900.

The Differences Between Website Design and Website Development

This signifies that businesses are definitely searching for the right agency partners by using both of these two terms interchangeably and while there might not be a major issue in doing so while searching, muddling the meaning of these important terms can certainly be problematic in other important areas.

When you are in the process of building your website or getting one developed by an outside partner agency, then you will get to know that web design and web development are two distinct parts of the overall process of getting a website built.
[ctanew cta-atts1=”Differences Between Web Design & Web Development ” cta-atts2=”A discussion about types of Web Design & Web Development ” ]
To clear you up on this issue and make your concepts better, here is us explaining the fundamental differences between web design and web development.

What Is Web Design?

Web design can be best described as the process through which the user experience-related aspects of a website are planned, conceptualized, and arranged. While in previous times, web design only used to refer to a website’s aesthetics like its graphics, layout, and images, modern web design has increasingly become user-centric, focusing on functionality, navigability, and UI/UX. Modern web design isn’t just used to refer to website design anymore. It now includes the design of other digital entities like apps as well.

The Differences Between Website Design and Website Development

On top of this, modern web design has now become mobile-centric as compared to being desktop-centric back in the 2000s and early 2010s. Users now access websites through a wide range of devices including smartphones and tablets, so optimizing web design to suit user experience on these devices has becoming increasingly crucial to ensure success.

You can also refer to web design as any work done on the front end of the website. This includes the creation of all graphic assets, layouts, design plans, navigation elements, or any other element with which the user directly interacts with.

Becoming a web designer in today’s digital landscape requires complete knowledge of UI/UX elements.

What Is Web Development?

Web development is the process of hard coding all the web design elements into a responsive and functional website.

The web development process is the cornerstone of all digital mediums that are in use today. Web developers are the main individuals responsible for each one of them ranging from apps to websites.

The Differences Between Website Design and Website Development

A web developer’s job description doesn’t include any design aspects at all; it generally concerns coding, programming, and markup-based tasks related to websites. HTML, CSS, and JavaScript are the most important programming languages for website development. Content management systems offer ease to run through web development because it requires minimal coding and making changes is simple.

Modern-day website development helps create responsive websites i.e. websites that are not static and respond to each user’s environment in a different and appropriate manner.

Front-end coding, server-side coding, and database management are the main pillars of website development.

The Web Design Process:

The end goal of any web design process is to ensure that the final website is user-friendly and according to the client’s business and brand objectives. To achieve this aim, web designers start their process first by procuring the client’s initial requirements. Then based on these requirements, the developers create an information hierarchy for web design. This hierarchy is a guide to run the overall process from hereon as it details how all the elements will flow through the medium of the website.

Next up, after the planning stage, comes the execution stage. Here the web designers create mockups and website wireframes and show them to the client for approval. If approved, these designs are then digitalized as graphic assets via using an appropriate tool like Adobe Photoshop.

The Web Development Process:

Web developers start off with procuring the design files from the web design team. Then they analyze the design files and choose the appropriate tech stack. Once chosen, they hard code these design files according to the client.

HTML is best for creating static web pages. Web developers opt for HTML if the website is simple with few complexities.

For more complex projects that require the website to be dynamic and responsive, developers use Python and other programming languages.

Sometimes, developers can even use different programming languages for different web pages of the same website.

When the final website is ready, it goes into staging to add content to it. During this stage, you can also make any changes before the website finally goes live. After this, the developer links the website with the server to launch it.

A website requires backend coding and a server link if it’s for storing dynamic data like a blog, retrieving information. A web developer needs to utilize languages like PHP for writing queries combined with a database like My.SQL

Even after the development, businesses approach web developers for maintenance. This includes fixing bugs, 404 errors, crashes, speed fixes, etc.

Content Management Systems like WordPress are great for modern-day web development because the process is straightforward and requires less coding.

Web developers can also add interactive web elements to websites including sliders, CTAs, contact forms, live chat features, etc.

Full Stack Developer – The New Option For Developing Websites:

A full-stack developer, basically put, can provide both web design and development services to you easily. Conventionally, a full stack developer is basically an agency that lets you leverage their team to get stellar websites developed.

Choosing a full stack developer for website development is definitely the best choice for you.

A Comprehensive Guide To Mobile App Development

The invention of smartphones has revolutionized the world. These days, smartphones are within reach of every individual. People find convenience and ease using a mobile application since everything has now been confined to the fingertips. According to Google Analytics, the number of mobile phone users has experienced a boom in recent years. And that’s what this mobile app development guide will highlight.

If we take a look at the major application stores like Playstore or AppStore, we find a rich profusion of applications serving different purposes. One can be a couch potato and order a meal, book a ride, read a book, and whatnot with just a single touch on the phone. These are services that charge payments from clients. App developers are always on call to develop such applications that can fulfill customer’s needs and bring financial rewards to the service provider.

Mobile application development is on its way to the top as compared to other fields of software development.

Mobile application development has allowed businesses and enterprises to strengthen their communication and engagement with customers in the best possible manner and increase their accessibility by providing unique services and payment methods. Such a strategy proves to be beneficial for both the customer and the businesses and it helps them to achieve their goals of generating profitable revenues with a focus on customer satisfaction.

Mobile app developers are always in demand to design and develop applications that are fruitful, feasible, and lucrative.

So how exactly can you develop an app?

Here’s us guiding you through the full process of app development, covering all the important aspects that you need to know about.

TYPES OF MOBILE APPLICATIONS:

Before proceeding further to the world of mobile app development, it is better to understand the basic types of apps that mobile app development companies work on. Basically, mobile apps are of three types. They are:

  1. Native mobile applications: Native mobile apps are usually single-purpose since they are native to one platform. They are fast and provide a better user experience than others. Such apps are related to a specific device like a smartphone or a tablet and hence provide good speed and maintain aspect ratios.
  2. Hybrid mobile applications: These are apps that require the internet and web browsers to run. They also require you to have coding knowledge since HTML is the best choice to develop these apps. Such apps are easily available to users without having to go through the trouble of downloading and installing.
  3. Web applications: They are non-downloadable applications. These are web pages that fit different screen sizes, giving an impressive outlook to the reader.

HOW TO DEVELOP YOUR MOBILE APPLICATION?

After discussing the types of apps we can develop, let’s jump to the step by step guide to develop one.

There are two preliminary approaches to design a smartphone application. You can either choose an app builder software, or you can code the app the way you want.

APP BUILDER SOFTWARES

If you are a beginner with low or no programming experience at all, app builder software can give you a helping hand. This software provides the facility to customize, edit, and design your app according to your liking. The only disadvantage is that they confine the user to select what they have already provided. Also, you have to throw a lot of cash to acquire these services and buy premium packages if you need advanced features. Some software is inexpensive too, but you get what you pay for. Goodbarber, Siberian CMS, Shoutem, and many others are examples of such app-builders.

The most widely used open-source platform called WordPress is a programming interface for content management developed in PHP and paired with a MySQL database. There is a plugin feature that allows you to develop your app in different plugins and design it your way. There are plenty of plugins available online, some of which are AppPresser, WPMobile.App, Androapp, Mobiloud, etc.

Adroapp is only for Android app development and is quite inexpensive and affordable. AppPresser is for converting web pages to suit the mobile environment. Mobiloud provides a lot more features than any other plugin in the list since it includes WooCommerce support. Therefore, it is always a trade-off between money and quality of service. There is a whole world in these plugins where you can select the material of your choice.

CODING:

Coding an app is a challenging and demanding task that requires keen observation and scrutinization. A must-have of this approach is programming knowledge. Usually, JavaScript, Kotlin, Python, C++, and Objective-C, and Swift programming languages are for building mobile apps.

JavaScript is on the top of the list when it comes to writing a program. It is famous around the globe and many projects are written in this language. Facebook, Uber, LinkedIn, and Netflix are some applications that were written with JavaScript.

Kotlin programming language is one of the best to write a mobile application. Trello, Evernote, and Coursera are some examples that were written with Kotlin.

C++ is a language that is used for native app development. It is best suited for developing a GUI. Mostly, it is used to create operating systems and gaming environments. Mozilla Firefox and google applications were developed on C++.

Objective-C is best for developing mobile applications for iOS. It has a competition with the Swift programming language.

STRATEGY TO FOLLOW

It doesn’t matter if you go for coding an app from scratch or using an app builder software, there is a strategy that you need to follow to forge ahead towards success. Following this strategy will help you deliver the final app with all its desired features and functionalities.

The strategy is simple and based on five basic steps.

Skill learning

You need to learn the required programming language if you want to code an app. You can also buy the services of a mobile application development company but you’ll need to spend money on that. If you choose to use an app builder software, then you can skip this part.

Mobile app development

After you know how to make an app, it is time to develop one. Mobile application development is not an easy task. You need to learn the tactics to give your app an elegant look along with all the necessary features, whether you develop it on an app building software or you do the coding yourself. Excessive and immoderate features can result in a loss. So, be moderate and learn skills to make an app that is a cut above the rest.

Advertising and marketing

Having completed the app development, you need to focus on its advertising and marketing. Use social media platforms and YouTube shoutouts for advertisements. An outstanding mobile application does not need marketing and advertisements. Make sure what you develop is new and serves an important need in order for it to make a name in the industry.

Deployment

It is the prime concern of an app developer to ponder which store would prove to be the perfect one for the application. Before deployment, it is better to think about the type of application and its number of users before opting for the desired operating system.

Researching and surveying

You cannot sit and count the cash after deploying your app on the store shelf. Do the research and work on updates and up-gradation. This will surely increase your number of downloads.

Any wrong decision can prove to be troublesome since it follows the all or null law. You can either shoot to the top, or you can fall down the list with no one downloading your mobile application.

There are several mobile app development services in USA. These app developers, with their strategies and planning, are there to ease the workload. You can consult them to give you a helping hand if you think you are naive to work with mobile app development.

IN A NUTSHELL:

Mobile app development is a maneuver of planning and strategy formulation. It is different from conventional software development for other more conventional operating systems.

Understanding the fundamental principles of mobile app development is a task that requires a sheer focus and a clear vision. When developing an application, you should know the aspects that you’ll introduce in your app. Devise techniques to attract and gravitate users towards your application. A happy and satisfied customer will come back and leave a good review.

Following the strategy that we have formulated, will surely improve your efforts.

How to Convert Your WordPress Website into a Mobile App

While the advent of responsive web design has made it a whole lot easier for business owners to provide an excellent experience to users on their mobile phones, it still can’t match the level of convenience afforded by apps. Read more to find out why you should consider converting your WordPress website into app.

But what is the best way to get an app built? Custom app development right? Well, if you are a WordPress website owner, you have options available other than that as well.

Exactly like how the WordPress ecosystem offers plugins for just about any purpose, there are plugins and specific services that allow you to convert your WordPress website into a mobile app as well.

WHY OPT FOR WORDPRESS MOBILE APP DEVELOPMENT?

The idea of WordPress App development got popularized around the globe since you don’t require to work your fingers to the bone to develop a successful application with it. The best WordPress mobile app development plugins can give you a helping hand to convert your website into a WordPress mobile app with no programming knowledge required.

WHY BUILD A MOBILE APP?

Mobile apps help you access an entirely different user base with an optimized on-the-go user experience model. Unlike websites, apps reside on the screen of user mobiles, allowing for greater engagement which can lead to better conversion rates. Apps are much more personalized and convenient to use as compared to websites.

On top of that, there are smartphone features that are built-in with every mobile device. Smartphone applications enable users to make use of these features as well. Hence, it is a complete package at hand.

THE BEST PLUGINS FOR WORDPRESS MOBILE APP DEVELOPMENT

There are a number of top plugins available in the market right now that can provide you with stellar WordPress mobile app development.

Let’s take a look at the list:

1.    AppPresser:

AppPresser is a plugin that helps users to integrate the site with their mobile applications. It does not transform the site into an app but provides a connection between the application and the website.

The plugin works on a 3-step simple, effective, and efficient methodology that is:

  1. Get your content to the app.
  2. Customize it according to your liking.
  3. Publish it to the store.

AppPresser has a lot of other features as well. For example, push notifications, offline downloads, translations, custom codes, and many more. The application will get automatically updated for any change in WordPress.

You need to have an account to work with AppPresser. It offers plans for $59 to $129 for a monthly payment that is billed annually.

2.    WPMobile.App:

WPMobile.App is in demand due to its cost-effectiveness. You don’t need to have heavy pockets to acquire this plugin, unlike others. If you want to create an app for both Android and iOS, then it will cost 149€ while 79€ for the individual operating system for a lifetime license.

The features it provides include free testing, customization, social sharing, notifications, search engines, automatic updates, and whatnot. All this for a price that means nothing.

It allows you to build a WordPress mobile app of your choice, with your content in it and everything customized. You can then deploy it to the store to enjoy profits.

3.    AndroApp:

AndroApp can be used for WordPress App development, only for Android OS. This plugin is quite inexpensive since it is free for the first month with no need for a credit card. It requires an annual renewal for $66.

Its key features include ad placements, image rendering, text reviewing, color schemes, unlimited push notifications, and above all, monetization through Admob and Appnext.

The efficiency of this plugin makes it outshine others. You can literally develop a website in minutes with minimal effort. The only con of this plugin is that it cannot be used for iOS WordPress app development.

4.    Mobiloud:

Mobiloud works for both Android and iOS and converts a WordPress site into a native smartphone application. It supports WooCommerce, which is a popular open-source eCommerce solution.

The outlook that Mobiloud provides is stylish and eye-catching. Its features include Automatic content updates, customization, push notifications, advertisements and monetization, login portal, social sharing, and much more but you have to throw cash to get all these features. It will cost you a per-month payment of $120 for a startup, $200 for a growth plan, and $400 for a custom-based plan.

This plugin is quite expensive when we compare it to the others but the features it provides are also a cut above the rest. The money you invest here is likely to get multiplied by many folds in no time.

5.    Appmaker

This is another plugin that provides beautiful features and gives an elegant outlook to the website. You can get started for free with absolutely no requirement of a credit card. If you want to buy the plan, it will cost you only $9.99 per month. The company policy is to charge a 5% additional amount for the revenue generated through the app. These 5% additional charges will not be applied to the first $10,000 per year revenue the app generates.

It also provides the feature of WooCommerce to help you succeed with ease. Moreover, there is 24×7 support. If you need guidance for anything, you can always just ask for help.

It also has a 3-step simple and effective methodology for successful app development.

  1. WordPress app development.
  2. WooCommerce Plugin.
  3. App Deployment.

6.    Blappsta:

Blappsta is a plugin that not only supports Android and iOS but also the Windows operating system. You can have an idea of how your website will look on the screen as it provides a free preview mode to test your WordPress app development.

Its crucial features are push messaging, social sharing, branding, caching, and app indexing.

The most important part is that it is absolutely free to use so no need to worry about payments. You simply have to download the plugin, edit what you need and keep what you want, and throw your app to the store shelf.

Blappsta has been used in 104 countries worldwide with 584 apps in the AppStore. It claims to send 1,200,000 push notifications within 2015.

7.    Wappress:

Wappress is actually not a plugin since everything can be done online, hence there is no need for a download. It is suitable for non-profit-based sites and tiny blogs. You can create, edit, and customize according to your desire. Once you open Wappress, it will ask if you want to see a working demo where everything has been explained giving you a hands-on experience in the environment.

8.    Web2App:

Web2app is a plugin and is also used for mobile app development with zero requirements for coding skills. It will cost $19 to build an app that is 100% responsive.

Significant features this plugin provides its users are mobile app build, uploading custom icons, splash screen upload, push notifications, Facebook, and YouTube app builder.

Although the features it provides are not that of a professional WordPress app development company but if you are a beginner in the field, it can surely boost your efforts. Usually, people who have YouTube channels and Facebook pages, and want to create an application to display their products and entertaining services, utilize this plugin.

OUR RECOMMENDATIONS:

We recommend using Mobiloud or AppPresser due to their outstanding features and user support. Although it would be expensive to choose these plugins, the value they offer justifies their cost.

This recommendation is for those who want to get higher conversions with WordPress app development.

At last, the final choice lies with the person developing the app for his or her business. We can only give recommendations but if you find what you want is offered in some other plugins, then go for it

IN A NUTSHELL:

To conclude this, we can say that modern problems require modern solutions, and to find a perfect way out of all your app development problems, WordPress would be a wise choice to opt for.

WordPress demands less work and provides many solutions that can drive perfect results. Its easy-to-use and convenient features have kept its reputation sustainable and viable.

The availability of these different WordPress app development plugins allows users to choose options that are best for them. This way, they do not have to stick to owning only a single WordPress site and limiting the ways in which they can grow.

4 Major Industries That IoT & Mobile App Development Are Expected To Disrupt In 2021 & Beyond

The Advanced World of Technology

Industry 4.0 beckons us and promises the rise of some of the most exciting technologies that will surely transform our world forever.

The emergence of AI-based neural networks will allow intelligence to surpass the realms of possibilities that we can think of today. For instance, the rise of 5G technology will provide us with blistering fast internet speeds; hence, the upcoming decade is surely going to be pretty exciting.

But in the center of all of this, mobile applications have gained the center stage as they are now being primed as the main epicenter from where these industry 4.0 technologies will be rendered to users.

Development of Mobile Technology

All of this is made possible due to the rapid development of mobile technology. The number of things that the mobile apps – available to us Play store and app store – are not capable of doing is decreasing every passing day.

Presently, designers working for organizations are intently observing what their personal cell phones can or can’t control.

Advancement in IoT Mobile Apps

In the current time, when applications are surpassing market expectations, we have seen an incredible advancement in IoT mobile applications, which is transforming drastically turning into a multi-million dollar industry.

Furthermore, this change is now acting as a catalyst for us to ponder: how would future applications supplement IoT? In what capacity will both work together that will create a synergy of purpose?

Remembering the accompanying question, here are the four expectations on how IoT will supplement versatile applications in the upcoming future.

The IoT industry is getting bigger day by day because new devices are now being introduced daily to handle IoT-based functionalities increasingly well. There is an exceptionally wide array of possibilities of what IoT can do in the future.

A study has shown that this industry will grow to a whopping $1319.08 billion by 2026. This is greater than the GDP of some countries!

But, what exactly is IoT? Let’s take a quick look!

WHAT IS IOT TECHNOLOGY?

IoT stands for the Internet of Things. This includes billions of devices connected through the Internet. This connection enables these devices to receive and transmit data to each other, allowing for a wide range of purposes to be realized that were previously considered out of reach.

WHAT IS REQUIRED FOR IoT MOBILE APPS DEVELOPMENT?

IoT mobile apps development services require many different types of software, back-end services, API implementation to run them successfully on a myriad range of devices.

DEVELOPMENT OF CAR APPLICATIONS

The Internet of things will have a significant impact on the automobile industry. Manufacturers of automobiles continuously try to add the latest features in their cars and prototypes, making the vehicle provide more value for consumers in the near future.

Every day new car models are entering the market, encompassing state-of-the-art features. It is the utmost concern of car companies to provide their customers with ease and convenience in their lives. Hence, cars are becoming better every day.

This has introduced mobile apps to the automobile industry. Such apps will be able to drive cars and control their internal components. It is just a matter of time before we start seeing these two together powering in a brand new age of automobiles.

One such application model out there is the WeConnect application for Volkswagen. The application is accessible for use on Android and Apple Stores.

With applications like WeConnect, you can control various parts of your vehicle, such as opening/shutting entryways and lights, call emergency aides if there should be an occurrence of crises, enact hostile to robbery highlights, and control sound/video.

IMPROVING SHOPPING EXPERIENCES

IoT will change the retail industry forever. Many apps have already been developed, helping customers purchase items with excellent efficiency. Instead of waiting in line for hours, a user can make any number of transactions in seconds. There is a big future for the retail industry ahead.

One example of such an app is Amazon Go. Amazon has presented IoT sensors, scanners, and other pertinent gear at some physical stores to kill the idea of checkout lines.

Shopping at Amazon has gotten amazingly simple with the Amazon Go application because as a client enters the store, it checks the application, picks the item, and leaves. The individual in question doesn’t need to remain in line or trust that he will have to wait to execute the full transaction process for the realization of a purchase of some sort.

When the client leaves the store, they get a receipt for the item in their inbox. In this way, IoT reduces the amount of time for shopping with the help of IoT, along with improving the overall shopping experience.

ADVANCEMENT IN PRODUCTION

Manufacturing items is increasingly becoming an automated process by the day.

In this age of technology, it is possible to make thousands of products in a day without experiencing any major issues. Old methods of production have new, digitalized, and automated techniques as replacements. These products can be monitored to a large extent and be listed in a digital inventory.

Sensors are under installation at gateways and other places that provide information about the product’s location and the person handling it. Tracking stolen items has also become a cinch now. The IoT enables the manufacturing ecosystem to deploy at multiple, high-end manufacturing facilities across the world.

For the present, the visuals through IoT sensors go through the big screen. However, later on, we can anticipate that these developments should move from enormous screens to little ones.

Portable applications that can send data from sensors to your cell phones to watch the progress of your inventory or production lines can be an incredible resource for production chiefs working in a specific sector. It can help department supervisors to:

  • Plan production according to delays
  • Fix repair timings
  • Monitor all goods, safely
  • Give subordinate their tasks
  • Hold office meetings online
  • Examine faults in a machinery
  • Monitor components

PROGRESS IN GADGET INDUSTRY

A study has claimed that around 56% of people in the USA own a wearable gadget such as a smartwatch or fitness band. Almost all users of these devices primarily connect their devices using wearable apps.

Although users prefer these smartwatches currently for mainly fitness purposes; however, they will soon provide useful services in other industries as well.  The uses of such watches will include communication and transmission of information over long distances. Moreover, they will also contribute to the business, travel, and catering departments. Businesses can do this by leveraging modern IoT-based technologies; allowing the industry to bring in a drastic transformation in telemedicine.

CONCLUSION

So those were the four departments where IoT mobile app development will make huge differences in the upcoming decade.

This industry is already worth billions; with the increasing number of new devices that can handle and support IoT-based operations; the IoT industry’s growth would be exponential.

These IoT mobile apps development services will encompass all modern features. This will allow businesses to implement them across a wide variety of industry verticals and spectrums. And in turn, mark the beginning of the industrial revolution 4.0 that we all envisage today.

10 Principles for Creating A Stellar Website Design

Contrary to popular belief, the success of any website doesn’t just depend on its design alone. It needs to be a stellar website design.

The modern-day stellar website design should be user-centric above all else. The priority of any web designer should be to ensure that all web design elements including features, navigation tabs, CTAs, etc. must be synergized to power a top-notch user experience.

Web design elements should not just be developed based on subjective opinions. A website with bold colors, a lot of features, and an incredibly appealing text display might look good to a web designer, but if this effort doesn’t translate into ease for the end-user, then all this effort doesn’t amount to anything substantial.

While optimizing for user-centric design is an exercise that’s mostly based on researching what the user prefers or expects in a certain niche and there is no “One size fits all” approach that can be followed, there are some key fundamentals that can help a web designer get on the right track towards building a user-centric web design.

KEY PRINCIPLES OF GOOD WEBSITE DESIGN AND EFFICIENT USE OF GUIDELINES

The first thing to keep in mind is that you must think like a user. Open other similar websites and observe the pain points.

View Things From A User’s Perspective:

How does a user think?

Well, to solve this problem, you must consider yourself a user too.

Every day you use the internet and view a lot of websites to seek relevant information.

During this journey, you search on Google for the kind of information you are trying to seek, and once the results are in, you click on the ones that seem the most relevant towards your required query.

You open a certain website and browse through the webpage in front of you. If you find what you are looking for easily, then you continue in on your journey deeper into the buyer funnel, but if you don’t, then you just go back and open another website to continue your search.

Other users do this the same way. They come to your website for just one reason i.e. to satiate their desire to seek information about a relevant product, service, or topic-related query.

If the right info is there and it’s also accessible, the user will definitely stay and interact.

So your goal should be to optimize for providing users with this ease and this is exactly what the essence of “user-centric design” belies.

Errors and Inconveniences:

Errors of any kind or inconveniences like a navigation menu that not aligned with natural screen progression will cause you to become irritated and ultimately result in you leaving the site.

See where this is going?

Even if a website has a great web design and high-quality content; any error or complexity can cause users to leave.

The difficulty of use triggers the same response.

To correct this issue, you will have to conduct a complete quality analysis of your website from a user-centric design perspective. The way to do this is simple, if something is difficult to use or makes other things difficult to use, then it has to be removed or corrected right away.

Users Scan & Skim Web Content:

As we said before, users don’t spend time reading everything. They search for appropriate information by mostly skimming through pages. For this, they usually look for some headings or content descriptions.

A lot of web design studies have gone on to highlight the “F” format for placing content on a website since it correlates closely with how most users skim through pages.

Cluttering:

Cluttering is a big NO for any website out there, no matter what the niche is.

Too many design elements at play on any web page confuse the user and this also makes navigation harder.

This is why users prefer basic layouts in which information is presented in an understandable format.

1. Make Your Web Design Intuitive:

According to various studies, a webpage should be direct and understandable.

As a web designer, your job is to ensure that the user doesn’t need to search for what they came to find. It should be “right there” and easily visible for anyone to proceed further.

For e.g. the navigation design of your website should be easily accessible and user-friendly. If it’s complex, the user will have difficulty going to the desired points on your websites.

You can visually describe the contents of your webpage better to improve the users’ experience in this regard.

Easily accessible links can guide the users to their objectives in a much quicker manner.

It would be best if you chose an interface through which a user can filter through your website with ease and end up with the information they are looking for.

2. Don’t Demand Too Much, Right Away:

The initial tryout of any service should not just be easy, but also backed up with a “Low demand” flow.

Users aren’t persistent and will most probably give up after the first try if too much is demanded off of them in the very first go. First-time guests are happy to try a particular product or service, but they probably won’t do it if you couple the tryout with a high amount of forms that they are required to fill.

Let users go through the site and find your products without constraining them into sharing private information to navigate through the site or load certain features. It’s not sensible to constrain clients to enter an email address to test the component.

Many experts say that it’s better to ask users for their email or similar information only after they’ve thoroughly tested the desired service.

What’s more, is that you need to ensure that your clients feel free on your site. It is important to note that you create no hurdles in the way of your users. In this way, your site will become more user-friendly and will prosper with time.

3. Catch Their Attention:

Flashy, visible content can easily help gain user attention. Bold words, mixed colors, and colorful links are something that we all get attracted to, even without knowing or intending to. One of the key secrets towards attracting a user’s attention is to use images that provide powerful limelight towards the messages you are trying to provide the user with.

Images can tell a user more about your website than words can. Our brain detects motion and thus draws our attention towards it. This is why video ads manage to get our attention one way or another eventually.

Colors are incredibly unappreciated in this regard. You are less attracted to bad color combinations but will admire good varieties. This is to be considered while choosing an appropriate color palette for your website design and its related components.

Another secret is attracting users’ attention towards areas on your site you know they will be interested in.

4. Show Off Your Features:

If your website has features, then it’s best to ensure that they are as visible as possible.

This can be done by either providing users with visual/text-based cues on how these features can be used or where they are available.

For e.g. a site that has a feature that allows users to check whether their site has broken links has to ensure that it offers the user a complete, vivid description of how this feature works and how they can benefit from it, rather than just telling them that this feature exists.

Allowing users to see the features on your website will make it easier for them to interact with these features in a meaningful manner.

5. Use Your Content:

Web design is not just about the design elements, content plays a major role in it too, especially in how it’s displayed or meant to be displayed to the end-user.

Your content should never be jargon-based. Using difficult words or complex expressions will only result in users getting turned off. Content is there to facilitate the user’s journey, so stick to that and use promotional content only when it goes with this ideology.

Bad content is not the one that is written badly, but the one from which users don’t derive any value from.

Here are some helping guidelines:

  • Use short and brief expressions. Get to the meaningful part as fast as could reasonably be expected
  • Go for an understandable format with no fancy jargon or accompanying web design elements.
  • Use plain English. The target content should be professional but not too over the top

6. Keep It Simple:

Try your best to maintain simplicity. It’s completely fine to use all the necessary and modern features, but the goal is to keep the overall format and content understandable and straightforward.

From the guests’ perspective, the best site interface is one that’s simple with no nuisances like unnecessary pop-up advertisements or further hurdles hampering their users’ experience.

7. Empty Spaces Are Good, Keep Them:

Most writers are afraid of the leftover white space on the screen. They think that this space could be utilized for better purposes, such as side facts of some sort.

In reality, empty space can be extremely beneficial if utilized well.

It keeps the users’ attention hooked on to the actual content.  As users divide the page into parts based on usefulness, the empty space provides significant usage by helping them to analyze the content available in a much better manner.

Design segments can also be separated better by this space. It gives the content a much more transparent and professional look. Currently, many web design layouts provide white space to facilitate better user experience.

8. Communicate Better:

Sort Out:

Give the users, a reasonable and well-calculated structure. Consistency, screen format, anchors, and well-drawn visual maps are significant towards ensuring such precision. Similar guidelines and rules ought to be applied to all other web design components.

Streamline:

Do the most with a simple layout. Four essential things that can help you achieve this layout design are:

  • Simplicity
  • Clearness
  • Uniqueness
  • Accentuation

Simplicity: The components that are generally significant for your site should be easy to use and interact with.

Clearness: All parts ought to be planned, so their significance isn’t questionable.

Uniqueness: The properties of your web design components ought to be one of a kind.

Accentuation: The most significant features ought to be clearly seen and highlighted

9. Even Orthodox Design Is Suitable:

Your web design doesn’t have to be unique or trendy always. If there is no reason or logic to put them there, then don’t do that.

Stick to conventionality here and try working with the conventional layout designs available out there.

This will help you stay true to your original purpose of creating a user-centric design in a much better manner.

Through following this path, you can benefit from the conventionality that these formats bring. Since these formats are out there on most sites, so most users will be familiar with them, thus allowing them to interact with the site much more easily.

10. Keep Testing:

Testing and research are two things that you should never stop if you want to achieve a truly user-centric experience.

If a CTA isn’t bringing in a high amount of clicks, then try changing its colors, its design, its content, or even its placement, till the clicks start to rise the way you want them to.

The way users interact with different web elements leaves behind tons of data and if you test and experiment, you can use this data to better your web design and progress in the right direction.

A Key Thing To Remember:

If you have been working on your site for a very long time now, then don’t review it on your own, since you won’t be able to bring in a fresh perspective to it.

Hire someone neutral and ask them to do it. This will help you get an unbiased analysis of how good your web design is and where exactly can you bring in improvements.

Agencies who offer professional web design services can help you do this, so take their help if required and you will soon be on the right track towards getting stellar web design for your website.