The Complete Guide to Understand SaaS Marketing

On this page:

  • Understanding SaaS Marketing
  • The SaaS Funnel
  • Effective Techniques for SaaS Marketing
  • Steps to Launch a New SaaS Product
  • Engagement Plan for Trial Users
  • The Suitable Social Media Platforms for SaaS Products
  • Social Media Strategy for SaaS Products
  • Hiring SaaS Resources
  • Conclusion

Understanding SaaS Marketing

If you’ve ever wondered about the question “What is SaaS marketing?” then I have the answer for you.

Let’s break the term “SaaS marketing” down. You probably already know what marketing is – the practice of promoting your products and services through various channels.

SaaS is short for software-as-a-service, which is a license for any cloud-based program accessible from any device. SaaS products are intangible, which makes them unique.

The success of SaaS products depends highly on the customer experience they offer. If you have the perfect combination of great software and outstanding customer experience – it’s an indication your SaaS marketing plan is working.

SaaS marketing is the strategy to push SaaS products towards the target audience. If you do it right, you can attract more users.

Some people might argue that great software sells itself – but before that happens, you need some techniques to increase user engagement.

When you start SaaS marketing, you might realize one of the biggest challenges is the difference in software.

It can be difficult to attract customers to new software; however, there are ways to work around that. You could offer a 30-day trial period, paid membership, or a freemium model. The trial allows your target audience to experience your software first-hand and understand why it’s better.

One of the biggest pros of SaaS marketing is that you can offer the complete product to the target market; give them a taste of what they need.

The SaaS Funnel

The SaaS funnel is the essence of the buyer’s journey – it is an insight into the prospect’s intentions with your product. If you track the SaaS funnel closely, you can identify the flaws in your SaaS marketing efforts and the buyer journey.

In order to get leads, you need to study your competitors and mimic what they’re doing with a unique spin. The end goal is to increase your conversions with the solutions you have to offer.

Traditionally, the SaaS sales funnel has four core steps that you need to follow.

  • Attracting your target audience
  • Converting customers into leads
  • Maturing leads into customers
  • Encouraging customers to buy further

saas marketing

Stage #1: Attract

Use purposeful and targeted content to attract users who are looking to try something new. Content with a target tends to attract more potential buyers and adds meaning to your SaaS marketing efforts. It also ensures only genuine customers contact you.

Stage #2: Convert

Once you have interested customers, the next phase is to confer the customers into possible leads. Invite them to sign up for your product via freemium or trial models and continue using content to keep them on board. Don’t stop marketing just because you have potential customers – continue to entice your target audience.

Stage #3: Close

Now your customers are engaged with your brand; the next phase is to nurture your relationship with them. Give them reasons to trust you, and build trustworthy relationships to motivate them to become premium members.

Stage #4: Delight

This is the stage where it all comes together – you either make it or you break it. Offer your customers excellent services combined with constant support to make them happy. If your clientele is happy, they’re likely to pay more for your services and recommend you to their peers. That’s a great marketing opportunity for your SaaS product, right there!

The attracting and conversion phases are about generating new leads through SaaS marketing content and addressing customer needs. The target should be to build a connection between your SaaS product and the customers that stems from their concerns.

The closing and delighting phases emphasize on making the buyer journey smooth and painless. If the customers have a great experience during these phases, they will willingly return or continue using your SaaS product.

Effective SaaS Marketing Strategies

These days, most SaaS platforms are obsessed with generating leads, which makes B2B marketing tactics a fail.

Your SaaS product needs to address customer issues that are ongoing and might happen in the future. This means your customers should have a clear idea of how your SaaS platform will benefit them in the long run. If you can do this successfully, it’ll help you stand out from the crowd.

To do so, you need SaaS marketing strategies relevant to today’s market. I’ve made a list of the latest SaaS marketing techniques stemming from the original tactics.

The methods will help you devise a better marketing strategy.

1.      Devise A Content Marketing Strategy

Potential customers look for the reason that explains why your SaaS product can help them. To convey this message, you need to adopt a SaaS content marketing strategy. People search for answers to their problems online, and your content can provide that.

Of course, building your presence with a SaaS company blog will require time. To compete in the market, consistency is key. You need persona-driven, informative, and attractive content that attracts users to your product.

The ideal strategy is to answer the queries your potential buyers are looking for; to offer them a relevant solution. The strategy is part of SaaS inbound marketing.

2.      Attract With Free SaaS Trials

SaaS companies have a unique advantage over regular companies – they can offer their product for free as a trial. The advantage allows them to attract more customers to their product and convert them into permanent users.

They have very little to lose because of the intangibility of their SaaS product. The companies can offer various features during the trial period like:

  • Social media logins
  • Referral bonus
  • Add friends
  • Unlimited customer support
  • Basic features

At the end of the trial period, you can offer your SaaS platform for a discounted price that encourages users to buy. You can also use the trial period to understand what your target audience likes and dislikes then use the information to make it better.

The better your SaaS platform, the more users will prefer it over others.

3.      Emphasize on SEO

While creating your onsite blogs, it’s necessary to optimize them using SEO techniques. If they don’t have essential keywords, the search engines won’t divert the right traffic to your website.

Much like blogs, your website also needs attention SEO-wise. Every piece of content on your website pages should be SEO-optimized to facilitate the sales funnel. Your SEO practices will help you get leads and keep the funnel going.

The ideal goal of an SEO strategy is to improve your search engine ranking so that your website is the first link users see when they search for keywords. If you can rank organically in the first three spots, you won’t need to buy any ads from Google.

With that said, you can only optimize your website and blogs with SEO if you do your research. Thorough research using SEO tools will help you identify keywords your target audience uses to find similar SaaS products.

4.      Start PPC Campaigns

If you notice your content and SEO strategies aren’t generating enough organic buzz, maybe it’s time for something stronger – PPC Campaigns.

Before you jump in with all your money, make sure to do your research on keywords. You need to find keywords that are ranking the highest on Google and then put your money there. There are variations of keywords, so choose the ones relevant to your SaaS product.

If you’re confused between SEO and PPC, let me tell you they’re both equally important! With SEO, you only need resources; however, with PPC, you need resources and money to run campaigns.

PPC is short for pay-per-click, meaning you’re charged every time someone from your target audience clicks your ad link. To do this, you need to put your money on the keyword that is a top performer.

Moreover, pay attention to the ad quality score – do your research on why Google ranks certain SaaS products, but yours is falling behind. The reason for this is usually a wrongly placed ad. To avoid this, match your ad with the buyer’s intent.

5.      Host Q/A Sessions

Do you know what kind of SaaS companies’ customers trust easily? The ones that are transparent about everything.

Customers hate it when companies hide things like additional charges or answers to basic questions. To remove the barrier between you and your target audience, you can hold a Q/A session on social media.

The Q/A session will be a gateway to connect with your customers and understand their needs. Then you can use the information to build trust between your SaaS product and target audience.

However, before you decide to host a Q/A session, make sure to market it on various social media platforms and your website. Get the word out that you’ll be coming live to answer every query so that your target customers understand your SaaS product better. Why do they need to understand your product? Because SaaS-based tools and software are more technical so they’ll need a rundown of what makes you better and how things work.

6.      Be Very Responsive Online

Imagine you’re in a store, and you need to get your screen protector replaced. You’ve been standing there for 20 minutes, but the store is overcrowded, and no one’s listening to you. How does that make you feel? Unheard. Annoyed. Irritated. To say the least.

Much like that, your customers feel all those things if you ignore them on social media platforms. In the fast-paced digital world, everyone is going digital. When people run into problems, the first thing they do is go online and leave a message on business pages.

After leaving a query, they expect to get an answer within 60 minutes, and it’s your job to address them. If you fail to be responsive, it just annoys them further, leading to the abandonment of your SaaS product.

Additionally, if you’re cautious about responding via social media platforms, it earns you a “responsive” badge. Facebook is a great example of this. The platform places the badge for very responsive business pages, which you can use in your SaaS marketing strategy.

7.      Leverage SaaS Review Sites

For SaaS companies, there are multiple review sites that customers trust completely. Since customers trust reviews, they never download or use any SaaS products without reading reviews due to the fear of getting hacked. These are the sites you need to build your reputation.

Your goal is to be represented well on these websites so that your business grows faster and better. Check out the websites to ensure you’re on their list.

8.      Incentive-Based Referrals

You’ll be surprised to know what SaaS customers would do to enjoy your SaaS platform for another month of free service. They would refer your SaaS program in their circle, like your social media page, share your content on their social media, etc. A referral system is one of the most common methods to reach a wider target audience.

Ideally, if you have a long-term customer who loves your SaaS platform, they’re ripe enough to ask for referrals. You can ask those customers to refer your SaaS platform for a reward.

The key is to study your customers’ behavior and then to find ways to encourage them. If you offer them something they’re interested in, you’re bound to attract new customers.

9.      Make Sign-Up Easy

When you develop a SaaS platform, make sure the signup process is as easy as ABC. Too many steps while signing up can irritate the customer, which can lead to abandonment.

Make sure to review your signup page and make it as concise as possible.

10.  Use Clear CTAs

One of the most important elements of a SaaS platform is the CTAs. The CTAs or Call-to-Action buttons should be in proper places where the customers can see them. Whether it’s existing customers or attracting new customers – the CTAs should be properly visible.

Have a look at the kind of CTAs your competitors are using, and try to integrate the same sort of design.

Steps to Launch a New SaaS Product

Chances are, the SaaS platform you’re about to offer your target audience already has variations in the market, and people love it.

It’ll be challenging to acquire a place in the saturated market; hence, there is a process you can use to make a dent.

Step #1: Build Your Audience

The first step is to create a user base before you jump into the market.

When you build a potential audience, it adds value to your product, and more people willingly engage with you.

Here, you have the chance to market your product using your customers’ pain points. For example, your new SaaS software allows businesses to calculate payrolls for the month at a given date automatically. To market the software, you’ll explain the problem to your audience and then show them how your SaaS software makes the tedious task a piece of cake. You can market it using animated videos, blog posts, or podcasts.

The customers will relate to the problem and understand your offerings. However, it’s important to keep in mind that authenticity is the driving force to attract pre-launch customers. If you use sincerity and honesty, the audience will engage with you.

The entire process creates a trustworthy relationship and earns you loyal subscribers who become long-term customers.

Step #2: Create Hype for The Product

When you start building an audience, you focus on using all the SaaS marketing essentials available at your disposal.

It starts from leaving small hints via email marketing and social media. If the efforts pay off and people choose to engage with you – then that means you have genuine subscribers interested in what you’re offering!

Now, you might have the temptation to start monetizing your new subscribers, and that’s okay, but trust me, if you go too hardcore on making money, you could lose customers. The trick is to ease into it.

You have your customers, so don’t go from a free model to a sales pitch – that’s just a turn-off. Yes, you can make a “sales pitch,” but do it discreetly. The efforts should make the customers want to spend instead of feeling like they have to spend.

As you continue creating and posting more content, you can slowly fuse it with your sales pitch. After some time, you’ll have a combination that will help your customers understand how your product serves as a solution.

Step #3: Partner Up with An Influencer

Everything You Need To Know

While you’re increasing your subscriber count, make sure to reach active followers – followers who bring value to your product.

In this regard, reaching out to influencers can prove very fruitful. Talk to famous influencers with a significant following and offer them a plan that benefits you and them.

For starters, ask them to test your SaaS product for free and share the tutorial with their followers. Once you have a list of influencers, maximize them to your advantage.

Here are a few things you can do with them:

  • Offer them to blog about your SaaS product.
  • Co-host a webinar with them showcasing your product.
  • Invite them as guest speakers for a podcast.
  • Ask them to promote your product on all their social media channels.
  • Provide them with a referral code to share with their followers.
  • Give them a referral amount every time they bring in a customer.

The influencers will also help you create hype for your product, and they’ll most likely become your first choice for SaaS marketing.

Step #4: Offer Early Access

The proven strategy for a SaaS product will always be launching it to the public directly. Harness the hype and reputation you created in the previous stages and invite potential users to your product for early signups.

To gain early subscribers, you can offer a discounted price or a special one-month trial offer. It’ll make your product launch exclusive.

You can also add extra benefits to entice your early signups into becoming long-term customers – ensuring they don’t abandon your SaaS product after availing the benefits.

Ideally, if you plan to attract 250 signups, try to work on your list until it reaches 350-400 signups.

The number might vary product-wise but always aim for the stars.

Step #5: Engage Early Sign-Ups Without Monetization

Don’t just stop after you’ve gained an early signup list; because that will lose value with time.

Once you have your signups, don’t wait too long to engage with them because customers lose interest fast; the key is nurturing them until the product release date.

What you can do is automate some follow-up messages that let your users know you’re present while you maintain the hype.

Here are some ideas for keeping up the hype:

  • Attractive product emails
  • Influencer marketing
  • Testimonials
  • Launch countdown
  • Behind the scenes
  • Webinar invitations
  • Product benefit video

If you keep your signup list engaged and excited, they’ll stick around to see the final reveal. Make sure to offer customers new information about your SaaS product to keep them at their toes – these early signups could become your loyal customers who get the word out.

Tips for Trial Users Engagement Plan

After you attract users for the free trial, the end goal is to convert them into regular, paying customers for your SaaS product.

To ensure that, you need to implement an engagement plan that starts from the trial period. However, when I say engagement plan, I don’t mean flooding the users’ smartphones with offers and discounts – that’s just annoying.

The trick is to engage with them enough to make your presence known – if you go overboard, the customers might end up abandoning your SaaS product.

What’s more important is you offer them helpful information that motivates them to make purchases. Let your customers find their own way while you create multiple touchpoints for them.

People prefer making their own decisions, and you need to offer them the answers they need without forcing your SaaS product on them.

Here are some tips you can use to create an engagement system and nurture your early signups.

1.      Understand Buyer Intention

If you plan to convert your free trial customers to paying customers, the first tip is to identify and understand their intentions.

Study your customers closely to understand their buyer intention. Find answers to the questions:

  • What do they like or dislike about the product?
  • What is common behavior?
  • Do they have any recommendations?

For example, 96% of your customers might have six common things you might notice during the trial period.

In addition to that, evaluate the common things of the other 4% who don’t become buyers.

Now, use the data to identify the triggers encouraging the purchase and apply the techniques to the non-buying and new users.

2.      Lead Your Buyer to Purchase

Sometimes a SaaS product can pose as too technical for some users, which makes them abandon it.

Study your trial period users closely to understand the difficulties they’re experiencing. The practice will highlight the areas you can make better to encourage purchases.

If you have a list of buyers who choose not to buy at a specific point, then you need to do everything you can to help them continue the purchase.

For example, here are some tricks websites use:

  • Send reminder emails like “your subscription is about to end.”
  • Push notifications to market discounts.

Use the information to understand why users didn’t proceed towards the paid version. Perhaps the CTA was unclickable, or the price was too high for them. In any case, the problem might be simple, but it needs an instant solution.

The key is to remove as many barriers as you can to mature sales.

3.      Integration A Trigger System

The last trick is to integrate a trigger system within your SaaS product. The system will track all steps the users take and help you see their behavior patterns. You can use behavior analysis to target the right content at the right step.

When the right content is targeted, it will allow you to create various touchpoints for your customers while boosting engagement.

Your job is to ensure users interact with your mobile app frequently, and the triggers will help you follow up on unfinished tasks to move users along in the sale cycles.

How do triggers work?

For example, a user gets distracted on Step C while singing up and forgets about it the first two days; the trigger system can send a reminder that says, “Hey Carla, we noticed you didn’t complete Step C. Can we help with it? Here’s a how-to video, or just contact us.”

The triggers need to be conversational and helpful, not pushy or salesy. Use the data you have on your user behaviors and set up the triggers according to your customers.

Additionally, you can also add emails with memes or limericks to keep things interesting.

Marketing Platforms to Promote SaaS Products

Marketing channels vary from SaaS product to SaaS product – what might benefit one may not benefit the other. However, the one constant fact is:

You need at least one primary social media channel to share product-related content.

Finding the right marketing channel for your SaaS product is a trial-and-error process. You need to test out different platforms before you can pick one that reaches the most audience.

Factors that can influence your choice are usually:

  • Type of content you want to share.
  • The audience you want to reach.
  • The nature of your SaaS product.

Remember, even your best content is useless if your audience can’t see it on the channel you publish.

Here’s a peek at the marketing channels proven to be the best for SaaS companies.

1.      Website Blog

A website blog comes highly recommended for various reasons, and here are some.

Firstly, you can use your blog to publish your original content, and you can use the blog to get more subscribers. The blog content belongs to you, and so does the subscriber data.

Secondly, your blog is the part of your website you can promote on all other marketing channels. You only need to understand what answers your audience is looking for and then present a blog related to that. This drives traffic to your website and earns you a contact list.

You can’t solely rely on a single platform to publish content because what if the platform suddenly shuts down? You lose your connection to the audience and all your data.

Thirdly, you can benefit from SEO marketing if you choose to run a blog. SEO optimized content drives traffic to your website through search engines. It boosts your page rankings and well page views.

2.      Facebook

Despite the fact that Facebook is deemed a platform for the older generation, the platform continues to grow. The channel might be a little behind, but it’s still a great channel to market products.

Facebook has one of the best metrics to target a specific audience using Facebook ads and live stories. It has detailed lists of audiences you can target and attract towards your SaaS product.

Facebook offers several ways for you to present your content. You can create campaigns, events, promote blogs, or attract signups for free trials.

Even Facebook groups have drastically changed and converted into a pool where you can promote your SaaS product. Businesses can use groups to reach a specific audience that can benefit from their SaaS product.

If you want to increase engagement, groups are the best way to do that!

3.      Instagram

Instagram’s popularity continues to grow at a rapid pace; if anything, the marketing channel has more influencers than any other platform. That’s because Instagram is one of the best mobile apps and people love spending their time on their smartphones.

Instagram stories and feeds are a very effective way to market your SaaS product and blog. You can also use the feed posts to share an attractive image with a mini blog under the caption – that’s a very common practice.

Aside from a website blog, Instagram is an excellent channel to reach your audience and highlight the best features of your SaaS product.

4.      Twitter

Twitter is supposedly a fast-paced social media channel. The channel is famous for its feed, and to be present there, you need to publish very regularly. Some professionals recommend posting on Twitter more than once a day so that you’re visible more often.

Of course, before you can start posting, you need to find the right time to post and the type of content your target market enjoys. The key is to be original; if you overthink too much, it could reflect in your tweets.

Tweets move rapidly, so you need to make an impact on your audience and follow some practices:

  • Keep your posting frequent and consistent.
  • Add industry-wise hashtags to target your audience.
  • Use a hashtag unique to your SaaS product.
  • Use hashtags to partake in conversations you have input for.
  • Tweet your own content to see what your audience retweets.
  • Have a consistent tone.

Twitter works differently than other channels, and things move fast, so try to keep up.

5.      YouTube

YouTube is the second most-used channel after Google which means it can help exponentially with exposure and audience boost.

The platform allows users to create brand-wise channels and share branded videos, product demos, behind-the-scenes videos, ads, etc.

You can use YouTube to post videos that offer insights about your SaaS product. Here are some video ideas for you:

  • Product demo videos
  • How-to videos about your product.
  • Videos that highlighting the benefits of your product.
  • Animated videos.
  • Company videos.

The YouTube content can help resolve many of your customers’ queries, but you need to plan it out properly. Add your YouTube videos to the social media plans you create for other social media platforms.

Here’s a lit of ways you can use your YouTube videos with other platforms:

  • Embed YouTube videos from your channel in your website blog.
  • Publish them on Facebook and LinkedIn to attract customers.
  • Run campaigns using the videos for maximum reach.
  • Post video teasers on Instagram and Twitter and direct traffic to your YouTube.

6.      LinkedIn

LinkedIn is the number one channel to reach B2B customers in the list of marketing channels – you can’t find any B2B clients more than LinkedIn.

The platform is a social media channel, but in nature, it’s intended for professional use, and the content available is also the same.

Now, this means SaaS companies can leverage LinkedIn to reach professional and high-end clients in the business sector. If you go premium, you can reach numerous clients and attract them to your SaaS product.

If you’re successful in your industry, LinkedIn can even invite you to become an influencer, improving your credibility.

LinkedIn offers a promising possibility to start building your enterprise network – you just have to work for it.

The Social Media Strategy for SaaS Products

Generally, every new product goes through three phases: Traction, Transition, & Growth.

Everything a SaaS company does for its new product should be tailored around these phases for smooth sailing.

Everything You Need To Know

Here are the five steps to use that will ensure the success of your SaaS marketing efforts.

Step #1: Define Your Marketing Goals

Of course, before you commence your marketing strategy, you need to define your goals. You should have achievable qualitative and quantitative goals.

Look at how to identify your goals:

  • Identify your SMART Marketing goals (Specific, Measurable, Achievable, Realistic & Time-bound). For example, you could hope to achieve 560 free trial users in one week.
  • Break your long-term goals into multiple small ones. For example, divide your 560 users by the number of days; let’s say try to onboard 80 new users per day. It makes the major goal more achievable.

Step #2: Identify Your Audience

The next step is recognizing your target audience. You can define your users by understanding who they are, where they’re reachable, and who can benefit from your SaaS product.

There are some attributes you need on paper to identify your audience, and they are:

  • Demographics
  • Pain points
  • Challenges
  • Influencers
  • Psychographics
  • The social media platform they prefer
  • Solutions to their problems

Step #3: Choose Effective Channels & Tactics

Now, remember when I said you need to identify the channels that will work for you? This is where you do that – define the channels based on your goals. Your social media channel of choice will make or break your SaaS marketing strategy.

Your goal is to acquire as many users as possible. Choose social media channels based on these metrics:

  • The channels that can help you increase your profit margins.
  • Identify the channel with the largest market size based on the target audience you identified in the last step.
  • The control a social media channel offers you over your marketing spend.
  • The scalability of the channel.

Don’t forget that social media channel algorithms change over time; working today might not work later. To avoid this, make sure to change up your strategy accordingly.

Step #4: Track Your Progress & Find New Opportunities

  • To ensure the growth and progress of your SaaS marketing strategy, you need to monitor your current efforts.
  • How can you do that? Find out below:
  • Use a metrics system like Google Analytics and Facebook Business Manager.
  • Document everything you find that works and doesn’t work.
  • Run experiments to identify effective strategies.

Step #5: Scale Your SaaS Marketing Plan

Once your SaaS marketing plan is in place, don’t forget to scale it accordingly to a larger audience or other social media channels. Another key for growth is exploring new opportunities in the market.

If you’re thinking about scaling your current strategy, then go back to step 3 and follow the criteria:

  • Profit margins
  • Control
  • Scalability
  • Market size

Make sure to identify your new market before you jump into scaling.

In Conclusion

The rule of thumb is – make smart decisions. Don’t let anything cloud your judgment when it comes to your SaaS marketing strategy.

Your efforts should lead you towards profitability and make you revenue-centric. However, when you do this, don’t forget that everything you do needs to be about your users.

SaaS marketing differs from company to company – what works for one might not work for the other, and it’s all about trial and error.

Business Branding Services – The Types That Are Your Money’s Worth

People often argue that branding is all about logos, colors, fonts, and the general identity appeal; however, it also indicates who you are fundamentally.

Your branding strategy leads your customers to how they should feel about your brand; it instills emotion, creating a deep connection. Businesses with a successful branding strategy have managed to retain long-term clients and find it easy to attract new customers because they’re already aware of how to market themselves.

If you’re not doing your branding right, then you’re creating major obstacles in the way of your marketing strategies.

Business branding services help businesses help create a position for themselves in a market. They allow brands to communicate their core values and share their message with their audience.

What Does a Corporate Branding Agency Do?

The dedicated branding agencies offer a wide range of services to help boost brands; as per client requirements.

business branding services

Some branding agencies may also offer the following list of branding services:

  • Creating an identity for your brand from the start.
  • Positioning your brand and developing the message.
  • Building a brand-centric branding strategy.
  • Create compelling logos.
  • Create brand guidelines for design, style, and tone.
  • Establishing a social media strategy that aligns with the brand’s identity.
  • Curating website content and developing other digital assets to reflect the brand’s identity and voice.

Branding is a wide aspect of marketing that agencies can only cover if they submerge with the brand and become one with them. The agency must align with the brand’s values, vision, mission statements, messaging, tone, and more.

Some businesses find it challenging to grasp who they are as a brand – it’s important they do because that’s where you can start building your branding strategy.

When brands avail business branding services, they expect the agency to specify their key principles and identify their distinctive qualities to help them stand out.

The Top Business Branding Services Supporting A Marketing Strategy

A branding agency tries various approaches to build a branding strategy that fits the bill with their client. Their end goal is to help the brand retain customers, expand, and achieve its milestones.

Let’s look at the six business branding services that elevate marketing efforts and offer a clearer focus.

1.      Logo Design

If you’ve ever heard the phrase “the first impression is the last impression,” then you can agree when I say first impressions are the most important. For your potential customers, an attractive logo will be the essence of what your brand is about.

The logo is considered the face of the company, which is why it’s crucial to get it right.

You’re probably wondering, “who can get a logo wrong?” Well, you know how they say anything can go wrong. Some businesses tend to ruin their logo too. They might choose the wrong colors or a font that looks cool but is unreadable.

If your logo is exceptional, it can support your marketing strategy in more than one way:

Creates Brand Awareness

Whenever I bring up this point, people say, “how can such a minute brand element affect marketing and create awareness?”

If you have the same question, let me explain it with an example.

What brand comes to your mind when you think of black apple? It’s Apple, of course. The smartphone brand is one of the most recognizable brands – whenever people see a black apple, their mind goes to Apple. It doesn’t matter that the logo has no text; the brand had made such a strong impression that people will immediately know it.

People recall a brand by its logo, especially if they remember it clearly. The consumers recognize Apple because the logo is simple yet iconic, and it’s imprinted into their minds – it’s readily recognizable worldwide.

Apple has managed to imprint itself into peoples’ minds because of its original product and the way they branded (and marketed) it.

Builds A Brand Identity

Logos are a way to introduce yourself to your target audience without saying much. The Apple logo is minimal and has no text, yet people will recognize it anywhere they see it. The reason is people are familiarized with the brand’s logo, and they trust it completely.

When you stick to the roots of your brands, you create a constant image for your brand, and that’s why Apple is such an iconic, memorable logo. Often some brands choose to change a few elements of their logo, and Pepsi is a great example of this.

The world-renown beverage brand has changed its logo multiple times, and people still recognize it. Why? Because they change the logo around the same colors for people to recall it easily.

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A branding agency can help you design a logo that’s about more than the appeal. They use their expertise to create logos that hold meaning, tell a story, and establish a permanent brand identity. They take your brand’s core values and combine them with business branding services to demonstrate what you stand for, whether it’s a legacy or a disruptive idea.

Opting for business branding services can get you a cutting-edge, professional logo.

2.      Brand Messaging

When customers engage with your brand, their primary concern is “what can you offer them that’s good for them?”

Have you figured out why you’re different from the others conquering the market? How are your services better? What can you offer customers that no one else can? How do your services help your consumers?

Your brand message is a simple one-liner, and it should have the answer to all of these questions. The message defines who you are as a brand, and it gives shape to everything – from marketing to descriptions.

The key elements that should reflect in your brand message are:

  • The value you offer.
  • How you differentiate.
  • Your principles.
  • The culture at the organization.
  • Your customers.
  • Product positioning.

Everything your company does should have a meaning that reflects positively on your brand image.

A great example of this is Subway – The famous international sandwich chain. When the brand entered the much-saturated market, its main USP was offering healthy food to consumers. Their brand message focuses on health-conscious consumers who like to watch what they eat – which is why Subway is successful.

That is the way and the kind of message you need to send out to your consumers. If you employ branding agency services, they will help you craft the right message. The agency will analyze if you need a new message or if they can tweak your existing message.

In Subway’s case, they rebranded themselves as a healthy food chain which gave fast-food chains like McDonald’s and Wendy’s a challenge. Now, we can see the brands trying to market healthier food options in their menus and social media platforms.

3.      Brand Positioning

Brand positioning is the subset of your brand message. It’s basically how you choose to differentiate yourself from the competition. What is your distinctive service? If you can’t answer this question, then it will be difficult for you to convince your target audience why they should choose you.

Branding services from a reputable agency like CydoMedia can help you with that. We do thorough market research to account for all your competitors, determine your customers’ needs, and then align that with your brand to ensure you can offer that.

Your branding strategy is all about matching your customers’ expectations. The key is not to overpromise or exaggerate anything – stick to only what makes your brand unique.

4.      Brand Voice

Brands are a lot like people – like every human has a different voice, every brand has a unique way of expressing itself.

Some brands are friendly; some brands are formal; it all comes down to the message a brand represents. Finding your brand voice, keeping it consistent, and marketing it on all the channels is a crucial task. A strong brand voice congeals your brand identity; any digression could jeopardize your company’s reputation.

It’s common for most companies to identify their unique brand voice – they struggle with creating it. Once again, and brand design company can help with that. They analyze your industry, study your competitors, align with your customers and then create your company’s stance. It’s the agency’s job to figure it all out once you hire them.

For example, a playful tone won’t be suitable for a law firm; like a formal tone won’t be suitable for a diaper brand – it’s about finding the right balance.

5.      Brand Style Guide

Once your brand voice is set in stone, the next task is to pen it down for your team and stakeholders – which is why you need to curate a style guide.

The style guide is an instruction-based document highlighting your brand voice, brand message, choosing color palettes, design elements in precise detail. Your team can use it as their guide when they work on marketing campaigns. It’s important to incorporate everything brand-related to create a better position for your brand in the market.

The brand agency should help you create a style guide that you can use internally and share with your stakeholders – it will eliminate all the confusion.

6.      Social Media Branding

Once you’ve aligned everything related to your brand, the last task is to start your social media branding.

Social media branding is a challenging task for most companies; they find it difficult to manage multiple platforms and often end up doing something wrong.

Your social media branding needs to be flawless to ensure consistency across all channels. You need to find a way to stay true to your brand voice and message while leveraging social media. I agree, it’s a tricky task, but it pays off.

However, working with a branding agency can prove fruitful. The agency will help you align all your branding efforts online and ensure consistency. Their team will curate content that aligns with your brand and promotes a healthy image.

In Conclusion

Business branding services can help you reach milestones you think weren’t possible, but you could struggle if you fail to articulate what your brand is about online. Your branding efforts need to convince your target audience that you’re the best choice and that you add value to their life.

The 20 Benefits of Branding That Will Make Your Jaw Drop

In the wide clutter of paid ads, social media marketing, and onsite content, there’s one factor that offers more visibility against your competitors, and that is branding. When I explain the benefits of branding, you’ll soon realize why.

So, what is branding?

Branding is one of the pillars in a wide marketing pool that elevates your brand and takes it to the next level.

People often confuse branding with marketing; however, they’re quite different. Marketing helps brands promote their business, products, and services; while, branding shapes the brand.

The benefits of branding are undoubtedly unstoppable for building a strong brand. Branding is a backbone for marketing, and advertising and every business should get the most out of it.

Branding is the strategy businesses use to create the very first impression on customers, and it also affects the employees.

What are the other advantages of branding are there? Read more to find out.

The Compelling Benefits of Branding

There are many ways a brand benefits from the benefits of branding. It’s why branding is here to stay and do better.

1.      Uniqueness in A Copycat Industry

There was a time when there were very few fast-spaced industries; however, now, it’s almost impossible to stand out in any of the major industries. Most industries have one too many competitors who are doing more or less the same thing. Basically, you’re in a position where you have to share your audience with multiple competitors.

Every business has a different way to approach the competition – the most common being trying to improve customer experience. However, that’s not enough because everyone is working the angle. Here, the thing that can set you apart is branding.

Branding sets you apart from your competitors, especially if you do it right. You could have identical products and services as your competitor, but if you give your brand a unique voice, your customers will remember you better.

You need to have an influence over them which requires strong branding techniques.

2.      Helps Holding A Concrete Market Position

The most common problem for a new business is entering a new market; the big giants have already acquired most of the market share. For example, if a new smartphone brand is entering the market, it will have a hard time gaining a foothold because of giants like Apple, Samsung, etc.

So, how do you compete with these giants? You get your branding right. Start by offering your products and services as better alternatives which makes your brand superior to others. For example, your brand can be eco-friendly, which makes your brand more personalized.

Thinking about your customers, start building a strong brand to which your target market can relate to and grow from there.

3.      Builds A Trusting Relationship

I’m sure what I’m about to say has happened to you. You stumble upon a website with surprisingly low prices for smartphone accessories.

You fill up your cart, and just as you’re about to put down your credit card information, something clicks in your mind. Have you ever seen this business anywhere? Has anyone you know bought from the website? The second guesses ruin the experience, and you abandon the website.

Think about it some more; if you want to get your iPhone screen fixed. Do you go to the official store or a repair shop you’ve never heard of?

As an online business, you have to expect people won’t trust your brand off the bat. If they don’t know about your brand, they won’t spend their money.

Now, if you have a strong hold on your branding, the customers will feel more comfortable buying from you. The key is to build your brand for people to like it. So, even if you’re a small business, you can attract customers if you have the perfect branding strategy and seem trusting.

4.      Improves the Buyer’s Journey

benefits of branding

The benefits of branding aren’t just for attracting customers; in fact, they have an effect on the entire buyer’s journey. The most basic buyer’s journey looks like this:

  • Awareness
  • Consideration
  • Purchase
  • Purchasing again

Awareness

With the right branding efforts, you make it easy for customers to find you. If they remember your logo, they find you on social media, read your reviews, and eventually look at your offerings.

Consideration

If they recognize your brand, there’s a high chance they notice the ads and click on them if they like something. The customers willingly check out your offerings because of the brand behind them.

Your branding efforts make it faster and easier for customers to choose your brand over others instantly.

Purchase

If the customers trust your brand by now, they won’t hesitate to purchase from you. Branding helps build positive emotions between your brand and your customers.

Purchasing again

One of the major benefits of a strong brand is you’re the first choice of every customer. If you prove your worth to the customers, they would want to purchase again from you. In fact, they’ll be on the lookout for the next big product.

For example, most Apple users love buying the latest iPhone and yet look forward to the next release. That’s branding done right. The connection between your brand and audience is what helps you gain recurring customers.

5.      Motivates People to Spend

It’s a fact that people hesitate to buy from a newly launched brand; however, branding efforts can counter that easily.

It’s easier to upsell if the products and services have a strong brand to back them. Why? That’s because the brand has set a standard, and the customers are happy with it. When they’re satisfied with your brand, they don’t need to go anywhere else, and they can spend without batting an eye. It also increases the average order sizes, which means more revenue.

6.      Charge A Brand Premium

You’ll notice how difficult it is for new brands to sell their products and services at a higher price than their competitors. However, this is easy for an established brand backed by a strong branding strategy.

People perceive a well-known brand as a trusting brand, and people will never mind paying a little extra for quality offerings. Think about it. Would you rather buy a dress from a flea shop instead of a brand? Even if the difference is minimal, the brand can deliver as promised, while at the flea market, you can’t buy without checking thoroughly.

As a famous brand, you can charge a little higher for your brand name, and people will still pay for the quality products and services. You need to have a psychological effect on people; this will make you important for the customers.

7.      Magnetic Brand

It’s understood that as a new brand, in the beginning, you need to spend more than you earn to put a dent in the market.

One of the benefits of branding is the business growth is directly proportional to becoming magnetic. Branding efforts ensure people find your brand organically and are naturally drawn to it.

Many people claim they are attracted to a brand because of the name, especially if it is online. You might succeed with SEO and paid marketing strategies, but none of that matters if the customers don’t click an ad when they see your brand’s name.

8.      Attracts Top-Level Candidates

You’ve heard about attracting customers to your brand, but did you know your branding efforts can also attract potential candidates? The candidates who can prove to be great employees and bring value to your business.

Another advantage of branding is attracting the right people to work for you. Branding makes it easy to recruit top talent, especially if you’ve managed to create a positive reputation for your brand as a workplace.

9.      Retains Your Favorite Employees

Imagine losing an important employee. That’s a difficult loss to bear with because you just lost all the time and money you spent on the employee to make them an asset.

So, here’s another employee related benefit that branding makes possible. If your brand holds a positive reputation and your employees feel proud of where they work – then it’s a win-win situation! When you run a popular brand, employees stay loyal to you, which means your revenue keeps coming in.

10.  Endless Sale Cycles

When you run an established brand, the customers keep coming back for more. This is a collective effort of effective branding strategies and great customer service (hint: branding plays a bigger role)

Branding creates a tunnel vision for your customers, and they don’t even bother looking at alternatives if they remember your brand immediately. The magnet you created attracts and keeps the customers in the long run.

11.  Increases Customer Loyalty

A study has shown that there are four reasons why customer remains loyal to a brand:

  • Experience
  • Prices
  • Quality
  • Consistency

Undoubtedly, the four of these components are also the foundation blocks of a branding strategy. Of course, that’s not a coincidence.

To build a brand, you need to be consistent in offering a memorable experience at a reasonable price for a quality product.

Customer loyalty is more than just enjoying a repeating customer. It’s about the customer trusting you even if you make a mistake.

When I say mistake, I mean creating such a bond with your customers that if you fail to deliver, your customer is open to giving you the benefit of the doubt. If you can do that, customers will stay with you even if they have another promising alternative.

For example, although there are numerous supermarkets in my area, I still prefer going to the one I know has original, reliable products. I’d go there even if another store were offering lower prices. It’s all about trusting the brand, and that’s what drives loyalty.

12.  Organic Promoter Activity

If your brand is trusting and has a significant number of loyal customers, you can definitely expect more business.

How many times have you recommended something to your peers? That’s basically organic promoter activity. The brand isn’t paying you to recommend it, but because your experience was great with them, you recommend the brand to your peers.

Likewise, your loyal customers only recommend your brand because they’re happy with the products and services. Of course, they want the same for their friends. This is the power of your branding strategies.

13.  Creates A Consistent Brand Image

Your brand image comes in handy if you decide to move into a different market or try a new product.

The brand image acts as a central pillar around which you can build your business further. For example, when Samsung first launched the black and white TV, nobody would’ve thought they would be offering smartphones, tablets, and every home appliance down the line.

Why did people trust Samsung for other electronics? Because the first products were great, it was easy for Samsung to enter more markets using its name.

The brand name builds consistent trust, so your customers know whatever you offer will be of optimum quality. That creates more trust and loyalty.

14.  Generates Positive Reviews

Who doesn’t hate a bad review? Negative remarks and reviews hurt the brand’s reputation, but there’s a solution to that.

Your brand generates positive reviews when you play to your strengths. The key is to build the brand around your strengths – doing what you’re good at before trying something new.

Once you start satisfying customers, you start generating positive reviews, and the benefits of branding continue to multiply.

15.  Enjoy Unpaid Media Fame

According to Statista, there were over 3.6 billion using social media platforms, and the number is said to increase to 4.41 billion by 2025.

The reason why people love using social media is that it’s a great activity in their free time. Most people also follow brands for new promotions, sales, and giveaways.

If you execute social media branding strategies, you can enjoy unpaid fame. Social media platforms allow you to post organically as much as you want.

It also means more people come to your brand through your posts for free. You spend no money but still get the most out of your marketing collaterals. However, to get to this point, you need branding.

16.  Attracts Influential Customers

Do you know of a celebrity or a corporation using your products or services?

Now, that would be a valuable opportunity for your brand, especially if it is established. Influential people and businesses possess the power to make or break your brand.

How does this work?

Influential entities have a fan-following, and their fans believe anything they say. If they like your offerings, they would definitely recommend them to their customers.

However, if you don’t have a proper brand, then customers can’t associate anything with your brand. To counter this, your branding needs to strong enough to make an impact.

17.  Increases Revenues

According to a study, a consistent brand can enjoy a 23% increase in its revenues. That’s a huge number for enterprises and small businesses. Branding makes an impact, and if the impact generates revenue, then why not continue?

If you keep maintaining your brand and its identity, the revenue will increase yearly – which isn’t a bad deal!

18.  Optimizes Your ROI

At the initial stage, a brand has to spend more branding to create a reputation. It takes time, investment, and patience.

However, once you’re out of the woods with that, you need to start focusing on how to maximize your ROI. The ROI only increases if you spend less and get more out of the little you spend.

This sounds like an ideal situation, but you can only do that if your branding is strong and effective. If your customers know you, they will come to you on their own, and you won’t need to run any paid ads.

19.  Branding Is Consistent

The importance of branding in marketing is undeniable. They both go hand in hand; one is useless without the other.

With that said, do you know why branding is so impactful? It’s because it’s consistent, and the strategy doesn’t need to change as often and as drastically as marketing strategies.

If you’re worried about being consistent, your branding strategy will be consistent for a very long time. That’s because you won’t be changing your logo, brand name, or colors frequently – a branding strategy includes all the elements that are unique to your brand.

20.  Builds A Long-Term Foundation

Building and running a brand is fruitful for the business, but one of the best benefits of branding is a long-term foundation. It’s a challenging task to knock out a brand from the podium once it has achieved a big niche in the market.

For example, Intel is a well-known brand for processors, and the market it has grabbed can’t be taken away from the brand. It’ll be a long time before a competitor can enter the market and make an impact as big as Intel.

Branding is a long-term future investment for your business, and it guarantees success if done right.

In Conclusion

Before you execute your branding strategy, keep a clear head and have a vision for your brand. You need everything set and decided to develop a brand.

Tweak and finalize the elements you want to use to promote your brand and stick to them in the long run. If you need help creating a powerful strategy, we at CydoMedia can help. Our professional team will get in touch with you and help you in building your brand.

Contact us now, and let’s discuss the pricing; we’re sure we can offer you the best rates for a great, long-term strategy!

The Know-How of Business Branding

Business branding is one of the major aspects for a business, B2B, B2C, large, or small. Branding strategies provide the edge brands need to survive in an increasingly competitive market.

Business branding plays an essential role in how your customers perceive the image of your brand. Unless you have a large enterprise like Apple or Coca-Cola, branding your business needs unstoppable efforts.

Your branding strategy will help you differentiate from your competitors – it shows customers why they should trust your offerings compared to other brands. Your brand image is born from who you are, where you stand, and what people think about you.

You can’t be everything to people, but you should be what your target audience wants and need you to be for them.

Your business branding efforts start from a logo – it’s what your audience uses to connect with your brand.

The Basics of Business Branding

There are some business branding basics you need to grasp that will aid you in the business branding process. The elements are how you start creating a brand.

Let’s dive into the branding basics you need to nail to be successful.

Design an impressive logo – Your logo is the graphic representation of what your brand is, and it explains who you are. The brand logo needs to be placed everywhere to make a lasting impression on the audience.

Create a brand message – Your employees should know the message your brand wants to spread to the general public. It shows your values and what brand attributes you stand for.

Integrate your brand – When you start creating a brand, your efforts need to reflect positively. Everything you do reflects on what your brand is, how you speak to customers, how you make sales and the tone of your emails. All these need to be integrated with your brand.

Create a unique “voice” for your brand – Your brand should have a unique voice that reflects in all your communication channels. The “voice” should be present in your visual, written, and audio marketing material. You need to find the perfect balance between conversational and formal.

Come up with a tagline – Sit with your marketing and branding team to develop a memorable, catchy, and concise tagline. The statement captures the essence of your brand.

Design a basic template for your marketing materials – All the marketing materials you use should have a similar feel to it. Use the same color palette, choose a logo placement, and be consistent.

Deliver a brand promise – Your customers won’t look back if you fail to deliver your brand promise. Be true to yourself and your brand to ensure unstoppable sales.

Be consistent – You need to be consistent so that you’re always on your customer’s minds. Consistency is the key to imminent success. If you fail, you won’t be able to establish a brand.

The Types of Branding

There are six major types of branding you can look into. These branding tactics will support your marketing strategies which is why you need to get them right.

  • Logo Design

The first impression lasts the longest, which makes them super important. Your logo provides a glimpse of your brand, and it’s the face of every brand.

The logo should be able to tell the customers what the business is about – it might seem tedious, but you can get it right.

A well-designed logo helps with brand awareness and establishing a brand identity. For example, Pepsi is a famous soft drink brand that has changed its logo multiple over the years.

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Now, the logo might have changed numerous times, but what’s remained constant are the colors and the iconic ball. Pepsi made sure to alter the design while sticking to its roots. That’s what a logo does – it creates awareness and identity in the market.

  • Brand Message

When you’re creating a brand message for your brand, you can use certain questions to do that.

  • What can you offer your customers?
  • How are your offerings better than your competitors?
  • What can you give your customers that no one else can?

Your brand message should answer all these questions and be concise too. The brand message defines your brand and gives you the edge you need.

Your business values reflect in your message and brand image.

  • Brand Positioning

Brand positioning can be a part of your brand message, but here’s how it’s different and deserves separate attention.

The brand position refers to how you stand out in the competition and what makes you different. Before you show that to your customers, you need to answer those questions yourself. If you understand the answers to those questions, you can answer them better when your customers ask them.

Branding experts can help you find answers to these questions. With thorough research, they determine what customers are looking for and then relate that to what you can provide as a brand. If you fail to give clear answers, your customers won’t be convinced, and the word will get around fast.

  • Brand Voice

Brands are a lot like individuals – each brand has their own way of expressing themselves. Some brands are friendly, some are formal, and some are aspirational.

Creating a brand voice, resonating it across all marketing channels, and making it a part of all customer interactions is crucial.

If you have a bold brand voice, you can create a concrete brand image; anything else can negatively impact your brand.

However, when you set out to create a brand voice, make sure it connects with your audience because that’s the right approach.

  • Style Guide

The style guide is the next step once you’ve decided on the brand voice. Convey to all your stakeholders and employees about the style guide you will be using.

Instruct everyone to use the pre-decided style guide when talking about your brand. The consistent practice will help create brand recognition among customers. The style guide includes brand elements like:

  • Your brand colors.
  • The design layouts.
  • The font type and size.

They represent your business, so they should be present whenever and wherever your brand is mentioned.

  • Social Media Branding

When I talk about social media branding, the key is to stay true to your brand message and voice. When you’re consistent with the message and voice, you leverage social media in better ways.

Your social media efforts should revolve around your brand and not the other way around. You need to find the balance before you fall flat.

Use social media platforms effectively to create brand awareness and recognition along with increasing your revenue.

The Business Branding Process

Every organization uses a different and unique approach when set out to build a brand; the one thing they agree on is branding is an ongoing process.

In this agile age, your customers expect you to be adaptive. If you’re just starting your branding strategy, then here’s a rough idea of how to do it.

Audit

Before you move forward, you need to look back at what you’ve been doing and where your brand stands currently. You can do this by auditing your brand to determine what works for your brand and what doesn’t.

The information you gather will highlight the areas you can perform in and help create a roadmap to implement new business branding strategies.

Research

Thorough research will help you analyze what your audience expects from you, where your gaps are, and how you can do better.

The research phase depends on how much investment you can make. Quantitative and qualitative research will help you gather the data you need to create an effective branding strategy.

Journey Map

At this stage, you can use the gathered information from the audit and research then combine it to create a compelling branding strategy. Keep your clientele at the center of your strategy, and then start shaping your identity.

In Conclusion

We’re in a digital era where branding is no longer just about logos and color palettes; it’s evolved into something bigger. It’s about the brand voice and the target audience. Business branding is more about measuring results to ensure you’re making an impact.

It takes a substantial amount of time to build a brand online. You might think Nike or Mcdonald’s are quite popular, and that’s because they have time and consistency on their side. That’s what every brand needs to focus on.

You don’t need decades to build your brand, but it does require patience for the strategies to prove fruitful.

Nonprofit Branding – All You Need to Know

Not so long ago, nonprofits chose to shy away from branding themselves. However, now we’re witnessing nonprofit organizations mixing it up and trying new things. They’ve started to understand the role of nonprofit branding for their brand.

I think one of the major reasons for this is the increasing competition. There are multiple nonprofit organizations working to attract people for funding, meaning the market has become stiffer.

Online presence for nonprofit organizations has become increasingly important – especially if they want a chance to attract possible donors. One of the keys to building an online presence is having a website, and it needs to be flawless.

What Is Nonprofit Branding?

Let’s break down nonprofit branding into three words: Non, Profit, and Branding.

A very common practice for organizations is to run a branding strategy to increase their profits. When I say nonprofit branding, it basically means any organization leveraging a branding strategy for nonprofit reasons.

Now, you’re probably wondering. Why would they go through all that trouble? Why are they spending on branding if the goal isn’t to make revenue out of it?

The answer is simple – it’s because their goal is to attract donors for their possible cause. They aim to share their cause with the world, and the monetary help they receive funds what they work for. For example, WWF is a well-known NGO that works to save wildlife. They make branding efforts to spread the word about how we need to preserve wildlife and improve the human impact on the environment.

Their effective branding and marketing strategies use powerful content that makes people want to help.

The Struggle for Nonprofit Brands

When nonprofits set out to increase engagement via nonprofit branding, they find it extremely challenging, more than for-profits. NGOs have different values, and they deliver visions instead of products or services. As a result, people aren’t attracted towards them as instantly as they are to for-profits.

NGOs have a hard time filling the gap between their goals and the audience. In turn, the gap puts immense pressure on the organization to generate engagement and tackle complicated issues.

Whether the donor is an organization or an individual, an NGO should be able to convey its idea effectively and then fulfill its promises – even if the results are long-term.

So, how can an NGO make its marketing collateral effective and generate results?

To resolve the issue, the NGO needs to address its cause on a deeper level that impacts its audience – something more meaningful and touching.

When people associate with an NGO, it’s not just because of what they represent; it’s also about what people represent when they support an NGO.

To be concise, the marketing collateral should be powerful and reflect everything the organization and its donors stand for.

The 6 Key Components That Make Nonprofit Brands

Before you start building a strategic, exceptional, and consistent brand, you need to familiarize yourself with the components that contribute to an impactful brand experience. Based on my research, there are six key components that define an NGO brand.

An Organizational Strategy

When your organization focuses on a mission, the first key is knowing where your strategy is headed. You and your team need to understand where your NGO is headed and how you will make that possible. Additionally, you also need to know your brand positioning.

The People

Your organization’s culture should live by your NGO values and ideas. The integration should be flawless so that your people can attract more people and represent your cause well.

Your Brand Message

What we say, how we say it, and who we say it to plays a crucial role in building a brand for an NGO. The key is to deliver your message the way your audience will understand and relate to it. Basically, craft the message according to your audience to reinforce your values.

The Visual Designs You Share

People find it easy to see the world through their screens, making the visuals NGOs use extremely important. The NGO nonprofit branding strategy should include top-quality designs and elements that attract and engage people. Your content should create a willingness in people to interact with it and then support it.

The Interactions You Have

Whether they’re in person or through a screen, the interactions should be powerful enough to deliver your mission. Your audience should understand your concept, and you should be able to deliver your promise.

The Communication Tools You Use

As an NGO brand, you need to have communication tools that can deliver your message clearly. You can only build a trusting brand if you can meet your audience’s expectations consistently.

The 4 Steps to Create Nonprofit Branding Guidelines

Your nonprofit branding strategy revolves around the brand guidelines because it shows everything a brand should be. The guidelines should encompass all the elements that provide your brand with an identity. It usually includes the color palettes, fonts, logo, design elements, the language you should use, and how you should deliver your message.

Step 1: Choose the Story Your Brand Will Deliver

The first step to devising a nonprofit branding strategy is knowing what you’ll be talking about. Write down the specifics of what your brand stands for to tell the story right.

The question to ask is, “what do you want to be known for?” What is your goal? Try to use a tone that’s a combination of conversational and factual.

Two basic practices for NGOs are to appear warm and compassionate – if it’s about helping children. The other way is to be firm and straightforward, which creates determination – the tone helps when the matter is urgent.

Both tones deliver the same message, and it’s your job to figure which one fits your cause; to differentiate yourself from your competitors.

Step 2: Pick the Color Palette and Fonts

Once the message is finalized, the next step is to select the visual elements – the colors and fonts.

Start by choosing elements you want your brand known for but make sure to pick colors that align with your brand story.

Why? Because every color delivers a different connotation. For example, blue and green represent a clean and clinical connotation, while red and orange are colors that show determination.

The bottom line is, choose the colors based on your message.

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Similarly, with fonts, you need to choose the ones that represent openness and friendliness. My advice – choose a font with smooth corners and flowy lines.

For example, Children’s Wish is an NGO that helps sick children grant their wishes and make their dreams come true. Notice how they’ve used some colorful design elements and a friendly font that makes them seem approachable.

They’re using this logo to promote their cause and message, making them one of the best nonprofit branding examples.

NPB-2

Step 3: Create the Nonprofit Branding Guidelines

Now that you know your story and your identity, it’s time for your nonprofit branding guidelines to come together.

Pick a branding guideline template and get to work according to it. The document should include your mission, vision, fonts, color palette, descriptive words, and instructions on where and how to use the logo.

Your team should be able to understand your guidelines and work around them to promote your organization’s brand.

Ideally, your brand colors and logo should appear on everything you use to promote your brand to reinstate it into your target audience’s minds.

Step 4: Build A Brand Kit Against the Branding Guidelines

The final step of developing the nonprofit branding guidelines is creating a branding kit. You need the kit to ensure all your social media platforms are in sync and your strategy is consistent.

The kit is like a list of instructions on how to implement your branding strategy, what elements to use, where the colors go, and how to apply the key visual attributes.

In Conclusion

Every nonprofit brand is different due to its cause, audience, and approach. For this reason, there isn’t a fixed answer to how you should or shouldn’t brand your NGO.

With that said, branding strategies need tweaks and revision until they’re perfect and ready for use. The good news is, you don’t have to be a branding expert because once you focus on your message, everything else falls into place very naturally.

It all starts with a story.

The 10 Best Website Proposals Template Designs In 2021

Proposals of any kind are the one thing you need to get right because they’re drafted to present to the client. If you go wrong with the proposal, you can end up losing business and making profits. That’s why I’ve combined a list of the best website proposal templates for you.

It would be a big deal if you can create a winning proposal that gets the job done the first time around. Your website proposal needs to have the correct attractive elements to entice clients to give you their business.

A proposal is where it starts. Let’s dig into the list.

1. Web Design Proposal Template

The 10 Best Website Proposals Templates In 2021

Your website proposals template needs to be clean, concise, and to the point. If you are around beating the bush and give excessive information, your client could decide to abandon you.

The Web Design Proposal Template is a blend of professional and stylish. You can use the template to add your own information and then present it to the client. You can always omit sections you don’t need depending on your client.

2. Digital Branding Proposal Template

Just because it’s a digital marketing proposal doesn’t mean you can’t mold it. You can make any template your own by moving elements and adding information.

The website proposals template is a perfect combination between classy and clean. It offers a clean design to explain the problem to your client and then use the following section to explain in detail what you can do to eliminate the client’s problem.

3. IT Consulting Proposal Template

The 10 Best Website Proposals Templates In 2021

If your brand focuses on colors and you like colors other than browns and grays – then try this purple on for size. The template uses a single accent purple combined with white, black, and a hint of gray.

If you feel like this website proposal template isn’t professional due to the color, assure you it is. Many agencies associate it with purple; it’s a professional color.

4. Website Design Proposal Template

The 10 Best Website Proposals Templates In 2021

If you think the purple was a bit much but still want something different from browns and black, our next pick is for you.

The website proposals template showcases a marriage between various blue accents. We can see hints of various blues which complete the template. The proposal has multiple layers and marked sections. All you’ll have to do is add the information client-wise before sending the proposal.

5. Event Catering Proposal Template

Some businesses prefer a simpler website proposals template which is a combination of soft colors and basic fonts. They steer clear from something too fancy or too sharp.

The Event Catering Proposal Template is one such example on my list. The template uses minimum soft colors with basic fonts. The mock-up can also be printed if needed. You can also customize the design according to your brand colors.

6. Email Marketing Proposal Template

The 6. Email Marketing Proposal template is a blend of minimalism and loud colors. Some clients require to see proposals that have loud colors to relate to their brand.

If you’re trying to impress such a client, this navy-based template is sure to please them. The navy-blue color overlays on pictures and content and can be customized as per brand needs. Use minimal content to explain how the website will help the brand.

7. Corporate Website Proposals Template

The corporate website proposal template is great to impress high-profile clients who own large enterprises. The template has a professional look and feels to it and a lot more content space.

Enterprises care about the content; they need context, brief, and a reason why you can develop a website better than others. The soft colors with a textured background make the template look appealing.

8. Social Media Business Website Proposals Template

Now, the Social Media Business Website Proposals Template is for clients looking for a social media website; depending on what your client needs, they sometimes need a straightforward proposal that focuses more on the content.

The template can be altered as needed with colors, elements, and fonts. You can make the template your own with a few tweaks.

9. Strategic Marketing Website Proposals Template

The Strategic Marketing Website Proposals Template is another template used for high-profile clients. Your customers will love looking at this template because it’s rightly proportioned.

The template might only have two primary colors – green and white, but the template uses them smartly. The template has a touch of green here are there on an otherwise minimalistic template. Everything is in proportion.

10. Fashion Website Proposals Template

The Fashion Website Proposals Template is a blend of bold colors and content – you can attract your female clientele with the template. The first two pages might show a bold blend of pink and purple, but the other three pages focus on content, website snippets, and a hint of the colors.

The proposal starts bold because that’s what fashion should be and then mellows out in the rest of the design – a perfect template for clients working in the fashion industry.

Reasons to Use Website Proposals Templates

When you choose to use website proposal templates, you’re basically saving yourself the trouble of designing the proposal yourself.

It helps you save time and extra effort, plus it gets the job done almost immediately, and who doesn’t like that?

Here are some other advantages using a template comes with:

Everything in one place

Using a template saves you from the trouble of typing everything from scratch. All the information is already there, and you only have to replace it with what you have.

Information can be consistent

The template will have all your information in one place, and you can change it according to your client, as needed. You don’t have to worry about changing the whole proposal each time you’re about to send it.

Templates are eye-catching

A catchy proposal reflects positively on your company’s image. It displays the potential you have for your clients. It’s also a subtle way to showcase your technical expertise.

Templates can be personalized easily

Every template has some spaces and areas that you can personalize to make your own. You can make a few tweaks to reflect the relationship between you and your client.

The Six Important Sections of a Website Proposal

Your proposal can be a major make-or-break factor in attracting a client. It needs to be perfect because it’s critical for success. Every proposal has six important sections, and you need to ensure you get them all right and in place before the proposal goes out.

  • Give an Introduction

Project proposals are meant to give an idea to your client about who they’re getting into business with. Clients need to understand the company they’re collaborating which is why the introduction section is important.

Here are the important things you should include in your introduction part.

  • The client’s name
  • The project’s name
  • The details of the project manager
  • Your company’s name and details
  • Project submission date

Make sure to keep the introduction short and sweet – no one’s going to read paragraphs about you and your company.

  • Present the Problem

Once the introduction is done, the next step is defining the problem. In the next section, you should give an overview of the problem the client is facing. Here’s what the section should highlight:

  • The opportunity your client should seize to increase their profit margins.
  • The depth of your understanding of their problem.

It goes without saying that you shouldn’t present the problem like something is wrong with your client, or they’re doing something wrong. Keep your tone friendly, and only highlight what more they could be doing – don’t make them feel like they lack behind.

  • Offer the Solution

After you’ve done your research, posed the problem to your client, and given a brief, the next step is to formulate the best possible solution.

You’ll use the brand’s language, explain the positive impact your solution can have, and how you can help them achieve the goal.

Offer them the value your solution will add to their business – let your solution reflect the knowledge you have on the problem.

  • Give an Overview of The Project

The next step is to outline what kind of project you will be delivered to your client. Now, most proposals lack the essence they need to show in this section.

You will be highlighting what you can offer, but you can also use this section to highlight what else the client needs you for.

For example, your solution might be to build a website, but you might notice they don’t have a logo. Now, how can you offer to design the logo? It’s simple. Divide the section into two. Under the first heading, give an overview of what you’ll be offering.

Use the second part to explain what else you can offer them. This way, the client will know what they lack and what they can do better.

  • Outline Your Process

By now, you’ve identified the problem, formulated a solution, and outlined the deliverables. The next heading is a deep dive into what the project will be, how you’ll create it, and how you’ll apply the solution.

Here’s what to highlight in this section:

  • The process of how you do things.
  • A basic timeline for each step of the process.
  • A tentative date for the project delivery.
  • The information you need from the client before you start development.

Make sure not to miss out on anything; if your project isn’t client-specific, you could end up losing business.

You can also add brief information about these headings:

  • The research
  • Wireframing
  • Sitemaps
  • Initial website design
  • Development process
  • Website setup
  • Testing and QA
  • Employee Training

The thorough website development process will help your client determine the quality of your work.

  • Break Down the Costs

The final section is what makes or breaks a proposal.

Before you highlight all the steps above, ask your client for their estimated budget. When you have an idea of what your client can afford, that’s when you can start working to tailor a proposal around their needs and budget.

The pre-determined figure can help create a customized proposal.

The last section of your proposal should show the breakdown of the costs according to your client’s budget. If you go overboard, you can take yourself out of the running, and the client will decide to abandon you completely.

The cost breakdown should highlight the cost of each step in the development process for the client to understand. In doing so, your client will have a better understanding of where the money is being used.

In Conclusion

Writing and designing website proposals can be time-consuming and an extensive process. However, if you think of your proposal as a way to gain more sales, you can end up with more profits.

The trick is to create a proposal that is optimized according to the end-user. If the client is happy, then you have yourself a solid sales channel.

A little time, resilience, and effort can go a long way.

The 12 Bad Website Designs You Will See till Date

It is said that you should never judge a book by its cover, and while that is true, it’s also true that viewers will always judge a brand or business with their website. Over the years, I have seen some really bad website designs that are nothing less than appalling. Some of these were hard to look at, while others – well, I just had to close them immediately.

Bad website designs don’t always mean horrible images or sharp colors. Sometimes, the element placement of a poor UI/UX design is enough for users to abandon the website within a minute. And you can learn the basics to get that right too.

Here’s a list of the twelve worst websites you’ll ever see, and trust me, these designs will surprise and make you question, “how can they be comfortable with this design?”

Let’s get started.

The 12 Bad Website Designs You Can’t Look At Again!

1. Yale University School of Art

yale-bad-website

The first website name on the list will shock you, but it’s Yale University School of Art. 

Now, when you see the website belonging to Yale School of Art, you automatically assume the website will be the epitome of what the school stands for. Spoiler alert: it’s not.

My first impression of the website was, “am I even looking at the right website here? Is this really a Yale website?” Well, sadly, yes, it is.

The website is programmed using Ruby on Rails and overlooked by the faculty and students. When you look at it, you get confused about choosing the worst element present on the website.

Here’s what’s wrong with the design:

  • The color combination is horrible to look at.
  • The background image is too tiled to look appealing.
  • The font choice is inexcusable.
  • The way they’ve placed the text and elements is just off-putting.

2. Arngren

argern-bad-site

Need I say anything once you look at the website? I don’t think so.

When I came across the Arngren website, I was mortified, to say the least. When users look at a website, they want to understand what it’s about the minute they look at it. However, the Arngren website doesn’t serve the purpose.

I don’t think anyone can tell what the website represents unless they dig deeper. With that said, if you try to browse the website further, it’ll be a mistake because the navigation is so horrific that the poorly designed website will take ages to load a page.

Here’s what’s wrong with the design:

  • There is unwanted, annoying to look at the clutter on the homepage.
  • There are too many different text sizes.
  • The colors make the text unreadable.
  • The grid alignment is out, which is painful to look at.

3. Craigslist

craig-The 12 Bad Website Designs You Will See till Date

Another website on this list of poorly designed websites is Craigslist.

The choice might shock you because the website has brought so much ease to the average American. Most might not agree with my choice, but I think it’s justified.

The Craigslist website might get the job done, but its popularity doesn’t justify the design they’ve chosen. Websites are supposed to be attractive enough to keep people on the site – and a first-time user would probably leave unless it comes highly recommended.

Here’s what’s wrong with the design:

  • It’s one of the bad website designs because it’s too plain and simple.
  • Excessive whitespace.
  • The simplicity is intended.

4. Suzanne Collins Books

suzzane-The 12 Bad Website Designs You Will See till Date

Who doesn’t love Suzanne Collins Books?  Of course, she’s loved because she gave us the Hunger Games trilogy, books, and movies. With how she wrote the books and took us on a journey as if we were part of the book, you’d expect the website to be just as amazing; sadly, it’s not.

When you first look at it, the website doesn’t look bad. It uses a good color palette, has easy navigation, etc. But if you look closely, you’ll notice everything wrong with the website. 

Here’s what makes it a bad website design:

  • The website is designed for 200% zoom.
  • There is too much whitespace which makes it dull and boring.
  • The website is rarely updated, so it has too many dead links.
  • It has unnecessary documents to download that could just be another page.

5. Typesetdesign

typesetdesign-bad-deisgn

If you haven’t guessed it already, the reason Typesetdesign is on this list is because it lacks color and oomph, which makes it a bad website design. The lack of color is the main reason why the users will bounce off the website. It also makes it difficult for users to understand the navigation of the website.

Can you understand how to go to the next page? Or what to do on the website once you’ve landed on the website?

If you have the right balance of colors on your homepage, it can help your users understand what the website is offering.

Here’s what’s wrong with the design:

  • There is a lack of color which takes away the website’s appeal.
  • The combination of the background and text color makes the text unreadable.
  • Users can’t really tell what Typesetdesign is offering because of the bad website design.
  • Users would rather use other websites.
  • The white text and difference in font size make it unable to read.
  • The lack of elements will make it difficult for users to understand what the website is about.

 

6. Petersbuss

peter-The 12 Bad Website Designs You Will See till Date

Look at that website design; what do you think it represents? Are they offering a cruise? Do they offer spa treatments? What is travel insurance for?

For someone who looks for the Petersbuss website will be sorely confused about what they want to sell. Who wouldn’t be? It’s a bad website design.

Here’s what’s wrong with the design:

  • The color scheme is not pleasing to the eye.
  • They have limited content that doesn’t exactly say what they’re offering.
  • Too many hypertext links.

7. Penny Juice

penny-The 12 Bad Website Designs You Will See till Date

Penny Juice is the epitome of bad website designs because there are too many things wrong with the website. First off, can you even tell what they’re trying to sell through the website? Is it fruit juice, and if it is, why is the website called penny juice?

Needless to say, they didn’t put much thought into their design which and added every element that came to their mind.

Here’s what’s wrong with the design:

  • The color scheme is off-putting because it has too many colors, even for a children’s website.
  • The banner text is unclear.
  • The layout lacks proper navigation.

8. Great Dreams

dreams-The 12 Bad Website Designs You Will See till Date

When you read the name “great dreams,” your mind goes to a website that talks about dreams, aspirations, and showcases success stories – but sadly, you’re wrong.

The great dreams website is a great disappointment because the website design is everything you don’t want it to be. The website is an example of what bad websites represent – laziness and lack of thought process.

Here’s what’s wrong with the design:

  • The color scheme is very disproportionate.
  • The website message is unclear.
  • The text color and background are not in sync.
  • The images lack uniformity in size and quality.

9. Pacific Northwest X-ray Inc.

pacific-The 12 Bad Website Designs You Will See till Date

The Pacific Northwest website explains well what they offer, but can you read it easily? I bet you can’t. The website is a single page, and you’d think that they would put more thought into the website, but that’s not the case here.

They’ve failed to check all the boxes that make up a good website. It’s not even half-decent.

Here’s what’s wrong with the design:

  • There are a plethora of colors which is anything but appealing.
  •  The background and text color combinations are abysmal.
  • There are too many hyperlink words that are annoying to look at.
  • It lacks a banner that summarizes what the website is offering.
  • They’ve forgotten to eliminate grammatical errors from the text.

10. Lingscars

lings-The 12 Bad Website Designs You Will See till Date

The Ling’s Cars website honestly looks like a website someone made just for fun. If anything, the website looks like it was created as a joke for Ling’s Cars – but the fact is, it’s far from a joke. It’s the actual website for the car rental service.

Mrs. Ling is very famous; however, her website design shadows her success and can be the reason people don’t take her services seriously.

Here’s what’s wrong with the design:

  • There are too many gifs on the website, which makes it annoying for users.
  • There are too many colors.
  • The website’s brightness makes the text hard to read.
  • The images, gifs, and colorful text make the website hard to understand even though it has clean navigation.

11. Budgets are sexy

budgets-The 12 Bad Website Designs You Will See till Date

“Budgets are sexy,” and they might be, but this website layout is certainly not. The website might look okay at first glance, but the more you look at it, the more flaws you see. Albeit, the flaws are minute, but they’re still worth mentioning.

Here’s what’s wrong with the design:

  • The color combination is too monotonous and could use one or two more colors.
  • The buttons don’t look like buttons due to the absence of background shadows.
  • The website lacks intuitiveness.
  • It has no responsive design, which means mobile users can forget about using the website. A responsive design is a necessity for every brand in this digital age.

12. Historian of the future

historian-The 12 Bad Website Designs You Will See till Date

The disturbed harmony between the background and text color, the content placement, and the unavoidable navigation – what isn’t wrong with the website? Like the Argren and Penny Juice, the Historian of the future website is another example you can’t stand to look at.

The bad website designs really make you wonder, how can a website go this wrong? The answer is simple – lack of research.

If brands research before they create a web design, they would better understand what the website should look like.

Here’s what’s wrong with the design:

  • The background has too much going on.
  • They used too many colors for the text.
  • The background image would’ve looked better as a banner.
  • A banner would’ve better explained what the website is about.

In Conclusion

Building a website requires money, time, and patience. It’s only worth launching a website if you do justice to it. So, if you’re going to launch a website, make sure it serves its purpose and showcases what it’s intended for.

Try to eliminate elements that make up bad website designs. If your website is hard to look at and read, users will turn away and take their business elsewhere. Look at the websites, understand their problem, and then cross-check with your website to eliminate any such mistakes.

Remember, too much of anything is harmful, so focus on proportion to get it right the first time. You might have noticed, these websites are also outdated, for that go through the latest trends to make your website better – there is always room for improvement!

YouTube Channel Manager & Owner – How To Manage Them?

If you’re a new YouTube idol and learning the basics, then this article is for you. The current YouTube update allows you to have more than one YouTube channel manager or admins. If you don’t know how to add admin to YouTube channel, then don’t worry because after reading this, you’ll realize how easy it is.

YouTube offers many roles to manage a single channel; however, the roles you have access to depends on the type of channel you own. The two types are “Personal Channels” and “Brand Accounts.”

How To Edit YouTube Manager Roles?

YouTube: Personal Channel

Of course, a personal channel is something only you own, but you can still add more people to it. Here’s how:

  • First, click on the small profile picture in the top right corner of the YouTube page.
  • Go to the YouTube studio.
  • Go to the bottom left-hand corner and click settings.
  • The pop-up will show the permissions tab on the left.
  • To invite a new YouTube account manager: Click the invite button and enter the email address.

Once you invite a manager to edit and control your YouTube account, you can edit their permissions accordingly. You get five options which are: Manager, Editor, Editor (Limited), Viewer, and Viewer (Limited). Each role has brief explanations of what permissions you’ll be allowing the chosen email address.

Keep in mind the users you make, Managers or Editors, will have the right to upload videos or edit your YouTube channel. So, pick people you can trust.

On the same permissions page, you can update, edit, or remove any users by clicking on the roles assigned to them. You can remove roles and managers from your YouTube channel using the same drop-down menu.

YouTube: Brand Channel

In order to play around with the management settings on your brand channel, you need to convert your personal channel into a brand channel.

Okay, let’s see how to edit YouTube account manager roles for a brand account.

  • Just like with a personal account, enter the YouTube studio.
  • Click “Settings” in the left-hand corner.
  • When the settings page opens, click “Permissions.”
  • When the permissions tab opens, click “Manage Permissions.”
  • The permissions page will pop up soon after. This is where you can view all the users who have access to your channel.

Feel free to change their roles as you please. You might notice that the roles are different from a personal channel. For a brand account, you can also add YouTube communications managers.

Of course, if you need to add more users to your YouTube channel, the deal is the same as a personal account. The button is on the top-right corner.

Understanding YouTube Roles

Before you start editing your manager roles, here’s a quick rundown of what each role does so that you can assign better.

Roles For A Personal Channel

Here are the roles for a personal channel.

  • Owner – The owners have the complete set of rights, and they can do anything, which includes removing themselves as the owner.
  • Manager – A manager can upload, edit, and delete videos; however, the YouTube channel manager cannot invite or add more people to the account.
  • Editor–The editors can edit everything, but they can’t do anything to the videos on the channel.
  • Viewer – The viewers can see everything on your channel, but they can’t edit or add anything on the channel.

Roles For A Brand Account

Here are the roles for a brand account.

Owners–Like personal channels, the owners of brand accounts have complete control over the channel, which includes removing themselves are the owner. The owners can also be called YouTube administrators; because they are the admins.

Managers–YouTube account managers can control everything on a YouTube channel, except add a user to the YouTube channel.

Communications Managers –Communications managers, are responsible for replying to comments on the videos; however, they can’t upload, edit, or delete any videos.

A key difference between personal channel managers and brand account managers is the access to live streams. Personal channel managers can’t access live streams and the live control room.

Why Hire A YouTube Account Manager?

You might be speculative about why you should be hiring a YouTube manager; well, the reason is simple to grow your channel.

If you think your business needs more exposure, then it’s time to hire an expert who can grow your channel with their expertise and create more content. For a YouTube channel to be successful, you need fresh and unique content which a manager can bring for you.

If you’re looking out for an agency that can offer you expert YouTube services, then talk to our experts at Cydomedia. We have the best experts who can take your YouTube channel to the next level.

Are you thinking about expanding your social media management? Check out some of our blogs.

Website Manager – Which One Suits Your Business Website?

Finding a suitable website manager for a small or new business can be revolting because the manager needs to be skilled, experienced, affordable, and reliable.

Not every entrepreneur is an IT professional, which means they need a website manager who can offer it all – web designing, online marketing, and more.

Often businesses have dedicated teams for building a website, digital marketing, sales, customer support, etc.; however, not every business owner can afford to hire full-fledged teams in the beginning, and so they choose a different route.

Hiring a website manager is the perfect solution to building and managing a website without needing dedicated teams for each aspect.

Website managers are responsible for making sure your website runs smoothly and handle any hiccups that may occur.

The Responsibilities Of A Website Manager

Website management is a tedious job, and it comes attached with a lot of responsibilities. They can help maintain a small website that requires minimal backup support. So, when you’re hiring a professional website manager, make sure they’re aware of the responsibilities:

  • Ensure that the website is working at an optimum speed.
  • Schedule regular updates to maintain the website standard.
  • Analyze, study, and draft reports regarding the website’s performance.
  • Renew domain registration regularly and maintain website hosting.
  • Develop fresh content and make updates with changing times.
  • Tweak the design to make it better.
  • Create an online marketing strategy and work on it for the website.

Now, if you have an employee who can do the job for you, that’d be great because they already know your website inside out, and that would mean you manage the website for your company, which is good. On the other hand, if you’re going to hire someone on a part-time basis, make sure they have the experience. Website managing may seem easy, but you need the expertise for it so that your website can rank on search engines and attract traffic.

What Hire A Website Manager?

While your manager will take care of all the responsibilities that come with handling a website, you need to understand why you should hire a website manager? Why do you need one?

Of course, the first reason is if you lack the expertise to manage the website yourself, then you need someone to do it for you.

When a new business starts and a website is built, few things are overlooked by professionals, which is normal. A new business owner has a lot to handle, and a website manager will ensure zero oversight. The manager can deal with the website and the marketing while you focus on other important things.

What To Look For In A Website Manager?

Now that you know why your small business needs a website manager and what the manager will offer your business, the next step is simple – looking for one.

When you’re hiring a website manager, there are certain qualities you need to look for in the candidate. It’ll be a rookie mistake to hire the first person you talk to, and here are some qualities you want in someone who’s responsible for website managing.

Align His Or Her Vision With Yours

The first thing you need to look for in a website manager is their ability to gel in with your organization. If they can make a place for themselves at your workplace, then they can certainly understand your vision too. Once they understand your vision, they’ll work for your website better.

Empowers Your Business

As a small business, you need someone who can empower your business and do things you haven’t been able to do. The reason you’re hiring a website manager is that you want a professional to handle your website. The website manager should bring in fresh ideas that can reform your business and guarantee success.

Well-Routed And Knowledgeable

Of course, when you want a website manager, you need someone who can run the website and all related aspects. The manager would need to update the website and stay updated on the latest technology and trends to make the website bigger and better. The ideal website manager should also have the knowledge related to online marketing to create an online brand image.

The ultimate reason you want a website manager is to have someone who will make the website better, attract more users, and keep up the search engine ranking. Basically, a person who knows how to manage a website.

Tips For Choosing A Website Manager

You want to save yourself from the headache of hiring the wrong website manager, so here are some tips that can help you pick a good one.

Study Their Portfolio

The first and most important thing is looking at their portfolio to study it inside out. It’ll be a careless mistake to hire someone without looking at what they’ve done in the website management field.

Sure, hiring a newbie might be cheaper, but is it really a good idea? Instead, look at someone with experience who knows how the job is done to get started immediately and require no training.

Focus On Experience More Than Education

Some business owners tend to believe that education plays a much bigger role in a person’s resume than anything else. Needless to say, that assumption couldn’t be more wrong because, if anything, education is third on the list of things you should be looking at on a resume.

Always focus and talk about their job experience instead of their education. Start with the candidate’s last job and then make your way down to education. Their experience will tell you a lot more about their expertise than education. A more experienced person will be able to empower your website the right way.

Cross Check Their References

Never forget to ask for references because they’re important, especially when hiring someone for small business website management. Once you’re done with the questioning, ask them for references and then cross-check them later.

More often than not, you can find out things from their last hiring managers that can make or break the situation. The last manager might tell you things that help you determine if the candidate is right for the job.

Let Them Ask You Questions

Asking them to question you is a tricky strategy that can shed light on their actual intentions with your website and the job. You can ask them one open-ended question that welcomes more questions from the candidate. For example, “do you have any questions for me?” or “what are your expectations with us?” Such questions will entice them to ask follow-up questions.

How does it help? It’ll help you see the bigger picture and understand their motives. Do they sound excited about working with you? Are the questions insightful and not just about them?

In Conclusion

Your website is an integral part of your growing business, and you need to use it to the best of its abilities. It costs a lot to maintain, update, and promote a website. If you can do it right, it will be all worth it in the end when you start generating profits.

Are you just throwing money at your website and not getting any results? Then it’s time to get someone who can use the money in the right way. A knowledgeable website manager is a great option for you.

Web Development Frameworks – The Top 10 In-Demand 2021

Since the standards of web app development are constantly rising, development frameworks have become an essential element of web development.

However, there are several good reasons why web development frameworks are becoming increasingly popular. Projects today require some complex technologies, and creating these technologies means putting yourself in a huge deal of hassle. Therefore using development frameworks has become a more sensible choice for developers worldwide.

Technically, creating a web application would require you to leverage a frontend framework (client-side) and a backend development framework (server-side). So in this piece, we’ll discuss some of the most popular backend frameworks and frontend frameworks to help you make the right choice when creating a project. You can also read our guides on development-related topics like Java project ideas to boost your programming career and differences between Scripting and Programming languages.

Now let’s begin with our list of best web development frameworks.

Most Popular Backend Web Development Frameworks

  • Express
  • Django
  • Rails
  • Laravel
  • Spring

Express

cydomedia framework

Image source: Ourcodeworld

Express is among the best web development frameworks out there that you can use to create your web app’s backend. Thanks to the everlasting popularity, it enjoys popularity among developers worldwide. Just for reference, Express has been used by popular figures such as Uber, IBM, Accenture to create their web apps.

But that’s not the only reason making Express a strong choice. Its compatibility with other frameworks such as Loopback, Kraken, and sails also makes it a reliable choice. Moreover, it is considered one of the minimalist and fastest backend development frameworks from JS present.

While Express enjoys all of these advantages mentioned above, there’s a major drawback about it: its learning curve. Typically, there’s no definite way or guide on doing things on Express, which means a nightmare for starters who’re learning development. Refer to the link below to get started with Express.

Installation link

Django

Who doesn’t know about Python? It is debatably one of the most popular languages that exist in the development niche. Focused more towards an inclusive side, Django is one of the most popular web frameworks that Python has to offer. For reference, Django has been used by names including Google, Instagram, and YouTube.

It provides you with all the techniques and features needed to build a web app with robust security protocols. The learning curve is quite advantageous here as it provides an admin panel, Objects Rational Mapping (ORM) database interfaces, and directory structure. In simpler words, you wouldn’t usually require any third-party integration on Django.

Now a major drawback why many developers do not suggest Django is the lack of conventions. Learn more about Django in our extensive comparison of Django vs. Flask.

Installation link

Rails

Image source: w3villa

The Model-View-Controller Ruby is one of the best web frameworks that use Ruby. This one is quite popular and preferred by a huge number of developers for its beginner-friendly learning curve. Used by the giants such as Airbnb, Hulu, Github, and even Shopify, Rails enjoys many significant advantages. For example, library-like dependencies in Rails would help you boost the functionality of your web app. Moreover, Rails’ big community is always available for you to take advantage of when it comes to tutorials and screencasts.

However, the drawbacks come around when you need to deploy it and run it in a testing environment. It’s a headache. Moreover, even if its learning curve is quite friendly in the initial stages, it becomes quite complicated when you dig deep into Rail’s functionalities.

Installation Link

Laravel

Image source: Lewismedia

Again, Laravel is among the Model-View-Controller development frameworks. It uses one of the most prevalent languages called PHP. Now, most of us are familiar with PHP, making Laravel sound like the best framework for web development. However, it is worth noting that Laravel is still quite a young framework when you compare it with the likes of Django and Express.

Despite being younger, Laravel comes with API support right of the box, and that’s not all. The screencast tutorials website of Laravel “Laracast” is considered a beginners’ heaven for learning PHP and Laravel.

This might not sound like a drawback, but Laravel lacks behind Express and Django when it comes to performance. You can feel this difference in performance when dealing with larger projects.

Installation Link

Spring

Image source: Medium

Spring is one of the best web frameworks from Java. Now Java is one of the world-class programming languages which is the pioneer behind some of the most popular backend frameworks today, and Spring is one of them.

Like Laravel, it is a Model-View-Controller development framework used by BillGuard, Wix, Ticketmaster, etc. It is so widely held today because of its many sister projects that you can leverage to scale your projects. Moreover, since it’s a framework from Java, it could be used to create some best backend for Angular.

However, the learning curve of Spring is quite a significant drawback here. Especially if you haven’t work with Java previously, Spring is going to be a headache.

Installation Link

Best Frontend Web Development Frameworks

  • Angular
  • React
  • Vue
  • Ember
  • Backbone

Angular

Image source: Ncube

Angular is one of the best web frameworks from Java. It is highly popular among developers for its performance when it comes to creating rich single-page applications. You can imagine its popularity because Giants like Google, Microsoft, and PayPal use it for their front end.

Back in the day, Angular was based on Javascript, but that’s now a thing of the past as the newer versions are based on the superscript of Javascript can Typescript.

Now there’s only one drawback about Angular, which is the fact that it is not SEO-friendly. However, you can always optimize it based on your needs.

Installation Link

React

Image source: Medium

Initially, React was created by Facebook as a testing tool, but later it maintained its position as the best framework for web development. Even though it is more of a front library, developers worldwide consider it a frontend framework. To your surprise, it was the first framework to adopt the component-based architecture, even before the likes of Vue and Angular.

Moreover, when it comes to the dom-manipulation, React’sdom can make it much faster than the other frameworks. One of the biggest reasons React is considered the best web framework is that it could be used as server-side and client-side. Since Facebook develops it, they’re the major ones to use it.

Many wouldn’t consider it a drawback, but React’s technology is updated constantly and at a fast pace, which leaves minimal time for proper documentation. Developers usually have to write their instructions based on new updates and tools.

Installation Link

Vue

Image source: Medium

Compared to Angular and React, Vue.js is still a new framework. Started as a simple project, Vue quickly grew into one of the most popular web frameworks, and that’s with a good reason. Firstly, it has a progressive nature which enables you to adopt it on portions of a project that you want. And secondly, its component architecture allows you to develop complete frontend applications.

Now here’s the drawback, since it is comparatively newer than its alternatives, bigger names do not often use it. However, looking at its amazing feature, one can tell that this will change in the future.

Installation Link

Ember

Image source: Insights.dice

Back in the day, Ember was known as the best web framework from Java. There’s a good fact backing this statement. The features and functionality of Ember are constantly expanding, and it has a humungous community that you can look towards any time for assistance. Moreover, features like two-way binding come right of the box for you to take advantage of.

You can imagine how popular Ember is by looking at how giants like Microsoft, Google, and Netflix are using it for their operations.

One of the biggest advantages of Ember comes around the point that it has some of JavaScript’s best practices built in its core design, which eliminates the extra time required for various tasks.

The difficult learning curve here could be a drawback for many.

Installation Link

Backbone

Image source: Startup rocket

Backbone is another one of the greatest frontend web development frameworks from JavaScript. Now the reason why this framework is extremely popular among the developers that it is comparatively much light-weighted than the alternatives. Despite being such light-weighted, Backbone is quite impressive when it comes to creating rich single-page applications. With only a single dependency, this framework has a great ecosystem that you can add with Marionette and Mustache to create a full-flash client-side application.

A drawback here is its unclear library, which often makes it difficult to execute certain tasks.

Installation Link

Over To You

So there you go. Now you know all the best web frameworks that you can leverage to create your project. Even though you’ll find some similarities among these frameworks, you will confuse when making a choice. However, we recommend you quickly choose one and start working on it as you’ll get to know more about them, working on them first-hand.

Also, read our other guides on subjects like “what is Bootstrap?” to raise your knowledge on the subject.