Graphic design is one of the best practices for visual communication, where web designers use images to convey a message.
A digital story tells a lot, most simply. Instead of writing long paragraphs, top-notch design companies prefer to illustrate the ideas to better communicate with the viewers.
Depending on the person you're asking, the result can be a printed package design or a poster for any business. But still, what is graphic design? For some, it's an activity where designers play with colors, segments, and layouts to create a desirable outcome.
In this article, we will drive you through the journey where we will discuss types of graphic design, the cost of hiring a graphic designer, the values graphic design can pull for any business, and a straightforward answer to what graphic design is.
To make things easier and well understood, we have put together all the details to help you understand "Graphic Design" easily.
Let’s dive in!
What is Graphic Design?
Graphic design plays a vital role in this competitive world where businesses plan to take the lead with creatives. Businesses have to understand the literal use of graphic designers, that is, to create impressive marketing campaigns and collaterals.
This includes social media posts, brochures, business cards, collaterals, and more. Graphic design intersects with marketing departments like sales, branding, customer relation, and content marketing.
Whether you write a blog following content pillar strategies or create social media posts, you will rely on graphic designers to curate designs.
Graphic designing is, more or less, a creative profession that involves all 8 principles of design, giving meaning to any design solution.
We hope you're now clear about what graphic design is. Still, no?
It's about leveraging aesthetics to help the audience instantly grab the message. You can convert complex paragraphs into simple ones using the right canvas of designs.
Let's have a look at the examples of graphic designs and the information being conveyed to the viewers:
- Logo Design: A unique graphic designer will curate the best practices to design a logo that creates a brand identity.
- Web Design: A professional graphic designer that uses best design practices for seamless interactions with the users.
- Brochure Design: Graphic designers communicate business information through appealing brochure layouts.
- Package Design: Optimal for communicating product information.
- Cover Design: Proficient in communicating business information with clients.
- Advertisement Design: A unique graphic designer will communicate with the segmented audience for the service/product sale.
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With a variety of graphic design services being offered by CydoMedia, here are the top 4 that are considered the best worldwide. Clients crave these services, and as a service, providers are proud to satisfy their needs.
Graphic Design - A Brief History Lookup
If you search, what is graphic design? On google, you will end up seeing a lot of answers. However, it's a mixed-up combination of Art, communication, and creativity.
The word graphic design was first used in 1908 in a San Francisco educational trade manual for printers, and later in 1918, at California School of Arts, and Crafts, Berkeley advertisement for a course breakdown, “Graphic Design and Lettering."
The early 1900s was not that successful for a designer because people needed to be aware of the changes, they could make using the best design practices.
Graphic design is an unnamed concept of Art that existed years ago when people were not much educated about the conceptual practices.
But, when the term first appeared on the stage, the foundation was laid for unique graphic designers to become part of the formalized process, strategy, and other philosophical terms.
However, the digital age brought many changes in how graphic designers think for the design while designing.
Their mindset was transformed based on the recent technologies, and they are more tools driven.
While this brought lots of new disciplines to the shores, many people were still confused whether they were making the right decisions.
The importance of visual communication remained the same, and local graphic designers slowly made themselves comfortable with the design practices.
How Much Important Is Graphic Design For Business Potential Growth?
In this section, we will mention some of the key benefits of graphic design for escalating business values in the digital landscape. Are you excited to unfold the points? Here you go!
1. Boosts The Sales
A unique graphic designer will play with colors and create the best examples for users that will boost their sales. Viewers are always attracted to designs that are uniquely done, with balanced colors.
The key is to convey the message through a quality design. Mostly, proficient use of graphic design is the key driver for branding services.
The more appealing branding collaterals and other things are, the more viewers will be attracted to the website.
A professional graphic designer somehow designs the website and is responsible for creating a CRO-centric design that converts.
This helps bring people closer to the business, so it's necessary to hire a knowledgeable website designer for the business.
2. Establish Brand Identity
A graphic designer can help establish a company's name in its niche worldwide. Whenever you see a logo that seems appealing to you, remember there is a lot of effort done by the designer to get that final concept.
The need for professional graphic designers will remain constant throughout the design process.
Business cards, advertisements, websites, and all other design solutions we see on a daily basis are an example of alluring graphic designing. These patterns, creativity, and enthusiasm make the brand stand out from their competitors.
Small businesses are usually not stable enough to bear the marketing cost. That is why, they find it difficult to sustain in the market. Similarly, the design cost for an ecommerce website will be much more than expected.
The best way out is to hire a professional graphic designer, who will work on less budget, and curate the best design practices for establishing your brand name in the market.
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03. Building a goodwill in the marketplace
Graphic designers are one of the greatest tools for earning users' trust and building goodwill in the market. Local graphic designers are known for their work, and if they succeed in maintaining a good relationship in the market, things are quite easier for them.
A unique graphic designer will always play with colors, and curate aesthetically best design practices to create a strong image in the design world.
For this, they have to put extra effort into the design, and make everything make sense. Slowly and gradually, the design will start making sense to the viewers, and many of them will end up becoming your potential customers.
04. Conveying Brand Message
How can we forget the most vital reasons why a graphic design is important for any business! Graphic design tools are viable for earning the trust and confidence of the clients.
Once you meet their expectations, and show them the designs they’re expecting from you, you’re all done!!
For instance, an appealing logo design might seem common to any layman, but it's important to any business owner.
Suppose the company is putting faith in your skills. In that case, it's the responsibility of the professional graphic designer to sense their expectations and use the brushes in creating out of the box logo designs.
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For instance, the logo of McDonald’s conveys a message of happiness and hunger with its amazing color scheme, red and yellow! It's so rich that anyone seeing it will feel the urge to try it out once in their lives.
05. Unity Amongst The Employees
A multinational corporation will have millions of employees that have a common unique cause uniting them all. An appealing graphic design will help to meet this cause, and unite all the employees.
Just like, company websites, publications, logo designs, business cards, brochures, and all other things require combined feedback of everyone in the design collateral.
Thus, these designs become a common identity of everyone working together in the company, uniting them for a common cause.
06. A Professional Ray of Design
Companies are struggling to create a friendly environment where everyone stays competitive to each other without violating the rules of professionalism.
Graphic design makes an ever-lasting impression, encouraging clients to grab the right impression.
For instance, a business website without strategic working will look like a piece of colors. Contradictory to this, when everyone put in their efforts in the right path, the growth of the business is guaranteed!
So, these are some of the common benefits you can avail by choosing any professional graphic designer for your business needs.
Got the answer, what is graphic design? But wait, do we know how graphic design differs from other design disciplines?
No worries, we’ve got you covered!
How graphic designs compare to other design disciplines?
There are a variety of graphic design patterns that local graphic designer uses as a whole. While there are diverse specificities that overlaps graphic design, here are some of the notable differences you can know;
01. Brand Design
A brand design is the conceptual process of strategic leaders who sit together and curate the best design practices for creating a brand identity.
A brand designer will use typical graphic design practices, but again, the motive is to create visually appealing, ostensibly beautiful design for the target audience.
Branding is a holistic process comprising all elements, creating a strong brand voice, identity, and personality.
02. UX Design
UX stands for user experience, and it’s one of the most critical aspects of any design solution. A designer has to work in a way that everyone feels comfortable with it, and have a memorable long experience.
Logo designers focus on less visuals whereas UX designers focus more on usability instead of paying attention to aesthetics only.
The major role is to make the information fall interactively, making it look amazing and influential.
What is graphic design? Is graphic design an art? Art and design both overlap each other in a lot of things. The same practice is to use to give any design emotions, and conceptual meaning.
But again, "art" in itself is another version of slippery term, that is more or less self-explanatory.
The major difference between Art and design is, Art can eschew it's audience in a way that a typical design can not do.
Whereas, graphic design depends on following the practical functions. Hence, design follows function whereas, Art doesn't!
The 4 Elements Of Graphic Design
A professional graphic designer will always sort things up, before starting with the actual designing. There are various elements of design that a designer digs into for creating an alluring visual.
- Color - Emotions strongly influence colors, that's why a designer needs to read color psychology.
- Type - The form and style of the letters you use in the design says a lot about it.
- Shape - The shape is the foundation of all design and can be molded according to requirements.
- Line - Lastly, a line can give meaning to any shape, indeed, is the best thing possible for any designer!
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As we are now done with understanding the four elements of design, let's look at 8 unique design principles necessary for any local graphic designer to know!
Any professional designer once in their lives will end up reading these 8 unique principles of design. These principles will give a unique meaning to your design.
The emphasis principle of design focuses on playing with colors, lines or anything to catch users' attention at a specific point.
2. Balance and Alignment
The balance and alignment principle of design creates symmetry and works on positioning elements on the canvas.
The contrast design principle refers to the active use of colors in the design, keeping contrast in mind. Colors play a great role in captivating the attention of the viewers.
The repetition principles of design is all about using the same element, line, or colors to create a pattern.
The unity principles of design unify all the design principles in a single frame creating a spicier version of the design.
The proportion principle of design relies on creating a relationship between one part of the design and another in the whole canvas.
Lastly, the movement principle of design refers to the way the eyes of viewers go through the design.
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What is graphic design? - The Design Process
You must be thinking how graphic design is done? Anyhow, every professional graphic designer will have its way of designing. Whereas, a web designer will look with a different mindset. A web design process comprises all the activities beneficial for creating an alluring design pattern.
Let’s start discussing the amazing design process which will give you a better idea of what is graphic design?
1. Design Brief
The first step in the design process is overseeing the creative brief that the client approves.
It has a project scope, minor details, artistic direction, and all the information necessary for the professional graphic designer to know before making the final move.
During this phase, ensure that the client can come up with their patterns and you as a designer have to understand it and give them feedback over it, if possible.
The next step in learning the answer to, what is graphic design is the most interesting one, Research. While the client will give all the information in the first phase, along with competitors. The second phase is researching and conducting all the necessary points for drafting a perfect design illustration.
The design speaks for itself; viewers will most likely catch the message if the design is done right! Everyone needs to know how to conduct research before starting with the final design phase.
All the processes have one thing in common: research and creativity. A professional graphic designer will come up with potential design solutions that are meaningful to the problem.
This stage of the design process is about coming up with concepts that are beneficial to the design solution.
Once the client finalizes any concept, the next step is to start with the final design but remember it can be changed millions of times, creating a more presentable image.
In other words, this is the stage where the actual design is formed, and designers play with their creativity.
Logos, Websites, Banners? Want them all?
If you ask a professional graphic designer if they are done with the design, their answer will always be NO!
Once a presentable design version is ready, it's shown to the clients to grab their feedback. The designer has enough space to induce those changes to meet clients' expectations.
I hope you are now clear with the design process. Anyhow, let's jump into the four types of graphic design.
The Four Types Of Graphic Design
Whenever we talk about branding graphic design, it typically refers to the key brand elements like brand colors, brand value, brand typography, and branding ideas that are crucial for any business's potential growth.
The motive is to give users a fantastic experience they've never experienced!
You must be curious to know the 4 steps of branding. Here you go!
Disclaimer: A professional brand graphic designer will always have hands-on experience with these types of branding.
- Brand Salience
- Brand Performance and Imagery
- Brand Judgment and Feelings
- Brand Resonance
What tools do professional graphic designers use?
Modern graphic designers use the best graphic design strategy to draw the attention of potential customers toward the business. The tools they use for creating desirable design outcomes are:
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
Graphic designers even use Blender or Maya 3d to curate the best designs that are captivating enough for viewers.
Graphic Design Redefined - What is graphic design?
A graphic design is an intruding concept comprising best practices, elements, and principles under its umbrella of services. Using captivating visuals will help you communicate your message in the most effective way possible.
We hope you're now clear with what is graphic design and how aesthetics play a vital role in captivating your audience's attention. Always remember your prospects are just a design away from being your potential customers.
So, what are you waiting for? Ensure that you're working with a professional graphic designer to get the best outcome for your business.
Frequently Asked Questions
While talking about brand graphic design, it's all about brand elements like the brand personality, color scheme, typography, layout, and other design elements that make you stand out from the rest.
A vector graphic design is the computerized images, created using a sequence of commands, usually used in 2d animation. It's mostly two-dimensional objects, sometimes three-dimensional, giving the images an alluring look and feel.
A graphic designer uses concepts, design practices, principles, and tools to create appealing design solutions. The motive is to communicate ideas with the viewers that inspire, inform, and captivate them.
Graphic design is a creative process that combines Art and technology to communicate a message to clients. The unique graphic designer works with various tools and principles to convey the message in the most stellar way!