Key Areas To Focus On When Building a New Website
A simple search on a SEO tool like Ahrefs or Hubspot will reveal that although there are literally hundreds and thousands of websites out there, a majority of them fail to perform well.
Here, you need to understand two of the basic tenets of building a website. First comes the search engine. Google is the new master that will judge your website and if it doesn’t like it, then be prepared to get virtually zero search engine based organic traffic to your site. Secondly, comes the user itself. The user is not isolated from the search engine’s review metrics. In-fact, most of Google’s site ranking algorithms are based on providing the users with a stellar experience.
The website you have will literally serve no purpose if you are not priming it to meet the demands of Google and the user itself.
And while the important things to focus here are really not that hard to understand, but surprisingly, a wide majority of sites ignore them and suffer highly.
So whether you are opting for custom web development services or getting the website built in-house, make sure that your final brief for the project highlights these important website development areas:
A lot of people know the fact that slow websites are a horrendous experience for users, but what’s exactly the benchmark that defines a “Slow Website”?
To answer the question on just how fast a website should load, Google’s recommended page load time is less than 2 seconds. While Google itself aims for less than half a second in loading time, it has lowered the requirements for websites to less than 2 seconds.
Meeting this mark is incredibly important, especially if you are building an ecommerce site or a content heavy site. However, most website developers miss this mark by some distance and if you run a speed test on Google’s speed test tool for mobile websites for most websites, you will know that they are well over this required limit.
Make sure that your web developers know that this is one of the most critical areas you are priming for and you cannot let any slip ups slide in here. Take even more care when getting a website developed through custom web development services, because unlike us at Cydomedia, most such service providers don’t focus on speed at all.
Optimize The Site For Mobile:
You ask your web developers to get a website developed for your business. The website gets delivered, you view it on desktop and it looks great. Everything’s in order like the CTAs, images etc. But wait! Did you check the site on mobile as well?
Firstly, you need to know why this is important. Google’s search engine now crawls over website like a mobile user, something which it calls the “mobile first” strategy, and its pretty obvious why it does that. A majority of web traffic now originates from mobiles, and if the website doesn’t look good to a mobile user, it’s not in line with Google’s standards.
When you get website development services, make it majorly clear in the brief that you want a mobile optimized design. This can be done through either developing elements on the webpages in a way that they are optimized for both, desktop and mobile. Another way, which is more popular, is to “Amp” the pages.
AMP stands for “Accelerated Mobile Page”, and it’s the framework through which you can make your website load faster and look great on mobiles and other smaller screens. So don’t miss out this incredibly important feature when getting your website developed.
Easy Navigation & A Clean Layout:
Ever heard of the Hick’s law? This is a very common web design principle which simply implies that users will longer time to take decisions when presented with more options. This is quite simple to understand, but having viewed tons of websites that come to us for revamps, we don’t really think that a lot of people understand this clearly.
When we at Cydomedia offer website development services, we ensure that the user has a stellar experience on the website. We do this to facilitate the user in taking prompt decisions on the website through offering easier navigability by incorporating design elements like search bars, drop down menus, carousels and more.
The user can feel overwhelmed on a website if it’s cluttered and doesn’t offer an identifiable way to get to the place, the user is trying to reach. The result? An increase in bounce rates, which inadvertently also affects your search engine rankings.
So when you opt for website development services, be aware that easy navigability is one of your top priorities and this has been clearly communicated to the web development team.
Apart from this, you should also look for building a clean layout on the website. This means that the website shouldn’t be a hodge-podge of content, pictures and CTAs. Many studies have revealed that users like the “F” format in content placement, since it allows them to skim through the content more easily and locate what they are trying to find much faster.
There should be regular breaks in the web design, infused through the user of aligned images along with strategically placed negative spaces. This makes the webpage more readable and easy on the eyes, thereby allowing the user to stay engaged on what the website has to offer.
While these are really important web development tips that could help you get your online presence consolidated right from the start, there are other, equally important areas that you will need to focus on to truly get your website to become a top performing entity.
Important aspects like content optimization through keyword targeting, integration of landing pages etc. are all key to powering real time conversions and leads on your website.
A website might seem like something that’s easy to build, but considering the fact that we at Cydomedia have been offering custom website development services for over four years now, we can say it with authority at our command that it’s anything but that.
Modern day website development services should be incredibly comprehensive and if you are looking for exactly such a stellar experience then feel free to contact us right away.
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