As marketing professionals, we know how important it is to showcase the right marketing skills when creating your resume. This ensures that we appear appealing to a hiring agent and make them feel that we’re the right candidate for helping them meet their marketing goals.
This article will discuss in-demand marketing skills that you must know for career growth in 2021, so let’s head into that.
Whether it is a B2B or B2C business, you can’t ignore the importance of content marketing. It is safe to say that content is the king of marketing. You can tell its importance by looking at the fact that there are over 2 million blogs published on the internet daily. As of now, there are over 500 million blogs currently posted on the internet.
Even though this number is quite overwhelming, but different brands and businesses tend to pull their audience’s attention by publishing high-quality content on their websites and social media channels consistently. Therefore, adding this marketing skill to your resume can definitely help you stand out as the right candidate.
If you’re related to content marketing, then you must be familiar with the term CMS. It stands for Content Management System. It is no surprise that many brands and online stores are leveraging CMS to publish their content stream. Out of 500 million blog posts on the internet today, nearly 60 million are published using CMS like WordPress and Drupal.
Also, practicing CMS will push your boundaries from just writing the content. Adding this marketing skill to your resume will cast you out as a person who doesn’t generate content but can also manage it further.
A CRM (Customer Relationship Management) tool is software that allows you to store information like customer contacts, sales opportunities, service issues records, and manage your marketing campaigns all in one place.
In simpler words, without a CMS, coordination between different departments like marketing and sales will be pretty much messed up and cluttered. Therefore, nearly all businesses leverage CRM software to manage external interactions and relationships better. Adding this skill to your resume would definitely go a long way towards making you a strong candidate for any job in this field.
As the world gets more tech-driven, over 5 billion people worldwide have access to the internet and hand-held devices. With this number rising continually, it is to say that mobile marketing is probably the most prominent element that one could leverage for maximum results.
Out of all the internet users, nearly 73% (Almost three-quarters) of users will access the internet via their smartphones only by 2025. Therefore, if you’re experienced with mobile marketing, make sure you add it to your marketing skills for 2021.
Unlike lead generation, where you have to focus on finding new leads, lead nurturing is where you try to build a stronger relationship with your existing audience and convert them into your loyal and paying customers. In simpler words, lead nurturing focuses on qualified leads.
According to the stats, almost 80% of the generated leads fail to become customers due to a lack of brand trust, making lead nurturing vital for any business. So, adding this skill to your resume would be a great idea.
With over 2.5 billion email users, Email marketing is one of the best tools that a business can leverage for marketing its products and converting new customers. Email marketing skills like A/B testing and lead nurturing have a high demand as they can help you grow your customer base on a significant level. Therefore, if you have command over these email marketing skills, you’d undoubtedly be preferred by employers.
Businesses leverage marketing tools to stimulate customer interest and boost sales. These tools are significant for communicating a company’s information in a meaningful manner. Therefore, if you have command over different marketing tools, companies would look towards you as candidates who could exceed their expectations.
Here is a list of some marketing tools to add to your marketing skills resume if you have practiced them.
These are the marketing tools that help you manage your business’s social media accounts. These tools are responsible for handling tasks like content scheduling, engagement and performance monitoring, and automating various functions. Some great social media marketing tools include MeetEdgar, IFTTT, Brandwatch, and Talkwalker, etc.
The entire idea around using productivity tools is to streamline processes like collaboration and communication to save time. This time could be utilized to do various productive tasks. Some famous productivity tools include Slack, ProofHub, task, and GanttPro, etc.
Using SEO tools is one of the most cost-effective approaches that one could leverage to bring in organic traffic and improving user experience. These tools help you get your website ranked higher in Google search results. Some of the commonly used SEO tools include Ahrefs, Google Keyword Planner, Google Analytics, SEO Spider, etc.
Images play a vital role in grabbing your audience’s attention towards the content or post. You can use image designing tools to create images as per your requirements. Some famous ideas designing tools include BeFunky, Canva, Piktochart, and Infogram, etc.
Email marketing tools are a type of tool that you can leverage to automate various tasks related to email marketing. For example, they help you with A/B testing as they can automatically measure the rate of clicks and opens for different email lists. Some commonly used Email marketing tools include HubSpot Email marketing, Mailchimp, Sendinblue, SendPulse, etc.
Ensure you add these tools to your marketing skills resume to achieve maximum positive response from the employers.
Videos are no longer just an element of marketing. Instead, they’ve become central to marketing for any brand. According to the stats, videos are 600% more effective than email and prints combined. The reason is quite simple, people prefer watching videos rather than reading long and tedious text blocks, and brands today recognize this fact. Therefore, even a little experience with video production or editing is highly preferred by employers.
Social media marketing is one of the best approaches to advertise a brand or product effectively. But looking at the fierce completion, you can quickly tell that leveraging paid opportunities to boost brand awareness is the best approach. Many businesses today opt for paid social media advertisements. And if you’re skilled at that, you’re already ahead in the game. Adding this skill to your marketing skills resume will make it robust.
UX (User Experience) is the key to success for any website. Your audience would always want a smooth and non-cluttered experience of your website or application, or else, they would go elsewhere to meet their needs. Businesses today know how important UX is to grow and retain their customer base. Therefore, a good UX designer is always in demand. It is one of those marketing skills that would make your resume look stellar.
From customer data to statistics and insights, a lot of data a business has to handle. Without good management, such data could become a huge mess. This is where the magic of data scientists comes into play.
A data scientist helps sort out and organize this data to determine future actions, smooth workflow, and aiding senior staff in making decisions. However, it’s all about numbers, so being a data scientist is quite a crucial job that requires you to have a great understanding of business mathematics and statistics. But again, if you’re good with data science, you’ll pull the employer’s attention towards yourself.
Data visualization is a marketing element that helps present statistical data in a more natural and easy-to-understand manner. Since data visualization requires you to convert values into visual maps and graphs, a data visualizer must know both stats and visuals. Also, they have to work side-by-side with the data analytics team.
Data visualizers have a high demand for any business as they can make the boring number appear compelling for the audience. You can add up this skill in your marketing skills resume and make it robust.
Having little knowledge about coding languages such as HTML and CSS will give you a significant advantage over others who don’t. Why is that so? It’s simple; when you know coding languages, you can make various small changes like fixing paddings and text aligning on your own. In this way, you’re saving time for yourself and your team, which could be spent doing other productive tasks.
Knowledge of coding languages is one of those marketing skills that will make employers look at you as a valuable resource.
Consumer behavior is what helps a company determine the reasons behind the purchase or rejection of a product. If you’re experienced in customer behaviorism, you’re a vital resource for any company.
The reason behind this is quite simple. When you understand consumer behavior, you can spark an essence of emotional attachment and trust between you and your clients through your content. Since people are most likely to buy from sources they trust, adding Consumer behaviorism in your marketing skills resume would grab the employer’s attention.
A great marketing strategy as important as making a product. While it might seem overwhelming, leveraging the skills mentioned above will ensure that your career catapults into success heading into 2021.