Organic vs Paid Social Media | Which one offers the best value?

  • July 15, 2022
  • Marketing

Organic vs Paid Social Media | Which one offers the best value?

  • July 15, 2022
  • Marketing

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Social media is a powerful tool that can help businesses reach new audiences and promote their products or services.

But as the competition between social media platforms is increasing daily with new entrants. It has become difficult to evaluate the starting point for your business advertisement on social media.

With an increased audience, the landscape of social media is evolving drastically. And today, most of these platforms have introduced Paid functionalities to monetize the platform.

Thus, this has made it difficult for organic reach to be above par. However, it would be best if you found the right balance between the two to get the most out of it.

This article will compare organic vs. paid social media and help you decide which offers the best value for your business.

Before we jump into the differences and battles between the two, we must understand the core functionalities.

So, without further ado, let’s start with an in-depth analysis of the two.

What is Organic Social Media?

Organic social media are unpaid posts on social media platforms such as Facebook, Twitter, and LinkedIn.

Many businesses view organic social media as the most cost-effective way to reach their target audience since they are not paying for advertising space.

The main goals of organic social media are to build brand awareness and drive traffic to your website.

To do this, you need to create engaging content that can attract your target audience and motivate them to share it on their feed to reach an increased audience.

The downside of organic social media is that it can take a lot of time and effort to generate results.

It is not relatively easy to stand out from the crowd with organic social media. Thus, you may not see a significant return on investment for your efforts.

If you are looking for a quick way to reach many people, paid social media may be a better option.

However, if you are willing to do the work, organic social media is undoubtedly one of the best options for marketing.

Benefits of Organic vs Paid Social Media

Organic social media offers many benefits that paid social media does not. Here are some of the benefits of organic social media:

1. It is free

The most significant advantage of Organic Social Media is that it’s free. You don’t require investment to post and reach your targeted audience globally.

2. It helps you build trust and credibility

When you post content on your organic social media channels, people see that you are an expert in your industry and are more likely to trust you.

3. It builds relationships

When you engage with people on organic social media, you are building relationships with them. These relationships can lead to business opportunities down the road.

4. It generates leads.

Organic social media can help you generate leads for your business. When people see that you are an expert in your industry, they are more likely to contact you when they need your products or services.

5. It drives traffic to your website

When you post links to your website on organic social media, you are driving traffic to your website. This can lead to more sales and conversions for your business.

We have gained significant knowledge about organic social media, its downsides, and its benefits. It is time to move forward with Paid Social Media.

What is Paid Social Media?

As the name suggests, the main difference between Organic and Paid Social Media is payment. Paid Social Media refers to the medium that requires investment for advertisement and marketing.

It is a form of advertising that allows businesses to promote their products or services on social media platforms.

This type of advertising can be very effective in reaching a target audience, as it allows businesses to target users based on their interests and demographics specifically.

Paid social media can be an effective way to boost brand awareness and generate leads, but it is vital to consider the costs before committing to this type of marketing.

It allows you to target your audience with ads and boost your content so that more people see it.

With paid social services, you have control over who sees your content and when they see it. This ensures that your content reaches the right people at the right time.

Benefits of Paid Social Media

Organic social media is excellent but can only take you so far. Paid social media offers several benefits that can help to increase your reach and engagement.

1. Reach a wider audience

With paid social media, you can target your ads to a specific audience, which means you are more likely to reach people interested in what you have to say.

2. Increase your visibility

Paid social media ads will make your brand more visible, leading to more website visitors and potential customers.

3. Get more leads

By targeting your ads specifically to people interested in your product or service, you are more likely to generate leads than on organic social media.

4. Boost your SEO

Paid social media can help to boost your SEO efforts by increasing the number of links to your website.

5. Drive traffic to your website

Paid social media ads can drive traffic directly to your website, which is great for promoting sales or special offers.

Paid social media is an effective way to reach a wider audience, increase your visibility, and generate leads.

If you are looking for ways to boost your business, paid social media services might be your best option.

Difference between Organic vs Paid Social Media Strategies

Organic social media is an unpaid form of communication on platforms like Facebook, Twitter, and LinkedIn. On the other hand, paid social media involves placing ads on these platforms.

So, which one offers the best value? The answer may surprise you.

A recent study by AdEspresso showed that organic reach on Facebook is declining. They found that organic reach for pages with more than 10,000 fans is only 6%.

This means that if you have a page with 10,000 fans, only 600 of them will see your organic posts.

Paid social media, on the other hand, can be highly effective. One research from shows that the average click-through rate for Facebook ads is 1.62%, with a high of 1.84%.

This indicates that the conversion rate with Paid Social Media Services is exceptionally efficient compared to organic conversion.

Organic vs Paid


This means that if you have a page with 10,000 fans and run a Facebook ad campaign, you can reach almost 200 people.

And, since you’re paying for the ad, you know that all those people are seeing your content.

So, while organic social media is still essential, it’s clear that paid social media offers a better return on investment.

To figure out the critical differences between the two, let’s take a closer look at the strategies.

Organic Social Media Strategy

Organic social media strategy uses content and relationships to build your brand and authority online.

Content plays a vital role. Thus, it is a must to keep note of the Social Media Content pillars. It can be a slow process, but it’s worth it in the long run because it creates sustainable growth.

Organic social media strategies are essential for building an engaged online community. Organic strategies refer to relationships and interactions that happen naturally.

Your content must be exciting and engaging enough to encourage users to like, comment, and share.

While paid social media can effectively reach new audiences, organic strategies are necessary to create a passionate and engaged user base.

Paid social media is often seen as a “quick fix” because it allows you to target specific demographics with laser precision.

However, these targeted users may not be as engaged as those who discover your brand organically.

Think of it this way:

if you’re only using paid social media, you’re missing out on the opportunity to build relationships with potential customers.

If you want your business to succeed in the long run, you need to focus on organic social media strategies.

Paid Social Media Strategy

As a business, you are always looking for ways to increase your reach and grow your audience. Social media is a powerful tool that can help you achieve this.

However, with the ever-changing algorithms and increasing competition, it cannot be easy to grow your social media following organically. This is where paid social media strategies come in.

Paid social media allows you to target your audience with ads and boost your content so that more people see it.

With paid social media, you have control over who sees your content and when they see it. This ensures that your content reaches the right people at the right time.

Paid social media strategies can be highly effective in growing your business. But, they do require an investment of time and money.

As you target a specific audience with paid social media, it is crucial to have a robust digital content strategy to get the most out of it.

If you are unsure if paid social media is correct, consider trying a few organic strategies first. See what works best for you and your business.

Ultimately, it depends on your goals and budget as to which option is best for you. That may be your best option if you have the time and resources to invest in organic social media growth.

However, if you need quick results and are willing to invest in paid social media advertising, that may be the better option.

The Key Differences between Organic vs Paid Social Media

As a business owner, you’re always looking for ways to get the most value for your money. When it comes to social media, you may wonder if organic or paid social media is the better option.

Here’s a look at the key differences between organic and paid social media:

  • Organic social media doesn’t cost a penny, while paid social media requires you to spend money on ads.
  • Organic social media is more slow and steady, while paid social media can deliver quick results.
  • Organic social media relies on quality content to attract an audience, while paid social media allows you to target specific users with ads.

These were some of the main differences between the two. One provides you with concrete strategies to build customer-brand relationships.

While the other provides you with a quick and broader exposure to the targeted market. But don’t you want to benefit from both of them?

If yes, then you are in luck. We will discuss how you can integrate paid and organic social media strategies.

Let’s not waste any more time and get right into it.

How to integrate organic vs paid social media strategy?

As we have discussed, the difference between Paid and Organic Social Media. You must have significant knowledge about the value that they provide.

However, any business needs to have a good balance between the two. You must use both strategies harmoniously to attract more audiences and sustain them with brand-customer relationships.

To achieve this, it is essential that you integrate paid and organic social media strategies.

Keep in mind that it is crucial to have strong social media management that aligns your operations with business goals.

Here are some tips for integrating a paid and organic social media strategy:

1. Create a good mix between the two

The first and foremost thing to execute is to create a good mix between the two. You don’t want all of your posts to be sponsored, nor do you want them to be fully organic.

Thus, you should have a good mix that attracts new eyes and sustain them with organic posts.

2. Use paid social media to reach a wider audience

Paid social media is a great way to get new people who might be interested in your product or service.

You can ensure that your message reaches the right people by targeting your ads and sponsored posts to specific demographics, interests, and locations.

3. Use organic social media to build relationships

Organic social media is all about building relationships with your customers. By creating quality content and engaging with your followers, you can make a loyal customer base that will stick with you for the long run.

4. Analyze, Test, and Execute

Don’t ever go all in with one type of marketing strategy. It would be best if you constantly analyzed which of your organic posts performed well and used that information.

Establish different versions and test them using the A/B testing technique to execute the best-performing strategy.

This will help you get the most out of your paid promotions.

5. Use both strategies to drive traffic to your website

Whether you’re using paid or organic social media, include links to your website.

This strategy will encourage the audience to explore and connect with your business. Moreover, you can always track which method performed better in directing traffic to your website.

6. Balance the cost between different Social Media Platforms

Every primary social media site has additional charges for paid advertisement. For example, the average cost per click (CPC).

Instagram is around $0.70. In contrast, the CPC on Facebook is approximately $0.30 as per the research of AdEspresso.

Thus, it would help if you balanced the outcome of Organic and Paid Social Strategies on different platforms. This will provide you with the best value for your money.

Before starting your campaign, you can always review the Facebook Advertising Cost and Instagram Ads costs.

Which one is the Best for You? – Organic vs Paid Social Media

As a business, you want to ensure you get the most value for your money. Regarding social media, there are two main ways to go about it: organic or paid.

So, which one offers the best value?

Organic social media is free and can be a great way to build up your brand and connect with your customers.

However, growing a following organically takes time and effort, and measuring your results cannot be easy.

On the other hand, paid social media can be a great way to reach a larger audience quickly and boost your brand visibility.

Additionally, creating a strategic plan for your paid social media campaigns is vital so that you don’t waste money on ads that don’t perform well.

Thus, it depends on your goals. Paying for social media is your best bet if you want rapid growth with minimal effort.

But organic social media is the way to go if you want sustainable, long-term growth.

Frequently Asked Questions (FAQs)

Q1. Which is better organic or paid social media?

It depends on your goals and your budget. If you are starting, you may want to focus on organic strategies first. But if you have the money to invest in paid plans, they can be a great way to reach a larger audience.

Q2. What is the difference between organic and paid on Facebook?

Organic content on Facebook is the posts that reach the audience without paid promotions. At the same time, Paid Content on Facebook has sponsored adverts that run on the platform for increased exposure.

Q3. How much does organic content cost?

Organic content doesn’t cost you anything. It is referred to the content that you create. For the best results, organic content should be customer-centric and attractive.

Q4. Is organic social media worth it?

Organic Social Media Strategies are vital in sustaining the targeting audience and building customer-brand relationships. Thus, formulating indulging content for organic social media is worth it.

Q5. When should you use paid ads vs. organic?

It would help if you used Paid ads when you want to reach an increased audience. For any new launch or hype, Paid adverts are recommended as they can generate traffic to organic posts.

Concluding the Battle | Organic vs Paid Social Media

Both of them share their significance in providing value to the consumer. Organic Social Media results might decline, but good content and a substantial audience will always allow your business to elevate.

On the other hand, people may debate the impact of Paid Social Media, but you can not neglect the fact that it drives greater exposure to the market.

Thus, finding a balance between the two is the best option for your business growth. With Paid and Organic Social Media integration, you can get the best possible results with minimum investment.

If you wish to get the best outcome through organic and paid social media, consider connecting Cydomedia.

As our experts have excelled in the social media industry and can curate the best campaigns and strategies to suit your business.

Aeish Jay


Aeish is a techie, nerd, and brilliant content marketer with an urge to explore new tech trends & induce them in the content pieces. A writer by day and an observer by night who loves to unfold the best content strategy to facilitate the readers! She loves to chill & spend time with friends watching "FRIENDS."