Regardless of what kind of business you’re running, there always comes the point where you need to hire a graphic designer.
Unless you moonlight as a recruiter, it's one of the most daunting tasks to filter the best candidate and get him on board.
Well … How will you find the time to hire a graphic designer? Many web design companies outsource their resources, whereas some prefer hiring a designer.
This blog will unfold all the exciting points necessary for hiring a graphic designer. But wait, do you know what is graphic designing?
It’s the finest form of design, very much different from usual art because design serves as a solution, whereas art doesn’t!
People are still focused on hiring a freelance graphic designer or choosing a full-time designer.
Here you go with the detailed discussion.
Hiring a freelance graphic designer vs. an in-house graphic designer
Before we jump into the detailed discussion, let’s talk about the types of graphic designers—choose a freelancer or an in-house resource.
Let’s examine some pros and cons of hiring a freelance graphic designer to complete your project.
You can pay them the project to project.
They won't be familiar with the brand as they are not working directly with the team.
You can discontinue if the project gets completed.
They can discontinue at any time, and you can not force them to continue with the same enthusiasm.
You can opt for a freelance web designer whenever there is a need.
It takes a lot of effort and time to check a freelancer's work.
They can work for you anytime, based on the requirements.
They will ask for money for each change made, so it’s more expensive.
Let's jump into the discussion of hiring an in-house graphic designer for the smooth completion of the project. Is it quite understandable now? No?
An in-house resource is hired to run your brand only.
You have to pay for the resource, no matter if there is any design project.
They will work dedicatedly for office hours only. In case of any emergency, they won’t be available.
They can discontinue at any time, and you can not force them to continue with the same enthusiasm.
Understand your brand’s style and working environment.
They work with their capacity, so you can’t force them to work out of that.
They are always available on their toes in case of any query.
If a new technology or practice comes in, you must arrange workshops to train them!
We assume you are now clear with hiring a graphic designer, both freelancer, and in-house.
If you can't afford to hire a freelancer designer, you can get an in-house resource and ask them to do everything!
You can hire a freelance graphic designer and ask them to do the extra work instead of hiring a full-time resource and keeping them free due to no work.
Finding a graphic designer can be easy if you streamline your process and hit the person! You must be thinking about where to find graphic designers.
Are you looking for a graphic designer?
Let us walk you through the magical ways to hire a graphic designer for your business.
7 Ways By Which You Can Hire A Professional Graphic Designer
Okay, so I assume you’re now clear up with an in-house designer and freelance graphic designer. However, let’s start discussing how you can hire a graphic designer.
Shall we start? Let’s go!
01 Set Up Your Expectations
The first and most important thing you need to do to hire a graphic designer is to clear up what you’re looking for.
What your graphic designer should do and shouldn’t do?
Finding a professional graphic designer can be daunting, but it's possible. A graphic designer designs the most attractive design solution serving a possible audience with meaningful insight.
Contradictory to this, a graphic designer is not considered a web designer. So, if you’re intermixing hiring a website designer with a graphic designer, you’re wrong!
While they will design your website's look, feel, and layout, they’re not responsible for coding it.
02. Head towards outsourcing websites
Moving towards an outsourcing website is one of the easiest ways to find a graphic designer. Various websites with a pool of designers are available, but the recruiter has to shortlist the profile.
A graphic designer is part of the professional world, but not working with any traditional group of people.
Such websites are best for finding a graphic designer, as you don’t have to check thier resumes as everything is mentioned directly on the website.
Some outsourcing websites follow the bidding process, whereas some don't. You can always opt for the proficient way per your needs. If your primary focus is to stay within the budget, hire the resource based on these factors.
However, if you wish to hire a resource based on its experience, the competition is fierce, and you've to put in a lot of effort.
Remember, every site has its recruitment process, and it's your job to finalize the best design professional for your projects.
3. Posting Ads On Various Job Searching Platforms
Gone are when people used to post job hiring posts in newspapers. Now, things are becoming easier and quicker.
Today, whenever a business feels like hiring a graphic designer, they opt for social media platforms or job-searching mediums where resources come in to know about the job.
But wait, you must think of a job posting board as a casual newspaper. You're wrong here!
Job boards give the leverage of posting job requirements properly after completing the basic registration process. The professional graphic designer will then see your job post and post it in their resume if it matches their profile.
However, you will have to pay the platform fees. Some portals are free, whereas most are paid.
04. Go Through Their Portfolio
The first thing you will look up to before placing an offer to the graphic designer is thier portfolio.
The relevant work samples will justify their work and give you the surety of choosing them as your full-time design resource.
No matter how great their design portfolios are, you cannot judge them on that! Just because a designer is good at one thing does not mean they will be good at other things as well.
See Our Compelling Design Portfolios
So, before you hire a graphic designer, ensure you evaluate their work portfolios and samples thoroughly.
Go through the designer aesthetics as well before you make any final decision. Like, if you have a clothing brand, your design should be captivating and minimal.
A designer with a minimalistic design approach is best for you and fits in the design working spectrum.
On the other side, if you're target audience is children, then bright colors with elements will be the best choice.
Ensure your designer has a keen eye for designing and has gone through design principles for a professional design outcome.
05. Build Communication With the Graphic Designer
Once you're finally done with hiring a professional designer, the next step is to make a contract with them.
You can directly reach out to them and know if they're interested in working with you. Give them a basic introduction to your business, and know there are their views on that.
A basic understanding of the business working modules and framework would be best for them as a freshie.
We hope you're clear about how to hire a graphic designer. Let's move to the finalization steps.
06. Negotiate The Prices
Once they let you know that, they're available for the full-time graphic designer job, and it's your time to negotiate the price.
Hire a graphic designer that matches your work style and agrees with the suggested package.
Before you place an offer and negotiate on the price, it's essential for you first to learn the pricing trends going on in the market to get an idea of what's happening.
For example, if you wish to hire a website designer, you should know the trending website design cost.
You can't insult a designer by offering a pay less than its value, this will not only give a wrong impression, but they will never recommend you for an interview to any of their mates.
There is no one-size-fit pricing package when it comes to designing. The competition is fierce, and everyday a, new trends come in.
To stay competitive, hiring the right people to perform design activities at the most reasonable price is essential.
You can ask your designer their expectations and then see if their expected salary falls within your desired budget.
Design isn't an area where you can cut corners and make it fit within your desired budget.
If you sacrifice the quality, then you will regret it later. Never sacrifice it because that's the core of any design outcome.
07. The Infrastructure Cost
At this stage, you and your designer are on one page and officially ready to hire a graphic designer for a longer run.
Remember that infrastructure costs will be included in their hiring process, like the cost of the asset they will use and all the space occupied.
08. Hire A Graphic Design By Finalizing the Contract
And bingo! You are now all set to place an offer. You should always pay attention to the contract and list all the points in detail because there is no such thing as verbal communication.
Everything said verbally doesn't have any importance, so the best move is to mention it all in a contract or email to maintain a record.
Furthermore, it satisfies both parties, and you will be more than happy about this.
Don’t forget to include these points:
- The timelines of the project, like at what time they have to complete the project.
- The total working hours they have to serve in a week.
- Pricing terms and other structures.
- If there is any confidential information, make sure it’s mentioned there.
So, before officially hiring a graphic designer, ensure you sign off the document.
Are You Ready To Hire A Professional Graphic Designer Now?
We hope you're clear about how to hire a graphic designer. It is challenging to recruit a professional candidate from the pool of designers, but as you have this guide, things will flow easily in your favor.
The only thing you have to do is, get down to the shores and hire the one that best fits your needs. You can get a list of 5 designers, and who wonders? The fifth one is the ideal graphic designer for you!
Frequently Asked Questions
You got the questions; we have got the answers.
The average cost for hiring a graphic designer lies somewhere between $15 to $150 per hour. However, the price for hiring a graphic designer can extend somewhere between $25 per hour.
If you wish to hire a graphic designer, you first need to shortlist the profile based on their work portfolio and years of experience. Make them an offer, and wait a few days to accept it. Never settle for less and compromise on quality.
Here is a complete breakdown of the graphic design cost they charge per project.
- Standard logo design cost: $100 - $850
- Essential web design cost - $5,000 - $7,500
- Ebook designer cost - $200 - $2,500
- Social media creatives cost - $5 to $15 per post
- Marketing collateral cost - $75 - $450
If your logo is static without animation, the designer can charge you around $350 to $500. However, if it has animation, the pricing can extend based on the number of layers, animation, and spin.
An entry-level graphic designer can average from $25 to $150 per hour. Moreover, you still have to review their work portfolio to ensure you've made the right choice.