Users take 0.05 seconds to form an opinion about your website, which means that’s how long web design companies have to make a product that leaves a lasting first impression. Today we have some web design tips for beginners.
When you use online platforms to reach potential customers or clients, you have to understand that every interaction you have with your audience reflects on your brand and company as a whole. Your website is one of the core aspects of your online presence.
Views on your website’s credibility are 75% based on its overall aesthetics. Your website is more than just a place to list down your products and services and contact details. Your websites bring your brand to life for audiences. It tells your story, the value you bring, and operational style, which builds more interest and engagement around your brand.
So how can you design your website to accurately form cohesion and draw in the customers? Let’s look at the list of website design aspects for beginners that will help you deliver a meaningful experience.
Keep Your Message Clear
Your website is the primary salesperson of your brand. An appealing design aesthetic is essential, but a clear brand message that website visitors can relate to, from prospecting to the closing of the sale, is an imperative element of your marketing and online presence.
Hence, always ensure that your website delivers your intended message in a smart and creative way through an integrated user interface, along with well-designed visuals.
Focus on the Five-Second Rule
The average attention span of millennials on the web is 12 seconds, and what is even more shocking is that the number for Generation Z is 8 seconds. When working on your website design, keep these numbers as your guide.
They tell you more about your audience than you would think.
A popular method that will help you ensure your website is optimized for users with a short attention span is called the five-second rule.
And what’s that exactly?
Make sure your website visitors get the core idea about your brand, product, and services in the first five seconds of coming on the page. If your users can’t find what they are looking for in the initial moments, you might lose them forever.
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People Want Responsive and User-Friendly Websites:
Around 81% of Americans say they go online on a daily basis. If you absolutely want to reach your audience and make a powerful impact, you do not have the option to not cater to traffic coming from mobile devices.
We are experiencing an overhaul of websites, and to make sure your website design provides great value, and your message reaches the people, you need to speak to them in a voice they recognize, and through the channel, they are familiar to.
Website features are easy to sell, but your website needs to tell a story and share solutions catered to your audience’s requirements. You want to build a website that is responsive and user-friendly, which engages real people.
Provide a Smooth And Intuitive Navigation Flow:
Having a visually appealing website with engaging content is not enough to be successful at reaching your audience. It is crucial to top it all with a clean web design that makes it easy for users to navigate. A visitor who is willing to buy would be looking for specific information, and it’s important that he/she finds whatever they are looking for in the right order.
Make sure your contact information or form is accessible from every page on the website to help users reach you. It is essential for a meaningful user experience that people can smoothly move from one web page to another with a flow that adds more value to the journey.
Optimize Your Content & Brand Message:
44% of website visitors check for a company’s product or service pages before looking at any other section on the site.
It is crucial to keep your content and messaging clear and simple for an effective website. But, it is even more important to optimize your website content and message for search engines. Over 3.5 billion Google searches are made every day.
You want your website to be one of the top results on search engines for your industry-specific keywords. This will ensure your audience gets to enjoy your content. You want to optimize your content for search engines, and target audiences, which is how you can increase your page rank, readability, and organic traffic.
That said, good SEO practices also include having separate essential web pages, such as about us, products or services, and portfolio. Even though it is easier to create a one-page website, you need to have more space to optimize your content and provide real value to readers with a multiple-page website.
Design For Your Customers, Not Yourself:
When working on your website design, the first question you should be asking yourself should be ‘Does your website create value for your target audience?’ As a designer or entrepreneur, you may see your business in a different light. But you have to step into your audience’s shoes and make sure you design a website that facilitates the audience and offers an intuitive journey for them.
Over the years, web design approaches change, and trends come and go, but every time you want to create something special for your customers.
Content Really Is The King:
58% of marketers believe that producing digital content that’s unique to them can outdo visuals and videos. No matter how clichéd it may sound, but the content is, without a doubt, the king.
When a user intentionally looks you up and finds your website, they want meaningful and informative content that answers their questions and engages them.
You want your web content to reflect your brand and voice your value proposition. Fluff is never good. Your content should concisely communicate who you are and what you do. Don’t forget when it comes to your web content – less is more!
So, are you ready to design your perfect website?
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