E-commerce business websites might look simple to build and maintain, but they seriously aren’t.
An e-commerce business website serves many purposes other than just being there to provide you with a digital presence online.
In the modern-day digital landscape, all the marketing efforts you intend to work on, whether SEO, social media campaigns, PPC campaigns, lead generation email marketing campaigns or anything else, have to end up on the website. And if the website is not good at converting all that traffic coming towards leads or actual customers, you might not as well have an e-commerce business website at all in the first place.
But how do you actually ensure that your website performs the way you want it to?
A lot of new entrepreneurs and startups who don’t have much experience in handling e-commerce business websites face this problem a lot, as they don’t know what process to follow, which components to add, where to improve the landing pages from, how to handle the development stuff among other similar problems.
If they learn these things on their own, it will take a very long time, but this is one thing these entrepreneurs surely cannot afford to waste.
So what’s the turnaround?
Well, there is an adage that says, “The greatest education in the world is watching the masters at work.”
This means that the best way to learn about anything is to know it directly from the people who have actually done it and have achieved incredible results from acing their challenges.
For ensuring that modern-day entrepreneurs and small business owners have a chance to learn from the very best in the business, we took it upon ourselves to reach out to some of the top entrepreneurs in the industry and ask them how these small business owners can overcome the challenges related to managing the performance and maintenance of their e-commerce business websites and E-commerce based businesses.
For this, we posed with this straightforward yet profound question:
“What’s the biggest challenge you have faced while managing your website or e-commerce business yourself, and how would you advise other people to get a turnaround on that issue based on your actions related to solving this problem?”
Here’s how they answered:
1- Utilize Delegation Of Tasks & Focus On Strategy
Founder At Francophile French
“These days, a lot of entrepreneurs tend to do get things on their own, creating an unnecessary burden on themselves. It is always good to delegate tasks. There are many challenges that any start-up would face, like finances, correct manpower, committed staff, ongoing lead generation, holding on to the old customer, syncing with new ones, conflict handling, and much more. Also, pressure for marketing, answering, salaries, lead conversion.
The major source of lead generation is social media which we often overlook or fall short of. If taken care of by one, every aspect will result in too much pressure physically and mentally. But these days you have a lot of people in the market who can take off the burden from your head.
When it comes to managing a website or social media, it surely requires a lot of effort as the content needs to be apt, attractive, on par with the trend, and easy to understand. While I had to manage my website in the early days, it would be an enormous task. Aligning images, text, and the content all had to in sync.
It was exciting initially and less challenging, but as time passed by, it became difficult to update the site, manage the leads generated, and be creative. That is where I would always fall short. Being creative always is never easy all the time for an entrepreneur. And the only lesson that I would like to share with others is while managing business delegate tasks. Hire a part-time or full-time designer to get things done and creatively.
Have faith in people hired that they would learn or get things done as time passes. It will be a hard struggle if you do it alone. As someone truly said, “If You Want To Walk Fast, Walk Alone. If You Want to Walk Far, Walk Together.”
2- Outreach For Assistance When Faced With Issues You Don’t Understand:
Marketing, E-commerce, business Revenue Generating Coach
”My biggest problem in managing my website is receiving all those bots sending their sales pitch instead of using the setup for its intended use. My advice is straightforward… to educate new business owners to generate more clients, close more sales and increase their overall revenue and profits is to keep a close eye on your website performance. If you are unable to fix the problem, there is no harm in seeking some help.”
3- Planning Is Crucial Towards Getting Things Right
Regional Advertising Director at Gannet – USA Today Network/Business Consulting Manager at SmallHeer Consulting
“The biggest challenge I have facades not having enough time. I have looked into other companies work on my website, but I have either not been impressed with their work or don’t meet my start-up budget. As a result, the most feasible solution is doing it myself. The best advice I have for any business start is to plan when you will work on your website, down to the minute. Have a plan for the day and stick to it. It will pay off in a big way.”
4- The Key To Success Is Growth Hacking Your Marketing Efforts
Partner At Tekrevol
“One of the biggest challenges faced when starting an e-commerce business is that the market is saturated; what defines an e-commerce business is the marketing. Social media/digital marketing is where I would focus and also begin I would initiate methods of growth hacking from an early stage and adopt these principles into the company culture.”