7 Unique Principles Of Design That Still Works in 2022

  • September 23, 2022
  • Designing

7 Unique Principles Of Design That Still Works in 2022

  • September 23, 2022
  • Designing

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Customers leave with a digital impression when they land on your website. A website manager and team developers should follow some definite principles of web design for a clean and attractive design along with layouts.

An attractive website design would help you convey your message and connect with your target audience on the same page.

However, a few factors might make your website look more appealing and captivating.

Several factors add beauty to your website design, like consistency, colors, typography, and simplicity. It’s crucial to analyze your website and monitor all the ongoing activities that might risk your website’s performance.

We are the best web design company to own the skills to create web solutions that are sleek, robust, and captivating. With this guide, you will get to know how you can make designing more appealing to the users.

This blog will discuss the universal design principles necessary for making your website visually appealing and keeping visitors coming back.

You must reinforce some unique design elements to make your website stand out.

Let’s get started.

Implementing The 7 Unique Principles Of Web Designs

Graphic design is somehow responsible for creating a web design that appeals to the audience. It’s their responsibility to create aesthetically pleasing web designs that make the client’s business website shine bright on the search engine.

Here are the top 7 unique principles of design you can follow for better insight:

1. Emphasis Principles Of Design

The first rule of design is to emphasize all the elements available in the designs. For instance, you’re creating a creative design for a concert and have used different elements like guitar, backdrop, and attractive color scheme.

What do you think your audience will see? The backdrop? The guitar? The background? The cost of attending the concert?

principles of design

It’s your responsibility as a designer to make those elements prominent on which you want the audience to focus first whenever they see your designed poster.

Whether you highlight them with color overlay or use a combination of patterns making, it is more appealing & captivating.

First, brainstorm the ideas in your mind, and then start with the layout of your design that captivates the audience.

The more you stay organized and sorted with the information before creating any design, the more you will succeed in designing your desired illustration on paper or canvas.

Note: Doing anything without a proper outline or blueprint will eventually backfire on you.
If you stay connected with what’s happening in the industry and have an idea of how to design creative designs, then, you definitely can ace your design skills.

2. Alignment Principles Of Design

The alignment principles of web design cover various things in the design process, like color, texture, size, and the place you’re planning to put the figure.

For instance, if you wish to create a furniture website, you can not put all the furniture items on a single fold making the website look heavy and overburdened with elements.

Your audience should feel like they’re going through a fantastic process, and their eyes shouldn’t slide from the page unless they fill in the feedback form.

principles of design

You can proceed with symmetric designs where an equal balance is created on each side of the page. However, asymmetric designs don’t have equal elements division an,d look very bad without any equilibrium.

Note: It’s recommended to read the design rules first, and keep the symmetric designing patterns in mind. It will give your visitors an appealing experience and create interest in the design.

3. Color Principles Of Design

The universal principles of design also focus on color contrast, the way it appears to be over the search engine. The color contrast and spacing elements in your design should be significant and prominent so it differentiates from each other and shows a significant difference in colors.

So, if you are planning to work with a website then, focus on the color contrast first to know which color goes with the design and how it affects the elements. Simply ask a question yourself, “How will your audience know about the design element if it’s not prominent?”

principles of design

Note: Always work with a clear mindset, and work with a primary and secondary color combination to make it look more captivating.

4. White Space Principles Of Design

The universal principles of design have a detailed chapter on whitespace where it’s advised to focus on the elements and give less negative space to the users.

The empty space is the place where you add no elements, and it gives the users a chance to give any negative feedback that can be dangerous for the brand’s image.


White spacing is not only about sitting there and doing nothing but creating a hierarchy within the space that has ample white space around any element.

It indicates to the viewers that the objects in that region are separated by every other element, making it look significant to others.

principles of design

Note: Even though white space can be exciting and confusing both! The designer has to handle it very carefully and make it look appealing so that it doesn’t give a negative impression to the viewers.

5. Repetition Principles of Design

If you think that the design can be done from scratch without any repetition of elements then, soon you’ll end up repeating elements for the sake of synchronization. It’s okay to repeat design elements, till the time you can justify them through your design.

For instance, if two or three things are similar with the same fonts then it’s fine. However, if you keep on repeating the same fonts, folds, and layouts again and again then, it will be of no use.

principles of design

If you look into the designs we’ve uploaded for reference you can see that the same font and color are used multiple times which is irritating if you look for a longer time.

Note: The repetition principles of design are good only if it’s done twice or thrice; however, if it’s done more than that then it will make the viewers feel irritated.

6. Proportion Principles Of Design

The second last thing we have to discuss in proportion principles of design is the sizing of the elements, and how visually appealing it gets when done right. The proportion you give to each element, and fold will help you get the viewers to feel related to the design.

Ultimately, the proportion can be achieved only if the elements of the design are sized properly, and appear to be vibrant. It can be achieved only if the elements are well-sized, and placed with an extensive thought process.

principles of design


Note: The designer has to master the skill of alignment, balancing, and contrast along with proportion to achieve attractiveness in the design.

7. Scale Principles Of Design

The last scale principle of design is the scaling of the elements to create a significant change in the designed posters or web mockups.

The scaling of the elements or the movement is simply the composition of the elements where you want the users to focus when they first see the design.

principles of design


Note: Movement gives your story a unique look, which will get more audience attracted to the design. Whether it’s a website design or anything else, always keep movement transitional so that you can have a better layout, and alignment to observe a balance.


Here are the questions well answered by experts regarding the principles of design.

Q. What makes a design unique?

The term unique design is self-explanatory. It is referred to as a design like no other that possesses uniqueness. The main idea behind creating a unique design is to take inspiration from current designs and take it to another level with added creativity and innovation that keeps the audience indulged and mesmerized.

Q. How do you create a unique design?

To create a unique design you have to be creative and think out of the box. Many unorthodox approaches have proven to create unique designs that are well received and acknowledged by clients across the globe.

Q. Why do you need a unique design?

Even though it is not necessary to have a unique design, anything that is unique has more values. And if you want to have the best response from your clients you want a unique design. A unique design not only generates more attention but also gives you the freedom to represent your brand.

Q. What are the principles of design?

There are 7 major principles that are essential for curating any sort of design. The 7 principles of design are; emphasis on design, alignment, color, white spacing, repetition, proportion, and scalability. When you frame any design over these principles you will never be disappointed.

Key Takeaway | Universal Rule Of Designs

And that’s a wrap! We hope you enjoyed reading about the universal principles of designs that can be helpful, if you’re looking for inspiration. Having a strong knowledge base is beneficial, especially when you are a designer, and have to render various designs.

We have discussed almost all of the mind-blowing principles of web design that captivate the audience to the fullest.  Your approach should be transparent and versatile so that no one can pinpoint your designs and always appreciate them.

Aeish Jay


Aeish is a techie, nerd, and brilliant content marketer with an urge to explore new tech trends & induce them in the content pieces. A writer by day and an observer by night who loves to unfold the best content strategy to facilitate the readers! She loves to chill & spend time with friends watching "FRIENDS."