Website Manager – Which One Suits Your Business Website?

Finding a suitable website manager for a small or new business can be revolting because the manager needs to be skilled, experienced, affordable, and reliable.

Not every entrepreneur is an IT professional, which means they need a website manager who can offer it all – web designing, online marketing, and more.

Often businesses have dedicated teams for building a website, digital marketing, sales, customer support, etc.; however, not every business owner can afford to hire full-fledged teams in the beginning, and so they choose a different route.

Hiring a website manager is the perfect solution to building and managing a website without needing dedicated teams for each aspect.

Website managers are responsible for making sure your website runs smoothly and handle any hiccups that may occur.

The Responsibilities Of A Website Manager

Website management is a tedious job, and it comes attached with a lot of responsibilities. They can help maintain a small website that requires minimal backup support. So, when you’re hiring a professional website manager, make sure they’re aware of the responsibilities:

  • Ensure that the website is working at an optimum speed.
  • Schedule regular updates to maintain the website standard.
  • Analyze, study, and draft reports regarding the website’s performance.
  • Renew domain registration regularly and maintain website hosting.
  • Develop fresh content and make updates with changing times.
  • Tweak the design to make it better.
  • Create an online marketing strategy and work on it for the website.

Now, if you have an employee who can do the job for you, that’d be great because they already know your website inside out, and that would mean you manage the website for your company, which is good. On the other hand, if you’re going to hire someone on a part-time basis, make sure they have the experience. Website managing may seem easy, but you need the expertise for it so that your website can rank on search engines and attract traffic.

What Hire A Website Manager?

While your manager will take care of all the responsibilities that come with handling a website, you need to understand why you should hire a website manager? Why do you need one?

Of course, the first reason is if you lack the expertise to manage the website yourself, then you need someone to do it for you.

When a new business starts and a website is built, few things are overlooked by professionals, which is normal. A new business owner has a lot to handle, and a website manager will ensure zero oversight. The manager can deal with the website and the marketing while you focus on other important things.

What To Look For In A Website Manager?

Now that you know why your small business needs a website manager and what the manager will offer your business, the next step is simple – looking for one.

When you’re hiring a website manager, there are certain qualities you need to look for in the candidate. It’ll be a rookie mistake to hire the first person you talk to, and here are some qualities you want in someone who’s responsible for website managing.

Align His Or Her Vision With Yours

The first thing you need to look for in a website manager is their ability to gel in with your organization. If they can make a place for themselves at your workplace, then they can certainly understand your vision too. Once they understand your vision, they’ll work for your website better.

Empowers Your Business

As a small business, you need someone who can empower your business and do things you haven’t been able to do. The reason you’re hiring a website manager is that you want a professional to handle your website. The website manager should bring in fresh ideas that can reform your business and guarantee success.

Well-Routed And Knowledgeable

Of course, when you want a website manager, you need someone who can run the website and all related aspects. The manager would need to update the website and stay updated on the latest technology and trends to make the website bigger and better. The ideal website manager should also have the knowledge related to online marketing to create an online brand image.

The ultimate reason you want a website manager is to have someone who will make the website better, attract more users, and keep up the search engine ranking. Basically, a person who knows how to manage a website.

Tips For Choosing A Website Manager

You want to save yourself from the headache of hiring the wrong website manager, so here are some tips that can help you pick a good one.

Study Their Portfolio

The first and most important thing is looking at their portfolio to study it inside out. It’ll be a careless mistake to hire someone without looking at what they’ve done in the website management field.

Sure, hiring a newbie might be cheaper, but is it really a good idea? Instead, look at someone with experience who knows how the job is done to get started immediately and require no training.

Focus On Experience More Than Education

Some business owners tend to believe that education plays a much bigger role in a person’s resume than anything else. Needless to say, that assumption couldn’t be more wrong because, if anything, education is third on the list of things you should be looking at on a resume.

Always focus and talk about their job experience instead of their education. Start with the candidate’s last job and then make your way down to education. Their experience will tell you a lot more about their expertise than education. A more experienced person will be able to empower your website the right way.

Cross Check Their References

Never forget to ask for references because they’re important, especially when hiring someone for small business website management. Once you’re done with the questioning, ask them for references and then cross-check them later.

More often than not, you can find out things from their last hiring managers that can make or break the situation. The last manager might tell you things that help you determine if the candidate is right for the job.

Let Them Ask You Questions

Asking them to question you is a tricky strategy that can shed light on their actual intentions with your website and the job. You can ask them one open-ended question that welcomes more questions from the candidate. For example, “do you have any questions for me?” or “what are your expectations with us?” Such questions will entice them to ask follow-up questions.

How does it help? It’ll help you see the bigger picture and understand their motives. Do they sound excited about working with you? Are the questions insightful and not just about them?

In Conclusion

Your website is an integral part of your growing business, and you need to use it to the best of its abilities. It costs a lot to maintain, update, and promote a website. If you can do it right, it will be all worth it in the end when you start generating profits.

Are you just throwing money at your website and not getting any results? Then it’s time to get someone who can use the money in the right way. A knowledgeable website manager is a great option for you.

Web Development Frameworks – The Top 10 In-Demand 2021

Since the standards of web app development are constantly rising, development frameworks have become an essential element of web development.

However, there are several good reasons why web development frameworks are becoming increasingly popular. Projects today require some complex technologies, and creating these technologies means putting yourself in a huge deal of hassle. Therefore using development frameworks has become a more sensible choice for developers worldwide.

Technically, creating a web application would require you to leverage a frontend framework (client-side) and a backend development framework (server-side). So in this piece, we’ll discuss some of the most popular backend frameworks and frontend frameworks to help you make the right choice when creating a project. You can also read our guides on development-related topics like Java project ideas to boost your programming career and differences between Scripting and Programming languages.

Now let’s begin with our list of best web development frameworks.

Most Popular Backend Web Development Frameworks

  • Express
  • Django
  • Rails
  • Laravel
  • Spring

Express

express Web Development Framework

Image source: Ourcodeworld

Express is among the best web development frameworks out there that you can use to create your web app’s backend. Thanks to the everlasting popularity, it enjoys popularity among developers worldwide. Just for reference, Express has been used by popular figures such as Uber, IBM, Accenture to create their web apps.

But that’s not the only reason making Express a strong choice. Its compatibility with other frameworks such as Loopback, Kraken, and sails also makes it a reliable choice. Moreover, it is considered one of the minimalist and fastest backend development frameworks from JS present.

While Express enjoys all of these advantages mentioned above, there’s a major drawback about it: its learning curve. Typically, there’s no definite way or guide on doing things on Express, which means a nightmare for starters who’re learning development. Refer to the link below to get started with Express.

Installation link

Django

Who doesn’t know about Python? It is debatably one of the most popular languages that exist in the development niche. Focused more towards an inclusive side, Django is one of the most popular web frameworks that Python has to offer. For reference, Django has been used by names including Google, Instagram, and YouTube.

It provides you with all the techniques and features needed to build a web app with robust security protocols. The learning curve is quite advantageous here as it provides an admin panel, Objects Rational Mapping (ORM) database interfaces, and directory structure. In simpler words, you wouldn’t usually require any third-party integration on Django.

Now a major drawback why many developers do not suggest Django is the lack of conventions. Learn more about Django in our extensive comparison of Django vs. Flask.

Installation link

Rails

ruby on rails Web Development Frameworks

Image source: w3villa

The Model-View-Controller Ruby is one of the best web frameworks that use Ruby. This one is quite popular and preferred by a huge number of developers for its beginner-friendly learning curve. Used by the giants such as Airbnb, Hulu, Github, and even Shopify, Rails enjoys many significant advantages. For example, library-like dependencies in Rails would help you boost the functionality of your web app. Moreover, Rails’ big community is always available for you to take advantage of when it comes to tutorials and screencasts.

However, the drawbacks come around when you need to deploy it and run it in a testing environment. It’s a headache. Moreover, even if its learning curve is quite friendly in the initial stages, it becomes quite complicated when you dig deep into Rail’s functionalities.

Installation Link

Laravel

Web Development Frameworks laravel

Image source: Lewismedia

Again, Laravel is among the Model-View-Controller development frameworks. It uses one of the most prevalent languages called PHP. Now, most of us are familiar with PHP, making Laravel sound like the best framework for web development. However, it is worth noting that Laravel is still quite a young framework when you compare it with the likes of Django and Express.

Despite being younger, Laravel comes with API support right of the box, and that’s not all. The screencast tutorials website of Laravel “Laracast” is considered a beginners’ heaven for learning PHP and Laravel.

This might not sound like a drawback, but Laravel lacks behind Express and Django when it comes to performance. You can feel this difference in performance when dealing with larger projects.

Installation Link

Spring

spring framework Website Development Framework

Image source: Medium

Spring is one of the best web frameworks from Java. Now Java is one of the world-class programming languages which is the pioneer behind some of the most popular backend frameworks today, and Spring is one of them.

Like Laravel, it is a Model-View-Controller development framework used by BillGuard, Wix, Ticketmaster, etc. It is so widely held today because of its many sister projects that you can leverage to scale your projects. Moreover, since it’s a framework from Java, it could be used to create some best backend for Angular.

However, the learning curve of Spring is quite a significant drawback here. Especially if you haven’t work with Java previously, Spring is going to be a headache.

Installation Link

Best Frontend Web Development Frameworks

  • Angular
  • React
  • Vue
  • Ember
  • Backbone

Angular

Website Development Frameworks angular

Image source: Ncube

Angular is one of the best web frameworks from Java. It is highly popular among developers for its performance when it comes to creating rich single-page applications. You can imagine its popularity because Giants like Google, Microsoft, and PayPal use it for their front end.

Back in the day, Angular was based on Javascript, but that’s now a thing of the past as the newer versions are based on the superscript of Javascript can Typescript.

Now there’s only one drawback about Angular, which is the fact that it is not SEO-friendly. However, you can always optimize it based on your needs.

Installation Link

React

Website Development Frameworks react Js

Image source: Medium

Initially, React was created by Facebook as a testing tool, but later it maintained its position as the best framework for web development. Even though it is more of a front library, developers worldwide consider it a frontend framework. To your surprise, it was the first framework to adopt the component-based architecture, even before the likes of Vue and Angular.

Moreover, when it comes to the dom-manipulation, React’sdom can make it much faster than the other frameworks. One of the biggest reasons React is considered the best web framework is that it could be used as server-side and client-side. Since Facebook develops it, they’re the major ones to use it.

Many wouldn’t consider it a drawback, but React’s technology is updated constantly and at a fast pace, which leaves minimal time for proper documentation. Developers usually have to write their instructions based on new updates and tools.

Installation Link

Vue

vue.js Website Frameworks

Image source: Medium

Compared to Angular and React, Vue.js is still a new framework. Started as a simple project, Vue quickly grew into one of the most popular web frameworks, and that’s with a good reason. Firstly, it has a progressive nature which enables you to adopt it on portions of a project that you want. And secondly, its component architecture allows you to develop complete frontend applications.

Now here’s the drawback, since it is comparatively newer than its alternatives, bigger names do not often use it. However, looking at its amazing feature, one can tell that this will change in the future.

Installation Link

Ember

ember Web Framework

Image source: Insights.dice

Back in the day, Ember was known as the best web framework from Java. There’s a good fact backing this statement. The features and functionality of Ember are constantly expanding, and it has a humungous community that you can look towards any time for assistance. Moreover, features like two-way binding come right of the box for you to take advantage of.

You can imagine how popular Ember is by looking at how giants like Microsoft, Google, and Netflix are using it for their operations.

One of the biggest advantages of Ember comes around the point that it has some of JavaScript’s best practices built in its core design, which eliminates the extra time required for various tasks.

The difficult learning curve here could be a drawback for many.

Installation Link

Backbone

Web Frameworks backbone

Image source: Startup rocket

Backbone is another one of the greatest frontend web development frameworks from JavaScript. Now the reason why this framework is extremely popular among the developers that it is comparatively much light-weighted than the alternatives. Despite being such light-weighted, Backbone is quite impressive when it comes to creating rich single-page applications. With only a single dependency, this framework has a great ecosystem that you can add with Marionette and Mustache to create a full-flash client-side application.

A drawback here is its unclear library, which often makes it difficult to execute certain tasks.

Installation Link

Over To You

So there you go. Now you know all the best web frameworks that you can leverage to create your project. Even though you’ll find some similarities among these frameworks, you will confuse when making a choice. However, we recommend you quickly choose one and start working on it as you’ll get to know more about them, working on them first-hand.

Also, read our other guides on subjects like “what is Bootstrap?” to raise your knowledge on the subject.

Java Project Ideas & Topics That Are Incredible & Interesting

Believe it or not, starting your programming career off by creating your very own Java project ideas can catapult a career into a success. Even though there are multiple projects out there to help you learn and get your hands dirty, but for a beginner, you might give a second thought on trying out complex Java projects.

If you’re from that category, then you’re in the right place as we discuss all the in-demand skills that you need to know for career growth in 2021.

In this piece, there’s a rundown of amazing Java project ideas that you can build on your own and set off your program career. Before we get into that, why need to build Java projects in the learning phase and some of its use cases.

So let’s begin.

Why Is Building Java Projects In The Learning Phase Important?

Building Java projects in the beginning or learning phase would help sharpen your programming skills for real-life projects and ultimately boost your confidence. More importantly, practicing Java projects for beginners would help you have a strong grip on the theory. And let me say this, anyone who has studied theory can call themselves a programmer, but it’s only the practice and hard work that wins the game.

Trust me; employers are never interested in knowing how much knowledge you have about coding. Instead, they’re only interested in knowing if you can code.

By working on these amazing java projects mentioned further in this guide, you can create a portfolio of your different apps, games, and management systems to show the recruiters. Moreover, you can identify the areas where you need to improve.

Some Important Use Cases Of Java Programming

Launched in 1995, Java is among some of the oldest programming languages, yet it is most versatile when it comes to software and app development. Let’s talk about some of its use cases.

  • Web Apps
  • Software Tools
  • Android Apps
  • Games
  • Scientific Apps
  • Test Automation

Web Apps

Java is a high-level programming language which is quite flexible and reliable as most of the programmer use it to add dynamic data to static HTML web pages. Moreover, Java apps are widely used by popular brands on their servers.

Software Tools

By using different IDEs, both commercial and open-sourced projects are made through Java. Some common examples of these IDEs may include BlueJ, NetBeans, Eclipse and IntelliJ IDEA, etc.

Android Apps

You might not know it, Android Studio by Google, where most of the android applications are created, is based on IntelliJ Idea. Moreover, the object-oriented programming language Kotlin is also inspired by Java. Perhaps this is why people compare Java vs. Kotlin a lot. A thing to remember here is that learning Kotlin becomes much easier if you’re familiar with Java’s programming.

Games

Today, several android and windows-based games are made using Java, for example, Minecraft.

Scientific Apps

Due to its stability and safety protocols, Java is a quite popular language for creating scientific applications.

Test Automation

Test automation is another great use case of Java as it is used to test several mobile apps and enterprise-level projects.

Now that you know the importance of making Java projects in the learning phase and its use cases, let’s get down to our main subject –Java project ideas for beginners.

Java Project Ideas For Beginners To Boost Career Growth

  1. Games
  • Super Mario Bros Clone
  • Phone Emulator
  • Flappy Bird
  • Chess Game
  1. Management Systems
  • School Management System
  • Student Management System
  • Sports Management System
  • Recipe Management System
  1. Others
  • Currency Converter
  • Airline Reservation System

Games

Super Mario Bros Clone

Who doesn’t like the good old Super Mario game by Nintendo? What if I tell you that you can create one of the most advanced Java projects out of this legendary classic game? Yes, that’s possible. Developers out there have created a clone of this game using Java and the LibGDX framework. What’s the best part? It’s an open-source project that you can leverage to create a game of your own.

Moreover, working on this game would help you grasp gaming loops, collision detection, sprite sheets, etc. Moreover, a game on your resume that you’ve developed yourself would look nothing but stellar. Refer to this video for instructions.

 

Phone Emulator

Yet another simple Java game project built using LibGDX.  It is a simple game with an easier development process. Following a video tutorial would help you run through all of its development and design procedures.

The tutorial in this video is of short 15 minutes, so refer to it when creating your project.

 

Flappy Bird

Now you can consider this as one of the advanced Java projects. Flappy bird is a classic game that you clone for creating your project. Unlike the original game where you control a bird, you’ll have to play as a red ball in this clone. The rest of the environment and pillars remain original.

Cloning this game for your Java project will help you get a deep understanding of Java’s OOP concepts and Java Swing.

Watch this one-hour-long video for all the ins and outs of the project.

 

Chess Game

Creating a chess game is a simple Java game project that you can build to strengthen your resume and kill time on free days. All you need to do is create a board and map the chess pieces’ movement on it. Since it is a chess game, you’ll need to work quite a bit on creating algorithms.

Refer to this video.

Management Systems

School Management System

This could be counted among advanced Java projects as creating a school management system would require you to learn Object-oriented programming concepts. There’s nothing to worry about for beginners, as the video embedded below would take you through the process and help you learn the collection methods and object-oriented programming concepts in Java.

However, it would help if you remembered that since it is a school management system, it mostly includes faculty and funds-related subjects and elements. Since it is an advanced Java project, you might need to watch this almost 2 hours video more than once to create the project on your own.

 

Student Management System

Unlike the School management system, a student management system mostly consists of students’ related subjects and elements. It is an advanced Java project that includes adding new students to the existing Database, generating student IDs, their courses and fee balance, etc. Here, you’ll need the object-oriented programming concepts as well.

To complete the project with perfection, go through this video at least twice when creating this project.

Sports Management System

If you love sports, then this one will be one of the most exciting Java projects for you. In this type of project, you can manage all sporting activities, news, and schedules.

In such projects, you can add and access players’ info, achievements, participation in the events, and the schedules of events, etc. Moreover, you can also add a subscription model where subscribers can get notified about upcoming events.

Refer to this video for all the details regarding the sports management system.

Recipe Management System

This one is a great Java project idea that you can leverage to make your resume look stellar. A recipe management system consists of users and admin. Users can share their favorite recipes, and the admin holds the authority to approve the recipes and add them to the Database.

The app works in a simple way where a user can select a food category or search a cuisine name to access the recipe and cooking procedure. The following video would help you work on this advanced Java project idea.

 

Others

Currency Converter

A currency converter is one of the simplest Java projects for beginners. Here you’ll have to create a web-based GUI (Graphical User Interface) that performs calculations. The project works in quite a simple way. A user inputs a value (Currency) to generate an output in the form of a different currency value.

Refer to the following video for instructions regarding this project.

Airline Reservation System

You can quickly tell this one with the name. An Airline Reservation system is one of the best Java projects that you can create. With this project, a user can make electronic flight reservations by viewing the vacant seats. The app would also showcase flight details like Arrival and departure time, and ticket costs, etc.

Since it is a beginner project, we’d suggest you not try to include payment gateways and other elements that might cause any security concerns. Go through the following video to learn all the ins and outs of this java project’s development.

 

Set Off Your Programming Career

Now you know about some of the best java project ideas that we’ve mentioned in this guide. Follow these video guides and create Java-based projects of your own and to set off your programming career.

You can also read our definitive guide on how to create an E-commerce site to boost your knowledge and skills on the subject. Good luck!

Difference Between Scripting And Programming Languages?

Generally, there’s not much of a difference between scripting languages vs. programming languages. This is because all programming languages are based on scripting languages.

But if you really want to know a scripting language and how it differs from a programming language? Scripting is utilized for writing a script containing commands in a series interpreted sequentially at runtime. In contrast, programming languages do not interpret in a sequence until and after compilation.

There are several differences of scripting languages vs. object-oriented programming languages, some of them are as follows:

Programming Languages Are Much Faster

The main difference between scripting vs. programming languages is that programming languages are converted into native machine codes. That, in turn, accelerates the process of running the programs much faster than interpreted series of programs. As scripting language will compile all the codes and report errors only once, programming language interprets stops each time reading and analyzing and reporting errors, making it too long for these programs to run.

However, with advanced coding methods and the latest hardware in computations, the difference between programming and scripting is getting thinner.

Scripting Languages Are Easier To Code

Another major difference between script and program is that it’s quite easier to code in scripting language than a programming language. This is because you need to write a few lines of coding in a scripting language.

On the other hand, you need to do a lot of coding on a programming language, making it quite difficult and takes tremendous time for the developer.

So, when comparing scripting vs. coding, scripting wins by a long shot.

Programming Languages Convert Immediately

Since programming languages read and analyze and compiles code only once. Thus, it’s converted immediately. On scripts, you need to convert codes one by one, which makes it a hassle for coders. This is another difference between scripting languages vs. programming languages. Moreover, scripting languages need a host to execute, while programming languages don’t need one as they are self-executable.

However, there are some programming languages that have been upgraded to the point where it has become pretty easy to calculate mathematical terms or to define a long list of codes in mere four or five lines.

If you want to learn about the languages that I’ve given a reference to in the above paragraph, click on the links below;

Conclusion

Even though there are several differences in programming vs. scripting languages, however, the environment and execution are a major difference.

Moreover, with a programming language, you can develop applications, while in a scripting language, you can write scripts that are mainly used in making dynamic web applications.

What is Bootstrap? A Complete Bootstrap Guide for Beginners

If you’re wondering, what is Bootstrap CSS? Here is the simple Bootstrap guide for beginners. Bootstrap is a predefined CSS file that helps in the development of websites. Numerous people consider it a part of the back-end or think of Bootstrap as a programming language; however, the reality is that Bootstrap is actually a CSS Framework.

The second most asked question about Bootstrap is that “what is Bootstrap in web development?” You’ll find that out in this detailed Bootstrap guide.

Bootstrap in web development is an open-source and free CSS framework that enables developers to build mobile and web responsive projects. Bootstrap typically consists of design templates coded in JavaScript and CSS for creating a dynamic user interface, including forms, typography, button, and so forth.

Now, this may probably go way over your head; no worries, we have also covered the basics for all newbies in the following Bootstrap guide.

The bootstrap framework consists of a wide collection of nifty HTML and JavaScript codes used in the front-end development environment. That helps in quickly building mobile-responsive websites. You don’t have to write myriad lines of code in bootstrap coding, allowing you to work on designing the website. Did we mention that Bootstrap is absolutely free? Since it’s open-source, you don’t have to pay anything to work on Bootstrap.

Why is Bootstrap the Foremost Choice of Web Developers?

After the official launch of Bootstrap a decade ago in 2011, it became a massive hit and recognized by web developers and web designers as one of the flexible frameworks to work with. Moreover, Bootstrap is also compatible with a wide range of web browsers and uses components a number of times. Bootstrap also supports jQuery.

Bootstrap allows you to use either IDE or editor that you use with server-side languages, including PHP, Ruby, and ASP.NET.

One of Bootstrap’s main reasons web developers and designers use it is mainly because of its flexibility. Moreover, Bootstrap also has a smaller learning curve as compared to other frameworks. A bootstrap grid system helps make responsive layouts. Numerous other components can also be re-used to make the development process easier.

We have put together some of the many benefits of using Bootstrap for your web development project.

1. Bootstrap Has a Responsive Grid

Bootstrap offers a responsive layout grid that provides the utmost convenience for developers without writing a myriad of coding. Thus, it allows developers to work on filling up the content on containers.

You can easily customize your breakpoints for each column by utilizing breaks of the required size. Moreover, you can also set the settings to default that helps provide breaks as needed for your site.

2. Bootstrap Allows Image Resizing Automatically

One of the best features of Bootstrap is that it automatically resize as required for the screen. All you need to do is incorporate a .img-responsive class into your image and leave the rest to predefined CSS rules.

Apart from size, you can also make changes to your images’ shape by adding img-circle or img-rounded class. You don’t need to code and design software every time you need to make changes to the shape of your image.

3. Bootstrap Has a Diverse Range of Components

There are numerous components under Bootstrap’s belt that you can utilize as needed for your web page. That includes progress bars, navigation bars, thumbnails, etc.

Bootstrap will enable you to add visually appealing elements to your web page. Plus, you won’t have to worry about those element’s screen sizes due to the automatic resizing feature of Bootstrap.

There is a diverse range of pre-made functionality on Bootstrap that helps developers make the most out of their developing efforts.

4. Bootstrap Has Built-in Support for jQuery Plugins

Bootstrap also has built-in support of jQuery for developers and a wide range of nifty plugins. These plugins plenty of additional features that enhance the overall user interface of your website.jQuery plugins empower developers to customize image carousels, modal popups, transitions, scroll spy, and so much more to make the website stand out from the others.

5. Bootstrap Has Highly Detailed Documentation

Bootstrap is known for its documentation. You can see highly detailed information about Bootstrap on its website. Documentation includes various tools, coding samples, and Bootstrap’s basic know-how, which is quite helpful for starters and beginners.

In learning and implementing Bootstrap, you just need to select a component and incorporate it into your page and make changes as required.

6. Bootstrap Offers Customizability

The only drawback of Bootstrap is the file size. The files of Bootstrap really take a toll on the loading speed of the application. One of the Bootstrap CSS files version is 143 KB, which is quite huge for a CSS file.

However, you can also optimize the size of the Bootstrap CSS file. All you need to do is go to customize and download page and check only those features as required by the project. It will help your shrink down the size of CSS files and help you improve the loading time.

7. Bootstrap Has a Massive Community

Another major benefit of using Bootstrap it established a large community of developers and designers. Their contribution helps the entire community members, whether it’s learning to code, the solution to a particular problem, debugging, and more. You can also connect with your fellow developers and designers.

Not only that, but also Bootstrap has an official Twitter page, Slack room, and a dedicated blog page. There are numerous developers and designers on the bootstrap-4 tag that offer help and provide a solution to any problem you can face.

8. Bootstrap Offers Custom Templates

The rise in popularity of Bootstrap also gave rise to the number of custom templates available for sale on the internet. These custom templates are meant to expedite the web development process. You can find several websites where you can buy these custom templates, including:

The Drawbacks of Using Bootstrap

Even though there are tons of benefits of using Bootstrap, few drawbacks shouldn’t be neglected. Let’s see the negative aspects of Bootstrap, making you why you shouldn’t use Bootstrap.

1. Bootstrap Syntax is Quite Puzzling!

If you’re just starting with Bootstrap, you would be puzzled by some of its syntaxes. For instance, when you’re working on-grid system and want to take up a third of the screen, you have to add the .col-md-4 class instead of using the number 3.

Why is that, you might ask.

At first instance, you might wonder where does 4 fits into taking up a third of the screen. However, the syntax has a valid reason for that. This is because Bootstrap consists of 12-column which makes 4 a third of 12. Now, it could be confusing for anyone to comprehend the valid reason for this process.

2. Bootstrap Has Massive File Size!

As previously stated, Bootstrap files tend to be heavy, which takes tremendous amounts of loading time. The size of these files is mainly because of the nature of their framework.

When you’re just starting on Bootstrap, it would be quite a hassle for you to optimize images and resolve this issue. Nonetheless, it would help you check off only those functionalities you need for your website, and the rest would be eliminated with the latest customize tools. Thus, it shrinks down the file size and optimizes the website loading time.

3. Bootstrap Bootstrap Makes Learners Slack Off

There’s no denying that using Bootstrap may make the developer or design slack off and don’t spend time and energy to learn to code. This is because mostly Bootstrap developers and designers only work on recycled codes that counterproductive from a learning perspective. To prevent that from ever happening, you need to deeply learn to code and Bootstrap to understand its functioning fully.

Conclusion

All of these aspects only point towards Bootstrap being one of the dynamic tools to develop websites quickly and efficiently.

Moreover, Bootstrap offers a diverse range of features that enhance the user interface with your website without the need for endless lines of coding. Bootstrap frameworks are widely in various major organizations, including NASA, MongoDB, and FIFA.

We hope the Bootstrap guide has proven helpful, and you’ve learned a few things from it.

Are you thinking about expanding your development skills? Check out some of our blogs.

Maya vs Blender – The Better 3D Graphic Design Software

Graphic designing has been a preference for marketing firms for as long as one can remember. Graphic designing is the skill of producing great art, graphics, animations, etc., that add oomph to a website, an article, or a digital marketing strategy.

To complement graphic designing, there have been various graphic design software like Adobe Illustrator.

That software has now evolved into 3D graphic designing programs that offer comprehensive tools to create motion pictures, animations, and graphics in a three-dimensional space. The concept of 3D objects is they appear with depth and encourage viewers to interact with them.

Today I’ll be bringing  Maya vs Blender to the table for discussion.

I aim to discuss every detail about both the software so that you can decide whether you want to learn and use Blender or Maya.

The Major Difference Between Maya Vs Blender

One of the biggest differences between the two 3D animation applications is that Blender is free, while Maya is not (after the free trial for one month.)

The two work very similarly, but because Blender is free, it makes it accessible to designers who can’t afford a paid software and too.

What is Maya?

Maya is licensed software that assists in the creation of 3D graphics. The software was developed and launched by Alias Systems Corporation in February 1998 (shortly after Blender), and currently, it’s under the supervision of the Auto Desk.

The software is compatible with popular platforms like Windows, Mac, Linux, etc. Maya is suitable for creating graphics for movies, TV shows, visual effects, marketing videos, video games, etc.

Maya is a preference for top leading companies that enjoy the comprehensive range of tools they offer for a license fee. It allows them to leverage 3D animation, real-time modeling, creating designs, and editing movies and pictures.

What Maya Offers You

The features offered by Maya are:

  • Maya offers tools to use for sculpting.
  • It has a wide range of brushes that serve a different purpose.
  • Designers can animate any object easily.
  • The 3D animation comes with a time editor, bookmarks, and cached playback for better 3D graphics creation.
  • It has matrix drive workflows, pin to geometry, and a proximity wrap deformer, which allows the designer to automate some of the tasks for ease.
  • It has an easy-to-use UV Editor Interface, which makes handling 3D objects smoother.
  • Maya also offers class-leading simulation tools that help in creating realistic and attractive animations.
  • The software has been through many technological innovations, which makes it easy to handle complex editing.
  • The software is highly customizable so that designers can use it the way they like.
  • It’s the first choice for many in the animation film industry.
  • It has two rendering engines; Arnold and Solid Angle Mental Ray.
  • It uses MEL as the customization language but also offers Python-based API to designers who prefer it.
  • A set of the best APIs can help designers use Maya to its full potential.
  • Industries and designers can use it to make animated movies, video game graphics, commercial videos, and add texture.

What is Blender?

Blender is free of cost and open-source 3D graphic designing software that designers prefer for creating 3D animated movies and models, video game graphics, add visual effects, interactive videos – basically, any type of video project. The software was launched in January 1998, and it supports Windows, MAC, and Linux.

The cross-platform 3D graphic designing software was launched by a non-profit group called Blender Foundation. The software requires very little memory and has minimum hardware requirements, unlike other high-end tools. The low maintenance is what makes it a favorite for many independent graphic designers out there.

What Blender Offers You

The features offered by Blender are:

  • Blender offers essential tools for free like rendering, 3D modeling, video editing and texturing, rigging, simulations, VFX, and game creation.
  • It also has shaders, meshes, UV maps, and materials for professional video editing and creation.
  • It has one rendering engine known as Cycles.
  • Designers can add effects like hair, fur or fabric textures, smoke effects, etc.
  • Blender uses Python 3 as its customization language.
  • Since it’s open-source software, it’s backed by a large community that can offer help when needed.
  • The open-source feature also means it’s accessible to anyone.
  • Blender utilizes OpenGL, which offers the users a consistent experience with the user interface.

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One On One Comparison – Maya Vs Blender

Okay, if you’re still confused about whether it should be Blender or Maya, don’t worry.

Let’s look at some of the aspects that differ between the two. The decision might seem difficult, but after the head-to-head combat between the two, you’ll have a clearer idea of which one you’re meant to use.

1.      Accessibility

Like I said before, Blender is open-source software, which also means it’s free to use for anyone, whether they’re new to graphic designing or not.

And while Blender is free, Maya is a licensed tool; however, you can take it for a test run because Auto Desk does offer a one-month free trial of the software. If you like using Maya, you can opt for their Student or Commercial plan, based on your expertise.

Final Statement:

I’d say Blender wins this round because who doesn’t love a freebie, right?

Blender – 1

Maya – 0

2.      Integration

Maya requires an extensive integration process that can be challenging for first-time users, which Blender is easy to integrate and install because of its open-source nature.

Final Statement:

This round goes to Blender for being so easy and accessible to graphic designers.

Blender – 2

Maya – 0

3.      Learning

While it may seem that Maya is hard to learn with its numerous features, it really isn’t. The software has various online videos and courses to learn from, which makes the learning curve moderate.

However, in the case of Blender, the learning curve is steeper because of its open-source nature. Open-source also means that the software has many customized versions, and all of them can be hard to learn together.

Final Statement:

Of course, Maya takes this round because who wouldn’t want to learn the easy software and then think about learning the difficult one?

Blender – 2

Maya – 1

4.      User Environment

The most important aspect of choosing the right graphic designing software is the UI. If a designer can’t understand the UI, they can’t work on the software.

The UI can be the tiebreaker between Maya vs Blender. That’s because Maya has a navigable, seamless interface that is comfortable.

However, that doesn’t mean Blender has a confusing interface; rather, it lacks the features that should be on the top by default.

Final Statement:

The round goes to Maya because the interface is quite convenient to use.

Blender – 2

Maya – 2

5.      The Rendering Engine

Maya uses Arnold as one of its rendering engines, which is known to be one of the most popular ones in the market because it allows the handling of heavy graphics and elements. It also lets designers create Hollywood-level graphics, effects, and films.

Cycles are the primary rendering engine of Blender, and it is much like Maya’s Arnold. It’s equipped with the best shading and lighting effects and helps trace unidirectional paths. Cycles also have a multi-GPU, which makes it easy to work on heavy projects.

Final Statement:

Clearly, this round is a tie. Both software might use different rendering engines, but they’re both equally exceptional.

Blender – 2

Maya – 2

6.      Animation Rendering

Maya is a complicated software for designers using it for the first time. The entire editing and creating process is time-consuming because the designers need to ensure that the base of the project is concrete so that they don’t run into any complications. Designers have to be very precise with using Maya.

Blender, on the other hand, makes rendering animation a piece of cake. It has a render settings menu that is easy to navigate and get the job much quicker.

Final Statement:

Blender in the winner for making a tedious task like rendering easy!

Blender – 3

Maya – 2

7.      Tool Availability

Although both programs were launched one month apart, Maya has evolved more than Blender. Over the years, it’s become a multi-tool software, which means designers have a wide array of tools to make their graphics amazing.

Blender has been through much revamping; however, it doesn’t offer nearly as many tools as Maya does.

Final Statement:

The round goes in favor of Maya for offering a wide range of tools.

Blender – 3

Maya – 3

8.      Standard Of 3D Modeling

Maya came a month after Blender, and yet the program has managed to be a quality standard for all other graphic designing software in the market. The 3D modeling is exceptional and looks amazing.

On the other hand, Blender does offer 3D painting and sculpting, but the quality of the modeling comes nowhere close to Maya.

Final Statement:

The round goes in favor of Maya for being the standard of quality in the market.

Blender – 3

Maya –4

In Conclusion

There is no doubt that Maya seems like the better choice in the debate between Maya vs Blender. It’s much more modern, has a noticeable quality standard, and offers more features, making it a great option for those who can afford the license. The program is powerful and packed with tools that need to be discovered.

On the other hand, Blender is a choice for designers who can’t afford Maya. It’s also more intuitive as compared to Maya.

With that said, both programs do one thing better than the other, so it comes down to what you need for your project and what you have the skills for.

What is MATLAB? And What are the Uses of MATLAB?

Matlab is a programming language similar to several other programming languages such as Java, Python, and C#. The name “MATLAB” stands for “MAT” as in “Matrix” and “LAB” as in laboratories. This fourth-generation programming language has its own set of libraries and IDE (Integrated Development Environment). Cleve Moler discovered this programming language.

Matlab is the programming language, once called previously ]the matrix programming language. When Cleve Moler discovered these programming languages in the 1970s, he was the Computer Science Department Chair at the University of New Mexico.

The goal behind creating this fourth-level programming language was to find an alternate way for students to perform linear algebra and numerical calculations and computations.

Cleve Moler wanted his students to perform these calculations by giving his students access to LINPACK and EISPACK without using or learning Fortran.

Soon after its successful implementation, MATLAB quickly gained popularity and spread to other Universities.

When the students started recognizing the benefits of MATLAB, the language grasped a huge and strong following of in the applied mathematics community.

Soon afterward, Jack Little, who was an engineer back then, saw the potential of MATLAB and visited Moler to further discuss the future of this specific programming language in 1983.

After the meeting, Jack joined with Steve and Cleve and founded MATLAB in C (programming language).

Furthermore, a company was founded by the trio “MathWorks,” which continued improvements and MatLab developments. Libraries of the programming language were restructured and rewritten, after which they were named “JACKPAC.”

However,

The advancements didn’t stop here, and in 2000, MATLAB was again rewritten to use a more modern set of libraries for matrix manipulation. The new libraries are “LAPAC.”

In the commercial world, the early adopters of MATLAB were researchers, scientists, practitioners, and engineers. You can find MATLAB’s several implementations today.s

Moreover, slowly but gradually, even more high leveled professions started to adapt to this programming language.

Today, MATLAB is being used in the education field to teach linear algebra and numerical analysis, and scientists who belong to the image processing genre also use MATLAB.

MATLAB has several other implications, such as integrating it with machine learning, signal, communication, image, and video processing.

The control system is also refinable to a measurable extent with MATLAB, and the computing and finance industry can also benefit from the advancements of the technology.

What are the Uses of MATLAB?

There are millions of users of MATLAB today. Scientists, engineers, students, teachers, and researchers all use the programming language for different purposes.

You can do a lot with MATLAB, and the most obvious one is graphics and programming. Whether it’s analyzing data, designing and developing algorithms, creating prototype models – MATLAB is the best fit for all your needs.

MATLAB is all about being iterative and creative. With the analysis feature, design processing combined with a desktop environment and a programming language that directly displays matrix and mathematics, you can ensure quality coding and experience for your project.

Moreover, here are some of the professions that are currently leveraging this fourth-level programming language to discover new solutions:

Engineering Field

Since engineering depends on theories, designing, ideations, calculations, and math to ensure the creation of a perfectly working prototype or operational model – MATLAB is perfect for engineers.

Engineers can today leverage MATLAB to design, optimize and visualize data. The programming language is also applicable to control hardware. Considering the fact that engineers pay too much attention to details, this language ensures perfection and accuracy for engineers to complete their projects quickly and efficiently. Also, the various function codes like ‘e’ in MATLAB become memorable for engineers to remember and execute when necessary.

Education Field

MathWorks fosters a culture of constant learning. You can find several educational materials on MathWorks.com as well. Teachers can use this language to iterate, plan and study.

While working with MATLAB, you’ll come across several principles and standards that apply to several products.

Also, if you’re a student, you can purchase MATLAB easily. There are numerous versions of it available today for students that they can use to plan their classes and studies. However, for your classes, you may need some added functionality to the basic version.

Solving Linear Algebra

You must be thinking that where linear algebra implementation happens today in a workplace? Well, let’s say you want to calculate the ROI of your organization. To do this, you need to know algebra, and the same goes for the following calculations:

  • Predicting or calculating the turnover of an organization.
  • The number of items needed in the inventory.
  • Making critical business decisions, i.e., investing in a car.
  • Building a financial plan that entails savings and expenses.

Since MATLAB still serves as the best calculation tool out there, for the University of Mexico students, that you can leverage for your establishment.

Numerical Analysis

This analysis typically depends on estimations and approximations rather than figurative or symbolic math. This field specifically belongs to the construction field, where the builders have to calculate each aspect of the building to ensure perfect construction.

Here numerical analysis plays a critical role. A painter painting in the building won’t be utilizing numerical analysis, but the building architect might need numerical analysis to create the perfect architecture.

You can also read our latest blog on Full Stack and its advantages and disadvantages.

Flutter Vs React Native – Which Is The Better Framework?

Have you ever heard of the phrase two peas in a pod? That’s what Flutter vs React Native are like – they’re one in the same frameworks yet different from one another.

The mobile app development world has become hyper-competitive in recent times. Developers now demand more agility with increase efficiency from the frameworks they work on and this is exactly why frameworks like React Native and Flutter were invented.

The frameworks allow mobile app developers and brands to build a single app for multiple platforms.

However, they’re both great for cross-platform app development, making it difficult to choose between React Native Vs Flutter.

That’s why I’m here today.

I’ll be giving a detailed rundown of both the frameworks, and by the end, hopefully, you’ll be able to decide.

The Major Difference Between Flutter vs React Native

While they’re both open-source frameworks, the major difference is that React Native is one of the first cross-platform development frameworks, while Flutter is fairly new.

React Native offers a smooth development with significantly decreased loading time, while Flutter is commonly useful for developing PoC solutions.

FLUTTER VS REACT NATIVE graph

According to Statista, in 2021, React Native was preferred by 42% of mobile app developers, while Flutter was the number one choice for 39% of mobile app developers.

The numbers are quite close, which indicates that both frameworks are equally preferred.

What is Flutter?

Like I said before, Flutter is a cross-platform, open-source framework that allows businesses to develop a single app for multiple operating systems.

The UI software development was created and introduced by Google in May 2017.

The SDK has all the necessary tools to develop a hybrid application. It uses Dart to translate apps for different platforms.

Google has put immense effort into making the framework easy to understand for new developers.

Have a look at this video:

Features Of Flutter

The features offered by Flutter are:

  • Easy integration – Flutter offers easy access to developers, which means it’s also easy to integrate. The framework makes it easy to scale the app to new markets or build a quick wireframe. The integration is that simple.
  • Hot reload –This is the newest feature that has made developers’ life easy when they sit down to code. Before, they had to wait for minor changes to reflect on their screen, but Flutter offers a hot reload feature that reflects the changes within seconds.
  • Ready-to-use widget collection – Developers love Flutter because of the extensive widget library it has to offer. In addition to that, it also has a library filled with interactive and exceptional animations.

Why Choose Flutter?

Here’s why you should choose Flutter:

  • Speedy development – Flutter aids developers in high development velocity. Customizable widgets, hot reload, and complete tools bring the app to life faster than conventional development.
  • Design flexibility –Developers have the room to customize their UI as they please. They have complete control over every pixel.
  • Multithreading support – Flutter has a multithread mechanism that allows developers to perform long-running tasks. The feature ensures that the app or program doesn’t lag.

Drawbacks Of Flutter

Flutter isn’t just about the pros, though. Let’s look at the reasons why developers go for React Native over
Flutter.

  • Immature framework – Since the Flutter is fairly new, it lacks complete stability. There are still some unresolved issues, and the framework is still in the post-development stage, where it’s constantly changing.
  • Immature programming language – Flutter uses Dart, a new language compared to Swift or Kotlin.
  • Max storage needed – Flutter apps are very heavy and require more storage than React Native apps, which means not every smartphone user can download a Flutter app.

What is React, Native?

React Native is an open-source, cross-platform app development framework just like Flutter.

Facebook developed the framework after Mark Zuckerberg quoted: “The biggest mistake we made as a company was betting too much on HTML as opposed to native.”

He promised his users that they would soon leverage a Facebook app to deliver an exceptional user experience. Shortly after that, Jordan Walke found the ultimate solution.

He began by generating iOS elements from a background JavaScript thread, and thus React Native was born.

The technology enabled them to create hybrid apps with ease.

Another fun fact about React Native is that it’s the first-ever cross-platform app development framework – which gives it an edge over others.

Let’s look at this video about React Native:

 

Features Of React Native

Here are some exciting features offered by React Native:

  • Full support from Facebook – Since Facebook is one of the top-visited websites and it backs up React Native, it’s an indication that they will put in all efforts to make the framework top-rated.
  • Community-driven – The launch of React Native dates back to 2013, which means it’s been a part of the open-source community long enough to reach perfection (almost). The strong community has pushed numerous updates and kept them maintained.
  • Live reload – LikeFlutter, React Native also has hot or live to reload, which means the developers can study the codebase changes instantly.

Why Choose React, Native?

Here are some reasons developers love React Native:

  • Outclass performance – While hybrid development was a fresh concept, React Native is the one framework that allows developers to build apps without any lags (depending on the developer’s experience).
  • Wide community – Because React Native is more than five years old, it has a large community that is always ready to help one another. As a developer, if you’re stuck, you can rely on anyone from the community to help you.
  • Third-party plugins – The framework allows the easy integration of third-party plugins and APIs, which also means you can access everything inside and outside of React Native.

Drawbacks Of React Native

Now let’s look at some reasons why developers shy away from using the framework.

  • Still in beta –As I said, React Native is still (almost) perfect, which means it has some unresolved issues. The common issues developers face are with debugging and packaging compatibility.
  • Still need native developers – Of course, while React Native is a great solution for developing hybrid apps, it’s not ideal for native app development. Companies still need to hire native app developers.
  • UI development –React Native offers declarative programming, which means developers can easily create compelling UIs and spot any bugs.

One On One Comparison – Flutter Vs React Native

Now, let’s compare the five main features of the battle: Flutter Vs React Native.

I’m sure by now you can tell both frameworks have a lot in common, so the decision is still hard. I will be using a point system that will help you understand which one is best for you.

1. The Programming Language

A significant difference between the two is the language. Even though both offer similar features, mobile apps are still in different languages.

React Native Uses JavaScript

The popular language is backed by a very large community that allows the developers to build an app with very little knowledge.

Flutter Uses Dart

The Flutter language is Dart – an invention by Google that was launched in 2011. The language is still changing every day, so it’s still unstable.

Final Statement:

The point goes toReact Native for using a language with a wide developer community.

React Native – 1

Flutter – 0

2. Technical Architecture

The technical architecture relates to the internals of each framework, and they’re important to know.

React Native Uses Flux

Flux is the architecture by Facebook to compile all the native code in runtime.

The usage of the JavaScript bridge affects app performance because of the need to communicate with native modules.

Flutter Uses Skia

Dart has its technical architecture known as Skia. It comes with all the built-in components and doesn’t require any bridge to communicate with the native modules.

Final Statement:

The point goes to flutter because it comes with all the tools for mobile app development.

React Native – 1

Flutter – 1

3. Framework Installation

When developers install a new framework, they want the process to be smooth and quick. Let’s look at which framework has easier installation – Flutter or React Native.

React Native Uses NPM

The React Native SDK comes with an NPM (Node Package Manager). If you’re a developer with a JavaScript background, you can install the framework very easily.

For new developers, you need to study the NPM, locate the exact binary, and then run a few commands to install React Native successfully.

Flutter Uses Binary Download From Source

The installation of Flutter is a little more complicated because you need to add the binary to the PATH, download it from a source code, and then start the installation.

Final Statement:

The point goes toReact Native because the installation requires fewer steps as compared to Flutter.

React Native – 2

Flutter – 1

The Bottom Line

I think the comparison has given you a clear picture of which framework is the winner. It’s clearly React Native, which makes sense because it’s the foundation of cross-platform development.

While the clear choice is to React Native, personally, I think your choice should be the one that’s easiest for you.

Both frameworks have their pros and cons – so study them in detail and then make a decision!

If you’ve made up your mind, then let us help you guide you through the entire process here.

What is Brand Management & How It Can Affect Your Business

There is a major difference between business management and brand management. A brand is something that has a more personal and emotional connection with the audience.

Building a brand is all about creating and sustaining a narrative that helps the audience connect with your story and come to associate positivity with it.

But how exactly can you do brand management in the best possible manner?

This question continues to baffle brand managers and business owners all across the world but there is a certain roadmap that can be followed to build your brand up in a way that you envision.

And for that to happen, you first need to understand what brand management is and what it actually entails?

What is Brand Management?

Perhaps the simplest brand management definition is to consistently maintain your brand image in a way that it elevates your brand perception over a period of time. By effectively managing your brand, you can increase brand awareness, customer loyalty, and maximize profits by retaining your customers.

 

A brand is something that keeps on evolving from time to time. Take, for example, McDonald’s; their logo kept on changing over time.

digital brand management

Image Source: Logos-World

 

The above image represents how, from time to time, McDonald’s changed its branding.

 

A brand is a consistently evolving entity, and it can be easily affected and influenced by external factors such as news trends and current events. To drive the story of your brand and make it seem successful is a quite challenging undertaking.

You need to leverage your branding and brand assets in a way that effectively communicates and instills your brand’s perception into the potential consumers’ minds. As a result, this could lead to brand loyalty and long-term profitability for the company.

 

Even though there’s nothing, you can do about the bad press your brand gets. If you strategically manage your brand, you can respond to even bad press in a way that protects and improves your brand’s integrity, without ever deviating from the brand’s core values.

Process And Principles Of Brand Management

The key to successful brand management is consistently analyzing and monitoring your strategies. Brand management consists of tangible and intangible components. Tangible components are your brand assets and a part of branding. (We’ll discuss more about it in the brand asset management.)

The principles of intangible components that evaluate your endeavors and success in managing your brand are as follows,

Brand Awareness

Brand awareness is how well your target audience is aware of your brand. In brand awareness, you distinguish your brand (product or service) from your competitors who fulfill the same needs. The end result of effective brand awareness is an increase in market share. Potential customers generally don’t engage with a brand that they’re not aware of. Therefore, brand awareness is also one of the crucial components of marketing and brand management.

Brand Reputation

Brand reputation is all about your brand’s perception in terms of quality, customer service, and value. As your market share increases, the general public will develop a perception about your brand. This can be good or bad; it entirely depends upon the customer experience and word of mouth. Some of the time, even the best companies are bombarded with negative feedback and bad publicity.

If you’re a brand manager, you should always be aware of your brand’s reviews. Brand reputation is important as it makes the buying decision much easier for the consumers. According to a report, consumers are willing to pay 22% more to brands if they have a solid reputation. This additional profit boosts your brand equity right away.

Brand Equity

Brand equity is the brand value you have in the market. Consumers evaluate the value of your brand based on their personal experiences, associations, and perceptions. Simply you can say that it’s brand equity that makes the potential customer buy your brand (product or service) instead of something that’s much cheaper and generic.

The peak of brand equity is when the general public starts to use your brand’s name interchangeably with the product category itself like it happened when people started using the brand name Kleenex instead of tissues or Xerox instead of photocopies.

As mentioned in brand reputation, consumers are always ready to pay more if they think that your product or service is unique or special. In this way, brand positioning (the uniqueness of your brand in the market) is also connected with brand equity.

Brand Loyalty

Brand loyalty depends entirely upon the frequency of customer engagement, experiences, and purchases from your brand. It’s the only brand management principle that isn’t under the marketing department. But it can affect your brand equity in terms of online reviews and feedback.

The only way to build brand loyalty is to deliver excellent customer service and strive to build a lasting relationship with customers. If your brand also has an online presence, you should have a responsive website with a dynamic user interface and interactive social media platforms to engage with your target audience. As a result, you will have a strong following from your customers. Over time, they will become brand ambassadors and laud your brand across various online platforms.

Brand Recognition

Brand recognition is when your target audience can recognize your brand without even focusing on your brand name. That can only be achieved when the logo, color palette, design, and packaging of your product or service is instilled into your audience’s minds. Brand recognition is necessary for the success of your brand. When potential customers start to recognize your brand with just your branding, they will be most likely to buy your product instead of your competitor’s.

Brand Asset Management

Brand asset management is the marketing technique to formulate and maintain consistency in the tangible components of branding. It includes organizing, setting up a physical or cloud storage system for your brand assets, guiding the team on using brand assets, and finding and resolving issues and errors on routine checks.

Brand Name

The brand name is an integral part of any company. It’s the only element of brand assets that don’t change. It’s also crucially important to have your brand name trademarked to prevent its unauthorized usage. Otherwise, it could be a nightmare if someone abuses and steals your brand name.

Besides your product or service, the brand name will be showcased on your official website and social media pages. It will help your followers and target audience to search and easily engage with your brand.

Logo And Color Palette

Your logo and brand color palette distinguish and showcase the uniqueness of your brand in a creative manner. These brand assets are crucial as they serve a deeper connection with your target audience.

Typography

Your brand’s letters have to be arranged in a way that they look pleasing to the eye in your branding collateral. These guidelines should be followed in every part of branding, whether it is your social media posts, advertisements, or website.

Graphics

Graphics is comprised of various brand assets, which could be any design that is related to your brand. It should have a uniform and responsive design, whether it may be utilized in billboards, newsletters, advertisements, or even your digital marketing channels. The graphics will help in creating awareness and recognition of your brand and make your brand appear more professional.

Digital Marketing Channels

Millions of users are online every day and they expect their favorite brands to have a highly maintained online presence. About 65% of consumers like to research the product online before actually going to a brick-and-mortar store.

Most likely, these potential customers will go through your brand online first before they even try out your product. Therefore, your branding needs to be consistent. Moreover, your brand must be actively visible to connect with your target audience easily and not miss out on any business opportunity.

Moreover, you need to galvanize your employees into utilizing their social media accounts to boost brand awareness. When they share their experiences and spread the good word about the company, it’s beneficial for everyone, your brand, the customers, and the employees.

Packaging

Packaging of your brand is crucial if you have a brand that entails a physical product. According to research, about one-third of customers make the buying decision based on just the packaging. You have to make the customer go,”WOW!” when they see your brand’s package.

Therefore, take tremendous amounts of time in ensuring that the visual representation of your brand resonates with your audience. You need to go the extra mile with your brand packaging because your users are not just opening a box but opening an experience.

One of the most prominent examples of the great brand packaging is Glossier, a famous cosmetics brand beloved by millennials worldwide.

The packaging of their products is presented as gifts that include stickers and a wonderful thank you card.digital brands management

Source: Medium

Style Guide

A well-thought-out style guide is imperative to keep everyone working for the brand on the same page. A brand style guide or brand book works as an instruction manual to portray your brand’s message in a consistent manner. When designers, content marketers, and developers follow the brand book as the standard guidelines, it makes their work so much easier.

Moreover, taking marketing initiatives also becomes a breeze as all the brand’s message is aligned with the brand’s goals. When everyone in your company follows the style guide, it will be the brand’s content to stand out from the competitors and on the same page. Being coherent is crucial as it helps the brand to resonate with potential customers and build brand awareness.

Conclusion

Brand management may seem trivial, but it has a massive impact on your bottom line. The success of top-tier brands isn’t only based on a good product or marketing but also by adopting a continuous process of improving customer experience. Therefore, brand management plays a critical role in building a deeper connection with your followers and customers. Read this article and find more about Digital Marketing.

10 Highly Innovative Web Design Trends For 2021

With the passage of time, web development has reached newer heights and so have web design trends. We now have much more agile tools for both front-end and back-end development and when combined with agile development methodologies like DevOps, there is no type of website you can’t seem to pull off these days.

However, one thing in this whole scheme continues to remain a mystery and that is, the kind of web design trends to follow.

Web design trends continue to change with each passing year and business owners incorporate them in order to make their websites more appealing to users.

Bad websites are the ones that don’t incorporate these website design trends properly or regularly.

Ask yourself, would you shop from eCommerce websites that don’t offer online payment? Of course not, because it’s easier to pay with online payment and a website not having this feature will be an unnecessary hassle in your online shopping experience.

Of course, the online payment method website trend is quite old, but it was just an example.

And exactly like that example, I have another one. Before we entered 2019, chatbots were your regular customer service agents who would just greet the user.

Now, thanks to AI and Machine Learning, chatbots offer a more personalized experience. Sure, some work goes into them, but the result is a well-attended customer.

If you’re still reading, you understand that it’s important for your business to stay ahead of the competition and you can do that by knowing what the most trending web design trends are going into 2021.

Okay, without any more discussion, let’s look at the website design trends you need to incorporate right away.

The Ten Highly InnovativeDesign Trends of 2021

  • The Use Of Serif Fonts
  • Text-Based Videos
  • The Trend Of Muted Colors
  • Geometry
  • White Space
  • Extensive Header Content
  • Advanced Scrolling
  • Custom Illustrations
  • Better UI/UX
  • Cause-Based Website Designs

1. The Use Of Serif Fonts

Confused about which “Serif” font I’m talking about? Don’t worry, I confuse them too, but I learned a trick which I think might help you differentiate between them.

web design trends serif font

The “Serif” font has some embellishments at the start and end of the letters, while “Sans Serif” has no such design. Easy to remember, right?

Getting back to the point,

Serif fonts are extremely old and date back to 1830, yikes!

The Serif fonts have been around for a while, and by the looks of it, they’re one of the trends that will carry on in the near future.

I think the font’s popularity makes sense because it’s one of the first-ever fonts created and has been used since. No wonder businesses still prefer it.

Another reason why businesses will continue to use Serif fonts is because of their simplicity yet classy look. When you look at the font, it gives off a feeling of sophistication, so many famous brands already use it.

Let’s see a great example of how serif fonts breathe sophistication into brands.

Gucci is a famous clothing and accessories brand that targets the upper class as their customers.

In order to attract the right people, their website uses serif fonts:

web design trend Gucci

Image Source: Gucci

The font gives the brand a sophisticated face. Now imagine, if they used a bold font like this:

 

GUCCI

GIFT EXPERT

Would the upper class want to interact with Gucci?

The Serif font is definitely one of the top web design trends you need to incorporate into your website right away.

2. Text-Based Videos

Text-based videos are a part of a larger trend that started in the light of the coronavirus. As businesses went offline, and most of the countries implemented complete lockdowns, shooting new content became a challenge.

While the lockdown was lifted in some parts, it looks the second wave will force another lockdown – which again means new content will be a pain to record.

That’s where text-based videos make a comeback.

Teams can’t meet to record and edit videos anymore or even hire freelancers. Their only option is to emphasize animations and text-heavy videos.

How does this benefit the businesses in the future?

They can use this to their advantage and create uniform videos for announcements, sales, and product explainer videos.

That’s exactly what Slack did recently. They used a lot of images and increased the text in their video marketing to get their point across.

Now I know you’re probably thinking, aren’t text-heavy videos boring and lengthy – but there are ways to prevent that from happening. Like in the example below:

instagram web trends

View the video on Instagram.

Notice how they’ve used the text in a friendly way, which entices the user to read and understand it.

Slack has truly innovatively embraced this modern website design trend. They infused the text, made it engaging, and made sure they didn’t need any actors to show up to video shoots.

The best part? They didn’t need a huge team to make that video; a few animators and graphic designers did the job for them in lesser time than a production team could’ve done.

I’m not done yet; I have some great news! For the upcoming year 2021, you don’t need to invest time in new content. In fact, use your existing content, infuse it with the new trends, and get the job done. See how easy that is?

3. The Trend Of Muted Colors

While loud and bold colors were the hit for most brands till some years ago, they’re slowly fading away (pun intended!)

What does that mean?

It means they’re transforming into light, pastel color palettes, hence the phrase; fading away. You might be surprised but muted also means dark and deep colors; for example, red can change into pink as a pastel color and maroon as a dark color.

design trends vennage

Image Source: Vennage

Gradients have been the hype for a while now, and we’ll continue to see more of such colors in 2021. Designers will play around with bold colors to find the right muted colors for specific brands.

Do you have a new brand for 2021? I would advise researching the psychology of colors before you decide on your palette. Several studies have proven that colors influence up to 93% of shoppers to make a purchase.

However, there are some exceptions for bold colors like green, orange, or red because it seems like those colors will be used for CTAs. After all, they continue to grab the customer’s attention and guide them on what to do next.

Look at the compelling fusion that Overdraw has designed for its website:

overdraw

 

They’ve used a mixture of the muted color palette, which includes pastels and dark shades of green, and to complement the overall palette, they added a dual-colored CTA button.

4. Geometry

Another significant shift this year is the rising popularity of geometric shapes. Why? Because I saw numerous brands incorporating abstracts, and that’s what we’ll certainly see more of this year!

Geometric shapes have definitely started taking over when it comes to prevalent web design trends.

Brands are adopting rigid and pointy-edged geometric shapes because they’re easier to create and incorporate all over the website or mobile app.

For example, look at how graphic designer Jessica Caldwell has used geometry on her website:

Jessica Caldwell

Notice how all the images are aligned properly, making the website look consistent and appealing.

Likewise, you can play around with various shapes to place images on your website to infuse geometry in your website design elements.

Some brands go the extra mile and infuse geometric shapes with muted color palettes to leverage more than one current web design trend. And why not? If it works, then the right decision is to use them together.

The fusion of geometrical and muted colors pairs up so beautifully in the picture above that it makes you wonder what more you can do, right?

There will be numerous shapes and colors to play around with for brands to create the perfect website layout when it comes to leveraging geometric shapes.

5. White Space

White space has to be another one of those trends that have carried forward each year. Why? Because they offer ease of navigation, feel easy on the eyes, and make the website look clean and sophisticated.

And it looks like 2021 will be another year where we see brands making use of their white space (or not, get it?)

White spacing is basically leaving out empty spaces on your website page strategically. It doesn’t mean leaving a blank canvas and adding 5-6 elements. It means placing the elements in a way that looks appealing and clean.

For example, take a look at how Buzzflick has made use of the white space on their website.

buzzflick

Now, did you notice something?

The video animation website has ample white space (if we focus on that only), but it just fits as a complete layout.

They’ve used bold, uppercase letters in red to make it pop over the white space. It’s so easy to look at and appealing at the same time.

6. Extensive Header Content

Extensive header content, also known as full-page headers, is the newest trend that we will see more in 2021.

I remember when headers were just a strip on top of the website. But in 2021, they will be taking over a full page.

It doesn’t mean the entire page will just incorporate the header. It just means when the user logs onto your website, the header will cover the current page until they scroll down to see more information or access the menu.

For example:

The other day I was reading the article and noticed a full-page header on Tekrevol’s homepage.

Tekrevol

 

As you enter the website, the first thing you’ll notice is the full-page header, which changes every three seconds into a new banner.

From then on, you need to scroll down to view the rest of the information. I think it’s cool how these full-page headers emphasize their core services and have a strategically placed CTA for users to click on.

7. Advanced Scrolling

Scrolling? Nah, that’s in the past! The new trend is advanced or dynamic scrolling that allows websites to give a 3D effect to their layout and make it look more appealing.

I’ll try to make it sound simpler. Dynamic scrolling is where the images and videos move slower than the rest of the website content. The content moves at a regular speed, but the animation, videos, and images are slower.

For example, ToyFight has infused numerous elements that have dynamic scrolling into their website design.

ToyFight

When you visit the website, you’ll notice the images moving slower than the actual website giving it a 3D effect. The two guys you see in the picture above move with your cursor. Cool, right?

Another use of dynamic scrolling expected to increase in 2021 is on videos. Some brands have integrated dynamic scrolling into videos that only play when they scroll down to them or past them.

It’ll be exciting to see how other brands incorporate dynamic scrolling into their website design in 2021.

8. Custom Illustrations

Illustrations make up most of your website. They give it a pop of color, the wow element, and a user appeal.

Yes, they’ve been around since the first-ever website was launched, so how is it changing in 2021?

You guessed it…

Custom illustrations

It’s been common for businesses to use cookie-cutter stock images, transform them a bit, and then add them to their websites.

However, when I say custom illustration, I mean illustrations made from scratch for a specific organization.

A great example is Alice Lee, who designs custom illustrations for famous brands like Airbnb and The Washington Post.

In 2021, we will be witnessing brands the growth of this website design trend in tandem with other design trends and functionalities to give it more depth and oomph.

9. Better UI/UX

Will a highly functional and bug-free UI/UX trend ever go out of style? I don’t think so!

Brands will continue to make their UI/UX better and intriguing for users. It’s just one of those trends that evolve each year and helps businesses make their websites better.

Some rising trends we’ll see in 2021 for better UI/UX designs will be:

  • Lazy Loading – What this feature does is it prevents the hidden elements from loading. The hidden elements only load when the user scrolls down to them or goes up. This allows for a smooth UI/UX and makes the overall website faster.
  • Voice-enabled UI/UX – Brands will be seen trying to implement voice assistants on their website to help users navigate through the website and offer a better experience.
  • More focus on responsive design – There are more smartphone users now than ever before, which means more users browsing websites on their smartphones. Another trend that brands will adopt is a better responsive web design to focus on mobile phone users.

10. Cause-Based Website Designs

As the COVID’19 pandemic hit the world, things started changing drastically, so much so that we didn’t expect them to turn out the way they did.

One of the things that took a shift was the emphasis on cause-based web design trends. Before the virus took over the world, there were conferences, fundraisers, and gatherings for great causes; however, all of that soon came to a grinding halt.

Websites and brands adopted the trend of spreading the word about causes that impacted the world and made lives better.

While this was an alternate solution, most brands have adopted it for the long term.

I expect that brands will continue to use this to create awareness, connect with users emotionally, and highlight important issues.

If this trend can bring a positive change in the world, then why not?

In Conclusion

At the end of the day, I think it’s safe to say that these trends will change and evolve more in 2021, and I can’t wait to see what developers and designers come up with that leverages the best of these web design trends into their website projects.