How can you build an ecommerce fashion website?
Do you own a clothing store and want to expand it worldwide to attract a larger audience? Or are you planning to start an ecommerce store where you can increase your product base?
If the answer is YES, then you're in the right place. Selling clothes online is tricky as many people are already running the same niche.
Anyhow, you will not deal with the usual overhead that costs millions of dollars but a bit less than that…
All you need is a well-maintained and captivating website. This can be done as soon as you collaborate with any Chicago web design company, as it’s a fashion-forward city.
So, let’s get started with the discussion…
But wait, before we jump into the vital points, let me shed some light on the stats on ecommerce stores, and it’s crucial so you can make a wise decision afterward.
Apparel Market In USA - Stats & Facts
There are many clothing categories, from business attire to casual wear and luxury to sportswear. Most of the types are worth a billion, whereas some aren't. So, it depends on the marketing, the quality of the cloth, and the region you're targeting.
According to research, the revenue rate of the global apparel market reached somewhere to 1.5 trillion dollars in 2021, and it’s expected to reach a whopping 2 trillion dollars in the coming 2027. Impressive no?
As we're now clear with the fashion industry value, we can move to the core discussion of creating a clothing website design.
The Magical Steps For Creating A Clothing Website For Retailers
In this section, we will pen down the key steps necessary for building a clothing website. It’s a quick overview, and you would love reading it …
01. Choose A Clothing Niche
The first step is to choose a clothing niche because there are different types of clothing stores, and you've to select the one that best fits your place.
Once you’re done with the selection, it’s easier for you to target the niche and create a website accordingly.
You can contact leading website design companies and tell them precisely what you want from them. You can benefit from target messaging that will resonate with you in a specific niche, so you don’t have to coordinate with others.
02. Pick A Domain Name
Once you’re precise with your targeting and the niche, purchasing a domain name for your clothing business is the next step.
Creating a clothing website is relatively easy if you have the time to see what your visitors are looking for and how to address them.
The targeting should be sleek and concise so that anyone who sees the brand knows what it’s about.
The best practice is to keep your clothing brand domain name short and easy to target so anyone can view it and get an idea of what service you’re offering…
03. Choose The Type Of Platform
The third step in website creation is knowing which platform best fits your brand so you can choose accordingly.
We recommend you choose WordPress over Wix because it’s a free and open-source platform that empowers brands with appealing visuals and captivating layouts.
Moreover, excluding WordPress, you can find other premium themes and plugins where you don’t have to code anything from scratch.
It’s a simple drag-and-drop mechanism. Hence, you will be stunned if you see how much value you can earn with web design!
If you wish to have an ecommerce store, then you can use the WooCommerce plugin and turn your website into a robust online store sharing all the items exclusively!
04. Select The Color Theme
The fourth step is where a website designer will take the lead and manage everything accordingly.
A great designer understands color psychology and can easily integrate the seven principles of design into the website being made.
Using a color that doesn't fit your target audience will be a turn-off for everyone. The end goal is simple: utilize the colors and layout that make your website look appealing.
Only add a few colors because, in this way, you will confuse your visitors, and they won't revisit your website.
05. Develop Pages
As we're done with the initial phase, the next and most crucial step is to get the pages designed and developed by your team.
A designer will let you know how your page will look, but a marketer will give you an overview of how the page should behave—more of a CRO-centric approach making everything work seamlessly.
Hence, you can have these pages designed as it’s a clothing website that doesn’t work the same as other websites.
Homepage
The first is the homepage, where you will add all the information regarding your business, like why someone should choose your clothing brand instead of anyone else.
The content should be more of a copywriting style because if it’s not, then you won’t create a hook in front of your prospects.
With an alluring homepage, you can convert your prospects into potential customers. A robust digital content strategy works well in this case.
About Us
On this page, you will let your audience know how you started the clothing business and the key differentiator between you and your competitors.
On this page, add fewer images and more details regarding your business to build a relationship of trust with them.
Clothing Category
Now is the most crucial page because here, you will place the products and give visitors an overview of your product line.
You can categorize your clothing line like women and men and then share the articles.
This is not the end, but you must make inner pages for each item placed because you will give a detailed product description with fantastic pictures and taglines.
Contact Us
Lastly, a contact us page where you can set the active email address and number to let users send in their queries in case of any issues.
06. Update Content
How can we forget content, especially when creating a clothing website?
It’s not just updating content on the website but also updating captivating posts on social media platforms.
A compelling social media content pillar strategy will make things quite similar, like you share the clothing brand blogs on a website, along with social media.
Hire a social media marketer and content strategist with the skill to create a content strategy that best performs on the website.
Your content won’t achieve alone, but if you combine it with a result-oriented international SEO strategy to target the correct region and get traffic organically.
07. Make The Most Out Of Email Marketing
How will you spread the word about your clothing business to the audience?
Email marketing incredibly lets your audience know about your business more professionally.
Guided templates are available for basics and endless ways by which you can promote the clothing brand to your audience. Email marketing is the most expensive way to promote your business.
Here are the methods by which you can upgrade your clothing business;
- Giveaways
- Dress styling videos
- Holiday giveaways
- Pre-launch emails
- Anniversary Sale
- Spotlight dresses
These are some categories on which you can email marketing campaigns and let your audience know about your services.
If you still feel like it needs to be improved, start looking for more options, and you will ultimately find something interesting.
Don’t Forget To Keep The Inventory Flowing…
Launching and creating a clothing website is no more a hassle - an easier way to connect with your audience & let them know about your offerings.
Do you have the investment and the idea behind starting a business? Bingo! You're all good to get started with the clothing store. It's not apparent that only tech-savvy people can run a business. Still, those fashionistas who have the idea to run something big can take the company forward and cage customers to the storefront.
Remember to make your website mobile responsive because half of your audience comes from mobile devices; if it's not optimized, no one will revisit you!
Frequently Asked Questions
The amount required to start a clothing business depends on its desired scale. For a small clothing business, you need approximately $500, while a medium-sized business requires between $1,000 to $5,000. However, for a large-scale clothing line, the costs could reach up to $50,000.
Investing in a clothing website is a great way to grow your business. Having an online presence can increase your reach and allow you to sell your products to customers from all over the world. A website also allows you to showcase your products in a professional and organized manner, and provides customers with easy access to your clothing line. Additionally, a website can provide valuable data and insights into customer behavior, preferences and purchasing habits, which can help inform your business decisions. Furthermore, a website can also help build your brand and establish you as a reputable clothing business. Overall, investing in a clothing website is a worthwhile investment that can provide long-term benefits for your business.
Whether or not you should hire a website designer depends on your specific needs and resources. If you have the technical skills to create a website yourself, you can save money and have full control over the design and functionality of your site. However, if you don't have the technical expertise or simply don't have the time to create a website, hiring a professional website designer can be a wise investment. A website designer can create a custom and professional-looking site that meets your specific needs and accurately represents your brand. Additionally, a designer can ensure that your site is user-friendly, optimized for search engines, and secure. Overall, the decision to hire a website designer is a personal one that depends on your goals, budget, and skills.
