Tips On How To Handle Social Media For Your Small Business

Optimizing social media for small business will enable you to connect with your audience in real-time.

7 out of 10 American adults are active on social media. Therefore, it’s crucial for businesses to create strategies to better engage with their target audience on social platforms.

We’ve put together a list of social media marketing tips that will surely help you reach out to your target audience, increase engagement, and heighten brand awareness.

10 Best Social Media Tips For Successful Business

Tip#1: Make A marketing plan

planning

Social media tools are easy to use and even may tempt you to just wing it and start posting content endlessly to get organic traffic. However, if you truly want to leverage social media, you need to have an incredible marketing plan for your small business.

When you don’t have a clear marketing plan, you won’t be able to achieve anything. Therefore, take your time in developing a marketing plan that ensures your efforts come to fruition.

If you don’t know where to start, here are some of the bonus tips that might help,

·        Set SMART Goals

Your goals should follow the SMART methodology. That means the goals you set must be Specific, Measurable, Attainable, Relevant, and Time-based. So, whether you want to increase brand awareness or conversions, this method helps you stay on the right track. That, in turn, will help you achieve your goals in the most effective manner.

·        Analyze Your Competitors

Analyzing your competitors and observing their approach is the most effective way to sustain and thrive in any competitive industry. When you research your competitors, look for their weaknesses, and see where they are lacking. Leverage their weakness and turn it into your strength.

·        Evaluate Your Social Media Performance

When you have a social media presence, you need to evaluate the performance and look for any opportunities and anomalies. Make changes to improve your social media and also look for imposter accounts. Sometimes, your competitors create fake social media accounts to tarnish your reputation.

Tip#2: Use Data to determine Your Platforms

When you’re about to make a strategic decision of choosing a platform, always prefer data over your instincts or hearsay.

For instance, you might hear that Facebook isn’t the right platform to target millennials. However, when you look at the data, it shows the complete opposite.

According to the Pew Research Center, 84% of millennials are active users of Facebook. So, you know how social media marketing for small business can positively impact your brand’s social presence.

Although many published research may certainly help decide the right platform. However, it doesn’t seem necessary that you shouldn’t conduct any research on your own.

When you conduct your own research, you will find more detailed and comprehensive information about your audience you want to target.

That brings us to the next tip.

Tip#3: Understand Your Audience

For the successful execution of the social media strategy, it all comes down to how well you know your target audience.

Again, you want data to get to know more about your existing and potential customers. You should also use social media analytics tools to have a deeper insight into who your audience is and how they interact with your business.

For instance, Imperfect Foods leveraged Pinterest to gain prominence in selling produce boxes for fruits and vegetables. When they put their content on Pinterest, they used generic but relevant keywords related to their business nature. Such as “fresh,” “healthy,” and so forth. But when they did a deeper analysis, they found that their target audience was also interested in finance. So, they changed their approach and include the financial benefits of reducing food waste and the benefits for the environment.

Tip#4: Develop Lasting Relationships

One of the biggest perks of using social media for business is that it helps you develop lasting relationships with your customers.

According to Global Web Index, over 40% of online customers leverage social media to look for new products or services.

So, when your target audience interacts and engages with your content, you should also engage back. It will give rise to a loyal fanbase where your content keeps growing with more impressions and engagement. As a result, your engagement will turn into sales in due time.

Tip#5: Post Visually Appealing Content

content

Visual elements are the prime factor of content that generates buzz.

According to eMarketer, the majority of millennials and Gen Z claim that their buying decision of fashion was based on the image they viewed on social media.

All major social media platforms such as Pinterest, Instagram, and Snapchat are known for their visual elements. If you want to gain traction with your content, ensure to add aesthetically appealing visuals.

Also, learn how to create a comprehensive small business website.

Tip#6: Never Compromise On Quality

It may seem quite overwhelming to stand your content out with a sea of content on social media. However, it doesn’t mean you should also post content endlessly.

On the contrary, you need to put out your best marketing efforts to create quality content on a specific platform to have a strong and lasting social media presence.

Most importantly, refrain from direct selling on social media. It will push even your loyal followers away.

Keep in mind, social media is a platform where you build relationships. So, when posting content, ensure to include a personal touch, fun, and engaging element, and offer credible information.

Credibility is the key to having a strong social media presence.

According to Stackla, 86% of consumers claim that credibility is the prime factor of their preference for brands.

It’s difficult to dive into every social media platform. So, it’s better to start with one channel where you can easily reach out to your target audience. And once you’ve got the hang of it, you can utilize the same strategic skills on other platforms and expand.

Tip#7: Utilize The Right Tools

You need to have the right set of tools to stay on top of your social media. These tools help you streamline your work and improves productivity. Once you have mastered these tools, you can run a social media account by yourself without the need for a dedicated team.

These dynamic tools include,

·        Engagement Management

The social media engagement management tool helps you gather all the social engagements under one dashboard. So, you can respond easily without the need to log into your social media account each time.

·        Analytics

Analytics tools help in providing an in-depth report of your social media performance. You can find how many impressions or engagements you receive on a given post.

·        Graphics

There are various graphics tools that can help you make visually appealing content on your social media platforms. Some of the prominent tools include Canva and Piktochart. These tools make personalized visual content that is crucial for Instagram, Pinterest, and Facebook marketing.

·        Content Curation

It’s quite challenging to develop unique and engaging content for your social media on a regular basis. However, with content curation, you can share quality posts of others. Even though you have to give credit to the curators, but still, help add value and build a strong social media presence.

Tip#8: Actively Involve in Social Listening

You already know why you should engage with your target audience on social media. But it doesn’t have to be limited to social media.

There are other platforms where you need to listen, respond, and engage with your target audience more humanely.

For instance, if you’re running a coffee shop. Customers love having coffee at your shop, but they aren’t fond of your bagels. Some customers say they’re always stale, some say batter isn’t freshly made, and some offer another opinion. Now, you have all the feedback to make your bagel better.

You made preparation for the batter based on the daily sales of bagels. So your batter will not be staled, and the bagel will be fresh when it’s served to the customers.

Thus, the power of social listening has helped you deliver what the customer wants.

Tip#9: Set Up A Content Calendar

When you’re regularly posting content on your social media, it’s better to set up a content calendar. The content calendar provides an efficient way to post content.

For instance, with the content calendar, you’d be able to schedule your content and dedicate a day to create content in advance.

So, once you have created content for the week or month, you can put out your resources on other social media activities.

Here’s a video of how to set up a content calendar for your social media.

Tip#10: Track, Monitor, And Finetune Your Performance

Once you have formulated and implemented your social media strategy, it’s now time to track, monitor, and finetune your overall performance.

Social media analytics will help you gather all the data to provide an overview of marketing activities. You can also apply the A/B testing method to find out which activities work and which needs improvement.

Have a look at this video to learn more about tracking your social media performance,

Final Words

When you follow these social media tips, you will be better able to leverage social media to increase brand awareness, engagement, and find new and loyal followers.

The best approach is to start small, gradually expand, and reach out to the wider audience.

What is an eCommerce Website? A Complete Guide

The concept of making sales and purchases over the internet has truly changed the way we shop. As the world gets more access to the internet, this trend is skyrocketing, and many people consider eCommerce websites as a future giant in the Techworld. This article will briefly discuss what eCommerce website guide on how you can make one for your business.

What are eCommerce Websites?

The term eCommerce refers to a business model where all the sales transactions are made virtually on the internet. To be more specific, eCommerce websites are those websites where you can sell and purchase goods almost without having to leave the comfort of your home.

Now you might be confusing an eCommerce website with an ordinary brand or company website, but that’s not the case as there is a significant yet simple difference between these both. A company website’s job is to provide relevant information about the services. The users have to visit physical stores to purchase goods. In simple words, brand or company websites are only there to ensure that the user can find a certain business online. In contrast, eCommerce websites are places where you can browse through goods just like you would on a physical store and run payments online.

Compared to an ordinary brand website, eCommerce website development is more complicated because both types of website development have different design elements and functionality. An eCommerce website demands more expertise, not just for development but also for management and maintenance.

How To Build An E-Commerce Website

Typically there are two approaches for eCommerce website development. You can either use website building tools to quickly develop an eCommerce website or lack the expertise required for website development. You can always hire web development agencies like Cydomedia to handle the job for you.

There’s no limit to what you can do with your eCommerce website. It can either be a small E-commerce website or a customized eCommerce web app depending upon how much you’re willing to pay for it.

As a startup, it is not an easy task to spare a considerable sum of money. So it’s best to start off small with a simple eCommerce website and then gradually add services and features. Basically, add features as the business and the number of transactions grows.

Figuring Out The Product Mix You Want To Sell

Choosing the right product to sell is a crucial factor in determining whether a website is going to be successful or not. A couple of factors go into the decision-making of the right product from both the businesses’ and audience’s end.

First of all, you need to think of a product which you have excellent knowledge about. The next thing here is that you need to determine if you’re going to source these products or produce them yourself.

From the audience’s end, you need to determine the right audience you’re going to target. For that, you need to think of the challenges they are facing and if your product will solve those challenges.

Once you’ve decided what product you’re going to sell, it’s time to move on to content planning.

Create Quality Content That Ranks

Making your eCommerce website successful is the reason why we build it in the first place. Content is the key to success from both audience’s and Google’s perspectives. Creating high-quality content can draw the audience’s attention towards you. Also, it will help you achieve top Google rankings.

It is recommended to use high-quality images of your products along with brief descriptions about them. This will help attract your audience towards your products. One of the best practices is to add Explainer videos on your website about your services and products.

Nothing is better than clients getting to watch the live demonstration of your product. Adding product demo videos will allow your audience to know how your product is going to help them. Also, this will help them determine that your product is the right choice for them.

Finally, pay close attention to the UI/UX of your website, the more accessible your eCommerce website is for the consumers, the more chances of you getting successful.

Developing An eCommerce Website

Before you kick off the eCommerce website development process, there are several factors you need to keep in mind. In web development, each and every extra feature added to your website will increase the overall development cost. You need to choose wisely; find the right balance between offering good features to your users without going over your budget.

Apart from this, you will also need to choose the backend support services from cloud service providers like AWS to ensure that you always have room to scale whenever you need it.

To conclude, hope the eCommerce website guide help out you to get some information about the eCommerce website.

eCommerce website development is definitely a very feasible business idea in today’s world but doing it properly is important. Plan your idea out before moving onto the development stages and you will be headed in the right direction.

How to Convert Your WordPress Website into a Mobile App

While the advent of responsive web design has made it a whole lot easier for business owners to provide an excellent experience to users on their mobile phones, it still can’t match the level of convenience afforded by apps. Read more to find out why you should consider converting your WordPress website into app.

But what is the best way to get an app built? Custom app development right? Well, if you are a WordPress website owner, you have options available other than that as well.

Exactly like how the WordPress ecosystem offers plugins for just about any purpose, there are plugins and specific services that allow you to convert your WordPress website into a mobile app as well.

WHY OPT FOR WORDPRESS MOBILE APP DEVELOPMENT?

The idea of WordPress App development got popularized around the globe since you don’t require to work your fingers to the bone to develop a successful application with it. The best WordPress mobile app development plugins can give you a helping hand to convert your website into a WordPress mobile app with no programming knowledge required.

WHY BUILD A MOBILE APP?

Mobile apps help you access an entirely different user base with an optimized on-the-go user experience model. Unlike websites, apps reside on the screen of user mobiles, allowing for greater engagement which can lead to better conversion rates. Apps are much more personalized and convenient to use as compared to websites.

On top of that, there are smartphone features that are built-in with every mobile device. Smartphone applications enable users to make use of these features as well. Hence, it is a complete package at hand.

THE BEST PLUGINS FOR WORDPRESS MOBILE APP DEVELOPMENT

There are a number of top plugins available in the market right now that can provide you with stellar WordPress mobile app development.

Let’s take a look at the list:

1.    AppPresser:

AppPresser is a plugin that helps users to integrate the site with their mobile applications. It does not transform the site into an app but provides a connection between the application and the website.

The plugin works on a 3-step simple, effective, and efficient methodology that is:

  1. Get your content to the app.
  2. Customize it according to your liking.
  3. Publish it to the store.

AppPresser has a lot of other features as well. For example, push notifications, offline downloads, translations, custom codes, and many more. The application will get automatically updated for any change in WordPress.

You need to have an account to work with AppPresser. It offers plans for $59 to $129 for a monthly payment that is billed annually.

2.    WPMobile.App:

WPMobile.App is in demand due to its cost-effectiveness. You don’t need to have heavy pockets to acquire this plugin, unlike others. If you want to create an app for both Android and iOS, then it will cost 149€ while 79€ for the individual operating system for a lifetime license.

The features it provides include free testing, customization, social sharing, notifications, search engines, automatic updates, and whatnot. All this for a price that means nothing.

It allows you to build a WordPress mobile app of your choice, with your content in it and everything customized. You can then deploy it to the store to enjoy profits.

3.    AndroApp:

AndroApp can be used for WordPress App development, only for Android OS. This plugin is quite inexpensive since it is free for the first month with no need for a credit card. It requires an annual renewal for $66.

Its key features include ad placements, image rendering, text reviewing, color schemes, unlimited push notifications, and above all, monetization through Admob and Appnext.

The efficiency of this plugin makes it outshine others. You can literally develop a website in minutes with minimal effort. The only con of this plugin is that it cannot be used for iOS WordPress app development.

4.    Mobiloud:

Mobiloud works for both Android and iOS and converts a WordPress site into a native smartphone application. It supports WooCommerce, which is a popular open-source eCommerce solution.

The outlook that Mobiloud provides is stylish and eye-catching. Its features include Automatic content updates, customization, push notifications, advertisements and monetization, login portal, social sharing, and much more but you have to throw cash to get all these features. It will cost you a per-month payment of $120 for a startup, $200 for a growth plan, and $400 for a custom-based plan.

This plugin is quite expensive when we compare it to the others but the features it provides are also a cut above the rest. The money you invest here is likely to get multiplied by many folds in no time.

5.    Appmaker

This is another plugin that provides beautiful features and gives an elegant outlook to the website. You can get started for free with absolutely no requirement of a credit card. If you want to buy the plan, it will cost you only $9.99 per month. The company policy is to charge a 5% additional amount for the revenue generated through the app. These 5% additional charges will not be applied to the first $10,000 per year revenue the app generates.

It also provides the feature of WooCommerce to help you succeed with ease. Moreover, there is 24×7 support. If you need guidance for anything, you can always just ask for help.

It also has a 3-step simple and effective methodology for successful app development.

  1. WordPress app development.
  2. WooCommerce Plugin.
  3. App Deployment.

6.    Blappsta:

Blappsta is a plugin that not only supports Android and iOS but also the Windows operating system. You can have an idea of how your website will look on the screen as it provides a free preview mode to test your WordPress app development.

Its crucial features are push messaging, social sharing, branding, caching, and app indexing.

The most important part is that it is absolutely free to use so no need to worry about payments. You simply have to download the plugin, edit what you need and keep what you want, and throw your app to the store shelf.

Blappsta has been used in 104 countries worldwide with 584 apps in the AppStore. It claims to send 1,200,000 push notifications within 2015.

7.    Wappress:

Wappress is actually not a plugin since everything can be done online, hence there is no need for a download. It is suitable for non-profit-based sites and tiny blogs. You can create, edit, and customize according to your desire. Once you open Wappress, it will ask if you want to see a working demo where everything has been explained giving you a hands-on experience in the environment.

8.    Web2App:

Web2app is a plugin and is also used for mobile app development with zero requirements for coding skills. It will cost $19 to build an app that is 100% responsive.

Significant features this plugin provides its users are mobile app build, uploading custom icons, splash screen upload, push notifications, Facebook, and YouTube app builder.

Although the features it provides are not that of a professional WordPress app development company but if you are a beginner in the field, it can surely boost your efforts. Usually, people who have YouTube channels and Facebook pages, and want to create an application to display their products and entertaining services, utilize this plugin.

OUR RECOMMENDATIONS:

We recommend using Mobiloud or AppPresser due to their outstanding features and user support. Although it would be expensive to choose these plugins, the value they offer justifies their cost.

This recommendation is for those who want to get higher conversions with WordPress app development.

At last, the final choice lies with the person developing the app for his or her business. We can only give recommendations but if you find what you want is offered in some other plugins, then go for it

IN A NUTSHELL:

To conclude this, we can say that modern problems require modern solutions, and to find a perfect way out of all your app development problems, WordPress would be a wise choice to opt for.

WordPress demands less work and provides many solutions that can drive perfect results. Its easy-to-use and convenient features have kept its reputation sustainable and viable.

The availability of these different WordPress app development plugins allows users to choose options that are best for them. This way, they do not have to stick to owning only a single WordPress site and limiting the ways in which they can grow.

How To Create a Responsive Background Image Using CSS

There is a major agreement among most developers and business owners that static websites can’t support responsive images. This can make websites look bland, so is there is a viable solution to this? Yes! A CSS background image has provided an easy way for website developers to create responsive background images that are supported by all major web browsers that are being used today.

Does your website have a large background image? Are you planning on including one on to your website? Including a large, full background image on a webpage is a popular trend within website designs these days. Here are a few examples of websites that have included responsive background images in H1 in a classy manner.

Responsive Background Image Using CSS

If you want to create a similar look and vibe for your business website or the upcoming web design project, you have come to the right place.

In this blog, we will give you an overview of the simple technique to create responsive full background images using CSS background-size property, without needing JavaScript.

Using Background Size Property To Stretch Background Image In CSS:

The background-size property in CSS has a cover value and this enables the browser to proportionally and automatically scale your background image’s height and width. The cover value helps scale the image so that it perfectly fits the width and height of the viewpoint or the screen size.

To improve the loading speed on small screens like a mobile device, development professionals use media queries. It enables you to replace the existing image with a scaled-down version of your background image, which enhances your page load speed. However, this is an optional practice.

When you design a webpage, you usually take dimensions that cover a widescreen computer monitor or laptop screen but it means your file size is going to go up around 1.7 MB. This is not a good practice for your load time and it can lead to an exceptionally bad experience for your mobile visitors. Besides, the image dimensions will also be excessive for small-screen devices. Hence, it is recommended to use a media query.

How To Make A Background Image Responsive In CSS?

HTML:

You can easily set up your background cover using CSS and this is all you will be needing for your markup language or HTML.

<!doctype html>

<html>

<body>

Insert your content here

</body>

</html>

The approach we are taking here is that we assign the body element to the background image because it ensures that the image always covers the complete screen or the viewport of the browser. Moreover, you can also use this approach for any block-level element like a form or a div. Given that the width and height of the block-level container you are using are fluid, you can be sure that your background image will scale to perfectly fit the container.

CSS:

There are a few styling rules that you can implement for your background image in HTML within the body element and they all will represent your image in a different way. Here is how different style rules will make your background image appear different.

body {

/* Insert the location of your image */

background-image: url (pictures/background-image.jpg);

/* This ensures your background image is center-positioned vertically and horizontally */

background-position: center center;

/* This ensures your background image doesn’t tile */

background-repeat: no-repeat;

/*This fixes your background image within the viewport and ensures it doesn’t move when image is smaller than the content’s height */

background-attachment: fixed;

/* This makes your background image responsive and rescale according to the viewport or container size */

background-size: cover;

/* Choose your background color that appears while the image is still uploading */

background-color: #D3D3D3; }

 

The most important background-size property and value pair is background-size: cover. That’s what you should be focusing on. This CSS property and value pair get the browser to scale your background image proportionally. The idea is to scale the width and height of the image so that it’s equal to or greater than the dimensions of the element, in this case, the body element.

However,

When you are using this property and value pair you have to be careful about one aspect. When your background image is smaller than the dimensions of the body element, the browser will automatically scale up your image to fit the screen size. This often happens with high-resolution computer screens and when you have a lot of content on your webpage. However, when your background scales up from its initial dimensions, the quality of the image decreases due to pixilation.

Hence, make sure you keep this in mind when you choose the image you are going to using this property and value pair on.

Moving on, to ensure your background image is centrally positioned in the viewport, we use the centered property feature.

“background-position: center center”

You also need to consider the situation where your image’s height is greater than your viewport’s visible height. A scroll bar appears when this situation occurs. However, you want to make sure that your background image stays in its place as your user scrolls down. Otherwise, you will either have no more image at the bottom of your background image will move when the user scrolls down and this can be very distracting. Hence, the solution to avoid this situation is to set your background-attachment property to a fixed option.

“background-attachment: fixed;”

To get a better idea about how each feature mentioned with the body element affects the look and feel of your background image, you can copy the styling rule and experiment with positional property values and see how it changes the behavior of your background image and page scrolling.

Trying Shorthand CSS Notation:

The above-mentioned style rule was written in full notation, including the background properties, to helps you better understand how CSS works. However, if you like you can also use the shorthand CSS notation as its equivalent.

body {background-image.jpg) center center cover no-repeat fixed:}

You can use this shorthand notation to get your CSS center background image responsive. All you need to do is change the URL to show the location where you have your background image downloaded, and you are good to go.

Use Media Query For Small Screens:

As we mentioned above, using background-size property cover can be effectively used to make images smaller in CSS by making it responsive to the size of the screen. However, you will also see some professionals using tools like Photoshop to make images proportional and resize the actual background image for small screens. The resizing also helps get the image dimensions down to 768x505px and to further optimize your image for loading you can also run it through some file compressor tool to cut down a few extra bytes. These two practices can help you reduce the size of the file from 1741KB to 114KB. This shows a reduction of 93% in the file size. This can positively affect your page loading speed and can improve mobile visitors’ user experience.

But, 114KB may still be too large for just an aesthetic page component. However, it is the optimal size for your file if it has the potential to make a significant improvement in the user experience because in some cases it might be a big trade-off for mobile web performance.

Here is the media query for small screens:

@media only screen and (max-width: 767px) {

body {

/*Now that the size of this background image is reduced by 93% it will help improve the page loading speed on internet connections of mobile devices. */

background-image: url(pictures/background-image-mobile-screen.jpg); } }

In our media query, we set the maximum width for our CSS background image cover as 767px for small screens. It means that this media query will function as long as the viewport of the browser is greater than 767px and the system will serve the original background image viewports above the set limit.

However, one drawback of using the media query is that in case your user resizes their browser window from a bigger viewport to a small viewport or vice versa, the user will see a flicker just for a movement as the background image uploads from smaller to bigger or to the other way around.

Besides, in case your user is using a mobile device that can render higher pixels like iPhone 5, its retina display can render 1136x640px, which means the small background image will appear pixelated.

However, when you are working with experienced website developers and designers, you can find customized solutions for every glitch, bug, and problem. If you have any issue with your background cover in CSS responsive, you can reach out to our experts to guide you at any point.

Wrapping up:

When you are trying to create a responsive background image using CSS, it is important to remember the cautionary techniques. When you using large files make sure you consider the effect they will have on your page loading speed and user experience when they are visiting your website without the fastest or most reliable internet connection. With an increasing number of people using their mobile devices to browse the internet, you also have to mindful of UX over small screens. Hence, it is a good idea to set a default background color for your website that enables the users to continue reading your website content as the background image takes its time to load. Besides, it’s always recommended to consult

Ultimate Online Grocery Store Trends for 2021 & Beyond

Along with several other industries, technological advancements have disrupted the grocery sector as well. The Shift from brick and mortar to digital shopping domains is now speeding up. People in increasing numbers are turning to smartphones to look for and order almost everything. With that said, grocery store trends in relation to mobile apps are rising.

However, with the outbreak of COVID-19 that sent most countries in lockdown, ordering groceries online suddenly gained a lot of traction among users stuck at home. It is even encouraged by authorities as online delivery services are considered necessities and are allowed to operate even during strict lockdown conditions.

This has fast-tracked many impending changes for the digital grocery sector and has made a lot of practices come into the mainstream. And gauging from the trends, these practices are more likely to become a permanent feature of most online shopper’s buying habits even when the lockdowns are over.

If you are a grocery-based business owner, you should know about these practices and trends in detail so that you too can incorporate them into your business can gain maximum benefit out of it.

Here are the latest online grocery shopping trends that you will continue to see in 2021 and beyond.

Introducing Supply Chain Technology

Simply put, the supply chain is the entire ecosystem of people, organizations, information, and cities involved in getting products or services from the suppliers’ to the consumers.

However, as the world moves to a more technology-oriented space, organizations are looking for new and improved solutions to better sync the supply and demand that incorporate factors like what items are ordered and what stock is available.

Quality checks have become optimum as people have started to turn to social media to share every experience they have. Nobody wants a product bought from the store to turn up on social media with horrible reviews. For example, no grocery stores want to see that someone found an insect in one of the items they delivered, and one that’s going to end up being severely scrutinized on social channels. However, integrating the right supply chain technology into your grocery app will help you build a system that analyses the buying pattern of your regular customers and help prepare a live data feed to help you manage inventory that provides top ended quality assurance.

Moreover, with the right technology partner, you can even offer your grocery store buyers a multichannel experience that allows them to feel the product using interactive screens.

Creating Mixed Spaces for Buyers

Mixed spaces are more necessary today than ever before. The mixed space will prove beneficial; with the outbreak of COVID-19. People can use the apps to place their orders, and check what they need before they leave. Nobody wants to leave their homes unnecessarily, and a grocery app with a mixed space can help them make more informed decisions.

Besides, as businesses worldwide are incorporating technology in one way or another to meet the changing expectations of consumers, standalone brick-and-mortar stores can’t maintain their competitive advantage for long. Businesses like grocery and other consumer stores need a digital presence and innovative features that help them continue enjoying sustainable customer loyalty.

People want convenience, and knowing what they need to buy makes shopping easy. Moreover, grocery app development services these days are rapidly adapting to the changing needs of people and society to help people follow through the precautionary measure through leveraging high ended digital solutions.

Integrating Voice Assistant Based Ordering

Voice recognition is getting a lot of attention across industries and markets. We can’t ignore that we live in a world where people use voice search assistants in their everyday lives. They prefer using their voice search assistants over typing. Examples like Ask Peapod, Walmart’s Voice Order, and, Alexa make you realize the importance of integrating voice search assistants. They make ordering from your grocery app easy for users. They create a more natural shopping environment but it also helps build customer loyalty.

Due to the urge for more convenience and regularity of grocery shopping, voice ordering will get big across the industry. The shift towards conversational commerce is happening now; investing in the technology will allow your brand to enjoy a competitive advantage. You can be one of the first movers in this niche.

Subscription-based Online Shopping

Convenience is the key. And what can be more convenient than having your regular online grocery provider deliver to you? Users would love to receive pred-decided weekly, bi-weekly, monthly orders!

To stand out, vendors can hire grocery app development services. Then collaborate to incorporate a new feature or create a new subscription-based app.

Subscription-based online shopping

As online shopping is becoming increasingly popular, people prefer the delivery of their necessities. This feature can also be very beneficial for a grocery store that also runs a pharmacy. Besides, this will also encourage people to buy products altogether instead of in batches; thereby making sales more consistent.

Social Login Or One Step Sign Up

Nowadays, people don’t have much time to elaborate sign-up processes to use an app that delivers groceries. This also doesn’t make much sense on the UX side of things as well.

Allowing users to sign up using social login or by enabling guest checkouts is a great idea. It will help you completely transform the experience users get inside your app.

Login with fb grocery store trends

Zoom is an online meeting platform that has a unique feature; the feature is people with no Zoom accounts can also join meetings. The feature is a major reason for Zoom’s success. As a grocery app owner, you can replicate it in your app too.

If you hire top grocery app development services, the agency will definitely know how to pull this feature in your app to make it more efficient and easy for users to engage with.

Wrap up

One of the things social distancing and self-quarantine have brought to everyone’s attention is that digital solutions. The combination of digital and technology is sure to offer sustainable growth and consolidated stability for businesses. And as is evident, online platforms and solutions have made these tough times slightly more comfortable to get by. Grocery stores with an app or a website are in high demand. It’s high time you get one too if you want to be successful.

Incredible Entrepreneurs Advice on Managing eCommerce Business

E-commerce business websites might look simple to build and maintain, but they seriously aren’t.

An e-commerce business website serves many purposes other than just being there to provide you with a digital presence online.
In the modern-day digital landscape, all the marketing efforts you intend to work on, whether SEO, social media campaigns, PPC campaigns, lead generation email marketing campaigns or anything else, have to end up on the website. And if the website is not good at converting all that traffic coming towards leads or actual customers, you might not as well have an e-commerce business website at all in the first place.

But how do you actually ensure that your website performs the way you want it to?
A lot of new entrepreneurs and startups who don’t have much experience in handling e-commerce business websites face this problem a lot, as they don’t know what process to follow, which components to add, where to improve the landing pages from, how to handle the development stuff among other similar problems.

If they learn these things on their own, it will take a very long time, but this is one thing these entrepreneurs surely cannot afford to waste.

So what’s the turnaround?

Well, there is an adage that says, “The greatest education in the world is watching the masters at work.”
This means that the best way to learn about anything is to know it directly from the people who have actually done it and have achieved incredible results from acing their challenges.

For ensuring that modern-day entrepreneurs and small business owners have a chance to learn from the very best in the business, we took it upon ourselves to reach out to some of the top entrepreneurs in the industry and ask them how these small business owners can overcome the challenges related to managing the performance and maintenance of their e-commerce business websites and E-commerce based businesses.

For this, we posed with this straightforward yet profound question:

“What’s the biggest challenge you have faced while managing your website or e-commerce business yourself, and how would you advise other people to get a turnaround on that issue based on your actions related to solving this problem?

Here’s how they answered:

1- Utilize Delegation Of Tasks & Focus On Strategy

Rubina Virani Madhani

Founder At Francophile French

“These days, a lot of entrepreneurs tend to do get things on their own, creating an unnecessary burden on themselves. It is always good to delegate tasks. There are many challenges that any start-up would face, like finances, correct manpower, committed staff, ongoing lead generation, holding on to the old customer, syncing with new ones, conflict handling, and much more. Also, pressure for marketing, answering, salaries, lead conversion.

The major source of lead generation is social media which we often overlook or fall short of. If taken care of by one, every aspect will result in too much pressure physically and mentally. But these days you have a lot of people in the market who can take off the burden from your head.

When it comes to managing a website or social media, it surely requires a lot of effort as the content needs to be apt, attractive, on par with the trend, and easy to understand. While I had to manage my website in the early days, it would be an enormous task. Aligning images, text, and the content all had to in sync.

It was exciting initially and less challenging, but as time passed by, it became difficult to update the site, manage the leads generated, and be creative. That is where I would always fall short. Being creative always is never easy all the time for an entrepreneur. And the only lesson that I would like to share with others is while managing business delegate tasks. Hire a part-time or full-time designer to get things done and creatively.

Have faith in people hired that they would learn or get things done as time passes. It will be a hard struggle if you do it alone. As someone truly said, “If You Want To Walk Fast, Walk Alone. If You Want to Walk Far, Walk Together.”

2- Outreach For Assistance When Faced With Issues You Don’t Understand:

Louis Richard

Marketing, E-commerce, business Revenue Generating Coach

”My biggest problem in managing my website is receiving all those bots sending their sales pitch instead of using the setup for its intended use. My advice is straightforward… to educate new business owners to generate more clients, close more sales and increase their overall revenue and profits is to keep a close eye on your website performance. If you are unable to fix the problem, there is no harm in seeking some help.”

3- Planning Is Crucial Towards Getting Things Right

Jason Smallheer

Regional Advertising Director at Gannet – USA Today Network/Business Consulting Manager at SmallHeer Consulting

“The biggest challenge I have facades not having enough time. I have looked into other companies work on my website, but I have either not been impressed with their work or don’t meet my start-up budget. As a result, the most feasible solution is doing it myself. The best advice I have for any business start is to plan when you will work on your website, down to the minute. Have a plan for the day and stick to it. It will pay off in a big way.”

4- The Key To Success Is Growth Hacking Your Marketing Efforts

Ryan Shirzadi

Partner At Tekrevol

“One of the biggest challenges faced when starting an e-commerce business is that the market is saturated; what defines an e-commerce business is the marketing.  Social media/digital marketing is where I would focus and also begin I would initiate methods of growth hacking from an early stage and adopt these principles into the company culture.”