Generally, there’s not much of a difference between scripting languages vs. programming languages. This is because all programming languages are based on scripting languages.
But if you really want to know a scripting language and how it differs from a programming language? Scripting is utilized for writing a script containing commands in a series interpreted sequentially at runtime. In contrast, programming languages do not interpret in a sequence until and after compilation.
The main difference between scripting vs. programming languages is that programming languages are converted into native machine codes. That, in turn, accelerates the process of running the programs much faster than interpreted series of programs. As scripting language will compile all the codes and report errors only once, programming language interprets stops each time reading and analyzing and reporting errors, making it too long for these programs to run.
However, with advanced coding methods and the latest hardware in computations, the difference between programming and scripting is getting thinner.
Scripting Languages Are Easier To Code
Another major difference between script and program is that it’s quite easier to code in scripting language than a programming language. This is because you need to write a few lines of coding in a scripting language.
On the other hand, you need to do a lot of coding on a programming language, making it quite difficult and takes tremendous time for the developer.
So, when comparing scripting vs. coding, scripting wins by a long shot.
Programming Languages Convert Immediately
Since programming languages read and analyze and compiles code only once. Thus, it’s converted immediately. On scripts, you need to convert codes one by one, which makes it a hassle for coders. This is another difference between scripting languages vs. programming languages. Moreover, scripting languages need a host to execute, while programming languages don’t need one as they are self-executable.
However, there are some programming languages that have been upgraded to the point where it has become pretty easy to calculate mathematical terms or to define a long list of codes in mere four or five lines.
If you want to learn about the languages that I’ve given a reference to in the above paragraph, click on the links below;
If you’re wondering, what is Bootstrap CSS? Here is the simple Bootstrap guide for beginners. Bootstrap is a predefined CSS file that helps in the development of websites. Numerous people consider it a part of the back-end or think of Bootstrap as a programming language; however, the reality is that Bootstrap is actually a CSS Framework.
The second most asked question about Bootstrap is that “what is Bootstrap in web development?” You’ll find that out in this detailed Bootstrap guide.
Now, this may probably go way over your head; no worries, we have also covered the basics for all newbies in the following Bootstrap guide.
Why is Bootstrap the Foremost Choice of Web Developers?
After the official launch of Bootstrap a decade ago in 2011, it became a massive hit and recognized by web developers and web designers as one of the flexible frameworks to work with. Moreover, Bootstrap is also compatible with a wide range of web browsers and uses components a number of times. Bootstrap also supports jQuery.
Bootstrap allows you to use either IDE or editor that you use with server-side languages, including PHP, Ruby, and ASP.NET.
One of Bootstrap’s main reasons web developers and designers use it is mainly because of its flexibility. Moreover, Bootstrap also has a smaller learning curve as compared to other frameworks. A bootstrap grid system helps make responsive layouts. Numerous other components can also be re-used to make the development process easier.
We have put together some of the many benefits of using Bootstrap for your web development project.
1. Bootstrap Has a Responsive Grid
Bootstrap offers a responsive layout grid that provides the utmost convenience for developers without writing a myriad of coding. Thus, it allows developers to work on filling up the content on containers.
You can easily customize your breakpoints for each column by utilizing breaks of the required size. Moreover, you can also set the settings to default that helps provide breaks as needed for your site.
2. Bootstrap Allows Image Resizing Automatically
One of the best features of Bootstrap is that it automatically resize as required for the screen. All you need to do is incorporate a .img-responsive class into your image and leave the rest to predefined CSS rules.
Apart from size, you can also make changes to your images’ shape by adding img-circle or img-rounded class. You don’t need to code and design software every time you need to make changes to the shape of your image.
3. Bootstrap Has a Diverse Range of Components
There are numerous components under Bootstrap’s belt that you can utilize as needed for your web page. That includes progress bars, navigation bars, thumbnails, etc.
Bootstrap will enable you to add visually appealing elements to your web page. Plus, you won’t have to worry about those element’s screen sizes due to the automatic resizing feature of Bootstrap.
There is a diverse range of pre-made functionality on Bootstrap that helps developers make the most out of their developing efforts.
4. Bootstrap Has Built-in Support for jQuery Plugins
Bootstrap also has built-in support of jQuery for developers and a wide range of nifty plugins. These plugins plenty of additional features that enhance the overall user interface of your website.jQuery plugins empower developers to customize image carousels, modal popups, transitions, scroll spy, and so much more to make the website stand out from the others.
5. Bootstrap Has Highly Detailed Documentation
Bootstrap is known for its documentation. You can see highly detailed information about Bootstrap on its website. Documentation includes various tools, coding samples, and Bootstrap’s basic know-how, which is quite helpful for starters and beginners.
In learning and implementing Bootstrap, you just need to select a component and incorporate it into your page and make changes as required.
6. Bootstrap Offers Customizability
The only drawback of Bootstrap is the file size. The files of Bootstrap really take a toll on the loading speed of the application. One of the Bootstrap CSS files version is 143 KB, which is quite huge for a CSS file.
However, you can also optimize the size of the Bootstrap CSS file. All you need to do is go to customize and download page and check only those features as required by the project. It will help your shrink down the size of CSS files and help you improve the loading time.
7. Bootstrap Has a Massive Community
Another major benefit of using Bootstrap it established a large community of developers and designers. Their contribution helps the entire community members, whether it’s learning to code, the solution to a particular problem, debugging, and more. You can also connect with your fellow developers and designers.
Not only that, but also Bootstrap has an official Twitter page, Slack room, and a dedicated blog page. There are numerous developers and designers on the bootstrap-4 tag that offer help and provide a solution to any problem you can face.
8. Bootstrap Offers Custom Templates
The rise in popularity of Bootstrap also gave rise to the number of custom templates available for sale on the internet. These custom templates are meant to expedite the web development process. You can find several websites where you can buy these custom templates, including:
Even though there are tons of benefits of using Bootstrap, few drawbacks shouldn’t be neglected. Let’s see the negative aspects of Bootstrap, making you why you shouldn’t use Bootstrap.
1. Bootstrap Syntax is Quite Puzzling!
If you’re just starting with Bootstrap, you would be puzzled by some of its syntaxes. For instance, when you’re working on-grid system and want to take up a third of the screen, you have to add the .col-md-4 class instead of using the number 3.
Why is that, you might ask.
At first instance, you might wonder where does 4 fits into taking up a third of the screen. However, the syntax has a valid reason for that. This is because Bootstrap consists of 12-column which makes 4 a third of 12. Now, it could be confusing for anyone to comprehend the valid reason for this process.
2. Bootstrap Has Massive File Size!
As previously stated, Bootstrap files tend to be heavy, which takes tremendous amounts of loading time. The size of these files is mainly because of the nature of their framework.
When you’re just starting on Bootstrap, it would be quite a hassle for you to optimize images and resolve this issue. Nonetheless, it would help you check off only those functionalities you need for your website, and the rest would be eliminated with the latest customize tools. Thus, it shrinks down the file size and optimizes the website loading time.
3. Bootstrap Bootstrap Makes Learners Slack Off
There’s no denying that using Bootstrap may make the developer or design slack off and don’t spend time and energy to learn to code. This is because mostly Bootstrap developers and designers only work on recycled codes that counterproductive from a learning perspective. To prevent that from ever happening, you need to deeply learn to code and Bootstrap to understand its functioning fully.
All of these aspects only point towards Bootstrap being one of the dynamic tools to develop websites quickly and efficiently.
Moreover, Bootstrap offers a diverse range of features that enhance the user interface with your website without the need for endless lines of coding. Bootstrap frameworks are widely in various major organizations, including NASA, MongoDB, and FIFA.
We hope the Bootstrap guide has proven helpful, and you’ve learned a few things from it.
Are you thinking about expanding your development skills? Check out some of our blogs.
Optimizing social media for small business will enable you to connect with your audience in real-time.
7 out of 10 American adults are active on social media. Therefore, it’s crucial for businesses to create strategies to better engage with their target audience on social platforms.
We’ve put together a list of social media marketing tips that will surely help you reach out to your target audience, increase engagement, and heighten brand awareness.
10 Best Social Media Tips For Successful Business
Tip#1: Make A marketing plan
Social media tools are easy to use and even may tempt you to just wing it and start posting content endlessly to get organic traffic. However, if you truly want to leverage social media, you need to have an incredible marketing plan for your small business.
When you don’t have a clear marketing plan, you won’t be able to achieve anything. Therefore, take your time in developing a marketing plan that ensures your efforts come to fruition.
If you don’t know where to start, here are some of the bonus tips that might help,
· Set SMART Goals
Your goals should follow the SMART methodology. That means the goals you set must be Specific, Measurable, Attainable, Relevant, and Time-based. So, whether you want to increase brand awareness or conversions, this method helps you stay on the right track. That, in turn, will help you achieve your goals in the most effective manner.
· Analyze Your Competitors
Analyzing your competitors and observing their approach is the most effective way to sustain and thrive in any competitive industry. When you research your competitors, look for their weaknesses, and see where they are lacking. Leverage their weakness and turn it into your strength.
· Evaluate Your Social Media Performance
When you have a social media presence, you need to evaluate the performance and look for any opportunities and anomalies. Make changes to improve your social media and also look for imposter accounts. Sometimes, your competitors create fake social media accounts to tarnish your reputation.
Tip#2: Use Data to determine Your Platforms
When you’re about to make a strategic decision of choosing a platform, always prefer data over your instincts or hearsay.
For instance, you might hear that Facebook isn’t the right platform to target millennials. However, when you look at the data, it shows the complete opposite.
According to the Pew Research Center, 84% of millennials are active users of Facebook. So, you know how social media marketing for small business can positively impact your brand’s social presence.
Although many published research may certainly help decide the right platform. However, it doesn’t seem necessary that you shouldn’t conduct any research on your own.
When you conduct your own research, you will find more detailed and comprehensive information about your audience you want to target.
That brings us to the next tip.
Tip#3: Understand Your Audience
For the successful execution of the social media strategy, it all comes down to how well you know your target audience.
Again, you want data to get to know more about your existing and potential customers. You should also use social media analytics tools to have a deeper insight into who your audience is and how they interact with your business.
For instance, Imperfect Foods leveraged Pinterest to gain prominence in selling produce boxes for fruits and vegetables. When they put their content on Pinterest, they used generic but relevant keywords related to their business nature. Such as “fresh,” “healthy,” and so forth. But when they did a deeper analysis, they found that their target audience was also interested in finance. So, they changed their approach and include the financial benefits of reducing food waste and the benefits for the environment.
Tip#4: Develop Lasting Relationships
One of the biggest perks of using social media for business is that it helps you develop lasting relationships with your customers.
According to Global Web Index, over 40% of online customers leverage social media to look for new products or services.
So, when your target audience interacts and engages with your content, you should also engage back. It will give rise to a loyal fanbase where your content keeps growing with more impressions and engagement. As a result, your engagement will turn into sales in due time.
Tip#5: Post Visually Appealing Content
Visual elements are the prime factor of content that generates buzz.
According to eMarketer, the majority of millennials and Gen Z claim that their buying decision of fashion was based on the image they viewed on social media.
All major social media platforms such as Pinterest, Instagram, and Snapchat are known for their visual elements. If you want to gain traction with your content, ensure to add aesthetically appealing visuals.
It may seem quite overwhelming to stand your content out with a sea of content on social media. However, it doesn’t mean you should also post content endlessly.
On the contrary, you need to put out your best marketing efforts to create quality content on a specific platform to have a strong and lasting social media presence.
Most importantly, refrain from direct selling on social media. It will push even your loyal followers away.
Keep in mind, social media is a platform where you build relationships. So, when posting content, ensure to include a personal touch, fun, and engaging element, and offer credible information.
Credibility is the key to having a strong social media presence.
According to Stackla, 86% of consumers claim that credibility is the prime factor of their preference for brands.
It’s difficult to dive into every social media platform. So, it’s better to start with one channel where you can easily reach out to your target audience. And once you’ve got the hang of it, you can utilize the same strategic skills on other platforms and expand.
Tip#7: Utilize The Right Tools
You need to have the right set of tools to stay on top of your social media. These tools help you streamline your work and improves productivity. Once you have mastered these tools, you can run a social media account by yourself without the need for a dedicated team.
These dynamic tools include,
· Engagement Management
The social media engagement management tool helps you gather all the social engagements under one dashboard. So, you can respond easily without the need to log into your social media account each time.
Analytics tools help in providing an in-depth report of your social media performance. You can find how many impressions or engagements you receive on a given post.
There are various graphics tools that can help you make visually appealing content on your social media platforms. Some of the prominent tools include Canva and Piktochart. These tools make personalized visual content that is crucial for Instagram, Pinterest, and Facebook marketing.
· Content Curation
It’s quite challenging to develop unique and engaging content for your social media on a regular basis. However, with content curation, you can share quality posts of others. Even though you have to give credit to the curators, but still, help add value and build a strong social media presence.
Tip#8: Actively Involve in Social Listening
You already know why you should engage with your target audience on social media. But it doesn’t have to be limited to social media.
There are other platforms where you need to listen, respond, and engage with your target audience more humanely.
For instance, if you’re running a coffee shop. Customers love having coffee at your shop, but they aren’t fond of your bagels. Some customers say they’re always stale, some say batter isn’t freshly made, and some offer another opinion. Now, you have all the feedback to make your bagel better.
You made preparation for the batter based on the daily sales of bagels. So your batter will not be staled, and the bagel will be fresh when it’s served to the customers.
Thus, the power of social listening has helped you deliver what the customer wants.
Tip#9: Set Up A Content Calendar
When you’re regularly posting content on your social media, it’s better to set up a content calendar. The content calendar provides an efficient way to post content.
For instance, with the content calendar, you’d be able to schedule your content and dedicate a day to create content in advance.
So, once you have created content for the week or month, you can put out your resources on other social media activities.
Here’s a video of how to set up a content calendar for your social media.
Tip#10: Track, Monitor, And Finetune Your Performance
Once you have formulated and implemented your social media strategy, it’s now time to track, monitor, and finetune your overall performance.
Social media analytics will help you gather all the data to provide an overview of marketing activities. You can also apply the A/B testing method to find out which activities work and which needs improvement.
Have a look at this video to learn more about tracking your social media performance,
When you follow these social media tips, you will be better able to leverage social media to increase brand awareness, engagement, and find new and loyal followers.
The best approach is to start small, gradually expand, and reach out to the wider audience.
There is a major difference between business management and brand management. A brand is something that has a more personal and emotional connection with the audience.
Building a brand is all about creating and sustaining a narrative that helps the audience connect with your story and come to associate positivity with it.
But how exactly can you do brand management in the best possible manner?
This question continues to baffle brand managers and business owners all across the world but there is a certain roadmap that can be followed to build your brand up in a way that you envision.
And for that to happen, you first need to understand what brand management is and what it actually entails?
What is Brand Management?
Perhaps the simplest brand management definition is to consistently maintain your brand image in a way that it elevates your brand perception over a period of time. By effectively managing your brand, you can increase brand awareness, customer loyalty, and maximize profits by retaining your customers.
A brand is something that keeps on evolving from time to time. Take, for example, McDonald’s; their logo kept on changing over time.
Image Source: Logos-World
The above image represents how, from time to time, McDonald’s changed its branding.
A brand is a consistently evolving entity, and it can be easily affected and influenced by external factors such as news trends and current events. To drive the story of your brand and make it seem successful is a quite challenging undertaking.
You need to leverage your branding and brand assets in a way that effectively communicates and instills your brand’s perception into the potential consumers’ minds. As a result, this could lead to brand loyalty and long-term profitability for the company.
Even though there’s nothing, you can do about the bad press your brand gets. If you strategically manage your brand, you can respond to even bad press in a way that protects and improves your brand’s integrity, without ever deviating from the brand’s core values.
Process And Principles Of Brand Management
The key to successful brand management is consistently analyzing and monitoring your strategies. Brand management consists of tangible and intangible components. Tangible components are your brand assets and a part of branding. (We’ll discuss more about it in the brand asset management.)
The principles of intangible components that evaluate your endeavors and success in managing your brand are as follows,
Brand awareness is how well your target audience is aware of your brand. In brand awareness, you distinguish your brand (product or service) from your competitors who fulfill the same needs. The end result of effective brand awareness is an increase in market share. Potential customers generally don’t engage with a brand that they’re not aware of. Therefore, brand awareness is also one of the crucial components of marketing and brand management.
Brand reputation is all about your brand’s perception in terms of quality, customer service, and value. As your market share increases, the general public will develop a perception about your brand. This can be good or bad; it entirely depends upon the customer experience and word of mouth. Some of the time, even the best companies are bombarded with negative feedback and bad publicity.
If you’re a brand manager, you should always be aware of your brand’s reviews. Brand reputation is important as it makes the buying decision much easier for the consumers. According to a report, consumers are willing to pay 22% more to brands if they have a solid reputation. This additional profit boosts your brand equity right away.
Brand equity is the brand value you have in the market. Consumers evaluate the value of your brand based on their personal experiences, associations, and perceptions. Simply you can say that it’s brand equity that makes the potential customer buy your brand (product or service) instead of something that’s much cheaper and generic.
The peak of brand equity is when the general public starts to use your brand’s name interchangeably with the product category itself like it happened when people started using the brand name Kleenex instead of tissues or Xerox instead of photocopies.
As mentioned in brand reputation, consumers are always ready to pay more if they think that your product or service is unique or special. In this way, brand positioning (the uniqueness of your brand in the market) is also connected with brand equity.
Brand loyalty depends entirely upon the frequency of customer engagement, experiences, and purchases from your brand. It’s the only brand management principle that isn’t under the marketing department. But it can affect your brand equity in terms of online reviews and feedback.
The only way to build brand loyalty is to deliver excellent customer service and strive to build a lasting relationship with customers. If your brand also has an online presence, you should have a responsive website with a dynamic user interface and interactive social media platforms to engage with your target audience. As a result, you will have a strong following from your customers. Over time, they will become brand ambassadors and laud your brand across various online platforms.
Brand recognition is when your target audience can recognize your brand without even focusing on your brand name. That can only be achieved when the logo, color palette, design, and packaging of your product or service is instilled into your audience’s minds. Brand recognition is necessary for the success of your brand. When potential customers start to recognize your brand with just your branding, they will be most likely to buy your product instead of your competitor’s.
Brand Asset Management
Brand asset management is the marketing technique to formulate and maintain consistency in the tangible components of branding. It includes organizing, setting up a physical or cloud storage system for your brand assets, guiding the team on using brand assets, and finding and resolving issues and errors on routine checks.
The brand name is an integral part of any company. It’s the only element of brand assets that don’t change. It’s also crucially important to have your brand name trademarked to prevent its unauthorized usage. Otherwise, it could be a nightmare if someone abuses and steals your brand name.
Besides your product or service, the brand name will be showcased on your official website and social media pages. It will help your followers and target audience to search and easily engage with your brand.
Logo And Color Palette
Your logo and brand color palette distinguish and showcase the uniqueness of your brand in a creative manner. These brand assets are crucial as they serve a deeper connection with your target audience.
Your brand’s letters have to be arranged in a way that they look pleasing to the eye in your branding collateral. These guidelines should be followed in every part of branding, whether it is your social media posts, advertisements, or website.
Graphics is comprised of various brand assets, which could be any design that is related to your brand. It should have a uniform and responsive design, whether it may be utilized in billboards, newsletters, advertisements, or even your digital marketing channels. The graphics will help in creating awareness and recognition of your brand and make your brand appear more professional.
Digital Marketing Channels
Millions of users are online every day and they expect their favorite brands to have a highly maintained online presence. About 65% of consumers like to research the product online before actually going to a brick-and-mortar store.
Most likely, these potential customers will go through your brand online first before they even try out your product. Therefore, your branding needs to be consistent. Moreover, your brand must be actively visible to connect with your target audience easily and not miss out on any business opportunity.
Moreover, you need to galvanize your employees into utilizing their social media accounts to boost brand awareness. When they share their experiences and spread the good word about the company, it’s beneficial for everyone, your brand, the customers, and the employees.
Packaging of your brand is crucial if you have a brand that entails a physical product. According to research, about one-third of customers make the buying decision based on just the packaging. You have to make the customer go,”WOW!” when they see your brand’s package.
Therefore, take tremendous amounts of time in ensuring that the visual representation of your brand resonates with your audience. You need to go the extra mile with your brand packaging because your users are not just opening a box but opening an experience.
One of the most prominent examples of the great brand packaging is Glossier, a famous cosmetics brand beloved by millennials worldwide.
The packaging of their products is presented as gifts that include stickers and a wonderful thank you card.
A well-thought-out style guide is imperative to keep everyone working for the brand on the same page. A brand style guide or brand book works as an instruction manual to portray your brand’s message in a consistent manner. When designers, content marketers, and developers follow the brand book as the standard guidelines, it makes their work so much easier.
Moreover, taking marketing initiatives also becomes a breeze as all the brand’s message is aligned with the brand’s goals. When everyone in your company follows the style guide, it will be the brand’s content to stand out from the competitors and on the same page. Being coherent is crucial as it helps the brand to resonate with potential customers and build brand awareness.
Brand management may seem trivial, but it has a massive impact on your bottom line. The success of top-tier brands isn’t only based on a good product or marketing but also by adopting a continuous process of improving customer experience. Therefore, brand management plays a critical role in building a deeper connection with your followers and customers. Read this article and find more about Digital Marketing.