How can you create a photography website?
This question usually roams around if you're a newbie in the industry and run a photography business. Being a good photographer doesn't require someone to be good with photography website designs too!
The drill is quite simple…
Hiring someone to get your photography website done is way too important. Otherwise, you will miss out on caging the interest of your target audience.
Suppose you have amazing photographs, but the website where you’re maintaining the portfolio doesn’t complement it, do you expect the prospects to convert into customers?
That’s where the need for a professional website design agency slides in, and it’s high time to collaborate with them before it’s too late.
Once you hire an experienced design agency, you don’t have to worry about website alignment, user experience, and other calls to action - they will handle it all for you!
So, are you ready to venture into this ride of fun, and unfold some amazing photography website design hacks used by Houston web design agency for creation?
Let’s get started!
But, before we jump into the key points of creating a photography website design, have a look at some stats regarding the photography business.
The Need For Photography & Video Worldwide
According to statista, the total revenue in the photo & video industry is projected to reach $26.11bn by the end of 2027, which is huge!
Hence, a website is linked to a self-explanatory portfolio deck where prospects can come in and see the pictures themselves.
However, if your website isn’t well maintained, then you can lose your target audience, and other brands will take the lead.
For your ease, we’ve compiled the ways by which you can create a photography website for your business.
If you don’t want to do it yourself, then hire a professional web design company to get the deed done!
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Anyhow, let’s get started with the key steps for creating a photography website design for your business.
The 7 Steps To Create A Photography Website For Your Business
In this section, we’re going to list down the 7 steps by which you can create a photography website easily.
But keep in mind, you have to bear the cost of hiring a website designer if you wish to hire a professional individual otherwise, it won’t make any difference.
01. Set Up A Clear Goal
The first step is to set up a clear goal and ensure what are your focused areas so you can get a masterpiece!
So, while choosing any website builder, first ask yourself some questions: is your aim to only maintain brand equity, or do you want to attract an audience and bring in leads?
If you want to get customers to your business, then start using proper CTAs, and categorizations, and place the photos in an attractive manner! You can connect with the website managers and let them know your requirements so they can be on the same page.
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The more project managers know about the vision, the more chances of getting a professional website will increase…
02. Segmenting Categories For Photography
The initial mistake almost all photography websites have is “missing categorization.”
It’s not about adding all the photos in bulk but maintaining a gallery where photos are placed categorically.
For instance, suppose that Amazon placed all of its products in a single category, “product.” Will you ever take the chance to get into the category and find that one product yourself?
It’s pretty frustrating.
So, to save time, you can break your galleries into categories and upload the photos accordingly.
If you understand this concept, keep an eye on web design trends, too, to use them in the website design & development process.
Winning the trust of your customers is always essential, as they are your key drivers for business success.
03. Upload Your Best Captured Photographs
Hit your clients with your best shots! Yes, you read it right.
Remember that your photography website will not work the same as Instagram or any other social media application.
You just can’t upload all the photos to get customers’ attention, but you have to upload some of the best shots captured.
Always pick quality over quantity while creating a photography website. Websites for photography business should be very sleek, attractive, and creative.
If you add up all the captured photos, it will feel like over-feeding the viewers.
04. Creating Your Photography Website Layout
The important part of creating a photography website is to decide which layout will work best for you!
You have to place details in a way that your audience will crave to view your website. The website should be sleek, attractive, and captivating from the header to the footer.
Ensure that your website designer understands color psychology and the unique principles of design, like which color should be used.
White with a combination of dark colors to let the design breathe. Since it’s a photography website, you can not add many colors because your clicked photos will already have many colors.
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Creating a photography website isn’t that difficult, but the only key aspect is paying attention to the layout, colors, and placement of photos.
05. Include The Right Number Of Pages
Now, we’re much closer to the final destination; yes, you read it right!
As you’re now done with the color selection and layout of the website, the next step is to work on the sitemap and decide how many pages you will include.
Depending on your idea, you can add as many pages as possible using WordPress or Wix editor.
But as a photography website designer, you should know that you can not include as many pages as possible.
Here is a quick overview of the pages you can include in your website structure.
It’s the main page where you will include information about yourself and your business.
Most photographs make the mistake of not including the content and only adding images to the homepage - which is a big turn-off!
We totally agree that your visuals are your most important feature, but remember, if you don't include written content about your business, no one will know your USP.
For example, you’re a wedding photographer, and you added photos related to your niche but don’t include any information about your packages, or working hours. The value you’re providing to the clients - do you think people will think of working with you?
Remember that you’re not a blogger but a photographer, and you must include some baseline information.
- About Us
Next in line is an About us section where you can place in all the information related to your business.
This is the page where people will discover what you’re doing, it doesn’t mean that you only have to include lots of information because sometimes too much information is not suitable for viewers.
Your visitors won’t be interested in reading philosophy but in knowing your story backed with creative images.
Show your journey with the support of images, and you will see the magic yourself - more conversions & queries!
The third page will be “Gallery,” where you will include all the images you’ve covered.
The gallery is the main page, or should we refer to it as a “key driver” which will attract an audience and make them place their queries.
Choose the photos carefully, and don’t consider your gallery as Instagram, as you can only add 3-4 photos per event.
The Wix Pro Gallery will give you complete control over the pictures, and you can showcase them the way you want.
- Contact Us
Lastly, a contact us page where your potential clients can get in touch with you by providing the basic information; you can ask them for details like name, email address, and phone number.
You can even create a dedicated page to contact us and catch information from them extensively.
So, a contact page is an excellent addition to your website structure, and the photography website designer should suggest all these pages as mandatory.
06. Engaging Content Creation, SEO & SMM
A robust digital content strategy backed with SEO strategies will instantly boost your website.
While finalizing your web design company, ensure they have a creative team of marketers proficient with social media marketing, content marketing, and search engine optimization.
You know, most visitors go through your social media platforms and other referral sites like Clutch, Google, and Trustpilot to read the reviews of previous clients.
With more than 500 million+ users on Instagram, you can drive traffic to your account, and it’s the cheapest and most effective strategy for captivating new clients.
Remember, you’re creating a photography website, and Instagram is a key platform to attract the audience as most of your target audience is present over there.
07. Mobile Optimization
Lastly, maintain the mobile optimization of the website, as 90% of your target audience will view the website over their phones.
It has been proven that websites that aren't mobile-optimized miss half of their traffic which is huge!
So, the biggest challenge faced by photographers is when it comes to optimizing their website for smaller screens, they fail.
The hack is to upload portrait-style images in the gallery and keep the photography website design optimized for mobile phones.
Showcase Your Moments With Our Photography Web Designs,
And we’re done! We hope you all enjoyed learning about the magical ways of creating a photography website for your business. We tried to cover all the necessary steps to give a broad idea of what your website should look like.
Research enables you to unfold layers of creativity, and you can get exposure to what’s trending in the design industry. If you still have some questions in mind, feel free to place your queries in the comments section.
Frequently Asked Questions
Creating a photography website is a good idea for showcasing your work and attracting potential clients. A website can provide a professional platform to display your portfolio, share your brand story, and showcase your unique style and approach to photography. A website can also help establish your credibility and increase your visibility in the photography industry.
Several website builders are popular among photographers for creating their websites; some of the best options include:
1. Squarespace - It offers a range of beautiful templates and easy-to-use tools for creating stunning photography websites.
2. Wix provides a user-friendly platform with various templates, design tools, and e-commerce options for selling prints or digital downloads.
3. SmugMug - It is specifically designed for photographers and offers a wide range of features, including galleries, portfolios, and printing services.
4. Format - A photography-focused website builder provides a clean, modern platform with customizable templates and features like proofing and client proofing galleries.
5. WordPress is a flexible website builder that offers a wide range of themes and plugins specifically designed for photographers.
The best website builder for you will depend on your specific needs and preferences, so it's a good idea to research and compare different options before making a final decision.
The cost of creating a photography website is determined by two factors - the level of effort required and the method of implementation. Hiring a professional to build a basic website could cost anywhere between $3000 to $20000.