Website Manager – Which One Suits Your Business Website?
Finding a suitable website manager for a small or new business can be revolting because the manager needs to be skilled, experienced, affordable, and reliable.
Not every entrepreneur is an IT professional, which means they need a website manager who can offer it all – web designing, online marketing, and more.
Often businesses have dedicated teams for building a website, digital marketing, sales, customer support, etc.; however, not every business owner can afford to hire full-fledged teams in the beginning, and so they choose a different route.
Hiring a website manager is the perfect solution to building and managing a website without needing dedicated teams for each aspect.
Website managers are responsible for making sure your website runs smoothly and handle any hiccups that may occur.
The Responsibilities Of A Website Manager
Website management is a tedious job, and it comes attached with a lot of responsibilities. They can help maintain a small website that requires minimal backup support. So, when you’re hiring a professional website manager, make sure they’re aware of the responsibilities:
- Ensure that the website is working at an optimum speed.
- Schedule regular updates to maintain the website standard.
- Analyze, study, and draft reports regarding the website’s performance.
- Renew domain registration regularly and maintain website hosting.
- Develop fresh content and make updates with changing times.
- Tweak the design to make it better.
- Create an online marketing strategy and work on it for the website.
Now, if you have an employee who can do the job for you, that’d be great because they already know your website inside out, and that would mean you manage the website for your company, which is good. On the other hand, if you’re going to hire someone on a part-time basis, make sure they have the experience. Website managing may seem easy, but you need the expertise for it so that your website can rank on search engines and attract traffic.
What Hire A Website Manager?
While your manager will take care of all the responsibilities that come with handling a website, you need to understand why you should hire a website manager? Why do you need one?
Of course, the first reason is if you lack the expertise to manage the website yourself, then you need someone to do it for you.
When a new business starts and a website is built, few things are overlooked by professionals, which is normal. A new business owner has a lot to handle, and a website manager will ensure zero oversight. The manager can deal with the website and the marketing while you focus on other important things.
What To Look For In A Website Manager?
Now that you know why your small business needs a website manager and what the manager will offer your business, the next step is simple – looking for one.
When you’re hiring a website manager, there are certain qualities you need to look for in the candidate. It’ll be a rookie mistake to hire the first person you talk to, and here are some qualities you want in someone who’s responsible for website managing.
Align His Or Her Vision With Yours
The first thing you need to look for in a website manager is their ability to gel in with your organization. If they can make a place for themselves at your workplace, then they can certainly understand your vision too. Once they understand your vision, they’ll work for your website better.
Empowers Your Business
As a small business, you need someone who can empower your business and do things you haven’t been able to do. The reason you’re hiring a website manager is that you want a professional to handle your website. The website manager should bring in fresh ideas that can reform your business and guarantee success.
Well-Routed And Knowledgeable
Of course, when you want a website manager, you need someone who can run the website and all related aspects. The manager would need to update the website and stay updated on the latest technology and trends to make the website bigger and better. The ideal website manager should also have the knowledge related to online marketing to create an online brand image.
The ultimate reason you want a website manager is to have someone who will make the website better, attract more users, and keep up the search engine ranking. Basically, a person who knows how to manage a website.
Tips For Choosing A Website Manager
You want to save yourself from the headache of hiring the wrong website manager, so here are some tips that can help you pick a good one.
Study Their Portfolio
The first and most important thing is looking at their portfolio to study it inside out. It’ll be a careless mistake to hire someone without looking at what they’ve done in the website management field.
Sure, hiring a newbie might be cheaper, but is it really a good idea? Instead, look at someone with experience who knows how the job is done to get started immediately and require no training.
Focus On Experience More Than Education
Some business owners tend to believe that education plays a much bigger role in a person’s resume than anything else. Needless to say, that assumption couldn’t be more wrong because, if anything, education is third on the list of things you should be looking at on a resume.
Always focus and talk about their job experience instead of their education. Start with the candidate’s last job and then make your way down to education. Their experience will tell you a lot more about their expertise than education. A more experienced person will be able to empower your website the right way.
Cross Check Their References
Never forget to ask for references because they’re important, especially when hiring someone for small business website management. Once you’re done with the questioning, ask them for references and then cross-check them later.
More often than not, you can find out things from their last hiring managers that can make or break the situation. The last manager might tell you things that help you determine if the candidate is right for the job.
Let Them Ask You Questions
Asking them to question you is a tricky strategy that can shed light on their actual intentions with your website and the job. You can ask them one open-ended question that welcomes more questions from the candidate. For example, “do you have any questions for me?” or “what are your expectations with us?” Such questions will entice them to ask follow-up questions.
How does it help? It’ll help you see the bigger picture and understand their motives. Do they sound excited about working with you? Are the questions insightful and not just about them?
Your website is an integral part of your growing business, and you need to use it to the best of its abilities. It costs a lot to maintain, update, and promote a website, but it will be all worth it in the end when you start generating profits.
If you’re just throwing money at your website and not getting any results, then it’s time to get someone who can use the money in the right way, and a knowledgeable website manager is a great option for you.
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