10 Highly Innovative Web Design Trends For 2021

With the passage of time, web development has reached newer heights and so have web design trends. We now have much more agile tools for both front-end and back-end development and when combined with agile development methodologies like DevOps, there is no type of website you can’t seem to pull off these days.

However, one thing in this whole scheme continues to remain a mystery and that is, the kind of web design trends to follow.

Web design trends continue to change with each passing year and business owners incorporate them in order to make their websites more appealing to users.

Bad websites are the ones that don’t incorporate these website design trends properly or regularly.

Ask yourself, would you shop from eCommerce websites that don’t offer online payment? Of course not, because it’s easier to pay with online payment and a website not having this feature will be an unnecessary hassle in your online shopping experience.

Of course, the online payment method website trend is quite old, but it was just an example.

And exactly like that example, I have another one. Before we entered 2019, chatbots were your regular customer service agents who would just greet the user.

Now, thanks to AI and Machine Learning, chatbots offer a more personalized experience. Sure, some work goes into them, but the result is a well-attended customer.

If you’re still reading, you understand that it’s important for your business to stay ahead of the competition and you can do that by knowing what the most trending web design trends are going into 2021.

Okay, without any more discussion, let’s look at the website design trends you need to incorporate right away.

The Ten Highly InnovativeDesign Trends of 2021

  • The Use Of Serif Fonts
  • Text-Based Videos
  • The Trend Of Muted Colors
  • Geometry
  • White Space
  • Extensive Header Content
  • Advanced Scrolling
  • Custom Illustrations
  • Better UI/UX
  • Cause-Based Website Designs

1. The Use Of Serif Fonts

Confused about which “Serif” font I’m talking about? Don’t worry, I confuse them too, but I learned a trick which I think might help you differentiate between them.

web design trends serif font

The “Serif” font has some embellishments at the start and end of the letters, while “Sans Serif” has no such design. Easy to remember, right?

Getting back to the point,

Serif fonts are extremely old and date back to 1830, yikes!

The Serif fonts have been around for a while, and by the looks of it, they’re one of the trends that will carry on in the near future.

I think the font’s popularity makes sense because it’s one of the first-ever fonts created and has been used since. No wonder businesses still prefer it.

Another reason why businesses will continue to use Serif fonts is because of their simplicity yet classy look. When you look at the font, it gives off a feeling of sophistication, so many famous brands already use it.

Let’s see a great example of how serif fonts breathe sophistication into brands.

Gucci is a famous clothing and accessories brand that targets the upper class as their customers.

In order to attract the right people, their website uses serif fonts:

web design trend Gucci

Image Source: Gucci

The font gives the brand a sophisticated face. Now imagine, if they used a bold font like this:




Would the upper class want to interact with Gucci?

The Serif font is definitely one of the top web design trends you need to incorporate into your website right away.

2. Text-Based Videos

Text-based videos are a part of a larger trend that started in the light of the coronavirus. As businesses went offline, and most of the countries implemented complete lockdowns, shooting new content became a challenge.

While the lockdown was lifted in some parts, it looks the second wave will force another lockdown – which again means new content will be a pain to record.

That’s where text-based videos make a comeback.

Teams can’t meet to record and edit videos anymore or even hire freelancers. Their only option is to emphasize animations and text-heavy videos.

How does this benefit the businesses in the future?

They can use this to their advantage and create uniform videos for announcements, sales, and product explainer videos.

That’s exactly what Slack did recently. They used a lot of images and increased the text in their video marketing to get their point across.

Now I know you’re probably thinking, aren’t text-heavy videos boring and lengthy – but there are ways to prevent that from happening. Like in the example below:

instagram web trends

View the video on Instagram.

Notice how they’ve used the text in a friendly way, which entices the user to read and understand it.

Slack has truly innovatively embraced this modern website design trend. They infused the text, made it engaging, and made sure they didn’t need any actors to show up to video shoots.

The best part? They didn’t need a huge team to make that video; a few animators and graphic designers did the job for them in lesser time than a production team could’ve done.

I’m not done yet; I have some great news! For the upcoming year 2021, you don’t need to invest time in new content. In fact, use your existing content, infuse it with the new trends, and get the job done. See how easy that is?

3. The Trend Of Muted Colors

While loud and bold colors were the hit for most brands till some years ago, they’re slowly fading away (pun intended!)

What does that mean?

It means they’re transforming into light, pastel color palettes, hence the phrase; fading away. You might be surprised but muted also means dark and deep colors; for example, red can change into pink as a pastel color and maroon as a dark color.

design trends vennage

Image Source: Vennage

Gradients have been the hype for a while now, and we’ll continue to see more of such colors in 2021. Designers will play around with bold colors to find the right muted colors for specific brands.

Do you have a new brand for 2021? I would advise researching the psychology of colors before you decide on your palette. Several studies have proven that colors influence up to 93% of shoppers to make a purchase.

However, there are some exceptions for bold colors like green, orange, or red because it seems like those colors will be used for CTAs. After all, they continue to grab the customer’s attention and guide them on what to do next.

Look at the compelling fusion that Overdraw has designed for its website:



They’ve used a mixture of the muted color palette, which includes pastels and dark shades of green, and to complement the overall palette, they added a dual-colored CTA button.

4. Geometry

Another significant shift this year is the rising popularity of geometric shapes. Why? Because I saw numerous brands incorporating abstracts, and that’s what we’ll certainly see more of this year!

Geometric shapes have definitely started taking over when it comes to prevalent web design trends.

Brands are adopting rigid and pointy-edged geometric shapes because they’re easier to create and incorporate all over the website or mobile app.

For example, look at how graphic designer Jessica Caldwell has used geometry on her website:

Jessica Caldwell

Notice how all the images are aligned properly, making the website look consistent and appealing.

Likewise, you can play around with various shapes to place images on your website to infuse geometry in your website design elements.

Some brands go the extra mile and infuse geometric shapes with muted color palettes to leverage more than one current web design trend. And why not? If it works, then the right decision is to use them together.

The fusion of geometrical and muted colors pairs up so beautifully in the picture above that it makes you wonder what more you can do, right?

There will be numerous shapes and colors to play around with for brands to create the perfect website layout when it comes to leveraging geometric shapes.

5. White Space

White space has to be another one of those trends that have carried forward each year. Why? Because they offer ease of navigation, feel easy on the eyes, and make the website look clean and sophisticated.

And it looks like 2021 will be another year where we see brands making use of their white space (or not, get it?)

White spacing is basically leaving out empty spaces on your website page strategically. It doesn’t mean leaving a blank canvas and adding 5-6 elements. It means placing the elements in a way that looks appealing and clean.

For example, take a look at how Buzzflick has made use of the white space on their website.


Now, did you notice something?

The video animation website has ample white space (if we focus on that only), but it just fits as a complete layout.

They’ve used bold, uppercase letters in red to make it pop over the white space. It’s so easy to look at and appealing at the same time.

6. Extensive Header Content

Extensive header content, also known as full-page headers, is the newest trend that we will see more in 2021.

I remember when headers were just a strip on top of the website. But in 2021, they will be taking over a full page.

It doesn’t mean the entire page will just incorporate the header. It just means when the user logs onto your website, the header will cover the current page until they scroll down to see more information or access the menu.

For example:

The other day I was reading the article and noticed a full-page header on Tekrevol’s homepage.



As you enter the website, the first thing you’ll notice is the full-page header, which changes every three seconds into a new banner.

From then on, you need to scroll down to view the rest of the information. I think it’s cool how these full-page headers emphasize their core services and have a strategically placed CTA for users to click on.

7. Advanced Scrolling

Scrolling? Nah, that’s in the past! The new trend is advanced or dynamic scrolling that allows websites to give a 3D effect to their layout and make it look more appealing.

I’ll try to make it sound simpler. Dynamic scrolling is where the images and videos move slower than the rest of the website content. The content moves at a regular speed, but the animation, videos, and images are slower.

For example, ToyFight has infused numerous elements that have dynamic scrolling into their website design.


When you visit the website, you’ll notice the images moving slower than the actual website giving it a 3D effect. The two guys you see in the picture above move with your cursor. Cool, right?

Another use of dynamic scrolling expected to increase in 2021 is on videos. Some brands have integrated dynamic scrolling into videos that only play when they scroll down to them or past them.

It’ll be exciting to see how other brands incorporate dynamic scrolling into their website design in 2021.

8. Custom Illustrations

Illustrations make up most of your website. They give it a pop of color, the wow element, and a user appeal.

Yes, they’ve been around since the first-ever website was launched, so how is it changing in 2021?

You guessed it…

Custom illustrations

It’s been common for businesses to use cookie-cutter stock images, transform them a bit, and then add them to their websites.

However, when I say custom illustration, I mean illustrations made from scratch for a specific organization.

A great example is Alice Lee, who designs custom illustrations for famous brands like Airbnb and The Washington Post.

In 2021, we will be witnessing brands the growth of this website design trend in tandem with other design trends and functionalities to give it more depth and oomph.

9. Better UI/UX

Will a highly functional and bug-free UI/UX trend ever go out of style? I don’t think so!

Brands will continue to make their UI/UX better and intriguing for users. It’s just one of those trends that evolve each year and helps businesses make their websites better.

Some rising trends we’ll see in 2021 for better UI/UX designs will be:

  • Lazy Loading – What this feature does is it prevents the hidden elements from loading. The hidden elements only load when the user scrolls down to them or goes up. This allows for a smooth UI/UX and makes the overall website faster.
  • Voice-enabled UI/UX – Brands will be seen trying to implement voice assistants on their website to help users navigate through the website and offer a better experience.
  • More focus on responsive design – There are more smartphone users now than ever before, which means more users browsing websites on their smartphones. Another trend that brands will adopt is a better responsive web design to focus on mobile phone users.

10. Cause-Based Website Designs

As the COVID’19 pandemic hit the world, things started changing drastically, so much so that we didn’t expect them to turn out the way they did.

One of the things that took a shift was the emphasis on cause-based web design trends. Before the virus took over the world, there were conferences, fundraisers, and gatherings for great causes; however, all of that soon came to a grinding halt.

Websites and brands adopted the trend of spreading the word about causes that impacted the world and made lives better.

While this was an alternate solution, most brands have adopted it for the long term.

I expect that brands will continue to use this to create awareness, connect with users emotionally, and highlight important issues.

If this trend can bring a positive change in the world, then why not?

In Conclusion

At the end of the day, I think it’s safe to say that these trends will change and evolve more in 2021, and I can’t wait to see what developers and designers come up with that leverages the best of these web design trends into their website projects.

Responsive Web Design – A Complete Guide for Beginners

How does a website fit tens of different screens just about perfectly?

They use a responsive web design!

A “responsive web design” is a web development technique used to scale web pages for different screen sizes. Such websites can easily adapt to different screens like desktops, laptops, tablets, or smartphones.

Today, we’ll be discussing everything there is to know about responsive web designs.

What is a Responsive Web Design?

Responsive design is a hot topic among web developers and UI/UX designers even today. It’s the approach that helps you scale your website according to screen size. The developers and designers ensure that the design should respond to the user’s behavior, screen size, and the OS platform it’s being used on.

After the responsive design element is integrated, the website displays properly on every device that accesses it. The introduction of this trend has triggered a new generation of frameworks, tools, and features.

What triggered the invention of responsive websites?

In the late 2000s, smartphones picked up the pace, becoming one of the most used devices out there. In 2007, companies sold 122.32 million smartphones, and by 2017 the sales had increased to 1536.54 million, which means the number of smartphone users increased drastically.

The increase in smartphone users challenged developers and designers to think of a solution that could make a difference – they were tired of the inconsistencies in the design and functionality. To respond to this issue, the open-source community of developers and designers came together to find a long-term solution, and thus “responsive web design” was formed.

Ethan Marcotte, a PR Spokesman, coined the term “Responsive Web Design” in 2010. He had a significant part in creating the right practices for it.

The basic concept behind the feature is that the design layout should change automatically if a user switches from desktop to laptop to smartphone to tablet/iPad—a responsive website technology that responds to different devices equally.

What happens in a responsive website design?

To put it simply, the elements of a responsive page design shuffle, readjust, and automatically resize as per the screen size. Before implementing this feature, developers had to build multiple versions of a single website; but now, the technology has evolved and user experience has improved.

How Does Responsive Design Work?

Using responsive design technology, you can optimize your web pages on desktop PCs, laptops, tablets, Apple devices, and smartphones. In doing so, you can offer your users a similar experience on different devices

So, how do you implement responsive technology to your website?

There are three main aspects of responsive web development:

  1. Fluid Grids
  2. Flexible Media
  3. Media Queries

Fluid Grids

Fluid grids are the aspect responsible for assisting the adaptation of your website on multiple devices. It ensures that the layout adjusts depending on the screen a user selects.

Flexible Media

The second important aspect of creating a functional responsive web design is flexible media. Every brand uses images, videos, and animations to make their website more attractive because it helps engage users. But, have you considered making them flexible? Some of those media elements have to be resized to fit the smallest screens of smartphones.

Leverage some of the following resources to create flexible media:

  • CSS Box Model – The CSS boxes can be placed around any HTML element of a webpage.
  • Fluid Images – It will help create images that automatically resize according to screen size.
  • W3Cs CSS Units – To be used as a reference for understanding units.
  • CSS Units from Mozilla – A resource by Mozilla Foundation to understand the units that help create flexible media.
  • Viewpoint Meta Tag – The viewpoint meta tag is useful for optimizing displays on various screens.
  • Responsive Typography – It helps control the typography and makes configuration easier.

Media Queries

Media Queries is an aspect that assists Fluid Grids and Flexible Media. Without this assistance, there could be some problems like:

  • A crowded interface for smaller screens.
  • A stretched-out interface for larger screens.

Media Queries help resize and adapt the elements of a webpage according to screen size and resolution. It enables a developer to use a single HTML document for multiple layouts.

The Right Tools For Creating A Responsive Web Design

For developing a responsive layout, you need the right kind of tools. Essentially, it would help if you had a framework and testing tools. Here are a few examples of both tools:

The Frameworks

Bootstrap –The framework helps you build highly responsive websites with ease. It has structural components that make website development a breeze. All you need is a command on CSS, JavaScript, and HTML. It also comes equipped with numerous templates and themes to choose from when you build a front-end.

Montage–The framework offers a wide variety of scalable and adaptable UI elements that can transform your website design. It works across multiple screens without compromising on the quality and functionality. It supports single-page applications, which makes it easy for front-end developers to use.

Skeleton–A free and open-source framework that offers developers the ease of creating responsive designs in a limited timeframe. Skeleton can be used for any web project, whether big or small. It offers a file structure to make the development process smooth and organized.

Pure CSS–Pure CSS is several CSS modules combined to complete a single website project. It adheres to the mobile-first protocol, which most front-end developers prefer, and emphasizes on a simplistic design.

Simple Grid–Front-end developers prefer another open-source framework because of the clean design templates it offers. It has 1140px layouts that are designed to adapt to numerous screens. Simple Grid reduces the burden of writing extensive code lines for developers, and the file size can be reduced to as low as 6KB.

You might get confused when choosing the right framework; however, the decision is not as complicated. To choose a framework, keep your project requirements in mind because that is what makes the difference. The right framework that fits your website will ensure a smooth, responsive website.

Testing Tools

The second principle step of building a responsive web design is the testing phase. You can’t launch a website without testing it. Here are some testing tools to run your responsive web design on:

Screenfly–It’s a free testing tool to test a website on different screens and devices. Screenfly is an old tool that is popular for being very versatile and easy to use. The platform offers an extensive menu to test your website. Just enter the URL and start testing.

Google Resizer–Google Resizer is an exceptional tool that lets you test your design and advise how to make it better. It also offers a demo that guides you on how to use the tool.

Responsive Design Checker–It’s another online testing tool you can use to preview you on readymade and custom resolutions. All you do is add your URL to start testing your website.

Ghostlab–Ghostlab is a paid testing tool for website layout testing. It offers a premium mirror testing feature. You add your URL on browser or device, and the actions are duplicated for all other platforms, screen sizes, etc.

Responsinator–Responsinator is unique because of how simple it is. The free, browser-based testing tool allows you to check your responsive web design on the most popular smartphone screens within minutes.

The Benefits of Responsive Websites

Responsive web designs offer the ease of less development time to developers and UI/UX designers. It eliminates the need to create separate, device-specific websites. Apart from that, how are responsive websites beneficial?

Provides You With Inherent Mobile Friendliness

The number of mobile users has significantly increased in the recent past, and if you don’t reach them, you’re losing business and precious conversions! Instead of two different website versions, you can leverage responsive web designs to develop and handle only one version.

Having a single website ensures you reach customers who prefer browsing from their smartphones and simultaneously increases user engagement.

Supports Your SEO Efforts

Did you know? Google recommends investing in a responsive website because,in addition to improving website traffic, it also aids your ranking. If the website you offer is user-centric with top-quality, SEO content, then you’re motivating your user to stay longer.

A good user experience makes your SEO efforts worthwhile.

A Cost-Effective Solution

Maintaining, updating, and revamping two versions of the same website is time-consuming and expensive. That’s because you’ll need two developers to do the job for you. Now you do the math.

If you invest in making your website responsive right off the bat, then you’ll need one front-end developer who does it all. Additionally, you’ll also be saving money by only having to focus on one version of your website.

Anyone Can Make Changes

Responsive designs are extremely flexible and easy to change. The “flexibility” feature is a great advantage because it means anyone can alter the website. Even if you’re a content writer, you can make a few tweaks here and there, and it only has to be done once!

Check If Your Website Is Responsive

In addition to testing your website’s responsive design, there is another way to do it. Follow these steps for a quick check:

  • Launch Google Chrome on your desktop PC.
  • Open your website
  • Now, press Ctrl + Shift + 1 to open the Chrome DevTools (a sidebar should open).
  • Next, press Ctrl + Shift + M, and this will activate the device toolbar.
  • Now you can switch between devices to check every version of your website and make any amendments.

Tips For Creating A Responsive Website

Hopefully, you get the gist and importance of responsive design implementation for your website. The final thing to do is implementing it. Use some of these tips to create a responsive website:

Fluid Grids

Fluid grids help proportion all the elements of your web pages. You can easily size all the content, images, and videos so that they respond to screen size based on the grid.

A responsive grid is divided into columns, rows, and different heights for the elements to be scaled accordingly. Developers can specify rules for the grid with the CSS of the website.

Create A Design For Touchscreens

Why is it essential for responsive designs to be compatible with touchscreens? It’s because even laptops have touchscreens, which means the website layout needs to be touch-friendly. Being a developer, it’s a good practice to design the website layout keeping a touchscreen of every size in your mind.

For example, a drop-down menu should be easily accessible for a touchscreen to make it easy to use for touchscreen users. And the same goes for CTAs, interactive images, buttons, etc.

Consider Pre-Designed Templates

A pre-designed template comes with pre-defined grids, elements, and a website design. If you’re someone who doesn’t have coding knowledge, then pre-designed templates are for you!

Pick up a pre-designed theme or template to create responsive websites. What do you need for the template? You only need content, images, videos, and elements that are specific to your brand. You’ll add all the elements according to the design and only have to worry about changing colors, font size, and type, etc. See how easy that is to do?

Outsource Your Website

The last tip for the day is outsourcing your website project if it’s difficult for you to do it yourself. It’s okay to admit defeat; it can be challenging to transform your website into a responsive one; that’s where development companies play a role.

Talk to different firms that can help you build a responsive website. They can build a website from scratch, which will highlight everything you expect it to look like.

The Bottom Line

The tech world is heading into a new age of innovative website designs because the trends evolve every day. There are numerous screens to look out for when developing a website, which can pose a challenge, and we’re not far from the day when people will entirely depend on websites.

But don’t get anxious! Strive to be a part of the progressing era and get future-ready.

10 Principles for Creating A Stellar Website Design

Contrary to popular belief, the success of any website doesn’t just depend on its design alone. It needs to be a stellar website design.

The modern-day website design should be user-centric above all else. The priority of any web designer should be to ensure that all web design elements including features, navigation tabs, CTAs, etc. must be synergized to power a top-notch user experience.

Web design elements should not just be developed based on subjective opinions. A website with bold colors, a lot of features, and an incredibly appealing text display might look good to a web designer, but if this effort doesn’t translate into ease for the end-user, then all this effort doesn’t amount to anything substantial.

While optimizing for user-centric design is an exercise that’s mostly based on researching what the user prefers or expects in a certain niche and there is no “One size fits all” approach that can be followed, there are some key fundamentals that can help a web designer get on the right track towards building a user-centric web design.


The first thing to keep in mind is that you must think like a user. Open other similar websites and observe the pain points.

View Things From A User’s Perspective:

How does a user think?

Well, to solve this problem, you must consider yourself a user too.

Every day you use the internet and view a lot of websites to seek relevant information.

During this journey, you search on Google for the kind of information you are trying to seek, and once the results are in, you click on the ones that seem the most relevant towards your required query.

You open a certain website and browse through the webpage in front of you. If you find what you are looking for easily, then you continue in on your journey deeper into the buyer funnel, but if you don’t, then you just go back and open another website to continue your search.

Other users do this the same way. They come to your website for just one reason i.e. to satiate their desire to seek information about a relevant product, service, or topic-related query.

If the right info is there and it’s also accessible, the user will definitely stay and interact.

So your goal should be to optimize for providing users with this ease and this is exactly what the essence of “user-centric design” belies.

Errors and Inconveniences:

Errors of any kind or inconveniences like a navigation menu that not aligned with natural screen progression will cause you to become irritated and ultimately result in you leaving the site.

See where this is going?

Even if a website has a great web design and high-quality content; any error or complexity can cause users to leave.

The difficulty of use triggers the same response.

To correct this issue, you will have to conduct a complete quality analysis of your website from a user-centric design perspective. The way to do this is simple, if something is difficult to use or makes other things difficult to use, then it has to be removed or corrected right away.

Users Scan & Skim Web Content:

As we said before, users don’t spend time reading everything. They search for appropriate information by mostly skimming through pages. For this, they usually look for some headings or content descriptions.

A lot of web design studies have gone on to highlight the “F” format for placing content on a website since it correlates closely with how most users skim through pages.


Cluttering is a big NO for any website out there, no matter what the niche is.

Too many design elements at play on any web page confuse the user and this also makes navigation harder.

This is why users prefer basic layouts in which information is presented in an understandable format.

1. Make Your Web Design Intuitive:

According to various studies, a webpage should be direct and understandable.

As a web designer, your job is to ensure that the user doesn’t need to search for what they came to find. It should be “right there” and easily visible for anyone to proceed further.

For e.g. the navigation design of your website should be easily accessible and user-friendly. If it’s complex, the user will have difficulty going to the desired points on your websites.

You can visually describe the contents of your webpage better to improve the users’ experience in this regard.

Easily accessible links can guide the users to their objectives in a much quicker manner.

It would be best if you chose an interface through which a user can filter through your website with ease and end up with the information they are looking for.

2. Don’t Demand Too Much, Right Away:

The initial tryout of any service should not just be easy, but also backed up with a “Low demand” flow.

Users aren’t persistent and will most probably give up after the first try if too much is demanded off of them in the very first go. First-time guests are happy to try a particular product or service, but they probably won’t do it if you couple the tryout with a high amount of forms that they are required to fill.

Let users go through the site and find your products without constraining them into sharing private information to navigate through the site or load certain features. It’s not sensible to constrain clients to enter an email address to test the component.

Many experts say that it’s better to ask users for their email or similar information only after they’ve thoroughly tested the desired service.

What’s more, is that you need to ensure that your clients feel free on your site. It is important to note that you create no hurdles in the way of your users. In this way, your site will become more user-friendly and will prosper with time.

3. Catch Their Attention:

Flashy, visible content can easily help gain user attention. Bold words, mixed colors, and colorful links are something that we all get attracted to, even without knowing or intending to. One of the key secrets towards attracting a user’s attention is to use images that provide powerful limelight towards the messages you are trying to provide the user with.

Images can tell a user more about your website than words can. Our brain detects motion and thus draws our attention towards it. This is why video ads manage to get our attention one way or another eventually.

Colors are incredibly unappreciated in this regard. You are less attracted to bad color combinations but will admire good varieties. This is to be considered while choosing an appropriate color palette for your website design and its related components.

Another secret is attracting users’ attention towards areas on your site you know they will be interested in.

4. Show Off Your Features:

If your website has features, then it’s best to ensure that they are as visible as possible.

This can be done by either providing users with visual/text-based cues on how these features can be used or where they are available.

For e.g. a site that has a feature that allows users to check whether their site has broken links has to ensure that it offers the user a complete, vivid description of how this feature works and how they can benefit from it, rather than just telling them that this feature exists.

Allowing users to see the features on your website will make it easier for them to interact with these features in a meaningful manner.

5. Use Your Content:

Web design is not just about the design elements, content plays a major role in it too, especially in how it’s displayed or meant to be displayed to the end-user.

Your content should never be jargon-based. Using difficult words or complex expressions will only result in users getting turned off. Content is there to facilitate the user’s journey, so stick to that and use promotional content only when it goes with this ideology.

Bad content is not the one that is written badly, but the one from which users don’t derive any value from.

Here are some helping guidelines:

  • Use short and brief expressions. Get to the meaningful part as fast as could reasonably be expected
  • Go for an understandable format with no fancy jargon or accompanying web design elements.
  • Use plain English. The target content should be professional but not too over the top

6. Keep It Simple:

Try your best to maintain simplicity. It’s completely fine to use all the necessary and modern features, but the goal is to keep the overall format and content understandable and straightforward.

From the guests’ perspective, the best site interface is one that’s simple with no nuisances like unnecessary pop-up advertisements or further hurdles hampering their users’ experience.

7. Empty Spaces Are Good, Keep Them:

Most writers are afraid of the leftover white space on the screen. They think that this space could be utilized for better purposes, such as side facts of some sort.

In reality, empty space can be extremely beneficial if utilized well.

It keeps the users’ attention hooked on to the actual content.  As users divide the page into parts based on usefulness, the empty space provides significant usage by helping them to analyze the content available in a much better manner.

Design segments can also be separated better by this space. It gives the content a much more transparent and professional look. Currently, many web design layouts provide white space to facilitate better user experience.

8. Communicate Better:

Sort Out:

Give the users, a reasonable and well-calculated structure. Consistency, screen format, anchors, and well-drawn visual maps are significant towards ensuring such precision. Similar guidelines and rules ought to be applied to all other web design components.


Do the most with a simple layout. Four essential things that can help you achieve this layout design are:

  • Simplicity
  • Clearness
  • Uniqueness
  • Accentuation

Simplicity: The components that are generally significant for your site should be easy to use and interact with.

Clearness: All parts ought to be planned, so their significance isn’t questionable.

Uniqueness: The properties of your web design components ought to be one of a kind.

Accentuation: The most significant features ought to be clearly seen and highlighted

9. Even Orthodox Design Is Suitable:

Your web design doesn’t have to be unique or trendy always. If there is no reason or logic to put them there, then don’t do that.

Stick to conventionality here and try working with the conventional layout designs available out there.

This will help you stay true to your original purpose of creating a user-centric design in a much better manner.

Through following this path, you can benefit from the conventionality that these formats bring. Since these formats are out there on most sites, so most users will be familiar with them, thus allowing them to interact with the site much more easily.

10. Keep Testing:

Testing and research are two things that you should never stop if you want to achieve a truly user-centric experience.

If a CTA isn’t bringing in a high amount of clicks, then try changing its colors, its design, its content, or even its placement, till the clicks start to rise the way you want them to.

The way users interact with different web elements leaves behind tons of data and if you test and experiment, you can use this data to better your web design and progress in the right direction.

A Key Thing To Remember:

If you have been working on your site for a very long time now, then don’t review it on your own, since you won’t be able to bring in a fresh perspective to it.

Hire someone neutral and ask them to do it. This will help you get an unbiased analysis of how good your web design is and where exactly can you bring in improvements.

Agencies who offer professional web design services can help you do this, so take their help if required and you will soon be on the right track towards getting stellar web design for your website.