Best time to publish YouTube video? It’s a quite tricky question, but the answer is very straightforward! Well, according to a study from Frederator, weekdays afternoons are the best time to upload YouTube videos because the viewership on YouTube skyrockets during the evenings on weekdays.
Deciding the best time to publish a YouTube video, is the real game! The best time to publish a YouTube video is as important, as the drama telecasted on television. If you miss the right time for airing the drama, then your strong storyline and actors won’t pay off anything!
If you wish to succeed and create an impressive social appearance then the first thing to do is, analyze your targetted region. Undoubtedly, the best time to publish a YouTube video is based entirely on your audience and targetted region.
Luckily, if you’re video goes viral, on the same day you posted, or an hour later then it’s easier to determine the impacts through analytics. It’s important to make use of analytics, along with videos posted to ensure that your videos get maximum likes and shares.
Why do we recommend posting YouTube videos in the afternoon when the viewership tends to rise in the evenings? It’s simple. Posting your YouTube videos in the afternoon would provide YouTube with enough time to index them before showcasing them in your subscribers’ feeds.
Although if you wish to know the best time to publish YouTube video today? Then here is a detailed analysis over that;
In this chart, you can clearly see the best time to publish YouTube videos, in a tabular format.
|1 pm – 4 pm||2 pm – 4 pm||2 pm – 4 pm||12 pm – 3 pm||12 pm – 3 pm||9 am – 11 am||9 am – 11 am|
According to this table, the best time to release YouTube videos on Monday, Tuesday, and Wednesday is between 2 pm and 4 pm. While on Thursday and Friday, the ideal time to upload YouTube videos is between 12 pm and 3 pm. The story about weekends is quite different. You need to upload your video between 9 am, and 11 am to achieve the maximum viewership for your YouTube video.
A lot of YouTube channels claim for different timings, whereas, if I talk about YouTube advance reports, then you may get a valuable yet trustable report based on analytics.
Before we jump into the real-time analysis of the best time to publish YouTube videos, it’s advised to upload them earlier – as it may take time for uploading.
The reason, why we’re suggesting uploading the video earlier is because;
[Note: Remember, after one hour you can check the YouTube video status. Although, if you won’t don’t get maximum ROI, try uploading it an hour prior]
So, what are the best days to post on YouTube? In general, you can post videos on YouTube every day of the week. However, the best time to upload videos on YouTube is Thursday and Friday. Why do we say that? Since a humungous rate of YouTube viewership comes from middle-aged people and school-age children, the viewership starts to peak up on Thursday and is on prime on Saturdays. Ultimately, it starts to decline on Sunday afternoon.
Now that you know the best days to upload YouTube videos, let’s talk about the best months when uploading videos that could benefit you the most.
Talking of the months, May and March could be considered as unlucky months for many YouTubers. The reason here is simple. In both of these months, Majority of the YouTube’s viewership is either starting or finishing their school, going on vacations, or being involved in outdoor activities. You’re good to upload for the rest of the months
It is worth noting that the fluctuating ad rates (that YouTube partners receive depending upon the designated CPM) over the year is also an essential aspect that one needs to think about.
We’ll take the ad rates from last year as an example where the CPMs peaked in the month of March, then it started rising again in August and peaked till the end of the year.
You can see the real-time analytics report, to see how your YouTube videos appear over the platform.
You will see a holistic view, based on analytics for the following timings;
If I talk about first instinct, to post YouTube videos, then uploading videos at the peak time, is not considered to be a good practice.
Although, publishing videos at any time would not affect the performance, still in the longer run; the first two hours after uploading are very critical.
The first-ever video on YouTube was posted, on April 23rd, 2005. Exactly, 16 years ago from now, as we’re standing in 2021.
Co-founder of YouTube, Jawed Karim posted a short video of 18 seconds, titled, ‘Me at the zoo’. Luckily it cages a total of 90 million views! And you know, it was the only video posted by his account!
Jawed Karim is the answer to the best time to publish YouTube videos! His video doesn’t have anything glorifying but still managed to maintain a huge impact over social media. It was posted after 8:00 PDT.
This section is very important, and plays a vital role in driving the attention of users towards the best time to post on YouTube and ensure their video is seen by everyone!
If you wish to share YouTube video on Instagram then follow these quick steps;
And of course, the best time to post a YouTube video is 9 a.m. to 11 a.m. (weekends only) grabbing maximum reach.
Here is a quick guide to making a community post on YouTube:
So, I hope after reading this entire blog you’re well aware of the best time to post on YouTube and how you can drive traffic to your uploaded video in millions! There is a desired time to post on YouTube and it’s advised to all the marketers and YouTubers to follow that up before they make any final move towards completion!
Now you know about the best times to post on YouTube, leverage these insights to achieve maximum results. A thing to remember here is that this guide is based on analytics, topical, and posting schedule biases.