How can you build a contractor website?
Many contractor websites don’t get the leads they’ve been working for as the practices, layout, and visuals of the website doesn’t go well with the audience.
Businesses think they should have an appealing visual appearance, but most of them are still thinking that there is no need for it.
This is where, they lose their originality and the will to come up with a strategy that will help them compete with the audience.
People think, there is no link of digitization with contractor business, and this is the biggest FLAW!
You know, more than 97% of the total people go online to search for their queries and if the website isn’t fruitful then, you’re missing out on something really important!
Anyhow, in this blog, we are going to discuss the ways used by Houston web design company through which they build your ideal contractor website design.
Don’t forget to connect with web design agencies, to know more about their working styles, deliverables, and a lot more!
Let’s get started..
But, before we jump into the key ways of building a website for a construction company, here is an important fact you can’t miss to discover!
The Size Of The Global Construction Market As Of 2022 - 2023
According to statista, the revenue of the global construction industry is expected to grow massively till 2023. Even in 2023, it’s expected that the revenue ratio will be double the current stage, and this is huge!
It is expected that the construction business will reach somewhere up to 14.4 trillion in 2030 which is huge!
Now let’s move towards the 4 key aspects of creating an alluring contractor website for your business!
The 4 Aspects You Can’t Miss While Building Your Ideal Contractor Website
In this section, we’re going to explore the factors you can’t miss to build your ideal contractor business website.
Let’s dive into the world of designs!
1. Ensure Your Contractor Web Design Is Mobile-Friendly
The general contractor’s website ain’t those with just alluring design, layouts, and content!
It’s about them being mobile-friendly, user-centric, and optimistic otherwise, there is no use of it!
Hiring a website designer that has hands-on experience on building a website that is user-centric, appealing, and alluring.
A CRO centric approach will help in better understanding the customers and their mindset for your ideal website.
According to research, half of your traffic is coming from mobile phones, and it’s estimated that in the near future people will only use mobile phones to visit, and go through your website.
So, you get an idea what this means? Your leads are looking for a website that is mobile friendly, and if your website fails to do so, they won’t prefer to visit you online.
Here are the key points, you can’t miss while getting your ideal contractor website design;
- The design should be easy to navigate.
- Is the menu bar visible?
- Are you able to see the space between buttons, and the links?
- Can all the buttons be pressed easily?
- Can you easily read the pages, without scrolling left and right?
If the answers to these questions are YES, then, bingo! You’re halfway to your pathway to success!
Tech giants are now investing heavily on website design and development. Similarly it’s expected that contractor owners will also be involved in this disruption, and create designs that are self-explanatory!
2. Engaging Content For Contractor Website Design
When users visit your website, they are prospects who’re looking for answers to your questions. If your content doesn’t give answers to their questions then it’s a failure for you and the team both!
However, to solve the problems, you should have an intention to learn about the content that might give you the privilege to organize things, and all the points in a significant way!
A strong digital content strategy will help you understand your business better, and give users an idea what you’re trying to sell!
Here is a complete breakdown of content for you!
Homepage
Your contractor website homepage should have all the information properly placed otherwise, your prospects will move to someone else.
You have to captivate your audience in just 15 seconds, otherwise, they will not understand what you’re doing!
Your homepage should serve an answer to these questions;
- Be clear, specific, and concise while discussing the services in a crisp manner!
- Your address, and details should be mentioned properly.
- If there is a portfolio then, it should be portrayed in a crisp way!
Without criticizing anyone, use your competitors as a key factor to analyze what value you want to serve!
A compelling social media content pillar strategy will help you get an audience even from social media as well.
Services
When you’re writing content for the services page, ensure that it’s amazing, and explain everything in a compelling way!
All the services should be amazingly mentioned, otherwise, you won’t serve an answer to it.
Here’s what you can do;
- Mention what services you’re offering
- Write content is a compelling manner
- Engage audience with appealing images
About Us
Most contractor websites don't have a about us page which can help them let their audience know what they’re, and why they step into this business. All the priory information should be mentioned, otherwise, you won’t give a professional feel.
Contact Us & Blog
Same practice is followed for the remaining pages of contractor website design.
03. Visually Appealing Designs
An appealing website design can add up value to your overall website. A website designer who knows design trends, unique principles of design, logo patterns, and layouts will definitely understand the importance of appealing designs.
Here is a breakdown of visuals you can spend time on creating.
- Homepage - show what success looks like with appealing visuals.
- Services - explain about your services with best design and layouts.
- About us - keep it simple, and use a very few images.
- Blog - use as many images as possible giving an alluring look to it.
Contact us - include photos of your physical location, office internal and external clicks to give a real time experience.
A well designed website can bring in sales for you. Only if you focus on the visuals from the start, and give less importance to any other thing!
04. Capture Leads From Instant Improvement On Homepage
What if a visitor comes to your website, and doesn’t schedule a meeting for their real estate project?
It’s mostly due to some reasons like, what are your issues! But, if you don’t have a way out, you can not contact them nor can you nurture them to sales!
However, the best way to capture a lead is to get the email addresses, and get them to sign up on the email address that indicates to your website. You can even offer some additional values to them - like some discount offers!
Even allowing them to download books for free is another way to get the email address of your clients.
Sounds great? Hire us now to get started with your own contractor website design!
Investing In A Contractor Website Beneficial For You?
So, the mentioned steps are the key aspects for creating any contractor website design - great & an amazing step towards success.
By building a website you have to invest in domain name, hosting, and other professional aesthetics that will give up value to your website.
It’s important to maintain a professional and highly functional website that will give you a competitive edge on what you’re doing. There are various opportunities, and it depends on you, what you’re going to achieve!
Frequently Asked Questions
A contractor website should include the following key elements:
- A clear and professional design that reflects the contractor's brand and industry
- A detailed description of the services the contractor offers
- A portfolio of past projects, including photos and testimonials from satisfied clients
- Contact information, including a phone number, email address, and physical address
- A way for potential clients to request a quote or schedule a consultation
- Information about the contractor's qualifications, certifications, and licenses
- Reviews or ratings from past clients.
- A blog or news section where the contractor can post updates, industry news, and tips for homeowners.
- A page with frequently asked questions.
- A page with the company's privacy policy and terms of service.
A good construction website should have the following qualities:
- A clean, modern design that reflects the contractor's brand and industry
- Easy navigation that makes it simple for visitors to find the information they need
- A clear and detailed description of the services the contractor offers
- High-quality images and videos of past projects to showcase the contractor's work and expertise
- Testimonials and reviews from satisfied clients
- Contact information that is prominently displayed and easy to find
- A way for potential clients to request a quote or schedule a consultation
- Information about the contractor's qualifications, certifications, and licenses
- A blog or news section where the contractor can post updates, industry news, and tips for homeowners
- A responsive design that adapts to different screen sizes and devices.
- A page with frequently asked questions.
- A page with the company's privacy policy and terms of service.
- A clear call-to-action (CTA) that encourages visitors to contact the contractor or request a quote.
- Optimization for search engines (SEO) which will make it easier for potential clients to find the contractor's website.
