Proposals of any kind are the one thing you need to get right because they’re drafted to present to the client. If you go wrong with the proposal, you can end up losing business and making profits. That’s why I’ve combined a list of the best website proposal templates for you.
It would be a big deal if you can create a winning proposal that gets the job done the first time around. Your website proposal needs to have the correct attractive elements to entice clients to give you their business.
A proposal is where it starts. Let’s dig into the list.
1. Web Design Proposal Template
Your website proposals template needs to be clean, concise, and to the point. If you are around beating the bush and give excessive information, your client could decide to abandon you.
The Web Design Proposal Template is a blend of professional and stylish. You can use the template to add your own information and then present it to the client. You can always omit sections you don’t need depending on your client.
2. Digital Branding Proposal Template
Just because it’s a digital marketing proposal doesn’t mean you can’t mold it. You can make any template your own by moving elements and adding information.
The website proposals template is a perfect combination between classy and clean. It offers a clean design to explain the problem to your client and then use the following section to explain in detail what you can do to eliminate the client’s problem.
3. IT Consulting Proposal Template
If your brand focuses on colors and you like colors other than browns and grays – then try this purple on for size. The template uses a single accent purple combined with white, black, and a hint of gray.
If you feel like this website proposal template isn’t professional due to the color, assure you it is. Many agencies associate it with purple; it’s a professional color.
4. Website Design Proposal Template
If you think the purple was a bit much but still want something different from browns and black, our next pick is for you.
The website proposals template showcases a marriage between various blue accents. We can see hints of various blues which complete the template. The proposal has multiple layers and marked sections. All you’ll have to do is add the information client-wise before sending the proposal.
5. Event Catering Proposal Template
Some businesses prefer a simpler website proposals template which is a combination of soft colors and basic fonts. They steer clear from something too fancy or too sharp.
The Event Catering Proposal Template is one such example on my list. The template uses minimum soft colors with basic fonts. The mock-up can also be printed if needed. You can also customize the design according to your brand colors.
6. Email Marketing Proposal Template
The 6. Email Marketing Proposal template is a blend of minimalism and loud colors. Some clients require to see proposals that have loud colors to relate to their brand.
If you’re trying to impress such a client, this navy-based template is sure to please them. The navy-blue color overlays on pictures and content and can be customized as per brand needs. Use minimal content to explain how the website will help the brand.
7. Corporate Website Proposals Template
The corporate website proposal template is great to impress high-profile clients who own large enterprises. The template has a professional look and feels to it and a lot more content space.
Enterprises care about the content; they need context, brief, and a reason why you can develop a website better than others. The soft colors with a textured background make the template look appealing.
8. Social Media Business Website Proposals Template
Now, the Social Media Business Website Proposals Template is for clients looking for a social media website; depending on what your client needs, they sometimes need a straightforward proposal that focuses more on the content.
The template can be altered as needed with colors, elements, and fonts. You can make the template your own with a few tweaks.
9. Strategic Marketing Website Proposals Template
The Strategic Marketing Website Proposals Template is another template used for high-profile clients. Your customers will love looking at this template because it’s rightly proportioned.
The template might only have two primary colors – green and white, but the template uses them smartly. The template has a touch of green here are there on an otherwise minimalistic template. Everything is in proportion.
10. Fashion Website Proposals Template
The Fashion Website Proposals Template is a blend of bold colors and content – you can attract your female clientele with the template. The first two pages might show a bold blend of pink and purple, but the other three pages focus on content, website snippets, and a hint of the colors.
The proposal starts bold because that’s what fashion should be and then mellows out in the rest of the design – a perfect template for clients working in the fashion industry.
Reasons to Use Website Proposals Templates
When you choose to use website proposal templates, you’re basically saving yourself the trouble of designing the proposal yourself.
It helps you save time and extra effort, plus it gets the job done almost immediately, and who doesn’t like that?
Here are some other advantages using a template comes with:
Everything in one place
Using a template saves you from the trouble of typing everything from scratch. All the information is already there, and you only have to replace it with what you have.
Information can be consistent
The template will have all your information in one place, and you can change it according to your client, as needed. You don’t have to worry about changing the whole proposal each time you’re about to send it.
Templates are eye-catching
A catchy proposal reflects positively on your company’s image. It displays the potential you have for your clients. It’s also a subtle way to showcase your technical expertise.
Templates can be personalized easily
Every template has some spaces and areas that you can personalize to make your own. You can make a few tweaks to reflect the relationship between you and your client.
The Six Important Sections of a Website Proposal
Your proposal can be a major make-or-break factor in attracting a client. It needs to be perfect because it’s critical for success. Every proposal has six important sections, and you need to ensure you get them all right and in place before the proposal goes out.
Give an Introduction
Project proposals are meant to give an idea to your client about who they’re getting into business with. Clients need to understand the company they’re collaborating which is why the introduction section is important.
Here are the important things you should include in your introduction part.
- The client’s name
- The project’s name
- The details of the project manager
- Your company’s name and details
- Project submission date
Make sure to keep the introduction short and sweet – no one’s going to read paragraphs about you and your company.
Present the Problem
Once the introduction is done, the next step is defining the problem. In the next section, you should give an overview of the problem the client is facing. Here’s what the section should highlight:
- The opportunity your client should seize to increase their profit margins.
- The depth of your understanding of their problem.
It goes without saying that you shouldn’t present the problem like something is wrong with your client, or they’re doing something wrong. Keep your tone friendly, and only highlight what more they could be doing – don’t make them feel like they lack behind.
Offer the Solution
After you’ve done your research, posed the problem to your client, and given a brief, the next step is to formulate the best possible solution.
You’ll use the brand’s language, explain the positive impact your solution can have, and how you can help them achieve the goal.
Offer them the value your solution will add to their business – let your solution reflect the knowledge you have on the problem.
Give an Overview of The Project
The next step is to outline what kind of project you will be delivered to your client. Now, most proposals lack the essence they need to show in this section.
You will be highlighting what you can offer, but you can also use this section to highlight what else the client needs you for.
For example, your solution might be to build a website, but you might notice they don’t have a logo. Now, how can you offer to design the logo? It’s simple. Divide the section into two. Under the first heading, give an overview of what you’ll be offering.
Use the second part to explain what else you can offer them. This way, the client will know what they lack and what they can do better.
Outline Your Process
By now, you’ve identified the problem, formulated a solution, and outlined the deliverables. The next heading is a deep dive into what the project will be, how you’ll create it, and how you’ll apply the solution.
Here’s what to highlight in this section:
- The process of how you do things.
- A basic timeline for each step of the process.
- A tentative date for the project delivery.
- The information you need from the client before you start development.
Make sure not to miss out on anything; if your project isn’t client-specific, you could end up losing business.
You can also add brief information about these headings:
- The research
- Wireframing
- Sitemaps
- Initial website design
- Development process
- Website setup
- Testing and QA
- Employee Training
The thorough website development process will help your client determine the quality of your work.
Break Down the Costs
The final section is what makes or breaks a proposal.
Before you highlight all the steps above, ask your client for their estimated budget. When you have an idea of what your client can afford, that’s when you can start working to tailor a proposal around their needs and budget.
The pre-determined figure can help create a customized proposal.
The last section of your proposal should show the breakdown of the costs according to your client’s budget. If you go overboard, you can take yourself out of the running, and the client will decide to abandon you completely.
The cost breakdown should highlight the cost of each step in the development process for the client to understand. In doing so, your client will have a better understanding of where the money is being used.
In Conclusion
Writing and designing website proposals can be time-consuming and an extensive process. However, if you think of your proposal as a way to gain more sales, you can end up with more profits.
The trick is to create a proposal that is optimized according to the end-user. If the client is happy, then you have yourself a solid sales channel.
A little time, resilience, and effort can go a long way.
