So what is the best time to publish YouTube videos? Well, according to a study from Frederator, weekdays’ afternoons are the best time to upload YouTube videos because the viewership on YouTube skyrockets during the evenings on weekdays.
Why do we recommend posting YouTube videos in the afternoon when the viewership tends to rise in the evenings? It’s simple. Posting your YouTube videos in the afternoon would provide YouTube with enough time to index them before showcasing them in your subscribers’ feeds. Take a look at this table to determine the best times to post on YouTube.
|1 pm – 4 pm||2 pm – 4 pm||2 pm – 4 pm||12 pm – 3 pm||12 pm – 3 pm||9 am – 11 am||9 am – 11 am|
According to this table, the best time to release YouTube videos on Monday, Tuesday, and Wednesday is between 2 pm and 4 pm. While on Thursday and Friday, the ideal time to upload YouTube videos is between 12 pm and 3 pm. The story about weekends is quite different. You need to upload your video between 9 am, and 11 am to achieve the maximum viewership for your YouTube video.
So, what are the best days to post on YouTube? In general, you can post videos on YouTube every day of the week. However, the best time to upload videos on YouTube is Thursday and Friday. Why do we say that? Since a humungous rate of YouTube viewership comes from middle-aged people and school-age children, the viewership starts to peak up on Thursday and is on prime on Saturdays. Ultimately, it starts to decline on Sunday afternoon.
Now that you know the best days to upload YouTube videos, let’s talk about the best months when uploading videos that could benefit you the most.
Talking of the months, May and March could be considered as unlucky months for many YouTubers. The reason here is simple. In both of these months, Majority of the YouTube’s viewership is either starting or finishing their schools, going on vacations, or involved in outdoor activities. You’re good to upload for the rest of the months
It is worth noting that the fluctuating ad rates (that YouTube partners receive depending upon the designated CPM) over the year is also an essential aspect that one needs to think about.
We’ll take the ad rates from last year as an example where the CPMs peaked in the month of March, then it started rising again in August and peaked till the end of the year.
Now you know about the best times to post on YouTube, leverage these insights to achieve the maximum results. A thing to remember here is that this guide is based on analytics, topical, and posting schedule biases.