The Web Design Process – 8 Strategic Steps

  • March 31, 2022
  • Websites

The Web Design Process – 8 Strategic Steps

  • March 31, 2022
  • Websites

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Web designers often think about the web design process with a focused approach, like wireframing, coding, and managing the cms.

A great web design has an adequate level of creativity aligned with overarching strategies. A well-designed website will offer different benefits to your business. It will help the audience understand your company, services, and products with various indicators and texts encompassing visuals and interactions.

Apart from aesthetics, the responsiveness of the web design matters too! All the elements used in the website need to have a definite goal leading toward the strategic website design phases.

Do you know how to reach the best web design with the perfect synthesis of elements? Using our holistic web design process, you can achieve both actions.

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This blog will pen down all the compelling steps, including the stages of the web design process necessary to know & learn.

Rather than focusing on HTML, CSS, or any other programming language, it’s vital to focus on essential strategies, design elements, and creativity for maintaining a vibrant web presence.

A Quick Overview Of Web Design Process – [8 Easy Steps]

If you think like a designer, you can become a more influential team member, as you will focusing more on the aesthetics with usability factors.

However, here are the 8 magical steps involved in the web design process.

Let’s dive deeper into them.

1. Goal identification

In the first stage of the web design process, we work with the client to determine their goal statement, like what goals the new website will meet. Like the purpose of the website, so we will plan the web design process accordingly.

2. Project Scope

Once we know the goal statement, we can then work on determining the project’s scope. Like the web pages, key features required for the website to fulfill the goals, and the timeframe in which the website will be delivered.

3. Target Audience

The third phase in the web design process is determining who will be the most helpful resource to achieve the goal statement? If you know who you’re targeting, it will be easier for you to draft the attention towards your website.

4. Sitemap & Wireframing

The fourth phase in the web design process is integrating the sitemap, & proper wireframing of the web pages like where the content will be placed & navigations.

5. Content Creation

You have a bigger picture of what you’re planning to create for your audience at this stage. So, you can start with the creative content creation for each page, keeping all the search engine optimization (SEO) techniques in mind. You need to sit with the content writers and strategize approaches.

6. Visual elements

At this stage of the web design process, you can add visually attractive elements to the website to escalate the brand initially. Depending on the client’s requirements, this may exceed or, in some cases, stay normal. Different tools can be used for adding beauty to the website.

7. Testing Phase

Once you have all the pages in your hand, the next step is to test the web pages. Combining manual browsing with the website on various devices leads to site crawlers identifying bugs or broken links. The best practice is to identify the issues before web developers start developing.

8. Launch Phase

Once you’ve done everything right, you are all good to go with the website launch. Everything should be in a sequential way, like launching and communication strategies i.e. to launch & learn how the world will know about your website.

The Web Design Process in 8 Strategic Steps

To strategize, design, and launch a website with compelling elements, it’s essential first to know these steps:

1. Project Goal Identification

In this initial stage, the designer has to identify the goal statements of the website design in close collaboration with the clients.

There are different types of questions that come beneath the web design process like:

  1. For whom this site is for?
  2. What does your audience expect to find?
  3. Is your website informative or converting?
  4. Does the website need a more precise way to convey the brand message?
  5. What are the competitor’s sites? If you have any, please share.

These are the most essential questions that lie in the website design process. However, if you don’t get a proper answer to these questions, the whole project will set off in the wrong direction.

It is beneficial to ask the client these questions and get a more precise answer. You can quickly identify the goals and get a one-paragraph summary of the expected aims and objectives. It will help you in all the designing phases throughout the project completion.

Ensure you understand the website target’s audience and develop a domain knowledge of the client’s businesses.

Tools For Stating The Project Goal

  1. Audience personas
  2. Creative brief
  3. Competitor analysis
  4. Unique brand attributes

2. Project Scope Identification

The second most critical stage in the web design process is defining the project’s scope. You can spot different issues and problems in this stage.

The client might set out with one goal; however, when they sit with a Business Analyst, a better picture is drawn with all the details in the front.

This will gradually change and evolve during the web design process – like the clients might say something & it will turn out to be something different practically.

And you know, you will not only be designing and developing a website, but you will also be developing web applications.

It’s not necessary that managing the designers will be a challenging task for you! It might lead to more work management in the web design process.

Like, if there is a change in the client’s requirements, the steps will increase, and the budget will also increase.

A Gantt chart that shows all the activities in a detailed way is the best thing for you, including all the significant landmarks helping to set boundaries & timelines.

The web design process requires active and creative thinking to meet the customers’ expectations; otherwise, you will never reach the goals.

The Tools For Project Scope Identification

  1. A properly documented contract
  2. Gantt chart

3. Target Audience Identification

Whether you’re designing a website or something else, the most complex step is identifying the target audience. It requires both precision, and critical thinking because once it’s

In this stage of the web design process, identifying actors and the niche you are targeting from the website is essential.

The target audience is divided into different segments like;

  1. Demographics
  2. Culture
  3. Personality
  4. Location

Your target audience refers to the specified group of consumers, that are most likely to purchase your product or avail of the service. Therefore, the group of people who loves to see your ad campaigns are most likely to convert.

4. Project Sitemap & Wireframing

At this stage of the website design process, you will give the designer an idea about the website pages and architecture.

The website manager is responsible for monitoring the entire website design process to avoid missing out on anything important.

And if you mistakenly build a website without a sitemap, then it’s like you’re building a house without a blueprint – such blunders rarely happen!

Although the wireframes are not the final web designs, they still matter. It does act as a guide for the clients to get an idea of what the website will look like.

The website designer will find some designs and design mockups of the wireframes. The wireframes will provide a framework for storing the visual designs and content elements that will help in identifying the potential customers & fill in the gaps.

So, if someone asks us the most crucial step in the web design process, I would again say wireframing! Because it lays the entire foundation of the website design.

Tools For Site Mapping & Wireframing

  1. A paper and pen for sketching wireframes
  2. Sketch
  3. Adobe XD
  4. Balsamiq
  5. Moqups
  6. Axure
  7. Webflow
  8. Mindnode
  9. Writemaps
  10. Slickplan

5. Content Creation

Once your website design is finalized, you can start with the most crucial part: Content Creation.

Writers play a vital part in identifying the services and drafting a document with all the potential points.

Creative content serves two most essential purposes:

Driving engagement through a content piece

Firstly, the content writers have to connect with the audience, to better design the user journey. Mind it, the user journey also matters for the web design process.

It will affect your content & the way you’re presenting it on the website. However, visitors move to someone else if they don’t find the first fold exciting and engaging.

Never produce content in long paragraphs; instead, break it into a chunk to keep it short and straightforward.

Short, snappy, and fascinating content always grabs the audience’s attention who will definitely visit your website later too!

Even if your webpage has a lot of space for content, try to add content in chunks breaking it into pieces keeping the length minimal.

Keep the content simple and engaging so every other person who reads finds it exciting. Try to do proper formatting of the content as well.

Based on results, you can even use content templates or pillar strategies to get your pages ranked on the SERP.

Tools For Content Creation

  1. Google Docs
  2. Dropbox Paper
  3. Quip
  4. Gather Content
  5. Webflow CMS

Search Engine Optimization

Do you know the most impressive thing about search engine optimization? You can optimize the content with keywords and bring more traffic to your website which you can convert later.

Content boosts your website presence in the digital world, and if it’s SEO optimized, the creation & improvement process is relatively more straightforward!

You can get your blogs ranked, which will also pull your website. The best practice is to use Google Keyword Planner, which will help in planning the keywords for your website.

This exciting tool will give you a complete insight into the keyword, like the volume and keyword difficulties. The search engine algorithm is updating every other day, and they judge the content based on different metrics like the number of keywords used, word count, and backlinks.

The content that is well written, informative, and rich with keywords is easier for the search engine to pick, making the website rank on the SERP.

Tools For Search Engine Optimization

  1. Google Keyword Planner
  2. Ahrefs
  3. Semrush
  4. Google Trends
  5. Screaming Frog’s SEO Spider

6. Visual Elements

Finally, the most awaited phase in the web design process is adding visually appealing elements to the website. This part of the website will be shaped according to the branding elements like color choices, logos, and other factors.

But, you know this stage in the web design process can also outshine any other designers who play an active part.

Images make the web pages look even more appealing and attractive. Not only this, designers prefer to add animation to the videos making them look even more beautiful.

Visual content will increase your click rate, engagements, and overall revenues. But the visitors don’t only want to see images on the website.

We recommend you utilize all the recent web design trends in the web design process to ensure your website is completely updated! You can even try to use stock photos to make your website look even more pretty!

But keep in mind, the more heavy images you add to your website the load time will increase as well. So, you can use Optimizilla for compressing the images without losing the actual quality.

Tools For Adding Visual Elements

  1. Visual style guide
  2. Moodboards, Style titles, Element Collages
  3. Sketch
  4. Illustrator
  5. Photoshop

7. Testing

Once your website is ready, you can start with the testing. Don’t think that testing will break your website instead will make it more strong!

Errors occur due to small coding mistakes, but once you identify them, it’s easier to solve them. Even if you have broken links try to solve the issue beforehand.

The coding errors are usually done in the website development process but can be solved with a clever mindset.

Don’t ever forget to have a look at the website meta title and description. Even the number of words can affect the performance of the entire web page.

Tools For Website Testing

  1. W3C Link Checker
  2. SEO Spider

8. Website Launch

It’s the favorite part of the web design process, and that is website launching! Everyone’s favorite part of the website is to launch it and see the results themselves.

Never expect this to go perfectly! There can be different hurdles in this as well, but at the end of the day, you will launch it.

The right balance of everything will give wonderful results, and you will be able to convert from your website without any issue!

Wrapping Up | Web Design Process

We discussed all the stages of the web design and development process. However, still, there are different website design builders available that will assist in achieving the ideal web design. Cydomedia is a known Digital Solution Provider offering the best web designing services worldwide bringing more value.

Sounds interesting? You can give us a call anytime & get your ideal web design from us.

Aeish Jay

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Aeish is a techie, nerd, and brilliant content marketer with an urge to explore new tech trends & induce them in the content pieces. A writer by day and an observer by night who loves to unfold the best content strategy to facilitate the readers! She loves to chill & spend time with friends watching "FRIENDS."