Python Vs Java: Outlining The Major Differences

Python vs Java has always been a long heated debate, and it still doesn’t have one settled winner. Both are modern-day, in-demand, compelling programming languages used majorly in all types of website development services and stand next to none. Java vs Python, these languages are object-oriented and continuously used for software development purposes. In fact, the two languages have constantly emerged as the top; they’re trendy! But what is the exact difference between Python vs Java?

In technical terms, Python’s syntax is easier to comprehend and can be understood by the masses. Java, however, is based on C/C++ and relies on traditional rules. Java’s code readability is sensitive. Misuse of a mere semicolon can result in a syntax error. At the same time, Python is human-like, based on English. There are countless differences like these; keep reading as we’ll discuss them in further detail.

Structure Of Languages

Both are obviously, high-level programming languages but what distinguishes them is their coding structure. Python is an interpreted language, and developers have to depend on ‘Python’ exclusive interpreters. There are a few nitpicks in-between, but they’re worth it. CPython, an interpreter, requires a .py extension, and you can execute line-by-line code by looking at the file on CPython yourself simultaneously.

While Java is a compiling language and has its own JVM (Java Virtual Machine), the compiler is easy to use and is cross-platform supported. Also, the source code of Java is converted into a bytecode – instruction set for JVM. It’s a simple three-way process for Java. Any compiler converts source code to bytecode. Then, the JVM uses bytecode and compiles it in a machine-readable form. After execution, you have a Java program at your disposal!

Programming Paradigm

Programming paradigms make it easier to classify languages in ‘boxes.’ Is the language imperative? Is it structured? In this case, both are object-oriented languages relying on their own internal (encapsulated) state and public interfaces. Python’s structure is diverse and adaptable to different programming states; imperative, functional, procedural. Use different programming types accordingly.

Java isn’t any less, either. Granted that it started with limited features, the programming language has evolved. On their latest updated version – Java 8, there’s support for important functional programming concepts such as lambda expressions. The update showcased Java’s support for functions.  And as always, Java is concurrent, class-based, and object-oriented. In the rivalry of Java vs Python, the latter clearly ones in this case.

Ease Of Readability

From a developer’s perspective, knowing the syntax format is essential before delving into any language. Python, in particular, emphasizes ‘code readability,’ and their IDE (Integrated Development Environment) makes it clear. As mentioned, Python was specifically designed to attract emerging coders – figuring out the syntax does not take much time, unlike Java.

For instance, you can clearly see a side-by-side comparison of the two languages here. Python comes across as a simple, easily comprehensible, language that executes flawlessly. It’s plain English. Even the hashtag on the side symbolizes ‘comments’ and does not have any significance. Hence, Python has always been marketed as a beginner-level language that is easy to understand yet powerful. Python is being taught at middle schools as well. Its syntax makes programming easy for everyone.

With Java, it’s a different story. Before executing a code, you need to be aware of concepts such as class, object, instance variables, and methods. It is case-sensitive software, so you always to be alert. But on Java 9, there are improvements. For a better user experience, they introduced ‘modules.’ With modules, developers can organize the code into categories and create separate packages. Modules ease the compiling process, but organizing the code takes a lot of time nonetheless.

Whitespace

Whitespace refers to typography in the UI of programming languages. And you might have guessed it; Python includes whitespace as a part of its syntax – it plays an integral role. For nesting and loops, you can apply tabs and full colons, respectively. Now, not everyone’s a fan of whitespace in Python. Parsing whitespace is someone’s own aesthetic preference; using black lines isn’t necessary.

Meanwhile, Java does not rely on whitespace at all. Semicolons, parentheses, and curly braces account for Java’s directory.

Key Factor: Duck Typing

Duck-typing sets the two languages apart. Now, duck-typing depends on dynamic typing, where the class or object does not have much significance. Fortunately, Python is a dynamic language, and duck typing is a major part of it. Meaning that Python isn’t dependent on variable deceleration.

Interestingly, duck-typing’s concept is applicable to Python. Essentially, duck-typing is based on the philosophy – ‘if it quacks like a duck, it is a duck,’ and metaphorically means that you do not check for attributes in variables.

Framework

Frameworks are an abstraction that allows the user to develop applications without dealing with low-level details such as sockets, protocols, etc. It is a well-known fact that writing code or developing an application is a complex and tiring process; however, it becomes a tad bit easier by using this certain feature.

Now, Java Frameworks are, indeed, the templates of pre-written code through which you can add your own code. Java receives praise for its large number of Frameworks. The most popular ones are Spring, Hibernate, etc. However, Python has fewer options for Frameworks as compared to Java. The most popular high-level Frameworks in Python are Django, TurboGears, and Web2py.

If you are planning to become a UI/UX designer soon, then having knowledge of Python vs Java frameworks will help you understand the underlying mechanism of your app or website in a much better manner.

Speed and Performance

According to experts, both Java and Python lack in the department of speed. The speed required to facilitate high-performance computing and coding is not currently available. Nonetheless, it is important to mention that Java Virtual Machine (JVM) speeds up Java code execution through just-in-time (JIT) compilation. The Bytecode compiles into the Native Machine Code much quicker through the assistance of this JIT compiler. Additionally, through supporting concurrency, Java allows software applications to run much faster as compared to Python.

On the other hand, the coders can quicken Python code execution with the help of several implementations of the programming language. For example, they can use Jython to compile the given Python code into Java bytecode. Similarly, Cython is available for developers to compile Python code into C/C++ code. Although these implementations are an advantage and sometimes optimizes the execution rate for developers, it is essential to mention that it is slower since it uses an interpreter and also determines the data type at run time.

Data Science

Simply put, Python is the standard language for doing data science today. Enterprises and corporations prefer Python for development. It can vary from scientific computing, big data to artificial intelligence projects. While there are places that exist, such as academia, where R might be more popular, you would be surprised to find out that most data science roles expect you to be experienced in Python instead of languages like Scala and Java. As mentioned above, it is the most preferred programming language for machine learning and data science. A report shows that a large sum of data scientists and machine learning programmers have shown a preference towards Python instead of the usual use of Java while working on sentiment analysis.

Nevertheless, many machine learning programmers opt for Java when working on projects close to network security. This can consist of projects such as cyber-attack prevention and fraud detection.

The Function of Agile and DevOps

There has been a continuous increase in enterprises and businesses adopting the so-called agile development methodology to accelerate the deliverance of high-quality software applications. Similarly, numerous organizations nowadays go for DevOps to increase software development along with testing and deployment processes.

Aforementioned, Both Java and Python allow enterprises to embrace new project management methodologies like agile and DevOps. Since Java contains a static type system, it is quite easy for programmers to uncomplicate refactoring. On the other hand, Python helps developers to simplify refactoring by featuring a dynamic type system. Additionally, Python’s easy-to-use and expressive syntax rules give Python programmers access to experiment with diverse ideas.

Python has always had a prominent presence in the agile space. While Python has gained popularity and success for several reasons, one of the main reasons for this popularity is the rise of the DevOps movement.

Conclusion

We can conclude that both Java and Python languages are beneficial on their own. Python is simple and concise, whereas Java is quick and more convenient. While Python coding is dynamic, Java coding is static.

Middle schoolers prefer using Python for writing their first ‘for loop’ or ‘while loop’ and outstanding machine learning engineers. At the same time, users prefer Java for coding more than Python. Both of these seem plausible. Nonetheless, it entirely depends on the user to decide the best language out of these two. It really is up to you to choose a particular language for your next project!

Best Web Development Languages To Learn in 2021

Programming languages prove to be the bridge between the user and the device through which operating systems and applications are developed. There is an immense number of coding languages that serve different purposes.

Most of the in-demand jobs offered by agencies that offer website development services require an individual to know at least one programming skill. From data analytics to developing websites, programming languages have wide-ranging applicability. Even most modern web design trends require designers to at least have a basic level understanding of programming to create the required designs and then relay to the developer the exact trajectory through which they are required to be coded.

If you, too, are aiming to pursue a career in any of these in-demand industries, then you need to develop your skills for one or more of these programming languages to give you an edge over your peers for the near future.

But what programming language should I opt for? This is perhaps the most difficult question of them all. If you choose the wrong language to learn for programming, you will be left ruing your chances very soon, so you will need to know about the most trending programming languages today.

Here, we present a list of the best programming languages to learn in 2020, along with their pros and cons, to make you aware of their importance in the coding world.

1.  Python:

Development Languages To Learn in 2021

Python came into being in 1991 by Guido Van Rossum, an open-source, free-to-download programming language with good features for beginners who have no or low coding knowledge. It is mostly useful for data analysis, deep learning, and machine learning. If you are interested in Artificial Intelligence, you should definitely consider learning Python.

Pros:

  1. There are libraries where the user may find already written programs that are useful on different grounds.
  2. It is simple to read, easy to understand, and requires less coding than other programming languages.
  3. Python is versatile. One can write some part of the code in C++ or C as well. On top of that, it allows you to write programs for any OS, such as Linux, Windows, or Mac.

Cons:

  1. Python lacks when it comes to execution. The step-by-step execution sometimes takes longer, making it speed limited.
  2. It is not recommended for mobile app development.
  3. Huge enterprises avoid using Python since it has underdeveloped database layers.

2.  Java

2

Java, invented in 1996 and owned by Oracle Corporation, is a widely-used programming language around the globe. It is generally known for its Object-Oriented Programming capabilities. It is complex as compared to Python.

Till now, it was the preferred programming language for Android until Kotlin superseded it. But still, Java has a lot of importance in the world of coding even now.

Pros:

  1. Java uses automatic memory allocation and is simpler as compared to C++ or C.
  2. It is independent of the platform. It can easily work on any operating system.

Cons:

  1. Java consumes more memory as compared to other programming languages that make it a bit slower than others.
  2. The garbage collector runs to manage memory. When it runs, it affects application performance.

3.  JavaScript

Best Web Development Languages To Learn in 2021

JavaScript makes it to the third position in the list of top programming languages due to its ease while designing web browsers. It has applications in web designing as well. This coding language is considered one of the most important front-end programming languages out there. If you are becoming a UI/UX designer, learning this language is imperative for you.

Pros:

  1. JavaScript is fast, easy-to-understand, and easy-to-learn with support from almost all web browsers.
  2. Due to lesser coding, JavaScript improves application performance.
  3. JavaScript provides an extensive interface to developers helping them design an eye-catching webpage.

Cons:

  1. It is difficult to detect errors in JavaScript, i.e., debugging is not that easy.
  2. The code written in JavaScript is visible to the audience. This can be the cause of security breaches and code thefts.

4.  SWIFT

programming Languages To Learn in 2021

Swift is an open-source programming language by Apple in 2014 and is suitable for Mac and Linux. It’s an emerging coding language mainly due to its simplicity. It is as simple as the English language itself. It is fast and secure and gives an amazing and elegant outlook to the applications it helps develop.

Pros:

  1. Swift is an effective programming language against errors with enhanced readability.
  2. Apple claims that Swift is about 2.6 times faster than Objective-C and 8.4 times faster than Python.

Cons:

  1. Swift proves to be good for nothing when it comes to older versions of iOS and its applications.
  2. Although it is an open-source programming language, the community is not that developed compared to other coding languages.

5.  Go

programming Languages To Learn in 2021

To overcome the challenges faced by developers while writing code, Google decided to develop the Go programming language. Go is considered to be highly agile and suitable for developing scalable web entities. A surge has been observed in its demand and is expected to grow more by 2021.

Pros:

  1. Go programming language provides the facility of smart coding that requires fewer code lines.
  2. The ease of use and the adoptive environment this language provides makes it outshine other programming languages.
  3. Errors are no more a problem as the language consists mainly of single-line codes.

Cons:

  1. Go lacks library support since it is a new and young language paving for its future acceptance.
  2. The language lags because go does not provide any GUI library.
  3. Go is not as versatile as other programming languages since it is suitable and recommended only for Google-based applications.

6.  R

Best Web Development Languages To Learn in 2021

R, invented in New Zealand at the University of Auckland by Ross IhakaR and Robert Gentleman, is a programming language developed with a principal focus on Machine Learning and is mostly suitable for Data Analysis. It is an open-source software environment that provides users with exceptional statistical features.

Pros:

  1. R is a versatile language that can work on Mac, Linux as well as Windows.
  2. The quality of the graphs that R provides is just extraordinary.
  3. It is compatible with other programming languages as well.

Cons:

  1. R consumes more memory as compared to other programming languages. While dealing with Big Data, R is not a good choice.
  2. R is less secure and not the best choice for designing web pages and web applications.
  3. It is slower than other programming languages like Python.
  4. One needs to have coding expertise since the language is difficult to work with.
  5. Programmers with no or low coding experience with packages may find trouble while dealing with algorithms.

7.  Kotlin

Best Web Development Languages To Learn in 2021

Just like Google developed Go, it also introduced the world with Kotlin programming language in 2011. Codes written in Kotlin can work well on Java and vice versa. Kotlin is also comparable to Python in many ways, so learning Kotlin won’t be a major issue for you if you already know about Python.

It is open-source with no license requirement and provides a friendly environment to the developers, and works efficiently. Google has declared that Kotlin is its official programming language.

Pros:

  1. A developer doesn’t need to learn a new IDE as Kotlin has IDE support.
  2. The maintenance is easy and avoids bugs to the maximum.
  3. It is a mature language that is reliable and secure to use.

Cons:

  1. Learning resources are confined since Kotlin is actually not Java.
  2. There is a variation in compilation speeds when we compare Java with Kotlin. Java is good for a clean building, while Kotlin is best for creating incremental builds.
  3. Switching from Java to Kotlin can prove difficult for some developers who are already coding with Java.

8.  Scala

Best Web Development Languages To Learn in 2021

Scala is yet another effort to overcome the challenges faced by Java programmers. It is not only an object-oriented programming language but a functional programming language as well. It was released in 2004 and aimed at easing the issues that developers face when they require a high standard language without too many complexities.

Pros:

  1. It is fast and efficient since it evaluates a variable as per requirement.
  2. It provides hybrid features of both Object-Oriented programming and functional programming.
  3. Scala is an excellent choice for analyzing data.
  4. With Scala, codes are of better quality. There is a lesser coding requirement with minimal bugs.

Cons:

  1. It becomes complicated for developers due to the mix-up of object-oriented and functional features.
  2. It will require time and money to train workers to learn the features of Scala. The reason behind this is simple; Scala developers are not in-demand.
  3. Resources are limited as the community is not that huge.

IN A NUTSHELL:

Although there are a plethora of top programming languages, it is a crystal-clear fact that Python and Java rule the coding world. All coding languages have their own distinct pros and cons. The final choice depends on the developer’s needs and requirements to go for the best possible option.

The Differences Between Website Design and Website Development

If you are a new business owner, you will be looking to build your very own website to ensure that you too have an enabling presence in the digital world.

However, most new business owners often get confused between web design and web development, and this issue is often exasperated by the use of words like “web design company” and “web development company” by agencies that offer website development services to describe themselves.

If you go to Ahrefs and write these two “keywords”, you will find out that both of them have a very healthy monthly search volume. The keyword “Web design company” has a volume of 3900 and the keyword “web development company” has a volume of 900.

The Differences Between Website Design and Website Development

This signifies that businesses are definitely searching for the right agency partners by using both of these two terms interchangeably and while there might not be a major issue in doing so while searching, muddling the meaning of these important terms can certainly be problematic in other important areas.

When you are in the process of building your website or getting one developed by an outside partner agency, then you will get to know that web design and web development are two distinct parts of the overall process of getting a website built.
[ctanew cta-atts1=”Differences Between Web Design & Web Development ” cta-atts2=”A discussion about types of Web Design & Web Development ” ]
To clear you up on this issue and make your concepts better, here is us explaining the fundamental differences between web design and web development.

What Is Web Design?

Web design can be best described as the process through which the user experience-related aspects of a website are planned, conceptualized, and arranged. While in previous times, web design only used to refer to a website’s aesthetics like its graphics, layout, and images, modern web design has increasingly become user-centric, focusing on functionality, navigability, and UI/UX. Modern web design isn’t just used to refer to website design anymore. It now includes the design of other digital entities like apps as well.

The Differences Between Website Design and Website Development

On top of this, modern web design has now become mobile-centric as compared to being desktop-centric back in the 2000s and early 2010s. Users now access websites through a wide range of devices including smartphones and tablets, so optimizing web design to suit user experience on these devices has becoming increasingly crucial to ensure success.

You can also refer to web design as any work done on the front end of the website. This includes the creation of all graphic assets, layouts, design plans, navigation elements, or any other element with which the user directly interacts with.

Becoming a web designer in today’s digital landscape requires complete knowledge of UI/UX elements.

What Is Web Development?

Web development is the process of hard coding all the web design elements into a responsive and functional website.

The web development process is the cornerstone of all digital mediums that are in use today. Web developers are the main individuals responsible for each one of them ranging from apps to websites.

The Differences Between Website Design and Website Development

A web developer’s job description doesn’t include any design aspects at all; it generally concerns coding, programming, and markup-based tasks related to websites. HTML, CSS, and JavaScript are the most important programming languages for website development. Content management systems offer ease to run through web development because it requires minimal coding and making changes is simple.

Modern-day website development helps create responsive websites i.e. websites that are not static and respond to each user’s environment in a different and appropriate manner.

Front-end coding, server-side coding, and database management are the main pillars of website development.

The Web Design Process:

The end goal of any web design process is to ensure that the final website is user-friendly and according to the client’s business and brand objectives. To achieve this aim, web designers start their process first by procuring the client’s initial requirements. Then based on these requirements, the developers create an information hierarchy for web design. This hierarchy is a guide to run the overall process from hereon as it details how all the elements will flow through the medium of the website.

Next up, after the planning stage, comes the execution stage. Here the web designers create mockups and website wireframes and show them to the client for approval. If approved, these designs are then digitalized as graphic assets via using an appropriate tool like Adobe Photoshop.

The Web Development Process:

Web developers start off with procuring the design files from the web design team. Then they analyze the design files and choose the appropriate tech stack. Once chosen, they hard code these design files according to the client.

HTML is best for creating static web pages. Web developers opt for HTML if the website is simple with few complexities.

For more complex projects that require the website to be dynamic and responsive, developers use Python and other programming languages.

Sometimes, developers can even use different programming languages for different web pages of the same website.

When the final website is ready, it goes into staging to add content to it. During this stage, you can also make any changes before the website finally goes live. After this, the developer links the website with the server to launch it.

A website requires backend coding and a server link if it’s for storing dynamic data like a blog, retrieving information. A web developer needs to utilize languages like PHP for writing queries combined with a database like My.SQL

Even after the development, businesses approach web developers for maintenance. This includes fixing bugs, 404 errors, crashes, speed fixes, etc.

Content Management Systems like WordPress are great for modern-day web development because the process is straightforward and requires less coding.

Web developers can also add interactive web elements to websites including sliders, CTAs, contact forms, live chat features, etc.

Full Stack Developer – The New Option For Developing Websites:

A full-stack developer, basically put, can provide both web design and development services to you easily. Conventionally, a full stack developer is basically an agency that lets you leverage their team to get stellar websites developed.

Choosing a full stack developer for website development is definitely the best choice for you.

5 Ways of How to Rank Your Website on Google Search Engine

Web Design and SEO are different areas of expertise. But that doesn’t mean they’re not interdependent. There are some techniques, read more to find ways on how to rank a website on Google.

In order to drive maximum results, it is essential to execute your design and SEO strategy correctly to create a synergy between them.

When Google ranks websites on its search engine, it takes into consideration your web design, and it feels like one of its key ranking criteria. So when opting to build a new website, it’s much better to opt for custom web development services in order to ensure that you have all of your requirements incorporated in them, rather than opting for generic design and development, which doesn’t translate into the required results as per modern SEO standards.

To rank better, you need to think about more than just keyword frequency and density. Here are 5 ways to rank your website better in Google Search by leveraging a better web design strategy.

1. Mobile-First Approach Is The New Essential

Beginning from July 2019, Google announced that it would start mobile-first indexing as a default for all new websites. Historically, Google’s search engine would use the desktop version of a website to determine its relevance to a user’s search query.

This makes complete sense in light of the current web traffic data statistics. According to Statista’s numbers, the mobile device website traffic percentage stood at 51.51 % as of October 2019.

To optimize your website for Google, your web design strategy needs to be mobile-first. This is the version of the site that Google’s algorithm will review when indexing your website.

In this strategy, these are some of the things you need to keep in mind.

  • Is the text of your website responsive?
  • Are the images on your website responsive?
  • Is your mobile loading speed optimized?

If you’re a business owner who already has a website that is primarily desktop first, then you can follow Google’s suggested best practices. Here are some of the key ones for websites with separate URLs:

  • Your mobile site and the desktop site should contain the same content.
  • Structured data should be present on both the mobile and desktop versions of your site.
  • Metadata should be present for both the mobile and desktops versions.

One thing that is important to know here is that Google does not recommend the use of separate URLs since it’s hard to maintain. It’s better to adopt a responsive web design, for which you can consult a web design agency.

Designing a website with a mobile-first approach helps you improve your SEO. It synchronizes the content on both desktop and mobile devices, giving you better chances of ranking high on Google.

2. Google likes the Consumer-First approach

User-friendly is a term often thrown around in the web development world without really understanding what it means.

User-friendly web design is all about making it easier for users to find what they’re looking for on your website.

A lack of User-Friendly design leads to a higher bounce rate, which is calculated using the formula. And it hurts your ranking.

Google prefers websites that are user-friendly since they are more effective at providing an optimized path towards acquiring a relevant solution to the user search query.

When you design your site, the user experience matters a lot. If your site is easy to navigate, provides the most relevant piece of information for the users, then you increase the time they spend on your website.

More time spent on your website means more engagement, more clicks, more conversion, and more backlinks.

This is precisely what Google’s algorithm is looking out for, and your web design helps you achieve all this.

Your web design needs to have a customer-centric approach, and that’s the only way to rank better. The first impression of your website matters a lot.

Web designers have a window of 50 milliseconds to make a solid first impression on the users. If your web design can do that, you’re already driving more user activity and helping your SEO process alongside it.

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3. Page Speed Helps Sites Rank Better.

We’ve already mentioned that your site’s loading speed is a critical aspect of your website that you need to keep an eye out for. But how do you improve your website’s speed and performance?

It is fundamental to de-clutter your website. Implement a design that is simple, making it load quickly and cleanly.

Clutter-less design improves your page speed since the server has to load fewer things. For Google, this makes a massive difference in how they rank your website.

5 Ways of How to Rank Your Website on Google Search Engine

Keeping your design simple and your page clear of clutter helps with page speed, which is one of the critical components Google measures when it’s indexing.

According to one study, slow pages hurt your conversion rate.  Similarly, according to Moz, pages with long load times are more likely to have a higher bounce rate and lower user time spent on-site.

But it isn’t hard to optimize these things to increase your performance. Here are some tools and tips to improve your site’s loading speed.

  • Minify CSS, JavaScript, and HTML
  • Leverage browser caching

These are SEO tips that can help improve the site’s performance and help you rank better on Google.

4. Relevant Content Will Always Win The Race.

Web content is an essential tool in SEO. This is where web design and SEO come together to improve your site’s performance.

Your site’s design helps you place keywords in the right place and enables you to place relevant content in areas that are easy to locate.

For Google, an intuitive content structure is essential. If your web content is easy to follow, creates a user journey that helps users find information, then you’re already in Google’s good books.

Some content strategies that you can use to enhance your ranking are listed below:

  • Providing information in the form of a list makes content easy to read and accessible.
  • Use FAQs to help your users navigate your website
  • Target Google snippets by answering common user queries in your blogs.

So you need to ask yourself the following question. Is your web content clear, intuitive, and relevant to your service and your target audience? The answer to this question needs to be yes.

This helps you rank your keywords better, climb the metaphorical staircase of Google Search engine results, and improve your web performance and SEO.

5. Site Map Planning Puts You In Google’s Good Books.

Site Map is a crucial structural aspect of SEO and Web design. It informs search engines and users to navigate your site.

When you map out your site, it is vital to ensure two things.

  • Are there any dead ends? If there are, remove them to ensure visitors don’t leave your page due to lack of information,
  • Is your site map directing users to a solution they’re looking for? If it’s not, then you’re losing potential conversions and search engine rankings.
  • Is your internet linking structure easy to understand? If it is not for users, then it won’t make sense for Google crawlers as well.

Here, it is crucial for your design team and SEO team to sit together and plan out a site map that ensures sensibility to users and allows for accurate internal linking.

It is also important to understand how anchor text helps websites rank better on Google. Anchor texts should ideally provide users context to the link, and it can help you rank better. You can follow the best practices based on Ahref’s guide about anchor text.

So Have You Got Everything You Were Looking For?

I think the best takeaway for you should be to understand that the world of web design and development is complex. It’s not about individual components working in isolation, but rather about finding synergy between these components to make the most of their potential.

SEO and Web design implementation are crucial aspects that you need to focus on to rank your site higher on search engines, and they need to work together to drive better results.

How To Create a Responsive Background Image Using CSS

There is a major agreement among most developers and business owners that static websites can’t support responsive images. This can make websites look bland, so is there is a viable solution to this? Yes! A CSS background image has provided an easy way for website developers to create responsive background images that are supported by all major web browsers that are being used today.

Does your website have a large background image? Are you planning on including one on to your website? Including a large, full background image on a webpage is a popular trend within website designs these days. Here are a few examples of websites that have included responsive background images in H1 in a classy manner.

How To Create a Responsive Background Image Using CSS

If you want to create a similar look and vibe for your business website or the upcoming web design project, you have come to the right place.

In this blog, we will give you an overview of the simple technique to create responsive full background images using CSS background-size property, without needing JavaScript.

Using Background Size Property To Stretch Background Image In CSS:

The background-size property in CSS has a cover value and this enables the browser to proportionally and automatically scale your background image’s height and width. The cover value helps scale the image so that it perfectly fits the width and height of the viewpoint or the screen size.

To improve the loading speed on small screens like a mobile device, development professionals use media queries. It enables you to replace the existing image with a scaled-down version of your background image, which enhances your page load speed. However, this is an optional practice.

When you design a webpage, you usually take dimensions that cover a widescreen computer monitor or laptop screen but it means your file size is going to go up around 1.7 MB. This is not a good practice for your load time and it can lead to an exceptionally bad experience for your mobile visitors. Besides, the image dimensions will also be excessive for small-screen devices. Hence, it is recommended to use a media query.

How To Make A Background Image Responsive In CSS?

HTML:

You can easily set up your background cover using CSS and this is all you will be needing for your markup language or HTML.

<!doctype html>

<html>

<body>

Insert your content here

</body>

</html>

The approach we are taking here is that we assign the body element to the background image because it ensures that the image always covers the complete screen or the viewport of the browser. Moreover, you can also use this approach for any block-level element like a form or a div. Given that the width and height of the block-level container you are using are fluid, you can be sure that your background image will scale to perfectly fit the container.

CSS:

There are a few styling rules that you can implement for your background image in HTML within the body element and they all will represent your image in a different way. Here is how different style rules will make your background image appear different.

body {

/* Insert the location of your image */

background-image: url (pictures/background-image.jpg);

/* This ensures your background image is center-positioned vertically and horizontally */

background-position: center center;

/* This ensures your background image doesn’t tile */

background-repeat: no-repeat;

/*This fixes your background image within the viewport and ensures it doesn’t move when image is smaller than the content’s height */

background-attachment: fixed;

/* This makes your background image responsive and rescale according to the viewport or container size */

background-size: cover;

/* Choose your background color that appears while the image is still uploading */

background-color: #D3D3D3; }

 

The most important background-size property and value pair is background-size: cover. That’s what you should be focusing on. This CSS property and value pair get the browser to scale your background image proportionally. The idea is to scale the width and height of the image so that it’s equal to or greater than the dimensions of the element, in this case, the body element.

However,

When you are using this property and value pair you have to be careful about one aspect. When your background image is smaller than the dimensions of the body element, the browser will automatically scale up your image to fit the screen size. This often happens with high-resolution computer screens and when you have a lot of content on your webpage. However, when your background scales up from its initial dimensions, the quality of the image decreases due to pixilation.

Hence, make sure you keep this in mind when you choose the image you are going to using this property and value pair on.

Moving on, to ensure your background image is centrally positioned in the viewport, we use the centered property feature.

“background-position: center center”

You also need to consider the situation where your image’s height is greater than your viewport’s visible height. A scroll bar appears when this situation occurs. However, you want to make sure that your background image stays in its place as your user scrolls down. Otherwise, you will either have no more image at the bottom of your background image will move when the user scrolls down and this can be very distracting. Hence, the solution to avoid this situation is to set your background-attachment property to a fixed option.

“background-attachment: fixed;”

To get a better idea about how each feature mentioned with the body element affects the look and feel of your background image, you can copy the styling rule and experiment with positional property values and see how it changes the behavior of your background image and page scrolling.

Trying Shorthand CSS Notation:

The above-mentioned style rule was written in full notation, including the background properties, to helps you better understand how CSS works. However, if you like you can also use the shorthand CSS notation as its equivalent.

body {background-image.jpg) center center cover no-repeat fixed:}

You can use this shorthand notation to get your CSS center background image responsive. All you need to do is change the URL to show the location where you have your background image downloaded, and you are good to go.

Use Media Query For Small Screens:

As we mentioned above, using a background-size property cover can be effectively used to make images smaller in CSS by making it responsive to the size of the screen. However, you will also see some professionals using tools like Photoshop to make images proportional and resize the actual background image for small screens. The resizing also helps get the image dimensions down to 768x505px and to further optimize your image for loading you can also run it through some file compressor tool to cut down a few extra bytes. These two practices can help you reduce the size of the file from 1741KB to 114KB. This shows a reduction of 93% in the file size. This can positively affect your page loading speed and can improve mobile visitors’ user experience.

But, 114KB may still be too large for just an aesthetic page component. However, it is the optimal size for your file if it has the potential to make a significant improvement in the user experience because in some cases it might be a big trade-off for mobile web performance.

Here is the media query for small screens:

@media only screen and (max-width: 767px) {

body {

/*Now that the size of this background image is reduced by 93% it will help improve the page loading speed on internet connections of mobile devices. */

background-image: url(pictures/background-image-mobile-screen.jpg); } }

In our media query, we set the maximum width for our CSS background image cover as 767px for small screens. It means that this media query will function as long as the viewport of the browser is greater than 767px and the system will serve the original background image viewports above the set limit.

However, one drawback of using the media query is that in case your user resizes their browser window from a bigger viewport to a small viewport or vice versa, the user will see a flicker just for a movement as the background image uploads from smaller to bigger or to the other way around.

Besides, in case your user is using a mobile device that can render higher pixels like iPhone 5, its retina display can render 1136x640px, which means the small background image will appear pixelated.

However, when you are working with experienced website developers and designers, you can find customized solutions for every glitch, bug, and problem. If you have any issue with your background cover in CSS responsive, you can reach out to our experts to guide you at any point.

Wrapping up:

When you are trying to create a responsive background image using CSS, it is important to remember the cautionary techniques. When you using large files make sure you consider the effect they will have on your page loading speed and user experience when they are visiting your website without the fastest or most reliable internet connection. With an increasing number of people using their mobile devices to browse the internet, you also have to be mindful of UX over small screens. Hence, it is a good idea to set a default background color for your website that enables the users to continue reading your website content as the background image takes its time to load. Besides, it’s always recommended to consult

10 Best WordPress Hosting Services For Website Owners

If you have a website or you are planning to build one, then you are going to need web hosting services.

A lot of small businesses choose WordPress, a website creation platform, to build their site. WordPress is the easiest Content Management System out there and by far the most popular. With it, you can single-handedly manage your own site, taking care of everything from uploading new content for blogs to adjusting images.

But for a WordPress site to go live, you will first need to get it hosted. This effectively means that the website you have is placed on a server so that whenever a user wants to visit it using a browser, it can easily do that from anywhere in the world.

Hence, it crucial that you want the best WordPress hosting services for your requirements.

Firstly, you should know what web hosting is. In simple words, web hosting is the storage of your website database and files that make it possible for people to find and interact with your website over the internet. Moreover, your website’s health and performance will depend on the efficiency of your WordPress hosting company.

So, do you know which hosting company is best for WordPress websites?

When you are looking for the best web hosting for WordPress, you should keep these four factors in mind about the services:

  • Speed/ load time
  • Uptime
  • Customer Support
  • Cost

In most cases, your website design company helps you by recommending the right hosting company for your needs. However, in this blog, we will give you an overview of the best WordPress hosting services providers to help you make the right decision.

10 Best WordPress Hosting Services Providers:

Bluehost

1

  • Load time: 390 ms
  • Uptime: 99.99%
  • Support: Around the clock live chat
  • Cost: Starting at $2.75 per month (Discounted rate)
  • Advantages: Comes recommended by WordPress, excellent loading time and uptime, free domain name, and free SSL certificate.
  • Disadvantages: You have to sign-up for a minimum term of 36 months.

 

Bluehost is one of the most popular web hosting companies, particularly among small business owners and bloggers with WordPress websites. The main reason for this is its features. You can host your WordPress site on Bluehost with a one-click installation process, and typically, users don’t experience any performance issues.

Bluehost offers three packages Basic, Plus, and Choice Plus at $7.99, $10.99, and $14.99 per month, respectively. However, if you buy their hosting now, you can get discounted prices starting from $2.75. At these rates, Bluehost also gives you a free domain name for the first year and a free SSL certificate.

Besides, on average, Bluehost provides an uptime of 99.99% with and an average webpage loading speed of 390 ms. All these features make Bluehost the first choice for many business owners.

DreamHost

2

  • Load time: 569 ms
  • Uptime: 99.92%
  • Support: Around the clock live chat
  • Cost: Starting from $2.59 per month
  • Advantages: They come recommended by WordPress, and offer scalable solutions, excellent support, free domain, free SSL, and free email hosting.
  • Disadvantages: They could improve their uptime.

DreamHost is another famous WordPress hosting services provider from the USA. They are focused on being one of the most reliable and optimized WordPress hosting companies for businesses with different needs based on their traffic and more. They have a stable page speed of 569 ms and a reasonable uptime of 99.92%.

DreamHost offers three unique plans for clients.

WordPress Basic, an affordable and reliable solution at $2.59 per month.

DreamPress a managed WordPress Experience at $10.00 per month.

VPS WordPress provides high-performing isolated resources at $27.50 per month.

They offer features like free domain, free SSL, SSD storage, and unlimited bandwidth for all clients.

SiteGround

Hosting Services For Website Owners

  • Load time: 629 ms
  • Uptime: 99.98%
  • Support: Around the clock live chat
  • Cost: Starting from $3.95 per month (Discounted price)
  • Advantages: They stable loading speed, good uptime, free site transfer and SSL, great WordPress support, and WordPress recommends it.
  • Disadvantages: They charge higher renewal fees.

 

SiteGround is a WordPress hosting company recommended by WordPress itself. It is one of the few hosting companies that allow clients to change their data centers between Europe and the USA.

They offer free WordPress website transfer, free CDN for caching, and image optimization features that help your website fun faster. They provide an average of 99.98% uptime and a good load time of 629 ms.

SiteGround offers three unique plans, Startup, Grow Big and Go Geek at $3.95, $5.94, $11.95 per month, respectively.

They offer clients free WordPress installation and migration, free SSL, free email account, and unlimited databases with every plan. Besides, they also offer an incredible 30 days money-back guarantee. These are some major reasons why some businesses prefer SiteGround as their WordPress hosting company.

HostGator

  • Load time: 369 ms
  • Uptime: 99.99%
  • Support: Around the clock live chat
  • Cost: Starting from $5.95 per month
  • Advantages: They offer free domain name and SSL certificate, one-click installation to WordPress, along with great uptime and load time.
  • Disadvantages: They charge a higher renewal fee.

HostGator is again a popular choice for website hosting. They offer personalized WordPress hosting solutions with three packages, Starter, Standard, and Business plan, starting at $5.95, $7.95, and $9.95 charged per month, respectively.

They offer an average load time of 369 ms and website uptime of >99.99%. Their WordPress plans can help small businesses ensure fast page loading across different geographical regions.

HostGator also offers its clients free site migration services with every plan. All of their plans offer a free domain, free SSL certificate, and unlimited bandwidth storage.

Hostinger

  • Load time: 339 ms
  • Uptime: 99.93%
  • Support: Around the clock live chat
  • Cost: Starting from $2.15 per month (Discounted price)
  • Advantages: They offer low prices, fast speed, free SSL certificate and domain, unlimited bandwidth, and one-click WordPress installation.
  • Disadvantages: They offer an average uptime.

Hostinger has data centers in the US, Asia, and Europe. Once you have signed up, you can ask their support team to change your server between these three locations. This is a great feature that not many web hosting companies offer.

Along with round-the-clock client support, Hostinger also offers a library of WordPress tutorials and guides that can be very helpful for a beginner. Despite being a cheap WordPress hosting service provider, Hostinger provides good performance with a load time of 339 ms, along with an uptime of 99.93%.

Hostinger also offers three plans, WordPress Starter, WordPress Premium, and WordPress Business for discounted prices of $2.15, $7.45, and $14.95 per month, respectively.

A2 Hosting

10 Best WordPress Hosting Services For Website Owners

  • Load time: 295 ms
  • Uptime: 99.93%
  • Support: Around the clock live chat
  • Cost: Starting from $2.99 per month (Discounted price)
  • Advantages: They offer one of the fastest WordPress hosting services with WordPress optimized servers and free SSL and CDN.

Disadvantages: They have an average uptime of just 99.94%.

A2 Hosting is another example of a low-cost WordPress hosting company. They offer clients data centers in the USA, Singapore, and the Netherlands.

Besides, on their website, they claim to be 20 times faster than their peer hosting services. They have an uptime of 99.94% and load time of 295 ms, which indeed makes A2 Hosting one of the fastest WordPress hosting service providers.

A2 Hosting offers four plans for its clients, Startup, Drive, Turbo Boost, and Turbo Max for the promotional price of $2.99, $4.99, $9.99, and $14.99 per monthly, respectively. All WordPress hosting packages of A2 Hosting offer free and easy site migration and a money-back guarantee. Besides, other than the Startup plan, all other packages also offer free automatic backups.

GreenGeeks

  • Load time: 375 ms
  • Uptime: 99.99%
  • Support: Around the clock live chat
  • Cost: Starting from $2.95 per month (Discounted price)
  • Advantages: They have stable uptime and offer free domain, free SSL, and free site transfer.
  • Disadvantages: They charge higher renewal prices.

 

GreenGeeks, one of the best WordPress hosting service provider companies out there, provides fast, secure, and scalable services. As their name suggests, they have adopted an environment-friendly approach to website hosting. They have a reliable uptime of 99.99% and a good speed of 375 ms.

Once you sign-up with GreenGeeks, you have the option to choose your data center between the USA, Europe, and Canada.

GreenGeeks provide three plans for their clients, Lite, Pro, and Premium for $2.95, $5.95, and $11.95 per month, respectively. All packages offer clients unlimited web space, unlimited data transfer, free domain, free Wildcard SSL, and one-click WordPress installation.

Site5

  • Load time: 575 ms
  • Uptime: 99.99%
  • Support: Around the clock live chat
  • Cost: Starting from $6.95 per month
  • Advantages: They have good uptime, and offer unlimited bandwidth and disk space.
  • Disadvantages: They have relatively higher prices in comparison to other competitors.

 

Site5 claims to be the right choice for designers and developers as they offer a flexible control panel, along with stable hosting services and good client support. On their website, they guarantee an uptime of 99.9%. However, they have an average speed of 575 ms, it may not be very fast, but the uptime may compensate for some clients.

Site5 offers clients options of three plans, Host Basic at $6.95, Host Pro at $10.95, and Host Pro plus Turbo at $13.95. They provide clients with all three plans with unlimited disk space and bandwidth, along with a 45-day money-back guarantee.

What is Full Stack Development?

If you are trying to get a website developed, you might come across the word “Full Stack Web Development” or “Full Stack Web Developer”. From web design and development companies to freelance web designers on sites like Fiver and Upwork, everyone uses these two terminologies to describe their skill set.

But What Exactly Does Full Stack Mean?

Full-stack actually means the front end and backend design of websites and a person or a company that says it offers full-stack services, effectively implies that it can develop websites fully and knows all about the work required in getting this task done.

Full Stack Web Developer

Developing client and server software is what a full-stack web developer actually does. This person has mastery over both, HTML & CSS, allowing it to provide clients with all-around services for building websites with everything included.

A full-stack developer can also perform the following activities:

  • Browser-based programming (Includes knowledge and utilization of Angular, jQuery and Vue etc.
  • Server-based programming (Includes knowledge and utilization of languages like PHP, Node or even Python)
  • Database-based programming (Includes knowledge and utilization or MongoDB or SQL among others.

What’s Included in Full Stack Web Development Services?

As mentioned earlier as well, full-stack web development services include both front-end and back-end website development in a complete client-based offering.

But as a customer or a business, you should know what kind of front-end and back-end skills should the developer have to be considered a full stack developer.

Most entities that mention they are offering full-stack web development services do not often come forth or be transparent on what kind of front and back end services they offer.

As a client, you should know about them so that you can enquire about them in detail with the developers you interact with for such tasks.

Here is the list of full stack front end and back end components:

Front End Full Stack Components (Also Referred to As Client Software)

  • ES5
  • HTML DOM
  • JSON
  • XML
  • jQuery
  • Angular
  • React
  • HTML
  • CSS
  • Bootstrap
  • Redux
  • Storybook
  • CSS
  • JavaScript
  • js
  • js
  • GraphQL
  • js
  • Grunt
  • Gulp

Back End Full Stack Components (Also Referred to As Server Software)

  • ASP
  • C#
  • Java
  • PHP
  • C++
  • Python
  • js
  • js
  • Ruby
  • GO
  • com
  • PaaS (Azure & AWS)
  • SQL
  • Less
  • REST
  • MongoDB
  • Sass
  • co

What is a Development Stack?

Any set of technologies and tools including languages, IDEs, libraries used in the process of application development is known as a development stack. This can also include servers, OS, database, front and back end components.

What is Full Stack Development?

While full-stack developers can use any combination of such tools and frameworks to build applications and websites, most follow popular stacks and utilize them.

Here are some popular web development and application development stacks:

  • Ruby on Rails
  • LAMP Stack
  • Django Stack
  • LEMP Stack
  • Mean Stack
  • The Serverless Stack
  • MERN Stack
  • MEVN Stack
  • Flutter For Web

What are the Advantages of a Full Stack Web Developer?

Hiring a full stack web developer will help you assign the whole project to just a single person or entity, but there are other, more important advantages here that you need to know:

They know and understand all the tools, technologies, and techniques required to pull off a development based assignment or project with a high amount of ease

They are the best kind of professionals to contact if you want to get an MVP or a prototype developed in a short amount of time

Consultation on ongoing projects or QA can be done through them

Working with full-stack development services providers is relatively cheaper than hiring specialized resources for each different task in a web development project.

They are nuanced in their approach and can help you gain a better perspective on your project by helping you understand newer technologies for web development.

What Are The Disadvantages of a Full Stack Web Developer?

Full-stack development services can be offered by both, individuals and companies, however, individuals that do offer such a service bring with them a lot of risk and issues.

A company or entity specializing in full-stack development services obviously has different specialized resources for each task in a web development project. They are just offering you full-stack web development solutions under one roof to allow you to get your work done in an easier, faster, and cheaper manner.

What is Full Stack Development?

On the other hand, individual full-stack web developers are complex, and working with them brings a lot of risks. For e.g. you cannot often legally implicate them if they abandon the project midway or show incompetency in one or more of the development tasks assigned to them. Firms have better professional skills and since they have a true corporate presence, they are much more aligned to not face such issues.

Individual full-stack developers that are reliable and knowledgeable, are quite rare since raking up all skills required in full-stack web development is a hard, complex, and long undertaking.

Should You Opt For Full Stack Web Development Services?

If you are looking to get a website build, you will want quality without compromising on your timeline or budget and all of these three requirements can be met through full-stack web development services.

But, before you go on to assign a project, always research beforehand on the capabilities of the entity you plan to work with and review the kind of projects they have done in the past. This will help you understand whether the entity is suitable enough for you to hire a full-stack web developer for your project or not.

What Exactly is a Content Management System (CMS)? How Can You Use It?

More commonly known as CMS, a content management system can be considered as a platform through which you can easily manage a website even when you don’t have much knowledge about its back end and technical aspects.

A CMS is primarily used to create, post, and edit content files on any website that is running through a CMS.

For those of you who don’t have much knowledge of things like coding, a CMS can come in incredibly handy since it’s a tool that basically enables anyone to run a website, even when they don’t have such expertise.

In modern times, many web design services have started offering CMS-based websites to their clients since they are much easier to manage for business owners who might be cash strapped to hire specialized resources to handle the website on their behalf.

A CMS allows you to primarily focus on the front end of the website, while it automates and eases out the handling of the back end tasks related to the website’s infrastructure.

From uploading images to creating content, a CMS-based website is incredibly easy to handle and that’s the reason why they are becoming so popular these days.

While in this article, we’ll just talk about CMS for websites, you should know that there are a lot of other types of CMS that you can use for other purposes.

Document management is one of the other popular tasks that people are currently handling through CMS.

How Exactly Does a Content Management System Function?

If you really want to know how exactly does a content management system functions, then it might be a great idea to just take a look at WordPress, which is perhaps the most popular and easiest CMS globally.

So let’s say you want to write an article or a blog and upload it on your website.

Before the advent of content management systems, this was a very complex and time-consuming task as there was a requirement to write the content and also place it in a static HTML file. Then this file would showcase on a particular server with hosting rights.

This made things too complicated and effectively cut off a lot of aspiring business owners to create and manage websites in the digital arena.

Now, with a CMS platform, this task has become incredibly easy.

Continuing with the example of WordPress, let’s assume that you want to create the same content file.

On WordPress, you only need to create content and then put it on to the WordPress CMS and just press “Publish” and the content will go live on your website.

The WordPress CMS for content is very similar in its aesthetics to Microsoft Word, which most of us are familiar with, so it’s not difficult to understand for most people at all.

This is so simple that anyone can do it.

Now, if you want to add images to this piece of content that you created, you will just need to browse these media files from your system and upload them onto WordPress CMS in a very similar way to how you do the same task on most social sites.

Without a CMS platform, this task also becomes quite complex since then you would have to contact your web server for the images and then host them from there on to the website.

Apart from this, CMS like WordPress offers you both free and premium themes that you either customize yourself or get a web design service agency to do it for you. These themes allow your content to portray to your incoming traffic in the way you intend it to.

Considering CMS as just some sort of a backend management interface is a big mistake. CMS is holistic website management software through which anyone can create and manage top-performing websites.

Two Core Parts of a Content Management System

A typical content management system generally has two core divisions, with each one of them handling a specific task.

  • A content management application (CMA)– This is the area of the CMS where you create, upload, and edits the content. A CMA makes this task easier by making the process less complex.
  • A content delivery application (CDA)– This part of the CMS is responsible for handling all the backend so that when you want to place the content, the CMS aids in the storage of the content as well as ensuring that it’s available for the incoming traffic to your site.

Top Content Management Systems Globally

WordPress is undoubtedly the most popular CMS out there with a gargantuan 35.2% market share of all CMS-based websites. However, other CMS platforms also exist that are also popular.

What Exactly is a Content Management System (CMS)? How Can You Use It?

Here you need to understand the difference between WordPress.com and WordPress.org when we refer to the word “WordPress”. The WordPress CMS is working through WordPress.org as this is the place from there is CMS is manageable and available as open-source software for anyone to use.

If you want to take a look at other popular CMS apart from WordPress, then here are some top picks:

These CMS, however, won’t be of much use to you if you have more comprehensive and complex website needs. Then you would need to look at more premium CMS which offers custom services to handle exactly such sort of large website requirements for bigger enterprises.

Types Of Websites That Can Be Built & Managed Through a CMS

You can use CMS to create any sort of website. There are definitely some CMS focusing on niches available to serve just a singular purpose like Magento, which is for managing eCommerce websites.

Here’s a list of the probable type of websites you can create and manage through a CMS like WordPress.

  • Static websites
  • Blogs
  • eCommerce stores
  • Forums
  • Social networks

Which Is the Best CMS Platform Among The Ones Available?

There is no definitive answer to this one since every business owner’s preferences are different. Some would prefer a certain sort of CMS while someone else might be using an entirely different CMS for managing its own website in the same niche.

But if market shares of CMS are any good indicators on which CMS is the best of them all, then WordPress would come out on top of the list as it’s the overwhelming favorite of users the world over.

A Step By Step Process On Building a Website Through a CMS

While the steps in creating a website on CMS will vary from platform to platform, the conventional process is as follows:

  • Acquire a unique domain name.
  • Buy website hosting services.
  • Choose a CMS & get it installed on your web server or hosting service.
  • Choose a theme and tweak the settings to your preferences in the CMS to customize the site to fit your requirements.
  • Start generating articles, blogs, and other types of content for your users.

A word of caution here for newbies i.e. creating a CMS-based website can sound easy but oftentimes people choose the wrong settings that don’t exactly match their purpose. So if you don’t want to take any chances and also save time on going through the whole process yourself, you can acquire CMS-based web design services and get your website developed and delivered to you within no time at all while maintaining professional quality standards.

The 7 Top Referral Program Examples And How They Achieved Maximum Results

Businesses in the modern world have to go to extreme lengths to acquire a user base for their products and services. In the 21st century, all industries are incredibly competitive, and consumers have many choices and alternatives. Here are 7 top referral program examples.

Startups and small businesses have to constantly improvise and innovate and execute strategies that can help them acquire new customers, and that is hard work.

Businesses are investing in customer support through chatbots and machine learning for automation and convenience. They’re also using BI tools and ERP systems to increase their efficiency while providing personalized customer journeys through AR/VR technologies.

While these technologies remain an active force in the market, one tried and tested strategy in the business world that is

Finding the right method to acquire new, valuable customers for your business is hard work.

Referral programs have been a resource for businesses before the rise of digital marketing, the internet, and social media. These programs helped businesses reach out to their target audience and incentivize them to participate in a mutually beneficial campaign.

This helped businesses increase their sales, engagement and fueled the growth in the digital world. Notable examples include PayPal, Uber, Slack, and Dropbox, each of whom has had its version of a web referral program.

According to Hubspot, 90% of people trust the suggestions made by their friends and family when choosing businesses. This showcases the power of referral marketing and word-of-mouth marketing strategies that many businesses have executed successfully.

Now, let’s look at some of the most noteworthy examples of successful referral marketing campaigns.

The 7 Top Referral Program Examples

These brands not only understood what their customers wanted, but they also understood the correct way to motivate them to become a part of their referral campaigns through targeted rewards, incredible service, and a user experience that the users felt deserved a shout-out.

Dropbox

Dropbox was found in 2007 by Drew Houston and Arash Ferdowsi. It is a cloud service that gives users the ability to host and store files on the cloud.

Dropbox’s story is similar to many startups and quite possibly very similar to the story of your business.

In its early days, Dropbox had to face a lot of problems in growing its user base. The business model was cost-heavy, and the lack of users was becoming the reason for failure.

Conventional strategies like Search Engine Optimization and Google Ads didn’t have a great impact. For a product that cost only $99, Dropbox’s per customer cost was $388.

That’s when Dropbox turned to Referral marketing. Dropbox’s referral program was heavily influenced by PayPal, who, in its early days, also did something very similar. However, at that time, the internet and social media weren’t as entrenched into our daily lives as they are now.

This Referral produced phenomenal results with incredible user growth in the first 15 months, giving new life to Dropbox as a business.

Referrer Rewards:

500MB free space

Referee Rewards: 

500MB free space

Result:

In just 15 months, Dropbox’s user base grew from 100,000 users to 4,000,000 users! This campaign started the successful journey of a business that struggled to get users at the beginning and its transformation as a multi-billion dollar startup and is now being listed on the Nasdaq after recently filing an IPO.

What they did right: 

First, they never stopped. They understood that there was value in their services, but they weren’t reaching the users in the right manner and evolved their strategy to meet their consumers personally. They realized that most people care about reviews from friends, and they came up with a program that ensured the spread of their product through word-of-mouth.

Airbnb

Airbnb’s strategy was a mixture of referral and email marketing. The referral marketing team at Airbnb decided to create an email campaign introducing its target audience to the new referral program they had launched.

The team worked extensively on the email design, adding different features such as the referrer’s picture to the referral gift is sent to new users.

The 7 Top Referral Program Examples And How They Achieved Maximum Results

They also had two different kinds of messaging, emphasizing the idea that referrals mean you get $25 off on your next vacation and one that emphasized that you’re sharing this with your friend out of pure love. This kind of A/B testing proved successful and resulted in a huge increase in bookings and signup for Airbnb.

Referrer Rewards:

$25 credit

Referee Rewards:

$25 credit

Result:

300% increase in bookings and signups than before.

What they did right:

From A/B testing through an email campaign, AirBnb’s referral campaign 2.0 was an incredible success because they could generate a lot more awareness. They were able to tap into the minds of their users and incentivize them into referrals with an altruistic message.

W Concept

A Korean online retailer for luxury fashion, W concept has, for a long time, relied on a referral, affiliate, and influencer marketing programs to tap into the hip Korean crowd that loves fashion trends.

W Concept went all out with their referral program making it the highlight of their brand, with promotions using newsletters, emails, and even their website’s homepage.

The campaign showed its results in the first month, helping W concept increase their revenue, using simple 10% discounts.

The web referral program turned out to be a huge success and has incredible learning value for other brands.

Referrer Rewards:

10% discount on their next purchase

Referee Rewards: 

10% discount on the first purchase

Results: 

The first month showed W Concept generating $20,000 in new sales from their referral program and has since continued to grow, helping them generate thousands of dollars in sales revenue.

What they did right: 

W Concept had one motto, “exposure, exposure, exposure!” They ensured that every person who consumes their products knows about this program through multiple channels and marketing strategies, and that’s how they got thousands of people to participate in the campaign.

Harry’s

Harry’s is a modern shaving brand that has made a name for themselves in the digital world through their incredible service.

From shaving services to shaving accessories, Harry’s e-commerce store is a billion-dollar subscription service, as well as a business-run barbershop located in Manhattan.

They boast a success that has taken them to 7-figures, and a part of that success was their incredible referral marketing campaign.

What you need to make it big as a business is an outreach and the ability to convince people to give your brand a shot. The rest is dependent on how good you are at what you do, and it turns out that Harry’s is incredible at providing their services.

Harry’s launched a week-long referral as part of a pre-launch strategy to collect emails and generate leads of potential customers. Part of this was their digital marketing strategy that gave incremental rewards to those who took part in the referral campaign.

The idea was simple; let’s create noise in the market through digital marketing. Be it Facebook, Twitter, or email – if you can refer an “x” amount of friends, you can get incremental benefits depending on the number of people you refer.

Referrer Rewards:

  • 05 Friends Referred: Earn free shave cream.
  • 10 Friends Referred: Earn a free razor.
  • 25 Friends Referred: Earn a free premium razor.
  • 50 Friends Referred: Earn free shaving for a year.

Referee Rewards: 

10% discount on their first purchase.

Results:

The weeklong campaign turned out to be one of the most successful referral marketing campaigns of all time. In the first week, Harry’s was able to generate 100,000 potential leads using their campaign by creating a connection with their audience based on mutual benefit.

What they did right:

Harry’s understood its clientele and figured that basic discounts might not work their charm on them. Rather, they went forward with the idea of providing physical products for free to create a connection between the brand’s e-commerce setup and the customers.

Think of that as disseminating sample products for people to check them out pre-launch. This is the kind of upscale, innovative decision-making that helped Harry launch a successful referral marketing campaign.

Evernote

Evernote was launched in 2008 as a simple note-taking app and has grown ever since into a platform with over 100 Billion worldwide users and a valuation of $1 billion.

It takes pride in its $0 user acquisition budget. Early in their setup, Evernote realized that they have to rely on word-of-mouth and that their users will be the best marketing assets to them.

Evernote’s referral program deserves credit for its success, which played a central role in helping the company grow and scale, leading to incredible market success.

Referrer Rewards:

The customer gets 10 points for their first three referrals – enough for three months of Evernote’s premium subscription or 3 GB of additional monthly upload. For every referred user buying a premium subscription, the referrer also got 5 points.

Referee Rewards: 

One month of free premium.

Results:

13 million users came on Evernote through their referral marketing campaign.

What they did right:

The model was absolutely amazing. It focused on incentivizing current users to keep on referring to use Evernote’s premium trial for an extended period of time. The more people you got in, the more you can enjoy the free trial of the premium service, and that’s what got their users referring intensely.

PayPal

Although PayPal’s referral marketing campaign isn’t as famous as those of Harry’s and Dropbox’s, that’s because it outdates them and was set in a time when the internet wasn’t as mainstream as it is now.

It is inspired by Dropbox’s campaign. PayPal used email marketing, content marketing, and IM marketing – yes, IMs were still a thing back then.

PayPal realized that they were one of the few brands that could actually give direct cash benefits to their users because that’s the primary business function for PayPal.

The 7 Top Referral Program Examples And How They Achieved Maximum Results

They understood the motivations of their target audience and provided what would feel like the most value to their users, direct cash benefits.

Referrer Rewards:

$10 for referrals.

Referee Rewards: 

$10 for signing up

Results:

PayPal achieved 7 to 10% daily growth, resulting in a user base of over 100 million members.

What they did right:

Understood that the best kind of value for PayPal’s consumers is direct cash incentive and kept their rewards simple.

Koodoo Mobile

The telecommunications company is known for its knockout double-sided referral program that they needed to reduce their Cost per Acquisition (CPA), increasing significantly.

They were excellent at satisfying clients, but it cost them too much to get clients in the first place.

Despite having a great client satisfaction rate, the team at Koodoo was looking for something new and fresh, and that’s when they started to execute a referral marketing campaign.

Initially, they had a 25$ reward within the program and noted a 5x increase in referrals when they changed that to $50.

This was a huge success that helped Koodoo achieve its financial targets and solve its CPA problems.

Referrer Rewards:

$25 discount on your tab

Referee Rewards:

$25 discount on your first bill

Result:

Koodo reduced its customer acquisition cost (CPA) by 167% and acquired 75,000 new customers through the program in just two years.

What they did right:

They experimented based on the knowledge that their customers were willing to be their spokespeople based on their services and figured out the best way to mobilize them through a referral program that was personalized and tailored to them.

How To Run A Successful Referral Marketing Campaign.

Referrals programs have shown incredible results for businesses, but just having a referral program isn’t enough. Not every business with a referral program gets a 300% sales increase.

This is because there are a few key things that you need to keep in mind when executing a referral program.

These ensure that your program is good enough for your audience actually to refer their friends and families. Identifying the correct value and reward system differentiates between a successful campaign and a failure.

Let’s look at 5 important tips to keep in mind to launch a successful web referral program.

1. Analyze The Market And Consumers

Customers referred through referral programs have a 37% higher retention rate and are 4x more likely to refer customers to a brand.

So how do you ensure that you make the best out of your referral marketing program? You have to analyze your target audience and customers.

The first people you have to convince to become a referral partner are your profitable and satisfied clients. They are the most likely to refer other customers to you because of a positive experience and a sense of brand loyalty.

Analyze what they like, design the program according to their preferences, and make sure you also identify the new customers and their profile. With these two things in mind, you’re more likely to attract customers that are profitable and have a higher likelihood of converting and being retained as a long-lasting customer.

2. UI/UX design

Just like any website, forum, or app, referral programs need to be easy to navigate and enter. This is where design and user experience come into play.

During the design phase, try to map out the shortest and simplest way for users to sign up for a referral program. It should be clean and simple to ensure a high signup percentage and success.

Your process should be easy to understand. Your signup method should be simple, the rewards for both the referrer and referee should be clearly established, and your payout procedure should also be clearly highlighted.

If there are eligibility criteria, then that should also be easily available and understandable.

In this phase, you can run A/B testing to determine which design and approach give you the best results to maximize referral results and revenue.

3. Personalized and Affordable Rewards

When choosing your rewards, you have to ask yourself, “what would your customers most want from my brand?”. Because the truth is, not all brands can give cash to the referrers and the referees. Some brands give small discounts, while some provide free services for a limited time.

PayPal gave a cash reward, but Dropbox decided to give away 500 MB of extra space for storage. Both these rewards are different but were successful. It’s because that’s what meant value to their customers, and they understood that.

Similarly, perhaps you can provide discounts, or incremental rewards, or even free physical products or, like Tesla, provide a branded experience.

At the end of the day, there are two things you have to ensure with rewards.

  • The reward is incentive enough for your consumers to take part in the referral program.
  • Your business can afford and sustain the rewards system.

Find the right reward that matches these two factors for both the referrer and the referee, and you’re good to go!

4. Marketing Your Referral Marketing Program is Essential

If there is one thing we learn from Harry’s, awareness is one of the most important reasons why referral programs are effective.

The lack of awareness was also a problem in Airbnb’s referral program 1.0, where they felt like not enough people knew about their program.

Brands should provide information regarding their referral programs to customers in an accessible manner. This information should be concise and to the point while highlighting the best features.

All of your customer-facing employees and departments should integrate referral program marketing within their SOPs.

Whether it’s the sales executive taking a client call, or a social media manager creating a content plan, the referral program should be everywhere.

Even your employees should know about it because they can be the biggest mouth-pieces for your brand and its program.

You can communicate your new referral program to people using several different platforms such as:

  • Your Company Website’s Home Page.
  • Social Media Marketing on Facebook, LinkedIn, Twitter, and Instagram.
  • Email Communication and Email marketing campaigns.
  • Content marketing through onsite and offsite blog posts.
  • Company Newsletters
  • PR Releases and news publishing.

5. Measure, Calculate and Evolve.

Measuring results, identifying reasons behind it, and adjusting is part of the job. You can’t expect to get the campaign right the first time.

Throughout the program’s life cycle, you’ll get data and statistics that will help you identify KPIs, metrics, and effectiveness.

Based on your results, you can make adjustments and correct your mistakes to improve the conversion rate.

There are a few key metrics that you should keep an eye on while measuring your results.

  • The percentage of your overall web traffic that signed up to become referrers?
  • How many people make referrals, and through what channels are they coming from the most?
  • How many customers are you converting as a result of this campaign?
  • The total number of referrals per sign up
  • The life cycle of a referrer and their relationship with the reward system.
  • The CPA (cost per acquisition) per user of your referral marketing campaign.
  • What part of the program are people going away from the most, and why?

Once you have all these lockdowns, you have to ensure that you make the necessary tweaks as suggested by the data and make your referral program much more shareable and accessible.

That’s the backbone of your strategy, where organic sharing on social media by people is likely to generate more engagement and activity for your web referral program.

[cta name=”Become a Referral Partner Today”]

Conclusion

At the end of the day, the laws of the digital marketing world also apply to referral marketing. It’s all about the value and the user experience.

If you can analyze your target audience, identify their needs and wants, and design your referral program to match the description, you can win. The key is to provide a great customer experience to your consumers through your products and services.

Yes, even then, you will have to extensively market your program and make sure it reaches the right ears. Just ensure that the incentive structure is sustainable.

If you manage to get these things right, then you can run a successful web referral program for your brand. It will increase your engagement numbers, revenue numbers, and growth numbers. That’s just like some of the top brands have done in the world.

Ultimate Online Grocery Store Trends for 2021 & Beyond

Along with several other industries, technological advancements have disrupted the grocery sector as well. The Shift from brick and mortar to digital shopping domains is now speeding up. People in increasing numbers are turning to smartphones to look for and order almost everything. With that said, grocery store trends in relation to mobile apps are rising.

However, with the outbreak of COVID-19 that sent most countries in lockdown, ordering groceries online suddenly gained a lot of traction among users stuck at home. It is even encouraged by authorities as online delivery services are considered necessities and are allowed to operate even during strict lockdown conditions.

This has fast-tracked many impending changes for the digital grocery sector and has made a lot of practices come into the mainstream. And gauging from the trends, these practices are more likely to become a permanent feature of most online shopper’s buying habits even when the lockdowns are over.

If you are a grocery-based business owner, you should know about these practices and trends in detail so that you too can incorporate them into your business can gain maximum benefit out of it.

Here are the latest online grocery shopping trends that you will continue to see in 2021 and beyond.

Introducing Supply Chain Technology

Simply put, the supply chain is the entire ecosystem of people, organizations, information, and cities involved in getting products or services from the suppliers’ to the consumers.

However, as the world moves to a more technology-oriented space, organizations are looking for new and improved solutions to better sync the supply and demand that incorporate factors like what items are ordered and what stock is available.

Quality checks have become optimum as people have started to turn to social media to share every experience they have. Nobody wants a product bought from the store to turn up on social media with horrible reviews. For example, no grocery stores want to see that someone found an insect in one of the items they delivered, and one that’s going to end up being severely scrutinized on social channels. However, integrating the right supply chain technology into your grocery app will help you build a system that analyses the buying pattern of your regular customers and help prepare a live data feed to help you manage inventory that provides top ended quality assurance.

Moreover, with the right technology partner, you can even offer your grocery store buyers a multichannel experience that allows them to feel the product using interactive screens.

Creating Mixed Spaces for Buyers

Mixed spaces are more necessary today than ever before. The mixed space will prove beneficial; with the outbreak of COVID-19. People can use the apps to place their orders, and check what they need before they leave. Nobody wants to leave their homes unnecessarily, and a grocery app with a mixed space can help them make more informed decisions.

Besides, as businesses worldwide are incorporating technology in one way or another to meet the changing expectations of consumers, standalone brick-and-mortar stores can’t maintain their competitive advantage for long. Businesses like grocery and other consumer stores need a digital presence and innovative features that help them continue enjoying sustainable customer loyalty.

People want convenience, and knowing what they need to buy makes shopping easy. Moreover, grocery app development services these days are rapidly adapting to the changing needs of people and society to help people follow through the precautionary measure through leveraging high ended digital solutions.

Integrating Voice Assistant Based Ordering

Voice recognition is getting a lot of attention across industries and markets. We can’t ignore that we live in a world where people use voice search assistants in their everyday lives. They prefer using their voice search assistants over typing. Examples like Ask Peapod, Walmart’s Voice Order, and, Alexa make you realize the importance of integrating voice search assistants. They make ordering from your grocery app easy for users. They create a more natural shopping environment but it also helps build customer loyalty.

Due to the urge for more convenience and regularity of grocery shopping, voice ordering will get big across the industry. The shift towards conversational commerce is happening now; investing in the technology will allow your brand to enjoy a competitive advantage. You can be one of the first movers in this niche.

Subscription-based Online Shopping

Convenience is the key. And what can be more convenient than having your regular online grocery provider deliver to you? Users would love to receive pred-decided weekly, bi-weekly, monthly orders!

To stand out, vendors can hire grocery app development services. Then collaborate to incorporate a new feature or create a new subscription-based app.

Ultimate Online Grocery Store Trends for 2021 & Beyond

As online shopping is becoming increasingly popular, people prefer the delivery of their necessities. This feature can also be very beneficial for a grocery store that also runs a pharmacy. Besides, this will also encourage people to buy products altogether instead of in batches; thereby making sales more consistent.

Social Login Or One Step Sign Up

Nowadays, people don’t have much time to elaborate sign-up processes to use an app that delivers groceries. This also doesn’t make much sense on the UX side of things as well.

Allowing users to sign up using social login or by enabling guest checkouts is a great idea. It will help you completely transform the experience users get inside your app.

Ultimate Online Grocery Store Trends for 2021 & Beyond

Zoom is an online meeting platform that has a unique feature; the feature is people with no Zoom accounts can also join meetings. The feature is a major reason for Zoom’s success. As a grocery app owner, you can replicate it in your app too.

If you hire top grocery app development services, the agency will definitely know how to pull this feature in your app to make it more efficient and easy for users to engage with.

Wrap up

One of the things social distancing and self-quarantine have brought to everyone’s attention is that digital solutions. The combination of digital and technology is sure to offer sustainable growth and consolidated stability for businesses. And as is evident, online platforms and solutions have made these tough times slightly more comfortable to get by. Grocery stores with an app or a website are in high demand. It’s high time you get one too if you want to be successful.