Google Ads Cost – How Much These Ads Cost in 2022?

  • June 7, 2022
  • Marketing

Google Ads Cost – How Much These Ads Cost in 2022?

  • June 7, 2022
  • Marketing

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Netizens are seen searching for how much Google Ads will cost in 2022? It’s a reasonable question, especially in a digital marketing domain. 

Everyone wants to grow and escalate the processes to generate more revenues globally. So, what’s better than running advertisements, and when we talk about ads then, Google is the best platform. 

Affordability is one of the essential things because if the package doesn’t fall within your budget, you will not avail of the perks that come with the package. 

The good news is that you can avail of Google Ads, but the bad news is there is no such one-size-fits-all package available. 

According to research, a small to mid-sized business will spend $9000 to $10,000 per month on Google Ads cost, to maintain the average cost per click (CPC). 

However, you don’t have to worry at all. In this guide, we will bring all the essential variables, factors involved in running Google ads, and the prices. 

Let’s get started. 

However, if you face difficulties while understanding Google ads? Here’s a quick explanation. 

What is a Google Ad? 

Google Ads, also known as Google AdWords, is one of the famous advertising platforms used by marketers worldwide. 

Google Ads creates advertisements and bids on specific keywords with high volume and search ratio. 

You can determine how much you’re willing to invest in Google Ads because it operates on an auction system that can take place in real-time. 

Whenever a user searches for keywords you’ve placed in your campaign, your advertisement will appear on that search result, which is a great result. 

The most fantastic part about Google PPC cost is you only have to pay whenever a user clicks on the ad; otherwise, nothing. 

It doesn’t matter how many times your ad appears on the search engine, and you will only pay for the people clicking on it — hence, visiting the website. 

How does Google Ads work?

Whenever you search for the working style of Google Ads, then you might end up finding different answers.

Meanwhile, marketers spend time understanding the working of Google Ads, which assists in determining the Google Ads cost.

You will be able to understand the system and build a realistic budget for your campaign. Moreover, Google Ads utilizes an auction model to determine ad placements and costs. 

The ad auction begins whenever a user searches for something on Google, and if the search query matches the bid keywords, the ads go on auction. 

Let’s start reading about some factors that might affect your Google Ads campaign in real-time? 

Factors Affecting Your Google Ads Cost 

Here are some of the factors that will affect your Google Ads cost.

Remember that the Google Ad costs are dependent on the industries, customer purchasing lifecycle, current technology trends, and the niche you’re targeting. 

1. Targeted Industry

One of the most significant factors influencing the Google Ads cost is the targeted industry.

For instance, the business niche (Accounting, Real Estate, Legal, Hospitality, IT, etc.) is one of the most competitive verticals affecting the higher cost per click (CPC). 

It’s all because of the nature of professional services industries, where a new client could generate more than $1,000 to $10,000 on the business.

So this clarifies that a CPC of $50 would be a small price for clients to pay.

However, the art and entertainment niche businesses fall in the lower CPCs, like they need to captivate more audiences to hit a maximum of $1,000 to $10,000 overall. 

2. Customer Lifecycle Pattern 

You also have to shed some light on the customer’s life cycle for a more significant opportunity.

It might take longer to analyze the critical data because the customer will range from different age groups to diverse industries. 

If you’re planning to offer a bugger ticket, then it will cause time for the customers to move through the entire decision-making process.

You have to maintain a beautiful business layout to make the audience stay on your business website. 

However, you can give us a call to audit your website and come up with a better version that entices the audience to purchase the services. 

This process might involve multiple visits to your website; some might proceed further with the services, while some might move to someone else. 

3. Current Trends in the Market 

There is a new trend in the market every day, no matter which platform you belong to. It’s essential to keep track of what’s happening within your niche market to maintain healthy competition. 

You can learn from the scenario of COVID-19 when the average cost per click for the apparel industry was about $1.40, which dropped to $0.70 due to the uncertain conditions.

Clear enough? Let’s start focusing on the critical attributes of Google Ads Cost.

How much does it cost to advertise on Google?

The average cost to advertise on the Google search engine depends on the industry, customer lifecycle, and ad networks. 

For instance, the CPC for the Google Network is $1 to $2, while the average is $1 or less. 

How to determine the Google Ads Cost?

The following factors determine Google ad costs;

  1. Quality Score
  2. Ad Rank
  3. Campaign and Ad settings
  4. Industries
  5. Pay Per Click tools
  6. Google Ad Network

What is the budget, bid, and spend for Google Ads Cost?

When you finally decide to start the Google Ads, you will come across different terms related to the Google Ad costing:

  1. Budget: In budgeting it’s related to the amount of money you will spend over 30.4 days to run a campaign daily.
  2. Bid: The amount of money you’re willing to pay for your ad.
  3. Spend: The amount deducted by Google once any advertisement wins an ad auction.
  4. Cost: The actual Google Ad cost you pay for every click.
  5. Average daily budget: The average daily cost you bear per campaign will be spent in the coming 30 days for a month.
  6. Daily spending limit: The average daily amount Google will bill you for every ad campaign.
  7. Monthly spending limit: The average amount Google bills you monthly for a campaign.
  8. Serving Cost: The cost for an ad campaign’s total clicks or impressions made.
  9. Billed cost: The bill you will get for Google ad campaign clicks and impressions.

How much does Google Ads Cost?

Businesses are spending an average of $9000 exceeding $10,000 monthly on paid advertisement, which is not a one-size-fits-all answer to all the questions.

Google advertising platform is customizable, and you can control everything, like how much you wish to spend and where you want to spend it. 

That’s why pricing flexibility is one of the most significant benefits of choosing Google Ads. 

How much do Google Ads cost based on Industries?

Companies spend millions of dollars monthly on Google Ads, and they use their spending to generate maximum leads. 

However, the costing differentiates based on the industries you’re targeting. The Google Ad costs for diverse industries are mentioned below;

Industries Average CPC (Search Network) Average CPC (Display Network)
Automobile $2.46 $0.58
Advocacy $1.43 $0.58
B2B $3.33 $0.79
Consumer Services $6.40 $0.81
Dating and Personnel $2.78 $1.49
Ecommerce $1.16 $0.45
Employment Services $2.04 $0.79
Finance Insurance $3.44 $0.86
Health and Medical $2.62 $0.63
Real Estate $2.37 $0.75
Traveling $1.53 $0.44

Note that these are just a rough idea about the Google Ads cost; it can differ with time and increasing trends. 

What assists in determining Google Ads Cost?

As discussed before, Google Ads cost depends on various factors like; 

  • Industry
  • Customer lifecycle
  • Market trends
  • Budget
  • Bid
  • Keywords
  • Targeting settings
  • Ad schedule
  • Ad Rank
  • Quality Score

As soon as you change the industry, the prices are reflected accordingly. Different factors affect the working, which we’ve already discussed in the blog. 

Why advertise on Google Ads?

The Google Ads cost varies on the business type, and luckily the platform offers a heavy amount of advantages for the marketers. 

We’ve penned down all the updates for your ease to benefit the marketers. 

Here you go with the three reasons companies prefer to invest in Google Ads:

Budget Control

If you think Google Ads stands back, then you’re wrong! Due to unique packages and outcomes, it’s blowing up almost all advertising channels. 

When it comes to budget control, then it’s ideal. There is absolutely no minimum investment, and you simply have to create a Google Ads account, to run the campaign and monitor results. 

You will be charged only when someone clicks on the advertisement; otherwise no charges at all. You could even launch test ad campaigns to do A/B testing for a day. 

Remember, the more you invest time in analyzing the competitor’s strategies, the more you will succeed in building your strategy. 

Leads are always there; just a little effort, and you’re all done! 


Whatever you do with Google Ads happens in real-time, so you can experiment with strategies and see the results yourself. 

You can scale up your budget and down based on the results you receive on the campaigns. Google Ads doesn’t lock anyone with monthly, yearly, or bi-annual packages. 

It’s dependent on the objectives you’ve set for the brand and can increase or decrease the budget based on the results.


You can use analytics to analyze the data related to the campaign and measure the performance accordingly.

With advertisement Google Ads, you can see exactly where you stand as a whole and how many times people clicked on your drive.

Not even this, you can even go into depth like region-wise filtration and how much time people spent on your advert directed URL.

It’s a great tool to visualize the data and see the movements yourself without applying any plugins. Beneficial for marketers who plan to upgrade their strategies and bring more fruitful results for the people. 

Key Takeaway | Google Ads Cost

Whatever approach you decide to take, Google Ads is the best one. Optimal for running advertisements and understanding the customers’ psyche along with buying journey.

At every stage, a marketer has to be very concise and creative to develop a strategy that benefits the business and doesn’t bring any loss. 

We hope you must have enjoyed reading this blog and would love to hear your thoughts related to the article. 

Aeish Jay


Aeish is a techie, nerd, and brilliant content marketer with an urge to explore new tech trends & induce them in the content pieces. A writer by day and an observer by night who loves to unfold the best content strategy to facilitate the readers! She loves to chill & spend time with friends watching "FRIENDS."