A strong brand identity requires the perfect combination of branding tools and branding strategies. The right branding activities help elevate the image of your brand and create awareness in the market. Branding is important for every business because it differentiates you from your competitors and compels your audience to choose you in a heartbeat.
The more your business grows, the more important it becomes to solidify its image. There are numerous online branding tools you can use to help create a permanent brand identity.
Branding tools are platforms or software that help businesses work and improve their brand identity in the market. Branding tools create a positive brand image and increase your brand’s online presence – making you more visible to your target customers.
There are various types of branding tools that help you cover a huge ground when it comes to creating awareness. When you explore branding tools, you’ll realize there are tools for almost every marketing and branding activity. From content creation tools to email marketing tools, everything can be automated with a few clicks.
The importance of branding and branding tools stems from the increasing popularity of digital marketing.
Let’s take a look at the history of the internet.
Back when we had Orkut or MSN messenger. Do you remember seeing online ads? Any pop-up ads? If the answer is now, I think you know where I’m going with this.
The relationship between the internet and digital (or online) marketing wasn’t as popular as it is now. The competition online is fierce, and only strong brands can survive it.
How does branding play a role?
Branding ensures your marketing efforts aren’t all in vain. It’s all about giving your brand an unforgettable identity.
A great example of this is the famous fast-food chain: McDonald’s. Whether you’re on a road trip or browsing the internet – if you see the iconic yellow “M,” you instantly know it’s McDonald’s. However, the fast-food chain only has that effect because of the years it spent on offline marketing.
Digital marketing can have the same impact if you use the right tools to have an effect on your target audience.
Branding tools help you ensure every marketing activity you do reflects on your brand. Your job is to make sure whatever you post online helps you maintain a positive brand image.
Branding tools also help businesses considering a rebrand. You can use these tools to simplify the rebranding process while focusing on your digital marketing strategy.
Branding is a strategy that businesses use to communicate their value to the world. The efforts should be effective and engaging.
Here are some tenets to focus on which will help you establish a brand.
Your brand name is the first thing your audience will notice, so it better be a good one!
The brand name should be able to convey:
Now imagine if “Toys R Us” had a brand name like ‘Children’s Store.” It would indicate it’s a children’s store, but at the same time, it’s also very vague, and customers won’t understand right away what they have to offer. The name “Toys R Us” is straightforward, easy to remember, and customers can understand what they sell.
Right after the brand name, the customers immediately look at the logo, which means it needs to be attractive and memorable.
It makes it easy for customers to remember your logo when you use the right colors and incorporate appealing elements. It’s human nature to notice the colors before anything else.
For example, the Starbucks logo may seem like it has too many elements, but colors are the major reason people recognize the brand easily.
For a great logo, consider these queries:
Your goal should be to create a long-term promotional strategy to promote your brand online. Your strategy should be about being honest and open with your audience, which makes them engage with your business.
Before you start selling, you need to understand the market you’re going to sell to. The best way to stay focused is by picking a single niche market. You can understand your niche market through your product and then create a buyer persona accordingly. Here are some questions that your buyer persona should answer:
Thoroughly research and try to understand your competitors to identify any gaps in the market you can fill. When you identify the market gaps, you can use those to your advantage and brand yourself accordingly.
Your buyer persona and competitor research will help you see how many other brands are doing the same thing as you. To survive the competition, you need to think about how you’ll market your product to the target audience. Ask yourself:
Start building your branding strategy from scratch with the data you gather from the research process. The competitor research and buyer persona will be your foundation blocks for a robust branding strategy. Pick a problem and try to brand yourself as the solution your audience needs. People connect with brands that are relatable and transparent, so use your resources wisely.
Every brand starts from a story, and customers love an inspiring story, especially one which is emotional. Tell your story from the ground up, why you built the brand, what compelled you to build the brand, what your story is, and why you are the best choice for your customers. Tell the story energetically for people to understand where you’re coming from.
Whether you’re a startup or a big brand – generating leads can be difficult at times. The key is to stick to your original brand identity and work around it. Here are some tools that might help you push your brand towards imminent success.
Some of these tools offer free trials before you have to pick a subscription package, and others are free of cost. Try them out and choose the ones that help you with your business goals.
Looka is an AI-based branding tool that allows brands to create unique and appealing logos. Users can choose a logo from the mock-up collection and customize it according to their brand and what they like. The tool offers an extensive catalog of colors, shapes, designs, elements, symbols, etc. If you pick a paid package, you also get a website builder to create a website.
Canva is a quite popular branding tool with a wide variety of templates, designs, and images that users can pick from to create social media content. If you buy a paid subscription, you can create a brand-centric kit that helps to promote brand identity. Your brand manager can use the tool in the best way.
Email marketing is still a strong tool for branding and marketing experts because it reaches the customers directly. To understand the underlying benefits of email marketing, every business needs a tool to simplify the process and make it more effective. With the paid versions, the number of customers you can email increases, and you have access to a wider range of features.
ZeBrand is a branding tool that helps humanize your brand and helps you in conveying your brand story. It’s a complete brand toolkit to create logos, social media collateral, website designs, and other visual assets. The paid version also offers a social media kit and unlimited online support to use the tool.
BuzzSumo is a content marketing tool that brands use to identify the type of content popular with their niche. The research tool helps you find the best, relatable topics to attract your audience, and you can also connect with influencers. With the paid version, you can track the website content to analyze what works and what doesn’t. Users can also monitor social media posts.
Mailshake is another email marketing tool for successful branding. It’s a lot like MailChimp and allows branding experts to make effective communication with prospects. You can integrate automatic replies, create broadcast schedules, and send personalized emails. The user-friendly interface makes your email marketing efforts even better.
The HubSpot Marketing branding tool is widely popular for lead generation. The tool allows you to gather email addresses using website pop-ups that are placed perfectly – they get the job done and don’t annoy the user. The tool also offers in-depth information about the pages, the incoming traffic visits, pages with the highest conversion rates, etc.
Frontify allows you to create a customized brand toolkit for your employees and stakeholders. Every business has a unique brand tone and message – and you should be able to market it in a consistent tone. The tool will help you create a brand style guide using all the elements you need.
The SMhack is a specific branding platform that helps you handle your social media activities. You can post, comment, link your profiles, and schedule posts as many as you need. The platform also has an analytical tool that you can use to track your social media posts. Generate reports and monitor your social profiles easily – all in one place.
If you have a website, then Google Analytics is the best tool for your brand. The tool tracks your website and offers you in-depth information about what’s working and what’s not working. It helps monitor the performance of each webpage, and the real-time analytics helps you improve your content, marketing, and branding strategies.
What is the fastest way to reach your audience? Creating and promoting videos. A content strategy is incomplete without video content, and Wistia is your best bet. Everyone knows creating videos doesn’t come cheap, and that’s why this tool made a list. The platform offers numerous customization options, and you can tweak the video however you want by adding your brand logo, name, CTAs, and even colors.
Of course, these aren’t the only branding tools out there, but the tools might fit the budget of every brand regardless of the size. The mentioned tools are great to start your branding strategy – so start the free trials to determine which ones are the best for you. Hopefully, this list will prove to be a starting point for you and help you explore more options along the way.
If you’ve got any tools, you love using for your brand, mention them in the comments!
Good luck with choosing the right branding tools!