YouTube Channel Manager & Owner – How To Manage Them?

If you’re a new YouTube idol and learning the basics, then this article is for you. The current YouTube update allows you to have more than one YouTube channel manager or admins. If you don’t know how to add admin to YouTube channel, then don’t worry because after reading this, you’ll realize how easy it is.

YouTube offers many roles to manage a single channel; however, the roles you have access to depends on the type of channel you own. The two types are “Personal Channels” and “Brand Accounts.”

How To Edit YouTube Manager Roles?

YouTube: Personal Channel

Of course, a personal channel is something only you own, but you can still add more people to it. Here’s how:

  • First, click on the small profile picture in the top right corner of the YouTube page.
  • Go to the YouTube studio.
  • Go to the bottom left-hand corner and click settings.
  • The pop-up will show the permissions tab on the left.
  • To invite a new YouTube account manager: Click the invite button and enter the email address.

Once you invite a manager to edit and control your YouTube account, you can edit their permissions accordingly. You get five options which are: Manager, Editor, Editor (Limited), Viewer, and Viewer (Limited). Each role has brief explanations of what permissions you’ll be allowing the chosen email address.

Keep in mind the users you make, Managers or Editors, will have the right to upload videos or edit your YouTube channel. So, pick people you can trust.

On the same permissions page, you can update, edit, or remove any users by clicking on the roles assigned to them. You can remove roles and managers from your YouTube channel using the same drop-down menu.

YouTube: Brand Channel

In order to play around with the management settings on your brand channel, you need to convert your personal channel into a brand channel.

Okay, let’s see how to edit YouTube account manager roles for a brand account.

  • Just like with a personal account, enter the YouTube studio.
  • Click “Settings” in the left-hand corner.
  • When the settings page opens, click “Permissions.”
  • When the permissions tab opens, click “Manage Permissions.”
  • The permissions page will pop up soon after. This is where you can view all the users who have access to your channel.

Feel free to change their roles as you please. You might notice that the roles are different from a personal channel. For a brand account, you can also add YouTube communications managers.

Of course, if you need to add more users to your YouTube channel, the deal is the same as a personal account. The button is on the top-right corner.

Understanding YouTube Roles

Before you start editing your manager roles, here’s a quick rundown of what each role does so that you can assign better.

Roles For A Personal Channel

Here are the roles for a personal channel.

  • Owner – The owners have the complete set of rights, and they can do anything, which includes removing themselves as the owner.
  • Manager – A manager can upload, edit, and delete videos; however, the YouTube channel manager cannot invite or add more people to the account.
  • Editor–The editors can edit everything, but they can’t do anything to the videos on the channel.
  • Viewer – The viewers can see everything on your channel, but they can’t edit or add anything on the channel.

Roles For A Brand Account

Here are the roles for a brand account.

Owners–Like personal channels, the owners of brand accounts have complete control over the channel, which includes removing themselves are the owner. The owners can also be called YouTube administrators; because they are the admins.

Managers–YouTube account managers can control everything on a YouTube channel, except add a user to the YouTube channel.

Communications Managers –Communications managers, are responsible for replying to comments on the videos; however, they can’t upload, edit, or delete any videos.

A key difference between personal channel managers and brand account managers is the access to live streams. Personal channel managers can’t access live streams and the live control room.

Why Hire A YouTube Account Manager?

You might be speculative about why you should be hiring a YouTube manager; well, the reason is simple to grow your channel.

If you think your business needs more exposure, then it’s time to hire an expert who can grow your channel with their expertise and create more content. For a YouTube channel to be successful, you need fresh and unique content which a manager can bring for you.

If you’re looking out for an agency that can offer you expert YouTube services, then talk to our experts at Cydomedia. We have the best experts who can take your YouTube channel to the next level.

Are you thinking about expanding your social media management? Check out some of our blogs.

The Best Time To Publish YouTube Videos

So what is the best time to publish YouTube videos? Well, according to a study from Frederator, weekdays’ afternoons are the best time to upload YouTube videos because the viewership on YouTube skyrockets during the evenings on weekdays.

Why do we recommend posting YouTube videos in the afternoon when the viewership tends to rise in the evenings? It’s simple. Posting your YouTube videos in the afternoon would provide YouTube with enough time to index them before showcasing them in your subscribers’ feeds. Take a look at this table to determine the best times to post on YouTube.

Best Hours To Publish On YouTube

Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 pm – 4 pm 2 pm – 4 pm 2 pm – 4 pm 12 pm – 3 pm 12 pm – 3 pm 9 am – 11 am 9 am – 11 am

According to this table, the best time to release YouTube videos on Monday, Tuesday, and Wednesday is between 2 pm and 4 pm. While on Thursday and Friday, the ideal time to upload YouTube videos is between 12 pm and 3 pm. The story about weekends is quite different. You need to upload your video between 9 am, and 11 am to achieve the maximum viewership for your YouTube video.

The Best Days To Publish YouTube Videos

So, what are the best days to post on YouTube? In general, you can post videos on YouTube every day of the week. However, the best time to upload videos on YouTube is Thursday and Friday. Why do we say that? Since a humungous rate of YouTube viewership comes from middle-aged people and school-age children, the viewership starts to peak up on Thursday and is on prime on Saturdays. Ultimately, it starts to decline on Sunday afternoon.

Now that you know the best days to upload YouTube videos, let’s talk about the best months when uploading videos that could benefit you the most.

The Best Months To Publish YouTube Videos

Talking of the months, May and March could be considered as unlucky months for many YouTubers. The reason here is simple. In both of these months, Majority of the YouTube’s viewership is either starting or finishing their schools, going on vacations, or involved in outdoor activities. You’re good to upload for the rest of the months

It is worth noting that the fluctuating ad rates (that YouTube partners receive depending upon the designated CPM) over the year is also an essential aspect that one needs to think about.

We’ll take the ad rates from last year as an example where the CPMs peaked in the month of March, then it started rising again in August and peaked till the end of the year.

Over To You

Now you know about the best times to post on YouTube, leverage these insights to achieve the maximum results. A thing to remember here is that this guide is based on analytics, topical, and posting schedule biases.

Also, read our guides on subjects like YouTube Channel Manager and Instagram Ads costs to raise your knowledge.

Website Manager – Which One Suits Your Business Website?

Finding a suitable website manager for a small or new business can be revolting because the manager needs to be skilled, experienced, affordable, and reliable.

Not every entrepreneur is an IT professional, which means they need a website manager who can offer it all – web designing, online marketing, and more.

Often businesses have dedicated teams for building a website, digital marketing, sales, customer support, etc.; however, not every business owner can afford to hire full-fledged teams in the beginning, and so they choose a different route.

Hiring a website manager is the perfect solution to building and managing a website without needing dedicated teams for each aspect.

Website managers are responsible for making sure your website runs smoothly and handle any hiccups that may occur.

The Responsibilities Of A Website Manager

Website management is a tedious job, and it comes attached with a lot of responsibilities. They can help maintain a small website that requires minimal backup support. So, when you’re hiring a professional website manager, make sure they’re aware of the responsibilities:

  • Ensure that the website is working at an optimum speed.
  • Schedule regular updates to maintain the website standard.
  • Analyze, study, and draft reports regarding the website’s performance.
  • Renew domain registration regularly and maintain website hosting.
  • Develop fresh content and make updates with changing times.
  • Tweak the design to make it better.
  • Create an online marketing strategy and work on it for the website.

Now, if you have an employee who can do the job for you, that’d be great because they already know your website inside out, and that would mean you manage the website for your company, which is good. On the other hand, if you’re going to hire someone on a part-time basis, make sure they have the experience. Website managing may seem easy, but you need the expertise for it so that your website can rank on search engines and attract traffic.

What Hire A Website Manager?

While your manager will take care of all the responsibilities that come with handling a website, you need to understand why you should hire a website manager? Why do you need one?

Of course, the first reason is if you lack the expertise to manage the website yourself, then you need someone to do it for you.

When a new business starts and a website is built, few things are overlooked by professionals, which is normal. A new business owner has a lot to handle, and a website manager will ensure zero oversight. The manager can deal with the website and the marketing while you focus on other important things.

What To Look For In A Website Manager?

Now that you know why your small business needs a website manager and what the manager will offer your business, the next step is simple – looking for one.

When you’re hiring a website manager, there are certain qualities you need to look for in the candidate. It’ll be a rookie mistake to hire the first person you talk to, and here are some qualities you want in someone who’s responsible for website managing.

Align His Or Her Vision With Yours

The first thing you need to look for in a website manager is their ability to gel in with your organization. If they can make a place for themselves at your workplace, then they can certainly understand your vision too. Once they understand your vision, they’ll work for your website better.

Empowers Your Business

As a small business, you need someone who can empower your business and do things you haven’t been able to do. The reason you’re hiring a website manager is that you want a professional to handle your website. The website manager should bring in fresh ideas that can reform your business and guarantee success.

Well-Routed And Knowledgeable

Of course, when you want a website manager, you need someone who can run the website and all related aspects. The manager would need to update the website and stay updated on the latest technology and trends to make the website bigger and better. The ideal website manager should also have the knowledge related to online marketing to create an online brand image.

The ultimate reason you want a website manager is to have someone who will make the website better, attract more users, and keep up the search engine ranking. Basically, a person who knows how to manage a website.

Tips For Choosing A Website Manager

You want to save yourself from the headache of hiring the wrong website manager, so here are some tips that can help you pick a good one.

Study Their Portfolio

The first and most important thing is looking at their portfolio to study it inside out. It’ll be a careless mistake to hire someone without looking at what they’ve done in the website management field.

Sure, hiring a newbie might be cheaper, but is it really a good idea? Instead, look at someone with experience who knows how the job is done to get started immediately and require no training.

Focus On Experience More Than Education

Some business owners tend to believe that education plays a much bigger role in a person’s resume than anything else. Needless to say, that assumption couldn’t be more wrong because, if anything, education is third on the list of things you should be looking at on a resume.

Always focus and talk about their job experience instead of their education. Start with the candidate’s last job and then make your way down to education. Their experience will tell you a lot more about their expertise than education. A more experienced person will be able to empower your website the right way.

Cross Check Their References

Never forget to ask for references because they’re important, especially when hiring someone for small business website management. Once you’re done with the questioning, ask them for references and then cross-check them later.

More often than not, you can find out things from their last hiring managers that can make or break the situation. The last manager might tell you things that help you determine if the candidate is right for the job.

Let Them Ask You Questions

Asking them to question you is a tricky strategy that can shed light on their actual intentions with your website and the job. You can ask them one open-ended question that welcomes more questions from the candidate. For example, “do you have any questions for me?” or “what are your expectations with us?” Such questions will entice them to ask follow-up questions.

How does it help? It’ll help you see the bigger picture and understand their motives. Do they sound excited about working with you? Are the questions insightful and not just about them?

In Conclusion

Your website is an integral part of your growing business, and you need to use it to the best of its abilities. It costs a lot to maintain, update, and promote a website. If you can do it right, it will be all worth it in the end when you start generating profits.

Are you just throwing money at your website and not getting any results? Then it’s time to get someone who can use the money in the right way. A knowledgeable website manager is a great option for you.

Web Development Frameworks – The Top 10 In-Demand 2021

Since the standards of web app development are constantly rising, development frameworks have become an essential element of web development.

However, there are several good reasons why web development frameworks are becoming increasingly popular. Projects today require some complex technologies, and creating these technologies means putting yourself in a huge deal of hassle. Therefore using development frameworks has become a more sensible choice for developers worldwide.

Technically, creating a web application would require you to leverage a frontend framework (client-side) and a backend development framework (server-side). So in this piece, we’ll discuss some of the most popular backend frameworks and frontend frameworks to help you make the right choice when creating a project. You can also read our guides on development-related topics like Java project ideas to boost your programming career and differences between Scripting and Programming languages.

Now let’s begin with our list of best web development frameworks.

Most Popular Backend Web Development Frameworks

  • Express
  • Django
  • Rails
  • Laravel
  • Spring

Express

express Web Development Framework

Image source: Ourcodeworld

Express is among the best web development frameworks out there that you can use to create your web app’s backend. Thanks to the everlasting popularity, it enjoys popularity among developers worldwide. Just for reference, Express has been used by popular figures such as Uber, IBM, Accenture to create their web apps.

But that’s not the only reason making Express a strong choice. Its compatibility with other frameworks such as Loopback, Kraken, and sails also makes it a reliable choice. Moreover, it is considered one of the minimalist and fastest backend development frameworks from JS present.

While Express enjoys all of these advantages mentioned above, there’s a major drawback about it: its learning curve. Typically, there’s no definite way or guide on doing things on Express, which means a nightmare for starters who’re learning development. Refer to the link below to get started with Express.

Installation link

Django

Who doesn’t know about Python? It is debatably one of the most popular languages that exist in the development niche. Focused more towards an inclusive side, Django is one of the most popular web frameworks that Python has to offer. For reference, Django has been used by names including Google, Instagram, and YouTube.

It provides you with all the techniques and features needed to build a web app with robust security protocols. The learning curve is quite advantageous here as it provides an admin panel, Objects Rational Mapping (ORM) database interfaces, and directory structure. In simpler words, you wouldn’t usually require any third-party integration on Django.

Now a major drawback why many developers do not suggest Django is the lack of conventions. Learn more about Django in our extensive comparison of Django vs. Flask.

Installation link

Rails

ruby on rails Web Development Frameworks

Image source: w3villa

The Model-View-Controller Ruby is one of the best web frameworks that use Ruby. This one is quite popular and preferred by a huge number of developers for its beginner-friendly learning curve. Used by the giants such as Airbnb, Hulu, Github, and even Shopify, Rails enjoys many significant advantages. For example, library-like dependencies in Rails would help you boost the functionality of your web app. Moreover, Rails’ big community is always available for you to take advantage of when it comes to tutorials and screencasts.

However, the drawbacks come around when you need to deploy it and run it in a testing environment. It’s a headache. Moreover, even if its learning curve is quite friendly in the initial stages, it becomes quite complicated when you dig deep into Rail’s functionalities.

Installation Link

Laravel

Web Development Frameworks laravel

Image source: Lewismedia

Again, Laravel is among the Model-View-Controller development frameworks. It uses one of the most prevalent languages called PHP. Now, most of us are familiar with PHP, making Laravel sound like the best framework for web development. However, it is worth noting that Laravel is still quite a young framework when you compare it with the likes of Django and Express.

Despite being younger, Laravel comes with API support right of the box, and that’s not all. The screencast tutorials website of Laravel “Laracast” is considered a beginners’ heaven for learning PHP and Laravel.

This might not sound like a drawback, but Laravel lacks behind Express and Django when it comes to performance. You can feel this difference in performance when dealing with larger projects.

Installation Link

Spring

spring framework Website Development Framework

Image source: Medium

Spring is one of the best web frameworks from Java. Now Java is one of the world-class programming languages which is the pioneer behind some of the most popular backend frameworks today, and Spring is one of them.

Like Laravel, it is a Model-View-Controller development framework used by BillGuard, Wix, Ticketmaster, etc. It is so widely held today because of its many sister projects that you can leverage to scale your projects. Moreover, since it’s a framework from Java, it could be used to create some best backend for Angular.

However, the learning curve of Spring is quite a significant drawback here. Especially if you haven’t work with Java previously, Spring is going to be a headache.

Installation Link

Best Frontend Web Development Frameworks

  • Angular
  • React
  • Vue
  • Ember
  • Backbone

Angular

Website Development Frameworks angular

Image source: Ncube

Angular is one of the best web frameworks from Java. It is highly popular among developers for its performance when it comes to creating rich single-page applications. You can imagine its popularity because Giants like Google, Microsoft, and PayPal use it for their front end.

Back in the day, Angular was based on Javascript, but that’s now a thing of the past as the newer versions are based on the superscript of Javascript can Typescript.

Now there’s only one drawback about Angular, which is the fact that it is not SEO-friendly. However, you can always optimize it based on your needs.

Installation Link

React

Website Development Frameworks react Js

Image source: Medium

Initially, React was created by Facebook as a testing tool, but later it maintained its position as the best framework for web development. Even though it is more of a front library, developers worldwide consider it a frontend framework. To your surprise, it was the first framework to adopt the component-based architecture, even before the likes of Vue and Angular.

Moreover, when it comes to the dom-manipulation, React’sdom can make it much faster than the other frameworks. One of the biggest reasons React is considered the best web framework is that it could be used as server-side and client-side. Since Facebook develops it, they’re the major ones to use it.

Many wouldn’t consider it a drawback, but React’s technology is updated constantly and at a fast pace, which leaves minimal time for proper documentation. Developers usually have to write their instructions based on new updates and tools.

Installation Link

Vue

vue.js Website Frameworks

Image source: Medium

Compared to Angular and React, Vue.js is still a new framework. Started as a simple project, Vue quickly grew into one of the most popular web frameworks, and that’s with a good reason. Firstly, it has a progressive nature which enables you to adopt it on portions of a project that you want. And secondly, its component architecture allows you to develop complete frontend applications.

Now here’s the drawback, since it is comparatively newer than its alternatives, bigger names do not often use it. However, looking at its amazing feature, one can tell that this will change in the future.

Installation Link

Ember

ember Web Framework

Image source: Insights.dice

Back in the day, Ember was known as the best web framework from Java. There’s a good fact backing this statement. The features and functionality of Ember are constantly expanding, and it has a humungous community that you can look towards any time for assistance. Moreover, features like two-way binding come right of the box for you to take advantage of.

You can imagine how popular Ember is by looking at how giants like Microsoft, Google, and Netflix are using it for their operations.

One of the biggest advantages of Ember comes around the point that it has some of JavaScript’s best practices built in its core design, which eliminates the extra time required for various tasks.

The difficult learning curve here could be a drawback for many.

Installation Link

Backbone

Web Frameworks backbone

Image source: Startup rocket

Backbone is another one of the greatest frontend web development frameworks from JavaScript. Now the reason why this framework is extremely popular among the developers that it is comparatively much light-weighted than the alternatives. Despite being such light-weighted, Backbone is quite impressive when it comes to creating rich single-page applications. With only a single dependency, this framework has a great ecosystem that you can add with Marionette and Mustache to create a full-flash client-side application.

A drawback here is its unclear library, which often makes it difficult to execute certain tasks.

Installation Link

Over To You

So there you go. Now you know all the best web frameworks that you can leverage to create your project. Even though you’ll find some similarities among these frameworks, you will confuse when making a choice. However, we recommend you quickly choose one and start working on it as you’ll get to know more about them, working on them first-hand.

Also, read our other guides on subjects like “what is Bootstrap?” to raise your knowledge on the subject.

Understanding The 5 W’s and H – The Alchemy Of Great Content

Content creators are continuously trying to bridge the gap between their audience and themselves by understanding the 5 w’s and h technique.

However, several marketers and writers are unable to understand the secret of creating great content by implementing the five W’sand h technique.

By thoroughly understanding the who, what, where, when, why, and how, writers can easily produce valuable and quality-oriented content that both search engines and users love.

So, if you’re willing to learn this technique called “reporter’s questions” or “the 5 W’s and the H”, you’ve come to the right place. Today, we’re going to tell you about a stellar technique that you can leverage to create relevant and quality content.

content mareketing

We’re going to help you understand the following 5 w’s and h questions:

  • Who?
  • What?
  • When?
  • Where?
  • Why?
  • How?

Note that the questions mentioned above are just the tip of the iceberg. Once you dive into the details of 5 w’s and h methodology, there’s a whole new world waiting to be explored. Additionally, by following the 5 w’s and h technique, you’ll be able to create more informative and relevant content for your audience.

So, without any further ado – let’s skim through the 5 w’s and h that will enable you to get a whole new perspective on the story you’re trying to cover.

Exploring The Questions Held Within 5 W’s and H

The “Reporter questions” or the “5 w’s and htechnique is a set of some of the most insightful questions. These questions will help you brainstorm and create a structure for the story that you’re about to cover in your content.

There may be instances where any one of the“who, what, where, when, why, and how may feel unnecessary concerning the subject. So, before opting for the question, make sure that you understand the niche of the topic you’re about to cover.

Here’s a complete list of the five W’s and H that will help you get more details about the subject.

1.  Who?

  • Who was or is involved?
  • Who was affected by the situation or condition?
  • Who will benefit the most?
  • Who will be harmed in the end?

2.  What?

  • What is the main idea behind the topic? Try to write it down in a single sentence.
  • What type of things you’ll be covering in your topic?
  • What is it similar to or matches to?
  • What can get affected by your blog, article, or topic?

3.  When?

  • When did the story take place?
  • When should this had been taken place?
  • Does the “When part” affects the story/topic?

4.  Where?

  • Where did the story take place?
  • Where did it take place?
  • Where will it take place?
  • Where should it take place?
  • Does the “Where” matters? Will it affect the story?

5.  Why?

  • Why is the topic important? Why does it matter to the audience or yourself?
  • Why did things happen?
  • What were the causes?
  • What were their effects on the topic?

6.  How?

  • How does this topic work?
  • How does it do what it does?
  • How can those involved be affected?

The above-mentioned set of questions (five W’s and H) are what a reporter would usually ask before covering any topic in detail. Answering these questions in the lead paragraph will enable you to showcase your command over the topic to your audience.

content mareketing

Moreover, there’s another part that I would like to add myself to the equation, and that is the “What if” part. This part is usually asked by the reporter to uncover the details on “What could’ve been?” instead of “What has been?”. In a nutshell, this additional part, “What If,” may consist of the following questions.

7.  What If

  • What if everything would’ve worked just fine? (If in-case it went wrong)
  • What if everything would never have worked out? (If in-case it went perfect)
  • What if the entire topic/subject didn’t exist?

To some of the audience, the “who, what, where, when, why, how, and what if” mentioned above may feel a bit confusing to cover for the content so, I’m going to tell you about their usage.

How To Use The 5 W’s and H Technique?

Some of you may be having a little trouble while understanding the five w’s and hand the approach, and that’s totally perfect. Numerous writers face a little hassle while understanding the five W’s and h technique at the start.

However, practicing and gaining experience will enable you to skim through these questions quickly. Let’s check out an example in which I will explain the way I answered the 5 W’s and H.

content marketing

Moreover, know that the main idea behind the process is to get quantity and not quality. When getting answers to the questions, don’t worry about listing down just the most innovative ideas.

Once you have ideas, you can simply write them down and then extract the most relevant and best points. Furthermore, here are the answers to 5 W’s and H that I wrote for this particular article that you’re reading.

1. Who?

Who was or is involved?

The reader and, of course, the writer. I’m the writer; hence, I’m involved, but since I’m writing for my audience, who can be anyone a blogger, SEO, designer, or developer, they’re involved too.

Who was/will be affected by the content?

These are the same personalities who are consuming the content.

Who will benefit the most?

The creator and the consumer both will benefit from the article. This article’s benefit would be that I will get more traffic and higher SERP rankings. From the reader’s perspective, he/she will get more knowledge.

Who will be harmed?

Since this is just an informative article, no one will be harmed.

2. What?

What is the main idea behind the topic?

I’m covering the five w’s and h technique, which is a brainstorming method. The questions I’ll be covering in the article are who, what, when, where, why, and how.

What different parts you’ll be covering in your content?

The content revolves around a series of questions that, once answered, enable the creator to create more credible and authoritative content for the audience.

What is it similar to or matches to?

The content is similar to those that help you improve your content by better understanding the topic. Also, the structure of this article resembles a checklist and a questionnaire.

What can get affected by your blog, article, or topic?

The quality of the content might be affected positively by implementing the 5 W’s and H written in the article. It can also enable you to make your content more detailed.

Once you have a clear idea of the topic you’re writing about, you can focus on the information on a deeper level and provide better content to your audience.

3. When?

When should you opt for brainstorming?

The brainstorming should take place during the starting phase of the article. Usually, when you implement the five w’s and h from the start, you can easily jot down all the critical aspects and points that can help you map out your article’s journey.

When should this had been taken place?

This question covers the stage at which you should initiate the brainstorming.

Does the “When part” affects the story/topic?

The brainstorming technique is designed to help you cover all the important points of your topic at the start. It gives you a more strong hold over the subject.

4. Where?

Where did/will/should the story took place?

Technically, the whole technique takes place in the creator’s mind; however, physically, the creator uses a laptop, computer, or a notepad to write down all the answers. The “will and should” part of the question is avoidable because the creator usually works on their laptops or computers to create content.

Does the “Where” matters? Will it affect the story?

The story can get affected if the creator works in a noisy or disturbing environment; however, this part depends on a person’s personal preference.

5. Why?

Why is the topic important? Why does it matter to the audience or yourself?

The five w’s and h help the creator generate ideas. The method plays an important part in mapping out the feasibility of the content. It helps the creator to identify the most obvious and crucial questions and their answers. Moreover, from the reader’s perspective, when they read quality content, they share it, which brings in more traffic.

Why did things happen? (the causes and their effects)

In this part of the five W’slets, you explore the topic from various angles. The “Why” part would allow you to explore the fabricated or in-depth ideology behind the topic. Basically, by covering the “Why” part, you’ll be incorporating more details related to your topic.

6. How?

How does this topic work?

The topic works by persuading you to try the methodology if you want to create effective content. The topic gives you more insights into the “Reporter’s questions” method.

How was the 5 w’s and h method found?

The 5 w’s and h technique generally belong to the journalism domain. Over the years, many creators have adapted it for the purpose of brainstorming.

How can those involved be affected?

The 5 w’s and h method enable the creator to create more detailed, relevant, and informative content. Through this technique, the creators can easily explore the topic to the core. This understanding can lead to some good ideas and important discoveries.

7. What If

What if everything would’ve worked just fine?

If everything went according to the technique, the creator could be able to create quality content.

What if everything didn’t work out?

If it didn’t work out, then the first thing the writer is going to do is discard this technique. However, even if the method didn’t work out, the writer would still end up with several answers that would eventually lead to quality content.

However, the writer would still be able to answer some difficult questions. Hence, the technique would prove to be helpful by the end of the project.

What if this technique didn’t exist?

If this technique didn’t exist, the content writers would probably have another technique that would’ve enabled them to create quality content by covering all the essential information.

Conclusion

Here is a complete breakdown of the who, what, where, when, why, and how the technique. Although writing blogs and articles for a website is not technically counted as a “news story,” you can still create valuable content by following the 5 w’s and h technique.

Moreover, I know that too much knowledge can be overwhelming; hence, the following is a nutshell version of the 5 W’s and h that we just covered above. Note that the following answers will be precise:

  • Who? – the content creators.
  • What? The 5 w’s and h
  • When? – When they’re writing content, to ensure quality.
  • Where? – Generally, the medium the creators are using to create content. (In this case)
  • Why? – To incorporate more insights into the topic and give more valuable information to the audience.
  • How? – By answering the questions, the writer can explore the topic from different perspectives.
  • What if? – It is important if you want to discuss the positive or negative impacts of the topic on the reader or etc.

The above-mentioned precise answers are there to help you ideate and iterate the topic before initiating it. Hence, after thoroughly researching the topic, you can easily create impactful content.

Moreover, if you’re someone who’s struggling with ideas, the 5 w’s and h technique is definitely worth a shot.

Also, read our guides on subjects like Content Management System (CMS)? How Can You Use it? to raise your knowledge.

What is Digital Marketing & How To Get Started in Digital Marketing

In a nutshell, digital marketing triumphs convention marketing by leveraging electronic media, devices, and the internet. It is a method through which businesses utilize digital channels, i.e., social media, search engines,

emails, and websites, to connect with their customers/audience.

Over the years, digital marketing has been described by various terms such as internet marketing or online marketing, but perhaps the most popular one, however, is still“Digital marketing.”

That drastic increase in internet usage has affected the way people buy or sell products. According to research, there were 4.66 billion active internet users in October; hence, this information alone is enough to convince you to opt for digital marketing and advertising to massively increases the chance of sales and growth.

Our article today covers all the ins and outs of digital marketing. Today we’ll learn why is digital marketing a big deal? What are the types of digital marketing?

What are digital marketing strategies?

What benefits digital marketing has to offer for your business?

How can you get started in digital marketing?

So, without any further ado, let’s dive right in!

What Benefits Digital Marketing Has To Offer For Your Business?

word-image-10 Image Source: Cardinal

There are countless benefits of digital marketing, and the most obvious one is the reach you get while leveraging this marketing type.

Traditional marketing is limited to telephonic marketing, billboards, or pamphlets, and the message of your brand can be conveyed only to limited people through physical marketing. Also

And here’s where digital marketing steps in and changes the game for your brand. While leveraging digital channels such as social media, emails, websites – you can send your brand’s message to millions of people globally.

Your customers also get to see and learn about your brand at their convenience, making your marketing efforts way more effective than conventional marketing.

Let it be brand awareness, lead generation, or any other marketing objective – digital marketing has got you covered with all your marketing goals, and the best part? It is super cost-effective as compared to traditional marketing.

Also, it is important to mention that digital marketing has today become vital for brands. Back in the days when the internet was new – there was little to no competition online; however, today, the competition is fierce. Every other brand today has a website and a social media presence.

We can also determine if they have ongoing social media or digital ad strategy, but the point is that it’s getting increasingly difficult for brands to thrive online.

Moreover, considering that almost everyone today knows or at least has heard about digital marketing, the audience is more inclined to choose a brand with an intriguing presence and more exposure online.

Long story short, to thrive in the digital world today, you need digital marketing, or in other words, you need to embrace the digital transformation. Furthermore, since digital marketing has numerous associations with a variety of different marketing tactics –

There are several digital marketing strategies and tactics that you can get creative with and experiment with various marketing tactics on a budget. You can also use analytics dashboards to monitor your campaigns’ success and ROI.

These features are something that you would never be able to accomplish or learn about while opting for promoting your brand through conventional marketing, I.e., billboards or print ads.

What Are Digital Marketing Strategies?

Q2

Image Source: SmartInsights

A digital marketing strategy is essential to curate when you’re opting for digital marketing. Generally, digital marketing strategies are a series of actions and implementations that you take to achieve marketing objectives. Since there are two ways in digital marketing, “paid” and “organic,” – both approaches have their marketing strategies.

Moreover, it is important to have a plan of action that strengthens your digital marketing game. Some of the most simple ways through which marketing specialists and advertisers curate digital marketing strategies are:

  • Understanding the audience.
  • Researching about the competitors.
  • Analyzing the best digital channels for a specific brand.
  • Creating appropriate content for the audience.
  • Ensuring an impactful message deliverance across all channels.

Moreover, digital marketing strategies can be created for a long, mid, or short term.

For example, a strategy could be implemented for eight months or a year; on the other hand, a strategy could be designed to be used for 1 or 2 months it generally depends on the marketing goal.

Speaking of goals – for the different types of digital marketing goals, you would need different digital marketing types. So, here are the types of digital marketing, their function, and their implementation.

What Are The Types Of Digital Marketing?

digital marketing

Image Source: SizeZero

  1. Search Engine Optimization (SEO).
  2. Social Media Marketing.
  3. Pay-Per-Click (PPC)
  4. Influencer Marketing.
  5. Email Marketing.
  6. PR Marketing,
  7. Native Advertising.
  8. Marketing Automation.
  9. Paid Content.
  10. Inbound Marketing.

These are the basic components of digital marketing. It is within these components that other digital marketing types are identified and leveraged.

Additionally, all of the digital marketing types mentioned above have their specialty, i.e., SEO is best for ranking on top in the Google SERPS. Meanwhile, SEM is best for brand awareness or quick sales and revenue generation.

With the specialties out of the way, let’s take a quick rundown on the types of digital marketing.

1.  Search Engine Optimization (SEO)

SEO is the process of getting your website to rank higher in Google SERPs. This is the organic way of attracting traffic through higher rankings, translating into more leads and sales. There are numerous tools and techniques implemented and utilized while opting for SEO. Some of them are:

  • On-Page SEO.
  • Off-Page SEO.
  • Technical SEO.

2.  Content Marketing

Content marketing is the process of generating and distributing valuable content to attract traffic. This process is basically used for brand awareness, traffic increasing, lead generation, and increased engagement. Content marketing includes the following:

  • SEO optimized website content.

3.  Social Media Marketing

This digital marketing type is the practice of promoting your brand on social media channels. Today, most social media domains offer a wide variety of tools and marketing objectives that you can leverage for your business.

For example, Facebook gives you several paid marketing options like brand awareness, lead generation, downloads, and traffic. Here’s a list of social media channels that you can leverage for your social media marketing:

If you want to learn more about social media marketing, read our blog on “How To Leverage Social Media Marketing For Your Business.”

4.  PPC (Pay-Per-Click)

As the name suggests, PPC is the method of paying for the times your audience clicks on your ad. This process is best for driving traffic to your site, and the most viable and famous medium for this type of digital advertising is Google Ads, formerly known as Google AdWords.

When you opt for PPC, you buy the top position in the SERPs from Google to rank above your competition. Besides Google Ads, other search engines and social media domains also offer PPC digital marketing:

  • Bing Ads.
  • Facebook Paid Ads.
  • Sponsored Messages on LinkedIn.

5.  Influencer Marketing

This digital marketing typically involves forming an alliance with a social media personality (an influencer) to promote your product or services. When a famous personality promotes your business, it builds credibility for your brand. The more credibility and trust you build online, the more beneficial it is for your business.

6.  Affiliate Marketing

Affiliate Marketing is performance-based marketing in which you earn a commission by promoting other brands and their product or services. This process involves the marketer’s individual effort to promote a product or service.

7.  Marketing Automation

Automation of digital marketing operations is called Marketing operations. Gone are the days when people manually type in emails or write social media posts again and again.

Today, there is software that helps you fulfill your marketing goals quickly and efficiently. You can efficiently complete the following tasks by leveraging marketing automation:

  • Social media posts scheduling.
  • Lead nurturing.
  • Ads analysis and reporting.
  • Campaign tracking.
  • Auto optimization.

8.  Email Marketing

Hubspot says that Emails can provide 3,800% ROI, so it is obvious why marketers today consider Email marketing extremely beneficial.

This way of promoting your brand includes delivering content, discounts, event invitation, brand awareness, new product information, and even directing people to a website. Your Emails can have the following incorporated when you’re opting for this astounding digital advertising option:

  • Subscriptions or Newsletters.
  • Follow-up Emails to a person who already bought from you.
  • Invitations to attend webinars or seminars.
  • Welcoming Email because everyone loves to be welcomed.
  • Promotions and discounts for your audience.

9.  PR Marketing

PR Marketing is the practice of building PR across all or specific digital channels. This approach involves a set of practices,including publications on credible websites, blogging, and forming and maintaining a credible connection with the audience.

Moreover, here are the channels that you can leverage to maximize your PR Marketing efforts:

  • Reporter Outreach Through Social Media Channels.
  • Getting positive online reviews.
  • Engaging your audience on your website in real-time.
  • Ensuring a positive and influential presence in the digital world.

10.     Inbound Marketing

Inbound marketing is more inclined towards forming a buyer journey within the website. You can attract, engage, delight, and retain your audience within your website. The tactics and strategies used in Inbound marketing consist of all the digital marketing types mentioned above.

However, the goal is to create such a customer experience that helps you achieve the decided marketing goal. Some examples of inbound marketing are written below:

  • The pop-up ads appear while users are reading blogs.
  • Leveraging video marketing rather than commercial advertising.
  • Creating forms that are required to be filled before the user continues surfing the website.

What Benefits Digital Marketing Has To Offer For Your Business?

eng

Image Source: IBD

Till now, you might’ve understood the importance of digital marketing for businesses. From multinational brands to home-based startups, digital marketing can help businesses of all kinds in terms of growth, revenue, and pretty much every marketing goal.

Also, several digital marketing tools like Facebook’s Audience insight and Think With Google can help companies with their marketing objectives by identifying and understanding the audience.

That said, let’s dive into the specifics and learn how digital marketing works for different types of companies, i.e., B2C and B2B. This is a quick overview that will tell you about the strategies that will work best for the companies mentioned above and how digital marketing can play a vital role in their success.

B2C Companies

Honestly, digital marketing is the perfect choice if your business belongs to the B2C world. When it comes to digital marketing or advertising for B2C, the investment is low, the sales are high (If conducted through proper planning), and you would gain more followers on social media.

The main difference is that selling a $5 pant is easier than selling an ERP solution of $80,000, which is difficult even while leveraging digital marketing.

So, because B2C companies aren’t selling expensive products or services to their customers, they generally don’t require expensive sales teams or marketing funnels.

All they have to do is place their product or service in front of their audience with an enticing message, and the audience will take care of the rest by themselves.

Keeping this in mind, the probability of getting more sales via digital marketing seems easier for B2C businesses. Also, digital marketing can help B2C companies to get their marketing message across the masses, which would attract more audience.

Pro-tip

Combine your social media marketing efforts with SEO. This combination would prove extremely viable for your B2C company because, when social media marketing would get you more leads and sales – SEO would be attracting more traffic organically. It’s like revenue generation and immense traffic at the same time, which is a good thing.

B2B Companies

In my perspective, Digital marketing for B2B companies is just like another amazing opportunity to close the super-expensive deal they’re offering.

Although the audience for B2B is limited and hard to identify, Digital marketing can identify the hyper-specific audience and at least get them to see or visit your brand.

Moreover, when it comes to selling an $80,000 ERP solution, you might want to pop up on the top in the SERPs whenever the user is inquiring about your business niche.

Yes! You may end up spending more than B2C companies but comparing the price difference between B2B, and B2C companies, the money spent is worth it.

Additionally, B2B companies have a more complex sales cycle and marketing funnel. The person interested in an $80,000 ERP solution won’t chat with you on your website and say,“I want one.”

Here, long term professional digital marketing strategies such as content or email marketing would prove to be more beneficial to close a deal.

Also, know that the marketing tactics discussed earlier are just an example. If you’re searching for how to do digital marketing for your B2B firm – the approach, planning, and strategies would differ from industry to industry.

How To Get Started In Digital Marketing

eng2

Image Source: NewsChant

Since there are several platforms and ways to get started in digital marketing, the more convenient method would be to start with the most common ones. Having an overview of the basic components and learning the implementations would help you with your digital marketing objectives.

However, before directly implementing, we recommend you plan the approach and have a clear objective in mind. For the initial planning of getting started in digital marketing, consider the following aspects:

1.  Know Your Goals

Do you want revenue generation? Is brand awareness your goal? Or you want to drive traffic to your website – clarify what your goals are and strategize accordingly.

However, one thing’s for sure that any marketing campaign’s ultimate goal eventually leads to revenue generation.

2.  Know Your Audience

Knowing your audience before initiating your digital marketing or advertising campaign is extremely important. If you don’t know your audience, how is it that you’re going to engage them?

Creating an interesting design and incorporating a compelling copy is, of course, important, but learning about your audience will enable you to identify the people to who you’re marketing too.

You can analyze their requirements, create buyer personas, and customize your marketing message by hardwiring it with maximum effectiveness.

How To Do Digital Marketing?

Now that you know what fundamentals you need to streamline before opting for digital marketing – let’s start discussing your initial digital marketing learning approach.

1. Start With An Online Presence

Digital media marketing requires a portfolio, so you need to have an online presence to showcase your skills and expertise.

Employers need to see your online presence, and you are of expertise to learn about your interest and skills. Having a stunning online presence will also enable them to see what you’re capable of.

2. Keep Up With The Latest Trends

The realm of digital marketing is continually evolving, and researches are popping up here and there. So, we recommend keeping up with the latest knowledge, adapting, and learning the latest skills to stay on par with the experts.

The digital industry demands someone who’s highly competitive in terms of skills and capabilities, so we recommend that you take online courses and read blogs often to strengthen your game.

3. Harness Your Creativity

Digital marketing is all about innovation and creativity. It would be best to harness your creativity to innovate the current processes by either making them clearer and more effective or creating new possibilities by leveraging existing ones.

There are several ways through which you can add your flair to your digital media marketing projects.

4. Create An Enticing Resume

Create a dynamic resume that shows your skills and expertise within the digital media marketing realm.

You can find several resume examples on the internet, so don’t go for a generic template that has been used a thousand times. Instead, find a creative template and edit it to make your resume.

6. Boost Your Networking

By boosting your networking, you’ll expose yourself to the countless opportunities that the digital world has to offer. For example, an individual might know where you can get advanced training related to your expertise.

Another person might know any job opportunities according to your skills. So, having a connection gives you several advantages and opportunities to learn.

7. Have An Eye For Analytics

Honestly, speaking digital media marketing is all numbers, and by numbers, we mean analytics. Let it be marketing campaigns, rankings, SEM, or anything – you need to understand the analytics to determine what needs to be done next.

8. Gain Hand-On Experience

The most important part of starting your career in digital marketing or advertising is that you need to get hands-on experience working in organizations.

Several companies are offering digital marketing jobs or internships on which you can capitalize. Once you get experience, you’ll learn a lot, and all these learnings will help you further solidify and ensure your career and growth.

9. Get Certified

You don’t need a hi-fi degree to get started in digital marketing. However, certain certificates are important for digital marketing.

These certificates add value to your experience and help you learn a lot about digital marketing. Websites like HubSpot and Udemy have several free and paid certifications that you can leverage today to skyrocket your career.

Over To You

And here is a complete guide on what digital marketing is and how you can jump-start your digital marketing career. If you’re looking for the best career option within digital marketing, read our blog on the 14 in-demand marketing skills that you need to know for career growth.

After reading this blog, you’ll have a crystal-clear idea of which field of the digital marketing world suits you best.

Moreover, this comprehensive blog of ours entails all the essential details you need to start digital marketing.

We propose that you go through all of the steps mentioned above, do your research, and create the perfect plan to learn digital marketing from the start. Once you get started in digital marketing, there’s no telling how much you could achieve throughout your career in terms of growth and fame.

How Much Do Instagram Ads Cost? (The Complete Overview)

How much do Instagram ads cost? Well, there are a variety of factors that affect the overall Instagram advertising cost. Depending on the bidding setting, however, Instagram Ads can cost you anywhere between $0.40 to $7.00. For CPC (cost per click), marketers usually pay $2 per click. For CPM (cost per impressions), marketers end up paying $12 per 2000 impressions.

However, before completely diving into the Instagram ads cost – let’s learn about Instagram a little, shall we?

The Instagram Science

With over 800 million active monthly users, Instagram is one digital platform to be reckoned with. Instagram has given rise to several digital advertising opportunities. Since its inception back in 2010, the platform has gone through numerous iterations and improvements, making it an even more business-oriented platform.

While using Instagram for your brand, you can leverage influencer, paid, or organic marketing to reach a wider audience. Additionally, creating an influential brand on Instagram is quite easy compared to creating an influential presence on other social media platforms.

The audience’s size online on Instagram increases as we speak, and several users tend to check their Instagram news feed at least once a day. So, I think investing time and money in Instagram is quite viable for any brand’s digital success.

Moreover,

Instagram is a photo-sharing platform that enables you to chat, get live, like, comment, and share. There are literally several features of the app that you can leverage to market your brand. However, one thought comes to mind whenever Instagram advertising is considered: the Instagram ads cost.

Here at Cydomedia – we have studied and understood Instagram as a business model. We realized that Instagram advertising cost depends on the bidding model. On average, companies and advertisers can expect 1100 impressions per $7. However, this is an estimated figure. The cost of impression ratio may change concerning your product, services, or brand.

Also, it is important to consider the medium or the type of ad used to run campaigns. For example, single image ads can be expensive; however, multiple image ads or carousel ads tend to perform better than single image ads.

Moreover, video ads are the most successful medium that you can leverage for advertising because, firstly, they’re more engaging. Secondly, they have, in some instances, outperformed other types of ads, i.e., image, carousel ads.

Also, the audience you’re targeting can affect the Instagram ads cost. Since several factors affect the cost of advertising on Instagram – we managed to sum them all up into a complete brief guide for you to understand.

Today we’re going to explore the advertising cost of Instagram along with some other essential information that would lead you to market your product more effectively on Instagram. Let’s begin.

Realizing That Instagram Is A Part Of Facebook

facebook and instagram ad costImage Source: TechCrunch

Facebook acquired Instagram in 2012, and since then, the entire landscape of this phenomenal social media platform has changed.

Originally introduced as a photo-sharing platform – Instagram soon became an advertising hub for brands. Honestly, Instagram is providing better ROI than Facebook today.

According to research, Instagram offers 10x more chances of interaction as compared to Facebook. This interaction translates into more engagement, which means higher ROI.

Instagram’s advertising costs more than Facebook’s. The substantial lead that Instagram has over other social networks gives brands even greater opportunities for communication with their followers.

Moreover, Sprout Social conducted a study on Instagram followers and found out that Instagram has a majority of female skew and a youthful bias. This study meant that you can find several paying customers by advertising on Instagram since many of their audience are early adopters.

Also, considering that Facebook now owns Instagram – Facebook has hardwired super-useful analytical tools to help brands target their audience more accurately and efficiently.

Why Instagram Advertising Cost More Than Facebook?

AdEspresso studied and analyzed Instagram and Facebook ads in 2016. They found out that the average cost of advertising on Instagram in terms of CPC was $0.70 compared to Facebook ads cost, which was $0.35 (CPC).

I know this is a significant difference that can cost you a lot more in the long run but considering that Instagram’s ad effectiveness is 10x more as compared to Facebook, you

Considering the fact that Instagram often has up to 10 times the engagement of Facebook, you are likely to get far better results from your Instagram ads. Moreover, there are three main factors that affect the overall Instagram advertising cost:

  1. The bidding amount that you’re setting for your advertising campaign.
  2. Instagram/Facebook’s relevancy score (how perfectly your ad is customized according to the audience you’re targeting).
  3. Estimated action ratio (how likely it is for people to convert once they see your Instagram advertisement).

You can find brief details regarding the factors mentioned above in Facebook’s help section. So now you know that only your bid setting doesn’t affect yours all over Instagram ad cost. Actually, your Instagram ads cost also depends on the ad’s quality, the value your ad provides, and targeting the most relevant audience.

Type of Ads on Instagram

When you run an ad on Instagram or anywhere – you’re given several mediums (formats) through which you can convey your message to the audience.

Selecting the best medium will surely attract more audience and ensure a low Instagram advertising cost. So, here are the four types of ads that Instagram offers:

1. Story Ads

According to research, nearly 500 million users use Instagram stories.

Furthermore, 96% of the advertisers are thinking of leveraging Instagram Stories for advertisements.

With the stats mentioned above, it is pretty much clear that Instagram stories are becoming a viable advertising medium. They’re a great opportunity through which brands can connect with their audience.

Also, because36% of businesses use Instagram stories to connect with their audience, having a paid story ad won’t seem different.

The Insta Story ads are generally full-screen ads. If someone clicks on your story ad, the ad will pop up and covers their entire screen.

How does the format help?

This format allows you to fully grab your users’ attention by diverting their focus solely on your product or services.

Although Story ads still feel new as compared to other ad formats that have been there for years. Still, they have proven themselves to be super effective and engaging. This obviously means that you can drive conversion-oriented results with them.

2. Photo Ads

The most common type of ads simply display advertisements in the form of images in the audience’s news feed in square or portrait frames.

As mentioned earlier, these ads have customized CTAs at the bottom along with the sponsored tag. The idea is to entice the audience with a compelling design, persuading content, and complete the objective by placing a CTA they can’t help but click on.

However, with Photo Ads comes the need for a stunning photo (of course) that magnifies your product or service’s importance.

Having a unique and attractive Photo that embodies your brand image will surely attract your audience, and they’ll start interacting with your ad.

3. Video Ads

Video Ads get marketers 66% more qualified leads per year. This stat solely is enough to let you incorporate this super-effective medium into your Instagram marketing campaign.

Not only do Video Ads have proven to be a more engaging medium, but also, they tend to lower Instagram advertising costs by helping you reap more valuable results while on a limited budget.

These ads are more like Photo Ads. However, the difference is that instead of a Photo, your audience gets to see a Video.

You can upload a video up to 60 seconds long, and considering that the attention span has decreased to eight seconds over the years – a shorter but compelling video may just do the trick.

How do the users see the video?

When the users are scrolling in their news feed, Instagram shows them your brand’s video. It starts playing immediately and captures your audience’s attention.

However, make sure that the visuals of the video contain a highly effective hook from the start. Although Instagram immediately plays your video once the user sees it in their news feed – it does not play the sound.

So, incorporate important information from the start for a few seconds. You can use bold headlines in the video or any other text format to do so. Once the user gets engaged, he/she can then turn on the sound on their will.

4. Carousel Ads

Carousel Ads are my favorite and the best option if you want to decrease your Instagram ad cost. They are highly interactive and can contain up to 10 images or videos.

These ads aim to provide your audience with all the essential knowledge about your brand or product within a single ad.

They’re a great way to include/provide several options to your audience too.

Carousel ads are literally built to represent a variety of products to your audience. For example, if you’re a jewelry brand and want to promote your jewelry through Instagram marketing.

The carousel ads will let you attach several pictures of your product and promote them all within a single ad.

Also, there are times when your audience wants to see more products from you before they finally make the decision. Here, Carousel ads perform amazingly well by giving your audience exactly what they need to see.

Why Would You Want to Run Ads On Instagram?

Instagram marketing

Image Source: Medium

There are literally several reasons for advertising on Instagram. Since Instagram is basically a platform on which you share photos – enticing your audience by showcasing stunning visuals can reap several distinct advantages.

Here are some of the advantages you get when you advertise on Instagram:

  • Instagram has more engagement rates than any other social media channel out there.
  • The photo-sharing platform is best for showcasing your products or services in images to attract your audience.
  • Suppose your product is meant for a younger audience. In that case, Instagram is the perfect fit for your business because 9% of the Instagram audience is on the young side.
  • Instagram is best for products that seem visually appealing in images like Jewelry or beauty products.
  • In 2019, 1/3rd of the Instagram audience made a purchase online with their phone. The average spend was 15.4% greater than Facebook’s.

How To Create Your Instagram Ad In The Most Cost-Effective Way?

instagram ads formatImage Source: Social Media

Brands face tough competition in the digital world today. To stand out, you need to capitalize on any opportunity you get.

One of the most common mistakes people make when advertising on Instagram is that they don’t understand the platform properly. This incomplete approach always leads to money loss and no impressive results.

Therefore, it is highly recommended that you understand the whole concept of advertising on Instagram to ensure cost-effectiveness and high efficiency. One way to do this is by understanding your audience and what entices them.

Once you learn about your audience, you would create the perfect ad that aligns with their need and generates immense revenue. To create an ad, you need to work on three sections in the Instagram Ads manager:

  1. Campaign
  2. Ad Set
  3. Budget
  4. Bidding
  5. Ad

Note that these sections are an integral part of your Instagram ad that will make up most of your ad:

1.   Campaign Setting

Think of your campaign setting as your goal that you want to accomplish through Instagram marketing.

This is a vital part of your overall Instagram marketing strategy because it is here that it all begins. Identifying your goals and setting your Instagram marketing strategy according to it will ensure not only optimum results but also a low Instagram advertising cost.

My recommendation here would be to add as much value to the setting process as you can. Insta and Facebook’s ads manager gives you 11 marketing objectives on which your ad can be based on:

  1. Brand Awareness.
  2. Reach
  3. Engagement
  4. Video Views.
  5. Messages
  6. Lead Generation.
  7. Traffic
  8. App Installs.
  9. Conversions
  10. Sales
  11. Visits

Suppose you have clearly defined goals and you’re running. In that case, you’re curating your ad, its content, and design collaterals according to your goal – it will do wonders.

But if you don’t have clearly defined goals and you’re simply running your ad on instincts, the ad isn’t going to go well.

So, make sure you have a clearly defined goal from the beginning of your ad campaign.

This approach will tell Instagram’s advertising algorithm working as per your defined goal to bring you the most out of your advertising campaign at a lower Instagram advertising cost.

2.   Setting Details For Your Campaign

The details are another crucial part of Instagram. This section lets you briefly define your audience, which in turn increases traffic, engagement, or installs, whatever your marketing goal is.

For starters, after defining your goal, you are asked about the audience you want to get, i.e., When you select “Traffic,” you are given the option of targeting immense traffic for either your website, app or messenger.

After this, you’re asked to incorporate an engaging offer that might help you achieve your goal by helping your audience convert quickly.

The goals and audience targeting options are quite similar to Facebook’s “Audience Insights,” where you can add information and refine your audience to a significant extent.

So, suppose

You want to lower your Instagram ad cost and harness this platform’s true potential. In that case, you need to create a customized audience as per your marketing goal.

You can also save your customized audience for later use if similar advertising goals arise.  Although broad targeting may seem tempting to you because of the potential reach, let me tell you that this isn’t a good idea.

In other words, it is a total waste of money. Broad targeting may show your ad to 15 million people. Still, the majority of these people may not be interested in your product. This would ultimately translate into poor sales or conversions:

Moreover, here are the options through which you can target your audience in the ad’s manager:

  • Area/Location.

Once you’re done with filtering all your targeted audience and creating a precise audience persona – Instagram will give you an estimation of your potential reach and engagement. The more precise your audience is, the leaner your reach will become.

You can also choose your ad placements – where you get the authority to place your ads wherever you want. Suppose you only want to prioritize Instagram rather than Facebook. In that case, you can simply click deselect automatic placement and opt for edit placements.

Although it is a good idea to target your audience on Instagram and Facebook, I believe that you get more control over your advertising campaign by editing ad placements.

Since earlier you created pre-defined goals by thoughtfully studying your audience, you can determine where your ad should run.

You can also edit the ad placement on iOS or Android devices so, it’s kind of obvious that this super-useful ad placement tool is there for you to leverage.

3.   Setting The Budget

The third and probably where every person new to Instagram advertising gets confused is the budgeting option.

This feature is also an integral part of the overall ad campaign because it will determine how much your Instagram ad will cost you.

There are two options here. You can either select the daily budget option in which you can enter the daily amount spent on your ad. You can choose the lifetime budget option in which a one-time payment would be charged for your entire ad campaign.

The Insta budget options.

The daily budgeting option gives Instagram an average value in which you want your campaign to run.

This option gives Instagram control over the number of times your ad is displayed; thus, the limit of impressions is compromised.

There will be days when people will click on your ad. If CPC pricing is in effect, you may go over your daily spending limit. Still, Instagram manages and compensates the amount for tomorrow.

Instagram also gives you the option to run your ad within a specific time frame.

My suggestion would be to look for the ad delivery option and optimize it if you’re advertising on a budget.

The Instagram ad’s cost is dependent on a variety of factors, which is why it is important to analyze every option and customize it to minimize spending.

Moreover,

The ad delivery option gives you the facility to change your ad’s frequency (how many times it is being displayed per day).

This enables you to optimize your ad by ensuring that it does not reappear in front of the user who has already seen your advertisement.

Instead, you can tell Instagram to show your ad to the audience who is more likely to click on the link or a landing page.

However, suppose you’re an impression-oriented person. In that case, you can optimize your ad to be displayed to as many people as possible within your defined audience to attain maximum impressions.

4.   Automatic/Manual Bidding

Another useful but complicated part of advertising on Instagram is the bidding features. This feature lets you select the bid of your ad either manually or automatically.

I recommend that you go for the automatic bidding option if you’re new to Instagram advertising. Still, once you have the relevant experience, you can start experimenting or editing the bid as per your requirements.

Let’s assume you opted for a manual bid. Now you’ll get two options either optimize for Maximum or Average bid. Note that these factors are extremely important because they affect your Instagram advertising cost.

So, if you’ve selected a Maximum bid, know that this option is viable for those who want to maximize profits. That’s because Instagram will not be running your ads if the cost per result is higher than your bid.

What else?

On the other hand, if you opt for Average bidding, Instagram will optimize your ads to ensure maximum ROI. This method is also known as the Pacing Method. This approach ensures that your ad doesn’t drain you of your entire budget within a single day by missing out on several profitable opportunities later.

The best reason to choose an Average bid is that it maximizes your ad delivery while ensuring more conversion. However, this option may cost you a bit more on some conversions.

Another suggestion would be to start with automatic bidding to build-up data that shows your CPR (Cost per result). This approach would help you design the perfect strategy.

Pro-Tip: Experts say that selecting a figure closer to the end of Facebook’s suggested bid is considered more effective.

5.   Selecting The Best Format For Your Ad

This section is purely based on your ability to think differently and creatively to engage your targeted audience.

Instagram gives you four ad formats, out of which you can select the most beneficial one for your product or service.

Keep in mind that the more visually compelling your ad is, the better it will perform. Here are the four Instagram Ad formats:

  1. Single Image.
  2. Single Video.
  3. Slide-show.
  4. Collection (only available for mobile Facebook feed)

Insta Story Ads

Also, in 2016 August, Instagram started Insta-Stories, and the feature became immensely popular among users.

Later in 2017, Instagram announced the launch of Instagram Story Ads that gained advertisers’ attention worldwide. Here are the two Instagram Stories advertising formats:

  1. Instagram Single Image Story.
  2. Instagram Single Video Story.

The most cost-effective ad format? Well, Carousel ads are the best option if you want to lower your Instagram ad cost.

Carousel Ads

Carousel ads give you the ability to showcase more than one product or service within a single ad. This enables you to run a single ad for multiple products or services; hence it saves money.

Learning about the ads mentioned above will help you decide which type of ad format will work best for your product or service. And this brings us to our next stop, in which we’ll learn the different types of ads on Instagram.

How Does Instagram Bidding Work?

To bid like a pro on Instagram, you need to learn how bidding works. Learning about bidding on Instagram will help you decrease Instagram advertising costs and manage run ads efficiently.

Since they’re both are parts of the same platform, Instagram Ad bidding is similar to Facebooks ad bidding.

However, this similarity doesn’t mean that you need to optimize your ad on Instagram the same way you did on Facebook.

But it does mean that the bid amount you’ll be incorporating would serve as a worldwide auction for grabbing people’s attention.

Factors That Affect Instagram Ads Cost

Here are the three main bidding factors that affect your Instagram advertising cost:

  • The more you spend on your advertisement, the more Instagram will deliver or show your ad to your audience. So, by choosing automatic bids – you get a chance to handover your ad to Instagram so that it can manage your ad all by itself. However, if you go for the manual bid – you would have a limited budget. Eventually, your ad would require revamps and adjustment to keep running smoothly.
  • The relevance score is extremely important to ensure low Instagram ad costs while ensuring high returns. Also, the relevance score affects your Instagram advertising cost because the platform prioritizes it to determine whether your ad is designed as per the requirements of your audience or not.
  • You should also lookout for the estimated action rates because they are exactly what they sound like, several factors.

Generally, this means that lowering your Instagram advertising cost is not the only thing you should consider. Creating high-quality and relevant ads that entice your audience on Instagram should be your goal.

What Type of Ads Work Best on Instagram?

instagram ads costImage Source: Sh1ft

For those wondering how much does it cost to advertise on Instagram?” a simple and precise answer can be that, “if the approach is strategic and the ads are interesting, relevant and compelling – the Instagram ads cost won’t be too much.”

Instagram has been around for 10 years now. The users are shy away from traditional ads on Instagram. They now desire something different and more like a typical Instagram post.

Platform-friendly and audience-oriented ads tend to perform amazingly well. Although they may not bring the best results, it doesn’t matter as long as everyone included in your targeted audience, bypasses it at some point.

What’s more?

Moreover, I suggest that you focus on creating quality content because engagement is what matters on Instagram. Don’t try to push sales or clutter your ad with too much information. Instead, introduce your brand to the audience by starting from the top of the funnel.

Also, keep your relevance score in check because it acts as an excellent guide in determining whether your content is audience-centric or not.

Instagram is indeed one of the fastest-growing social platforms out there. It feels like yesterday that people considered Instagram as just a photo-sharing platform. Fast forward today, brands consider it as essential.

Over To You

Here are some of the most technical and visual aspects you might want to cross-check while creating your ad on Instagram.

Although all of the ones of the elements in check will ensure low Instagram advertising costs and higher results, it is vital to make sure that you know every detail of advertising on Instagram before you opt for it.

Since there is no one answer to “how much does an Instagram ad cost?”, it is important to know that every feature of the ad has some interlink to the overall cost of advertising. To get the most benefits out of your campaign, you need to work on all the information mentioned above. You can also take the best services from the marketing managers of CydoMedia.

Advantages and Disadvantages of Social Media You Should Know

Really, it’s human nature to weigh the advantages and disadvantages of social media or anything, really.

I don’t know anyone who would invest time and money in anything unless they know the thing inside out – the same goes for social media.

For businesses and individuals alike, it’s important to know the pros and cons of social media, especially since social platforms keep getting bigger and bigger, by the day.

Approximately 231.47 million USA residents have an online profile in 2020, which is probably one reason businesses are leveraging social media marketing.

Have you ever noticed brand representatives handing out flyers in the mall or on the street to attract customers? That’s what social media means for businesses now.

The platform is like a vast mall that you can use to attract users to your online page, website, mobile app, or all of the above!

The social network has become a significant part of online marketing strategies, whether it’s Instagram, Snapchat, YouTube, or Facebook marketing.

The benefits of social media are far more compelling than the disadvantages of social media, which means if you’re overlooking social media marketing – you’re missing out.

Social media is as important for small businesses as much as it is for large businesses. Most of the world depends on social media, and when you leverage the platform for marketing purposes, you’re using a medium that can help you generate more revenue.

Are you still confused if you should be investing in social media marketing?

Don’t worry; I’m sure if you keep reading, you’ll realize its importance.

To make you’re your life easier, here’s a detailed analysis of the advantages and disadvantages of social media.

Let’s look at the advantages of social media first.

The Pros Of Social Media

1. Boosts Your Brand’s Awareness

Advantages and Disadvantages of Social Media You Should Know

One of the major social media benefits has to be brand awareness.

There was a time when people were glued to their TV’s and enjoyed cable. The medium was the closest brands could get to customers by using TV advertisements. Of course, traditional methods still influence a customer’s buying intent; however, it’s definitely not as impactful as social media because social media ads are everywhere.

Social media has a significantly large impact on the purchases customers make, whether online or offline. I think the biggest reason for that is smartphones. As I write this blog, there are 3.80 billion smartphone users worldwide.

People prefer scrolling through their social media using their smartphones because it’s convenient and easier than turning on a PC.

This is where your benefit comes. When you start your social media strategy, your target audience is social media users, whether they own a smartphone or not.

How do you create awareness?

The trick is simple, really. Start by creating social media business profiles on famous platforms like Facebook or Twitter.

Then invite all your employees, shareholders, clients, friends, and family to like your page. The likes are very important for your business, especially if your page is new.

The likes will determine the authenticity of your page, create brand awareness, and increase your sales. It’s important to create positive awareness, which your audience remembers.

2. Helps You Build A Brand Reputation

Brand

Of course, with brand awareness comes brand reputation; they’re both directly proportional. Don’t understand it? Let me go into detail.

Brand awareness impacts the reputation you create of your brand for the audience; if you do it right, though.

Social media is a free-for-all platform that you can use to share your products, services, and business-related information with users.

Social media users keep a close eye on famous brands, which means they study all your moves.

How else can you improve your reputation?

By being honest and 100% transparent, tell your customers how it is. For example, the other day, I was expecting an order from a famous Facebook page. I was anticipating its arrival, but to my dismay, it didn’t arrive.

I contacted the page to inquire about my parcel, and they were kind enough to reply within the hour. There were two things that I really appreciated about the page; they were honest about why my parcel was delayed (their delivery guy was under the weather and I should expect a two-day delay), two, my order arrived with a complimentary gift.

The simple act of honesty and making up for their mistake turned me into one of their loyal fans. In turn, I recommended the page to my friends and family, which increased the brand’s reputation.

A good reputation goes a long way.

3. Helps Your Brand Attract More Customers

Social Media brand attractions

You can’t expect your brand to prosper if you don’t market it effectively.

Of course, there is a right or wrong way – it’s all about what works for your brand. Once a marketing strategy does work, it increases your chances of attracting more traffic to your website, app, or social media page.

The brands we are familiar with today had no social media presence up till the early 2000s. But now, social media awareness is on the rise, more people are comfortable buying online, and your brand needs to have an impactful online presence.

You can’t expect people to know about your website, and you need to market it so that you can attract more customers.

Now, customers search for keywords related to your brand to find your social media page or website, making social media profiles crucial.

Remember, your customer could be on any platform, which is why you should create profiles on multiple platforms. Every profile you add is a gateway for your customers to find you online.

Social media creates opportunities to attract new customers.

4. Access to A Wider Audience

Advantages of Social Media marketing

Like I said earlier, the popularity of social media is on the rise. Did you know? On average, 49% of the world’s population are active social media users, without any concern of age. And yet, the platform still has the potential to grow bigger.

With that said, the number of users means there is a wide audience you can reach with your marketing efforts.

Think about it. Social media users are always checking their phones for messages and notifications, which is a chance for you to attract new customers.

Let’s look at some stats to back up my claims.

As per Statista, here are the numbers that were recorded in the third quarter of 2020.

Of course, Facebook has the greatest number of active users, and it’s the biggest social networking platform, after all. A user might not have a Twitter account (I don’t, LOL), but they will definitely have a Facebook account. You can find anyone on the social media platform.

However, the number also suggests that social media grants access to a wider audience to businesses. A wider audience also means greater opportunities to attract more buyers, increase your sales, and generate more profit. And who doesn’t want that?

5. Let’s You Build A Direct Connection With Potential Customers

Social media is a platform that possesses a big chunk of the buyers’ market.

If you think your store isn’t getting enough business to survive, chances are you can earn profits by marketing online. Additionally, this also means you can build a personal connection with your customers.

When a customer walks into your store, you don’t have much time to build a friendly and healthy relationship with them; however, things are different online.

Social media users jump from page to page to find a brand that offers them what they need. Some customers (like me) want to have a little chat about a certain product before purchasing. Of course, I need to know everything about a new product before I spend hard-earned money.

The right strategy is to try and be prompt when a buyer has a question about a product. To be honest, I get annoyed when I message a query and get an automated message instead of my answer. I can’t explain how annoying that is to me, and I can only imagine how it makes others feel.

Use your social media pages to reach out to customers and build a connection with them, making them feel heard, valued, and happy. If the customer is happy with your customer handling, they will make a purchase and return for more.

Customers are suckers for brands that hear them out and recommend what fits them best.

6. You Can Study Your Audience

Did you know Facebook, Twitter, Instagram, and other famous social media platforms offer you features that you can use to target certain ads to a specific audience? This also grants you access to study your target audience up close.

The cool feature saves you time and money. How? Well, social media platforms charge you per impression. For example, for every thousand impressions, the average cost is between $5 to $6.

You can use paid or organic social media ads to promote your best-selling products or services. Additionally, you can target them at the right audience to attract more buyers as well.

For example, social media ads about baby accessories should only be targeted to men and women who are likely to have children, which means choosing the right age range. In this case, we can expect adults aged between 26 and 40 to have babies, depending on their demographics.

Obviously, you won’t target baby-related teenagers, they have no use, and that’s also just money wasted.

Once you place your ads, you can closely study your audience. Notice how they react to certain products, what they say about your brand, and what they expect from you. All these insights will help you optimize your digital marketing strategy and place ads that yield fruitful results.

7. Improves Your Ranking On Search Engines

Another advantage of social media for your business is the improvement in your search engine ranking.

Regular posting on social media will increase your website’s traffic, and if you try a little more, you’re bound to land on the first page of a search engine, let’s say Google.

Search engine ranking is the spot your website’s URL takes on Google (or any other search engine). The ideal spot is on the first page, between positions one to ten (because people rarely ever go beyond page one or two).

Numerous factors determine your ranking, but I want to discuss the factors that play a role in social media.

Google bots are smart, so they only show relevant URLs, have great traffic, and amazing content.

Let’s look at this case. You’ve been using social media marketing for a while. The main purpose is to make an impression on your audience and attract traffic to your website.

Your efforts start paying off when your website starts to attract a lot of traffic. This is where Google recognizes or rather notices your website, and when it does, your search engine ranking improves.

Your traffic numbers indicate to Google that users love your website, which is why it boosts your ranking, and more users find out about your website. Besides social media posting, you can boost your search engine ranking by applying other techniques like organic marketing, PPC, blogging, guest posting, etc.

8. You Can Leverage Organic Marketing

Apart from paid marketing, another technique you can use is organic marketing as part of your social media strategy, also known as SEO marketing.

SEO is the marketing strategy of using free cost measures to leverage the pros of social media. Like I said, social media businesses profile can be created for free – literally 0 investment. All you need is a social account through which you will run your business page.

You can use your social media page to post organic content, meaning content that won’t require any social media platform payments. A bonus point is, if you manage to create content that goes viral, you can enjoy the boost in brand awareness and reputation for free.

Organic content can be limitless, and it can vary from photos, videos, gifs, and more, depending on which social media platform you’re using. For example, Facebook and Instagram also have 24-hour stories that you can post daily to promote your products and services.

9. Social Media Platforms Are Free

Another significant advantage of social media is that all the popular social media websites or mobile apps are free to join.

There is no joining fee requirement, which means you can start marketing your brand, products, and services right this second for free (unless you want to use social media ads, those aren’t for free).

10. You Can Evaluate Campaign Performance

Okay, the final advantage I want to discuss on social media is the ability to track your performance.

Every social media platform allows page owners to assess, evaluate, and study their campaign’s metrics in detail. The feature is very handy if you want to know how your ad campaign is performing, especially if it’s a paid ad. You can check individual ads to analyze if your marketing strategy is paying off.

Here’s what you can see and evaluate:

  • The number of likes, comments, and shares your posts get.
  • The number of impressions, clicks, and conversions your campaign yielded.
  • A detailed report to see what’s working and what’s not working.

Once you analyze every aspect of your campaign, you can use the results to create a better campaign around those results to yield better results during the next campaign.

The Cons Of Social Media

Now that you’re aware of the advantages social media has to offer, let’s dive into the disadvantages. The following cons don’t mean you shouldn’t rely on social media to create brand awareness; however, you can create the right strategy if you have these in mind.

1. Negative Reviews Can Damage Your Reputation

One of the worst things that social media can do is damage your brand’s reputation. When that happens, you have to build your brand again, from scratch.

How does that happen?

Well, no business would want to hurt their brand’s image intentionally, so this happens due to overlooking some issues your customers might have.

For example, a customer will post a negative review immediately if they receive a damaged package from your brand. The right action would be to talk to them and try to resolve their issue.

However, if you overlook the problem, the negative review could easily go viral, damaging your brand’s image and decreasing your sales.

2. Anything Goes Once You’re Online

Social media is a wide platform where anything goes, especially if it’s interesting gossip.

Most social media users love spreading fake news or discredit a brand whenever they feel like it. The disadvantage here is that you can’t stop them from spreading fake news; because word goes around fast.

So, how do you overcome this hurdle?

The wise decision would be to ignore such conflicts and focus on your brand management. Yes, negative reviews and fake information might hurt the brand you’ve built, but it shouldn’t affect the opinion of your loyal customers.

A smart customer will be able to tell the difference between fake and real information. Additionally, they will also try to defend you, which will bode well for you and your brand.

3. Social Media Marketing Requires Time

It takes time to impact the vast world of social media; because there are already numerous famous brands.

This is especially difficult if you’re launching a new brand because the competition is fierce, and it needs time, effort, and patience to make your marketing strategy work.

The social media marketing strategy isn’t about posting one ad and sitting comfortably. Along with paid campaigns, you need to run organic marketing to yield positive results, making it time-consuming.

You need to find the correct balance for your brand between posting organic and paid content to make your strategy work, which can take months to understand. Alternatively, you can hire someone who knows their way around social media marketing like Cydomedia. A marketing agency will be able to help you better and advise you accordingly.

4. You Can’t Expect Instant Results

As humans, we’re always impatient, whether it’s waiting in line for our beef burger order or an online order. We want everything first and now! I can totally relate to that.

Business owners feel the same kind of impatience when they start working on their social media marketing strategies. They want to know what’s working and if the results justify the investment; however, alas! That’s never the case.

Having to wait patiently for social media marketing to work is another disadvantage. Business owners expect to see amazing results with a bare minimum effort, but sadly it doesn’t work that way.

Every marketer has to wait for a few weeks before they can start studying the outcome of their social media campaign.

How do you overcome this?

Well, the only way you can deal with this is by being patient. You have to accept that you can’t get instant results, and the campaign will take time to yield results.

5. Face To Face Interaction Drops Rapidly

Social media has become increasingly popular, as people of all ages, demographics, and walks of life join the “party.”

The increase in social media popularity means more people going online, which also means a drop in face-to-face interactions between brands and customers.

Now, doesn’t that sound a little weird?

I mean, sure, shopping online is far easier than shopping physically, but what about communication?

Brands can’t enjoy face-to-face time with their customers and build a foundation of trust due to the rising age of smartphones. And to be honest, I don’t see any visible solution to this problem, because smartphones offer a lot of ease.

6. The Never-Ending Need For Innovative Content

The last drawback of social media is the constant need for original and unique content.

I’ll just say this: Trends die quickly around here.

Social media is growing fast, which means people are moving on from the current content quicker than before.

Let me give you a famous example; remember the video of a man sprinkling salt on his steak from 2017? There were numerous jokes, funny videos, and mentions of the post that followed it, but eventually, the trend died.

That’s what most brands have to worry about when marketing on a social platform. Content gets old quickly, which is a disadvantage because there is only so much innovation you can use.

How do you overcome this hurdle? The simple answer to the question is to find your unique style and stick to it.

Associate your brand with a certain art or video style and work around it. This way, you can enjoy originality and ensure your content doesn’t become too boring or repetitive.

In Conclusion

Social media is a hub that comes with numerous opportunities for small and large businesses. The social media pool is deep and wide, and it depends on how brands leverage it to get the most out of it.

It’s a great medium to connect with customers globally and boost your brand’s image, which results in more sales and higher conversions.

Do you think you’re ready to start your social media marketing campaign? Then Cydomedia is ready too! Talk to us today about your brand and give your brand a louder voice than your competitors. We promise you won’t regret working with us!

Connect today!

Social Media Management – A Comprehensive Guide

Are you looking to increase your social media presence? Then welcome to the social media management guide.

Social media management is the practice of overseeing and maintaining your online presence on famous social media platforms like Twitter, Instagram, or Facebook. Businesses create visual and textual content to publish online that helps them attract an audience.

A lot of effort, hard work, and tools go into making sure that you are seen and heard online enough to drive traffic and acquire more sales.

Did you know? As of 2021, there are 3.5 billion social media users globally, and they’re increasing, which is nearly half the world’s population. Doesn’t that sound amazing? It just shows the luring power of social media – how the trend is attracting more and more users every year.

Today, I will be discussing social media management in depth. We’ll be looking at the definition of social media management, its significance, the best platforms of 2021, effective tools, and the best service provider of social media management services.

So, let’s get started.

What Is Social Media Management?

Social media management is the process of analyzing your current social standing online and then taking effective measures to make it better.

When social media managers start working, they study the conversions, post engaging content, create informative social profiles, collaborate with influencers, and offer services. The manager is often responsible for overlooking Facebook, Instagram, Twitter, LinkedIn, and YouTube accounts (of course, there’s more).

Although until now, social media management might seem like a daunting task, it can be made easier with the right tools and resources. Once you get the hang of it all, it’s easy and breezy.

Why Does My Business Need A Social Media Presence?

Okay, for someone new to social media management – this is a fair question. Why is a social media presence so important?

Before I bore you with some details, let me point out some facts that speak for themselves and indicate the importance of a social media presence.

These are some stats from 2021:

  • There are 54% of smartphone users claim to use social media for searching for products.
  • 49% of social media users rely on their favorite influencer before buying a new product.
  • If we divide the market: 90.4% Millennials, 77.5% Gen X, and 48.4% Baby Boomers actively use social media worldwide currently.
  • Smartphone users spend 3 hours on average per day browsing social media or sending messages via the internet.

Did you notice how much impact social media has played in 2020 (granted some of it because people were on lockdown. Courtesy of the COVID’19).

Regardless, social media platforms have been around for a while, and they make a major difference in how customers perceive your brand. So, even if you have a small business, leverage social media to its full potential.

Now, go back to the stats and notice how each line is about social media users. If you read between the line, you understand that social media is an essential platform to connect with new customers. Once you engage with new customers, that also means more business, which equals more profits and a boost in sales.

Some companies underestimate the influence of social media when the truth is their brand is ready to enter the social media market.

Customers might not visit a store daily, but they definitely visit an e-commerce website via social media four times a week – if not daily, which is still good.

If the world has more impulsive buyers like me, then I’m sure businesses are doing great because I’m someone who checks a sale as soon as it’s life and ends up buying a thing or two.

I’m also someone who checks famous brand websites thrice a week so that I don’t miss out on any great offers. Most of the time, I find out about a sale while browsing through Instagram or Facebook.

Did you know? 52% of social media marketers claim that social media fuels a brand’s sales and revenue. So, what are you waiting for? Start today or right away!

The Best Social Media Platforms To Use in 2021

Now, undoubtedly there are numerous social media platforms, so which one should you choose? The right answer would be all of them, but let’s face it, that’s not the best use of your time.

While there are plenty of platforms, there is only a handful among them where you can reach out to customers because they’re pretty famous, and users love them.

Let’s have a peek at the list in the order of their popularity. I’m sure you know most of these and use them.

Social media

Here is a list of detailed stats of the most popularly used social media platforms.

  • Facebook – 2.32 Billion
  • YouTube – 1.9 Billion
  • Instagram –1 Billion
  • Pinterest – 442 Million
  • Reddit – 430 Million
  • Twitter –330 Million
  • LinkedIn – 303 Million
  • Snapchat –287 Million

Still, wondering why you should invest in any of the social media platforms? Well, I’m going into the details now.

Facebook

Facebook has held the position for the highest number of users for quite some time. It’s the social media platform that everyone knows about.

The, now massively popular, platform was launched in 2004 when Orkut and Myspace were popular and quickly took over their popularity with new features, amazing layout, and great functionality.

Some agencies would stay away from Facebook, but I think it’s one of the platforms you shouldn’t disregard because of how much smartphone users depend on it.

Did you know? Approximately 91% of people between the ages of 18 and 34 depend on online reviews before they trust a new brand.

Facebook is a great platform that offers businesses a rating and review section on their business pages. Brands can benefit from the section by encouraging customers to leave reviews about their products and services. Such reviews will encourage new customers to buy from you and generate ROI for your business.

Key benefits of Facebook marketing:

  • Facebook gives access to customers of all ages, races, demographics, and ethnicity. The diversified audience holds great potential.
  • With an incredible marketing plan, you can benefit from Facebook ads.
  • Use Facebook pages to introduce your brand and invite friends.
  • Share pictures and videos of your product unboxing to attract customers.
  • Offer immediate customer support with Facebook chatbots.
  • If you have an app or website, you can use your Facebook page to divert the traffic there.
  • Facebook ads have numerous settings through which you can target each ad or campaign.

YouTube

YouTube is the second most accessed social media platform as of 2020. Another fun fact, the number of YouTube users is the 80% traffic of Facebook users.

YouTube is a widely popular video-based platform where people enjoy watching and posting video content. The YouTube competition is fierce because approximately 500 hours of video content is uploaded per minute. Okay, don’t get scared because, according to current stats, users regularly watch 1 billion hours of video.

I think the reason you should consider YouTube is pretty clear now. There might be alternate platforms to post videos, but none can come close to YouTube, which is why eight out of ten marketers consider the platform effective for video marketing.

Key benefits of YouTube marketing:

  • The most frequently video-based website, which means you have access to a lot of traffic and make customers.
  • YouTube videos are now seen on the top of search engine result pages (SERPs), which means you can get on top with your video.
  • Your website gets votes and traffic if another website embeds your video in its content.
  • Align your YouTube channel name with the website so that customers can find you easily.
  • Publish attractive video content that entices users to make purchases.
  • Encourage your users to share your video for better brand management and improving brand identity.
  • Video content is evergreen, and you can reuse it multiple times whenever it’s relevant.

Instagram

Much like Facebook, Instagram is a famous platform to find numerous influencers who boost the business image.

With more than one billion users, the platform is famous because of its simple interface and “photo album-like feel.”

What do I mean? Well, if you look at the Instagram layout, every user looks like a virtual album of photos and short videos. Feed post videos are ten seconds long; however, now, users also have the option to record IGTV videos that are longer in duration.

Key benefits of Instagram marketing:

  • It’s an increasing community, which means you have a chance of attracting more customers.
  • The abundance of visual content helps consumers buy more effectively.
  • The 10-second post video setting is effective because not every consumer wants to watch long videos.
  • Users love looking at visual content as compared to reading content.
  • Like Facebook, you can target the audience you want with built-in marketing settings.
  • It’s another growing channel you can use as a medium to connect with customers – the more, the merrier.
  • Show off user-generated content that your customers submit to you. This will boost their confidence and give you access to more new and fresh content.

Reddit

Reddit is a fast-growing and vibrant platform that doubles as a discussion platform. If you can get positive feedback about your product or service, then that means you earn thousands of website visits, greater ROI, and sales generation.

However, entering a Reddit community can be tricky because you need to be well-informed and engage with your users before they “accept” you.

Don’t worry, though; the Reddit community is very welcoming too, and if you have your facts straight, you can dive into any community to get meaningful traffic.

Key benefits of Reddit marketing:

  • Hang around the subreddit to understand how it works and then creates a community to generate more traffic.
  • The more upvotes you get, the more people trust you, which means a boost for your brand image.
  • The use of powerful and attractive headlines can entice users to become a part of your discussion.
  • Take advantage of cross-posting by posting across five or more subreddits with the same topic.
  • On most platforms, people abandon the page or brand; however, on Reddit, users love interacting in communities and visiting websites with great, informative content.
  • People are very straightforward and transparent on Reddit, so you can expect negative remarks; however, you can convey your brand and provide value as a marketer.
  • You might feel the need to have separate accounts on Facebook or Instagram, but on Reddit, you can have a single account for private and public life. It gives you more opportunities, and you don’t have to come off as a business only trying to sell.

Twitter

Twitter might not offer a higher reach than Facebook or Reddit, but it lets you engage with other brands and get easily endorsed by celebrities. It is where all the celebrities are at, and if you can get one celebrity to tweet you, you’ve achieved something great.

On Twitter, your job is to follow the right people that can relate to your business. For example, a clothing brand should be following celebrities like Kim Kardashian or Emma Stone.

The platform can help your brand attract a wide audience; however, the only drawback is one negative tweet, and you can easily become non-existent.

Key benefits of Twitter marketing:

  • The platform offers a two-way communication channel with other businesses and customers.
  • It is the easiest platform to create a long-lasting brand identity.
  • If customers tweet about your product or service, it can go a long way.
  • A Twitter account is free of cost so that you can benefit from organic posting and one on one interactions.

LinkedIn

LinkedIn is a powerful job board website and mobile app where employers and job seekers come together. Employers match a candidate’s skills with the description of a job opening while job seekers apply for suitable jobs.

It may seem like that’s all LinkedIn is about, but it’s about a lot more. Now, companies and brands can create business profiles and offer products and services through it.

However, LinkedIn is more about B2B marketing, which means businesses exchange products and services using the platform.

Key benefits of LinkedIn marketing:

  • Great for increasing B2B sales.
  • LinkedIn has numerous high-profile and prestigious clients who are serious buyers.
  • Since the platform has a sophisticated audience, it is best to create a positive brand image and reputation.
  • You can form and maintain healthy business relationships.
  • LinkedIn brings you one step closer to B2B clients, which means more leads come easily that you can turn into sales for profits.

Snapchat

Snapchat is an instant picture, video, and message sending platform which used to be considered a fun-to-use app. Still, over the last year, it has become an effective marketing social media platform.

The America-based mobile app has over 200 million active users. Wondering why people love the platform? It’s because it offers multiple features along with an array of filters.

Key benefits of Snapchat marketing:

  • Another platform where you can attract customers and generate leads by creating a Snapchat account and posting stories.
  • It’s a fun-filled platform where you can reach customers faster than Facebook or Twitter because users love watching stories.
  • Snapchat has the greatest number of Gen Z users, meaning you can tap into a different market using the right marketing strategy.
  • Instead of being all about business, products, and services, you can use Snapchat to make a personal connection with your customers to increase engagement.
  • Give your customers a chance to see inside your business and give them behind-the-scenes of how you do business, create products, or offer services.
  • Leverage Snapchat to show your customers the latest trends and what they’re missing out on; stay modern.

Pinterest

Pinterest is an America-based image-sharing social media platform that allows users to share, save, and discover visual information, i.e., pictures.

The website was created by Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009, and then later, they launched a mobile app in 2011.

Pinterest users love the social media platform because the content is always fresh, and there’s something new to look at every day.

Key benefits of Pinterest marketing:

  • Pinterest is a browsing platform where you can convert browsers into buyers with your pictorial material.
  • It’s a great social media platform where you can generate website traffic to increase profits. Just add your website link to the images to guide the buyers.
  • The platform is a great way to increase inbound links because all the images have pins that include a link to the original source.
  • People are addicted to Pinterest a lot more than any other platform because it helps them be creative, which means you can attract more buyers through it.
  • You can integrate all your social media accounts with your Pinterest account to offer buyers more access to your business.
  • The platform is a great way to find out what your target audience loves the most. For example, if you’re running a restaurant, you should look up the kind of content your buyers like to see related to food and then market the preferred way.

Effective Social Media Management Tools

For great social media management, you need the right tools that help you stay on top of your social media activities.

Social media management tools allow you to create, schedule, and publish content in one clean sweep. You can also use them to track the analytical performance and generate reports to study what kind of content is working.

You’re in luck, though, and I have a list of the best social media management tools you can pick from.

Let’s look at the top tools.

Hootsuite

Hootsuite is a personal favorite of mine. The famous social media management tool is used by more than 15 million people and 800+ of the Fortune 1000 companies worldwide.

The reason for the tool’s success is the “all-rounder” quality it provides. It means marketers can use Hootsuite to manage multiple social accounts of multiple business pages.

The tool offers four different plans: Free, $29, $129, and $599, billed monthly. The first 30 days of Hootsuite are free trial, so I’d suggest checking out the free trial and then make a decision.

Features OfHootsuite

  • It allows you to monitor and manage multiple social media streams and brands at once.
  • Marketers can schedule posts thirty days in advance.
  • Hootsuite offers businesses to study the analytical data of each post.
  • The Hootsuite plug-in lets you share marketing content with your followers in a few clicks.
  • It offers easy access to check user queries without visiting each social media account individually.
  • You can add multiple teammates to your Hootsuite account and assign tasks.

Sprout Social

Sprout Social is a tool similar to Hootsuite because you can combine multiple social media accounts in one place.

The tool provides a customer relationship management feature (CRM), which isn’t common with social media management tools.

The tool lets you save your customers’ profiles, which you can use to build better and stronger relationships.

It offers a free 30-day trial and three other subscription plans: $99, $149, and $249 billed monthly.

Features Of Sprout Social

  • It offers professional-looking, detailed reports of all social media activities.
  • It has regular social media monitoring features.
  • Sprout Social has social engagement and analytical features to manage marketing.
  • The tool comes with a report generation and customization tool.
  • It’s a management tool that lets marketers manage tools, user access, and decide team roles.

Sendible

Sendible is a great tool that best suits agencies that have multiple clients and maintain a large number of social media accounts.

The leading social media management tool acts as a hub where you can bring all your accounts together to execute your social media marketing strategy.

There is no free version of the tool; however, it does offer a free 30-day trial period before you can subscribe. Once you subscribe, you can pick from four monthly plans: $29, $99, $199, and $299.

Features OfSendible

  • Sendible allows you to customize the tools dashboard client-wise to attract customers.
  • The tool can be integrated with graphic editors like Canva, which lets you add images for free.
  • Users can also add YouTube videos by integrating the tool with the video-based social media platform.
  • You can automate repetitive tasks to refrain from doing them manually again.
  • Agencies can generate reports from any month and time.
  • Measure campaign stats for specific brands and products easily.
  • You can identify influencers and users who talk about your brand, which is a handy feature.

Social Pilot

Social Pilot is a cost-effective and easy-to-use social media management tool that is fit for agencies and individuals alike.

The tool offers features like scheduling posts and generating analytical data; however, you can’t monitor campaigns as easily as the ones I’ve mentioned above. It has a client management system, which makes it easy to deal with multiple clients at once.

Social Pilot is a very affordable tool that is as good as free. The subscription plans start with $10, $24, $40, and $80 a month.

Features OfSocial Pilot

  • It has a content suggestion feature through which you can choose which type of content you want to post.
  • The tool makes content finding easy.
  • Social Pilot also offers a white-label report system that generates comprehensive reports.
  • It has a feature that identifies the likes of your customers and gives suggestions for the next campaign.
  • The brand safety feature identifies fraudulent pages that may be copying your brand.

Sprinklr

Sprinklr is an enterprise-level social media management tool that suits companies that deal with many clients and profiles.

It’s a comprehensive management tool that can be scaled for a large marketing team so that everyone has easy access.

Sprinklroffers custom pricing, which means you pay for what you get and whichever package you choose. The tool has been featured in the list of:

  • Top 20 Social Media Management Software
  • The Top 20 Customer Experience Software
  • Top 20 Marketing Automation Software

Features OfSprinklr

  • Sprinklr is an all-in-one marketing tool that lets users manage content, campaign stats, multi-channel marketing, etc.
  • It also doubles as a Customer Experience Management (CMX) platform, which lets you have one-on-one conversations with social media users.
  • You can manage 25+ different social media accounts for each brand.
  • It offers a cloud-based social media management system for organic and paid marketing strategies.

The Benefits OfSocial Media Management

Social media management has its benefits, which can help take your business to the next level. Let’s look at some of the advantages:

Improve Brand Awareness

You can use a social media management strategy to increase brand awareness, which will give a boost to your brand recognition. Once your brand is recognized, it will reach a broader audience, and more customers mean an increase in sales.

Brand awareness also builds a reputation for your business, which increases the trust of your customers.

Attract More Inbound Traffic

Social media management is also a strategy with which you can attract more inbound traffic. If you decide not to create social media pages, you’re limited to usual customers; however, more social media pages will attract more customers.

If you link more pages to your brand, you’re giving more access to your website and eventually increasing traffic as well.

Better Conversion Rates

When you successfully create more access points for customers, you eventually boost website and mobile app traffic.

But don’t just create pages; you need to regularly post interactive content to personify your brand and attract leads. Once you generate leads, you can convert those into sales, which is known as conversions.

The Drawbacks OfSocial Media Management

Have you heard of the phrase? “There are two sides of a coin.”

Exactly like that, while there are advantages of social media management, there are also its drawbacks.

Are you wondering how that’s possible? Let me elaborate further.

Negative Feedback Can Tarnish Brand Image

Remember when I said earlier that customers rely heavily on online reviews before making a purchase? Well, that can’t always be helpful to your brand. If you have even a single negative review, you can end up losing customers easily.

For example, one of your customers receives a faulty product and posts about it on social media. Now, we’re all aware that negative reviews spread like wildfire in this digital age. If word gets around, you could lose customers, and your brand image is ruined.

Of course, you can jump back from it, but that will require a lot of time and effort.

Social Media Ads Aren’t Cheap

If someone tells you to market your products and services using social media ads because they’re affordable, stop listening to them.

Trust me, and social media ads do not come cheap. I mean, sure, they’re extremely effective and reach customers wherever you like (thanks to the added features), but they can cost a lot.

If you’re a new business, stay away from those ads, and focus on organic marketing for now.

Followers Can Decrease Overtime

If your social media posting and marketing comes to a halt, chances are your followers and customers will decrease over time.

Why? Because social media is a marketing platform where you need to be constantly active; otherwise, your customers can forget about you and move on to other brands.

Do you remember Michael Jackson? Of course, you just read the name, so you recalled the once-famous singer, but otherwise, he’s not really in hindsight, is he?

That’s exactly what social media management is about. If you fail to post regularly, customers will eventually forget you.

How Much Do I Spend On Social Media Management?

Like I said, social media management isn’t for every business because it doesn’t come cheap; however, for those wondering how much you should spend or what your budget should be – I’m here to help!

Now, if you decide to do your marketing yourself, then you need somewhere between $400-$5000 per month to make a difference and drive sales.

However, if you hire a company like Cydomedia, you can get a decent and customized package and a remote social media marketing team. The team will take care of social media management for you.

In the end, it entirely depends on your preference.

In Conclusion

I hope the article has offered a detailed insight into social media management and how it works.

I know all of it might seem too much information to digest, but trust me, once you get the hang of social media and publishing content – it becomes easy and breezy! All you need is the right social media management strategy to get started.

Good luck!

How Much Does Facebook Advertising Cost in 2021?

Facebook Advertising has become quite an effective strategy for businesses today, which has a good reason. Facebook boasts over 2.7 billion monthly active users who make it the largest social media platform and online marketing heaven for its 9 million active advertisers. Let’s see a Facebook advertising cost breakdown.

By looking at these impressive numbers, you can quickly tell that posting your ads on Facebook could earn you great ROI, but how much do Facebook ads cost? Well, here’s the answer to that.

How Much Does It Cost To Advertise On Facebook

The cost of Facebook ads is determined using bidding models such as CPC (Cost-Per-Click), CPL (Cost-Per-Like), CPM (Cost-Per-Thousand-Impressions), and CPA (Cost-Per-Download). There is no one answer to the question “how much should I spend on Facebook Advertising Cost?” Here’s the average cost for each bidding model that can help guide you in the process of using Facebook Ads.

On average, Facebook would charge you $0.97 as CPC (Cost-Per-Click) and $7.19 as CPM (Cost-Per-Thousand-Impressions). Similarly, with CPL (Cost-Per-Like) and CPA (Cost-Per-Download), Facebook advertising cost would be an average of $1.07 per like and $5.47 per download.

Here’s a table showing the average Facebook advertising cost for each bidding model.

Bidding Model Average Facebook Ads Cost
CPC (Cost-Per-Click) $0.97
CPL (Cost-Per-Like) $1.07
CPM (Cost-Per-Thousand-Impressions) $7.19
CPA (Cost-Per-Download) $5.47

 

Now, one notable thing here is that these numbers are averages. Therefore, it is essential to leverage them as a reference to estimate your cost of Facebook ads. Setting them as standards would only build up unrealistic expectations and ultimately result in disappointment.

This is because multiple factors impact your Facebook advertisement costs, for example, your target audience, ad bids, industry, ad quality, etc.

We’ll further discuss these factors in this article, but first, let’s briefly discuss what Facebook ad auction is and how it works.

What is a Facebook Ad Auction?

Technically, Ad auction is the method of Facebook to determine the relevance of ad for the people. It uses the parameters such as budget and audience that you set in the ad creation process to deliver the ad only in front of people interested in it, at a price that you bid or less than that.

Here’s how the Facebook ad auction works.

How Does It Work?

Here’s a step-by-step guide to creating an ad that leads you to the Facebook ad auction.

  • To create campaigns and ads, a user has to log in to the Ad Manager.
  • Now, the user has to limit the maximum daily budget they’ll spend each day.
  • After setting up their daily budget, the user has to choose their desired bidding model, such as CPC, CPA, and CPM.
  • Next, users have to build their target audience based on their demographics, devices, interests, etc.
  • The final step is to deploy ad copies and visual elements such as images and videos before launching the ad.
  • Now, hit the approve button to launch your Facebook ad.

Once your Facebook ad has been launched, the next thing that occurs is the Facebook ad auction. Here’s an overview of the steps involved in the Facebook ad auction.

  • All the ads are categorized based on metrics like ad quality, bid, and estimated action rates.
  • After categorization, the relevance of the ad is determined using ad quality and estimated action rates.
  • After that, Facebook determines the total value of the ad.
  • Facebook then delivers the ad with the highest total value to the users.

By looking at the steps mentioned above, you can quickly tell that metrics like ad quality, estimated action rates, and relevance are essential. Even though ad bids play a crucial part in determining your ad’s cost, you can significantly reduce your Facebook ads cost if you focus on these metrics. Moreover, Facebook claims that highly relevant ads would get more facetime with the users and still cost comparatively lesser.

Now that you know how Facebook ad auctions work, it’s time to discuss the factors on which your Facebook advertisement cost depends.

Factors That Determine Your Facebook Ads Cost

Technically, there are eight main factors on which the cost of your Facebook ads depends. These are

  • Target audience
  • Ad budget
  • The Ad bid
  • Ad objective
  • The Ad placement
  • Ad quality
  • Season
  • Industry

Understanding these factors would help you estimate a realistic budget for your ad campaigns. Also, optimizing these would help your lower down the overall costs. Let’s head into this.

1. Target Audience

The influence of your target audience on your advertisement cost is quite significant. Whether you’re targeting an audience based on age, interests, or gender, there will be a substantial difference in price between each category.

Let’s suppose that you’re targeting women in your ad campaign. Your average CPC (Cost-Per-Click) here may increase from $0.97 to $1.52 – Which is $0.15 higher than the CPC (Cost-Per-Click) of an ad campaign targeting men.

Similarly, when we talk about the age, campaigns targeting an audience aged 55 – 65 would cost you comparatively much higher than the ad campaigns targeting age 25 –34. Now this too has a fair reason – Facebook users of age 55 – 65 are only near 26 million in total, which is comparatively much smaller than the 58.3 million users of age 25 – 34.

Note that you can specify your reach by targeting specific audience attributes and interests, for example, commuters, meditation, college football, travelers, etc. If you focus on this area well, you can significantly cut down your Facebook ads cost. How? Well, here’s an example.

Let’s suppose you’re a travel agency offering a discount on flights to Turkey. If you target frequent international travelers in your ad campaign, you’ll only reach specific types of people who travel abroad. Similarly, if you target an audience that consists of frequent travelers, it may also include people who do not usually travel abroad but within the country.

While it seems like a great idea to target an audience with broad interests, it will cost you significantly higher than targeting the audience with high-value attributes.

This is because a broader audience would mostly consist of people who would click on your ads but do not take any action – ultimately resulting in a campaign with low performance and higher cost.

2. Ad Budget

Ad budget is the amount of total cost you’re willing to spend on Facebook advertisement. You have to set this budget while creating your Facebook ad. Note that you can set a budget as per your will, and Facebook would never charge you more than that.

However, this budget would impact your ad bids, ad performance, and your campaign’s overall results. Here’s an example.

Suppose you set an advertising budget of $200 as a monthly budget for the Facebook ad campaign and $1 as the maximum bid per click. The average CPC for an ad is $0.97, as mentioned above – which means your maximum bid of $1 isn’t competitive. There results here would be the minimal number of impressions and clicks.

Similarly, if you’ve set a monthly budget of $100 and $5 as your daily expense on the Facebook advertisement, you’ll run out of funding in 20 days.

In simple words, this is to say that even though larger budgets would provide you flexibility when it comes to time, but small budgets could do the job for you as well. However, performance limitations and fewer conversions should be in your mind.

3. Ad Bid

Ad bids are also a factor that can significantly impact your Facebook advertising cost. Typically, there are two main bidding strategies – target cost bid strategy and lowest cost bid strategy. Let’s talk about them in brief.

Target Cost Bid Strategy

Also known as the manual bidding strategy, target cost bid works to deliver your ad within your desired CPC. However, one notable thing here is that this strategy works only for lead generations, installations, and conversions, etc.

Lowest Cost Bid Strategy

Unlike the target cost bid strategy, the lowest cost bid strategy bids automatically to help you achieve the lowest CPC possible. Businesses typically opt for this strategy initially because it ensures the efficient use of the overall budget.

Your business may see higher or lower bid amounts depending upon the bid strategy you opt for. However, the target cost bid strategy usually costs higher than its counterpart.

To understand Facebook advertisement’s core algorithm, it is crucial to know how the Facebook ad auction works. This would help you choose the right bidding strategy for your campaign and set the proper advertisement budget.

Let’s talk about how Facebook grades each ad and the bidder based on these three factors to help you understand this.

  • Bid

In simple words, we’d describe bid as the amount that you’re willing to pay for each user taking action to your ad—for example, $1 for every click or $6 for each download. Technically, a bid is the most powerful tool that you can leverage to enhance your ad performance – the higher your bid is, the better your ad performance.

  • Estimated Action Rates

You can quickly tell this one with the name – estimated action rates are technically the estimated rate of how much users would interact with your ad, for example, by liking it or downloading the application. To hold a strong ad auction position, it is vital to create a highly relevant ad for your target market.

  • Ad Quality

The relevance and quality of your ad are purely determined by how users interact with it. If users interact with your ad positively, your position in the ad auctions would be much stronger than the competitors.

This is how Facebook grades each ad in its ad auction. If your ad has the most substantial value based on these three factors, Facebook will deliver your ad instead of your competition in front of your target audience.

Even though having a higher bid would give you an advantage over the competition, it would significantly impact your overall Facebook advertisement cost. Therefore, we’d recommend you focus on your ad’s quality and relevance before deciding on the bidding strategy.

4. Ad Objective

The Ad objectives also affect your Facebook advertisement cost. Here’s how. When you create a Facebook ad, you have to choose the main objective of the advertisement. These objectives include Awareness, Consideration, and Conversions. Once you’re done selecting the main objective, you’ll have to choose a specific goal within your main objective that you want to achieve. Refer to this table below.

                  AWARENESS CONSIDERATION CONVERSIONS
Brand Awareness Traffic Conversions
Reach Engagement Catalog Sales
  App Installs Store Traffic
  Video Views
  Lead Generation
  Messages

 

Typically, goals like store traffic and catalog sales would cost you comparatively higher than brand awareness and reach. Why is that so? It’s simple, these goals provide immediate value to your business, for example, revenue from sales.

However, it is still essential to focus on goals like brand awareness and reach. Even though the conversions from these goals might occur later, but they have two significant advantages.

First, Facebook ads for these goals would cost you lesser. And secondly, you can grow the audience’s interest in your brand so that they could find you straight when looking for a product related to your niche.

It’s a well-known technique followed by many businesses today when implementing social media marketing.

In simpler words, the only difference between these goals is the time taken for conversions –conversion-related purposes would connect you directly to the buyers. In contrast, the awareness and consideration of related goals would require a little time before showing the results.

5. Ad Placement

Where you plan your ad to appear on Facebook also plays a vital role in determining your Facebook ads cost. Typically, there are six ad placements on Facebook that you can choose from.

  • The Facebook desktop newsfeed
  • Facebook right column
  • Facebook messenger
  • Instagram
  • Instagram Stories
  • Audience Network

With its ownership of Instagram, Facebook enjoys a significant advantage over other platforms. If you’ve created an ad on Facebook, you can easily use it on Instagram to save your valuable time.

Instagram

Instagram has maintained its position as one of the biggest platforms for online marketing – not to mention it has the highest CPC when it comes to the advertisement cost. It has an additional CPC of $0.88 more, more than that of Facebook itself. Similarly, there is an increase of $0.78 to feature your ad on Instagram stories.

Facebook

Facebook is indeed an all-rounder platform for online marketing. However, the CPC here is nearly $0.30 lesser than that of Instagram. The key benefit here is that your ad would be featured in the Facebook feeds and on Messenger – A popular messaging app from Facebook.

Audience Network

Audience network means that your ad would be featured on mobile apps and websites via a redirect link. The average CPC for ads featured on the audience network is the lowest among these three options.

Even though you can set up your ad to appear on your desired placement, but Facebook recommends that you use Automatic Placements instead.

This is because it allows Facebook to make the most out of your advertisement budget and feature your ad on the platform with high potential results.

However, if you want to cut down the advertisement cost, you can turn off this feature anytime. By doing this, you’ll have to select the platforms manually where you want your ads to appear.

6. Ad Quality

According to Facebook, your ad’s quality and relevance are among the most significant factors affecting the advertisement cost. In simpler words, if your ad quality is excellent, and it is highly relevant for the users, you’re most likely to see lower CPC rates.

Facebook grades your relevancy between scores 1 to 10, where 10 is the best score, while 1 is the worst. It is worth noting that Facebook determines this score based on the audience’s interaction with your ad.

Here’s an example.

According to a recent study, a company created an ad with two different versions, having a relevancy score of 2.9 and 8, respectively. It was noted that the advertisement with a higher relevancy rate had an average CPC of $0.03, while the ad with a low relevancy score had an average CPC of $0.14.

Now that you know how vital quality and relevancy is, here’s how you can monitor it on a routine basis.

Follow these steps below.

  • Go to the ad that you want to view in the Ads Manager.
  • Tap/click on the columns dropdown menu.
  • Tap/click Customize Columns.
  • Select the Relevance Score Option and hit Apply.

Note that you need to have 500 ad impressions or views before Facebook could determine your ad relevancy score.

It is also worth noticing that Facebook would only monitor your ad for relevancy if it’s still alive. Therefore, it is vital to opt for a proactive approach and make minor tweaks to your ad.

Ensuring your ad’s quality would help you cut down overall Facebook advertisement cost and enhance the performance of your campaign.

7. Season

The time of the year that you’re posting your ad would also affect the advertisement cost. The reason is quite simple. In their peak seasons, businesses of different niches tend to spend more on their advertisement, increasing the overall competition and leading to bigger campaign budgets and aggressive biddings. Some example include

  • Christmas
  • New year
  • Black Friday
  • Cyber Monday

Even though this factor makes you increase your advertisement budget, you can leverage it to make the most out of increased demand for your niche products.

8. Industry

Even though the average CPC for Facebook ads is $0.97, this may change depending upon the type of industry you’re advertising. To help you build an adequate Facebook marketing budget, we’ve created this table, including the Average CPC of Facebook ads for each industry.

Let’s have a look at that.

                                                               Average CPC Of Facebook Ads        
Industry Average CPC
Apparel $0.45
Auto $2.24
B2B $2.52
Beauty $1.81
Consumer Services $3.08
Education $1.06
Job Training And Employment $2.72
Finance And Insurance $3.77
Fitness $1.90
Home Improvement $2.93
Healthcare $1.32
Industrial Services $2.14
Legal $1.32
Real Estate $1.81
Retail $0.70
Technology $1.27
Travel And Hospitality $0.63

 

These prices mentioned above are averages; therefore, setting them as standards would cause unrealistic expectations.

Facebook also offers more cost-friendly options to help you build awareness and expand your reach based on your industry.

Now that you know how much Facebook advertisement would cost you in 2021 let’s go through some quick FAQs that you might be wondering.

Q1: What is the average Facebook ad cost for impressions?

The average Facebook ad cost per 1000 impressions is $7.19.

Q2: What is the average Facebook ad cost for App Installs?

The average Facebook ad cost per app installation is $5.47.

Q3: What is the average Facebook ad cost for likes?

The average Facebook ad cost per like is $1.07.

Q4: What are the Factors that influence Facebook ad cost?

The factors having an impact on your Facebook ad cost are

  • Audience
  • Budget
  • Ad bid
  • Objective
  • Placement
  • Quality and relevancy
  • Season
  • Industry

Q5: How much does it cost to advertise on Facebook per month?

Typically, companies would spend $200 – $800 per month on Facebook advertisement. This amount could fluctuate depending upon your company’s size and, obviously, your budget.

While the budget doesn’t define your ad campaign’s success, it undoubtedly holds a significant advantage. For example, two companies A and B set their budget for Facebook ads of $200 and $500, respectively, and both of them pay an average CPC of $0.97.Company A would receive 206 clicks, while company B could afford nearly twice more likes than that.

Q6: How much would it cost to advertise on Facebook per month?

A business would usually spend more than $2000 going up to $10,000 each year on Facebook ad campaigns. The cost is heavily influenced by the size of your business and social media marketing strategy. How? Well, here’s an example.

A well-known brand would generally spend less on Facebook ads because of their established brand awareness and loyal customer base. On the other hand, an e-commerce brand with a following on Facebook would opt to spend more on their campaigns because they bring conversions.

Wrapping It Up

By reading the details mentioned above, you can now easily estimate the cost to advertise on Facebook and create a stellar marketing plan for this year. Also, read our detailed guide on leveraging social media for small businesses to raise your knowledge on the subject.