The content map allows you to deliver content with highly targeted, personalized content templates at every stage of your buyer’s journey. It assists in pushing leads and prospects towards a decisive decision-making process. Content mapping is a powerful tool for creating content pillars strategies for different platforms like social media and websites.
The content map lets you determine which assets and phrases are essential for generating traffic to your website and engaging more audiences. In this blog, we’ll shed light on content mapping and how to get the most out of your content marketing strategies.
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We’ll read and understand the following points:
- What is a content map?
- Why are content maps important?
- The benefits of a content map?
- Content mapping steps: How to create strategic and engaging content mapping strategies?
- Content map templates and how to use them?
- Website Content Mapping
So, let’s go over discovering what is content map, and how you can start content mapping for your product or brand! Let’s get started.
Table of Contents
What is Content Map?
A content map is strategic planning to deliver the right content, to the right segment of people, at the accurate time as promised! Content mapping has taken the accountability of a person consuming the content and its lifecycle stages. Content mapping outlines the pieces of content that correlate to the customer’s journey. The content map helps you connect with every aspect of the content stage of the customer journey and easily visualize opportunities to meet the needs better and wants of the audience.
Creating fantastic content maps helps you understand the following points;
- Where in the purchase funnel do your content strategies engage more audience?
- How your content map allows customers to get what they want at every stage of purchase.
- How can you guide your audience through the customer buying journey?
In a nutshell, Content maps help you perform the following tasks;
- Create a buyer persona to understand what your audience wants?
- Document the journey of customers that takes you to the next levels with your business.
- Performing SEO on the content to make it rank well over the SERP.
- Understanding what content works perfectly for the audience?
- Creating a content catalog of the content you’ve created so far!
- The content map enables you to add relevant phrases to your content, enriching customers’ journeys.
- Creating targeting content to fill in the gaps in your content maps.
Have you learned enough about Content Maps?
Why Are Content Maps Important For Brands?
Whether you’re creating content for YouTube, Facebook, or any other social media sites, knowing the optimal need for cresting content is very important. According to the content marketing institute, personal content experience matters more than personalized content. So, now you must understand the importance of content marketing and creating a buyer persona.
A content map is essential because it personalizes your brand’s voice according to the customer persona. In actuality, they are not receiving a one-messaging that fits all other emails. Instead, they’re receiving content that speaks for them at the accurate right time! A website manager and marketer both have to work hand-in-hand to drive the best possible strategies that fulfill the customers’ needs.
The idea behind the content map may seem a bit new today in 2021, but in reality, it’s not! Marketers hear it daily, and your content doesn’t sound personalized. The content needs to be aligned with the needs and wants of your target audience to get maximum reach! Creating a fantastic and highly targeted content mapping strategy is not an easy task!
To help you out, we offer fantastic business branding services where we focus on creating a brand voice for your business to reach the specific audience instantly! Once you learn about the content map, you can check out HubSpot’s free content marketing training available for those who want to understand content marketing.
What is Content Mapping? How to use it?
Previously, we answered what is a content map, and in this section, we’re going to discuss the meaning of content mapping. Content mapping is the strategic process of creating content that addresses the buyers at different levels of the customer journey. Each content map is designed to meet the needs of the buyers, so sales are guaranteed! The ultimate goal is to drive them towards a purchasing decision.
Content mapping supports the customers’ journey and creates more cohesive and personalized content that supports the customers’ purchasing journey.
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Customer-Centric Content Map Statistics
According to Statista, UGC (user-generated content) refers to many media platforms like Wikipedia, Question-Answers, Digital Videos, Blogging, Podcasting, Forums, and Review Websites. The user-generated content map has gained a lot of popularity!
Content mapping comes with a cohesive approach creating a unique and personalized customer experience overall. To ensure that your website content is generating enough traffic & nurturing leads, you need to perform a digital audit. The digital audit will give you an analytical report of your working, and how you can improve it!
Using the content map, you will be able to achieve the following goals:
- Understanding the buyer’s persona is essential for knowing the person’s characteristics who is reading your content.
- The buyer’s purchasing cycle to plan the content mapping strategies.
Want to know more about Buyer’s Persona and Buyer’s Purchasing Cycle? Read below …
1. Buyer’s Personas
Buyers’ personas are fictional representations of your ideal customers. It helps you understand your customers better and makes it easier for you to tailor a specific solution to their needs, wants, and concerns.
One of the strongest buyer personas is based on market research, along with insights you gather altogether from your customer database. Depending on your niche, you could have a few or just one customer persona to start the content mapping process, but that’s how it starts. A content map is related to the buyer persona and later exceeds with more categories.
2. Buyer’s Purchasing Lifecycles
The buyer persona you target with your content is only one-half of the content mapping equation. You would be amazed to know that knowing someone and their needs are still one of the most critical tasks! For this reason, different content map templates allow you to dive deep into the customer purchasing cycle.
For instance, let’s mention some of the customer’s buying cycles:
In this stage, a person has realized the need for something and expressed the symptoms of potential problems.
In the consideration stage, the person has identified the need for a solution and acknowledged its problem.
Lastly, the person has defined a solution strategy, methodology, or approach in the decision-making stage.
Combining buyer’s persona with purchasing lifecycle, you will understand a lot of segments of your target audience and tailor content mapping solutions accordingly. Moreover, you can even measure your content map as well!
As for now, you’re clear with the content map; let’s understand Website Content Mapping strategies too!
What is a Website Content Map?
If you’re a website manager owning a website, you know the importance of website maintenance. Website content management and mapping is the process of planning the pages, blog posts, internal linking, and the offers you’ll offer in the published blogs. Google Analytics gives you an analytics view of your posted blogs and the bounce rate. The bounce rate indicates if your target audience enjoys reading your content or needs to improve it. Website content maps also show which page addresses lifecycle buyer stages. Website content mapping is the critical element of website personalization, enabling you to create different pages, engaging posts that match the needs of your target audiences.
I hope you’re now well understood with the website content map and how it helps create engaging posts for the website. Now let’s start reading about website content map templates.
Content Map Templates
Hubspot is offering amazing offers to customers who’re seeking content mapping templates. It would be great for businesses looking around for content mapping templates to get more user-generated content. The digital content mapping strategy enables you to reach the right people effectively.
The content mapping templates include content mapping introduction, a crash course on buyer persona and purchasing lifecycles, content map examples, and buyer persona templates to create optimized users.
With content mapping examples, you’ll learn:
- How to understand buyer’s personas and purchasing lifecycle
- Identification of problems and opportunities that help you understand audience needs
- Brainstorming ideas for the content map
Amazingly the template is available on both Google Docs and Microsoft Word.
How to use Content Map Templates?
You can use content map templates to create great content strategies for your brands. In content mapping templates, you find a simple grid system. One section would be for buyer persona, while the other would be for awareness, consideration, and decision, the core elements of buyer purchasing lifecycle.
Here’s a quick guide on how you can fill content mapping template;
Awareness Stage Content
In your awareness stage, your content map should target the top layer of the funnel. People in this segment are just aware of the problem and how you can beat them with some amazing content. Instead of such thinking, search about how your content map helps people become more evident about their problems, and hopefully, you’ll grab something unique to fill in the first section.
Consideration Stage Content
The consideration stage content is more focused on how your product will appear and solve the target audience’s problem. Remember, in this stage; people are still evaluating available options.
Decision Stage Content
In the last stage of the content map, which is decision making the game is yours! You can lean into your products’ marketing prospectus and ensure that they can’t go without deciding on purchasing whenever someone reaches this stage.
Content Map Examples
I’m attaching a screenshot of content map examples to make it easier for you to understand and implement!
How to Create a Content Map?
To produce a concrete content map that can provide all the above-mentioned benefits to your business, here are the 10 steps to create your content map and get started.
Steps to Create a Content Map.
- Find and Download a Map Template
- Select the Buyer Persona that you want to target
- Pen down the questions about the personas
- List the questions that the personas have at this point in their development.
- Define the content for the awareness stage.
- As your persona moves into the consideration stage, consider several methods to offer your solution.
- Define the substance of the consideration stage.
- List any objections that would prevent them from making a purchase during the decision stage.
- Identify and select content for the decision stage.
- Evaluate how these content components work in harmony
Content Mapping Tools
Content mapping seems a bit difficult, but it’s not because many content mapping tools are available to do a content map. Without wasting time, let’s start the discussion about top-notch content mapping tools, assisting you in addressing different buyers’ needs at the right time!
- Google Docs
- Marketing Hub
- CMS Hub
Content Mapping Tips And Tricks
Lastly, let’s have content map tips and tricks you would love to implement in your business.
- Educate your audience about the services through content, and this is only possible if you have the most optimized content mapping strategies.
- Give your prospects the information they are looking for to match their needs and wants.
- Perform comparison between different customer personas to create a better content mapping strategy!
- Create customer-specific content that appeals to them instantly!
- Dig out content topics that are sales-generating.
Content Maps Are The Key To Your Business’s Growth
Delivering the right content to your customers at the right time should be the goal of any company, who wants instant growth! If you successfully meet the prospect’s needs and wants through the personas and buyer’s lifecycle stages, then you’re just a way behind boosting your online sales! You have to be focused and determined to achieve the goal!