As you can tell with its name, website maintenance is a continuous process of maintaining site performance at its most optimal level. This includes updating the site’s designs, fixing bugs and other crashes, optimizing the site’s speeds, and other important fixes.
A website is not a matter of just developing, designing, and deploying it on a server. Post-development maintenance and updates are an essential practice that ensures continuous traffic growth and security. Also, regular maintenance plays a vital role in improving Google rankings and strengthening the website’s SEO.
Having a well-maintained and up-to-date website is a major need for both bigger and smaller companies considering the market competition. Websites with no maintenance face bugs that are most likely to drive away their users. On the other hand, a website’s overall health is just like your health; if you don’t regularly check, it becomes prone to potential damages like cyber-attacks and malware.
Note that hundreds of websites are being taken down by Google every day because of malware. Therefore, keeping your website well-maintained is crucial for running your operations smoothly.
One of the biggest threats to websites that are not maintained well is security. Malware on a website can cause irreparable damage, and worst of all, such websites can be taken down. It is also not just your website that is in danger; a malware-affected website is also a potential danger for people visiting it.
Here is a brief list of tasks that you should include in your website maintenance services for a weekly, monthly, quarterly, or yearly cycle.
With new tools being introduced every day to make website development more comfortable, the number of websites keeps rising. Even though making bigger websites with many pages has become simpler, keeping each page in a pristine state is still a daunting task. Moreover, if you ignore the importance of regular maintenance and updates of your website, you’re most likely to get your website prone to severe damages.
As we mentioned above, regular website maintenance is a consistent part of your business, which grows on itself. Therefore, keeping on top of your website maintenance is crucial.
Business startups with new websites usually have an excess amount of things to look at and work on. With so many workarounds to deal with, website maintenance, which is an essential task, is often neglected. There are several downsides to that. Here are some reasons why maintaining a healthy and active website is vital for your business.
The reason why brands and businesses make websites in the first place is to drive more potential customers and audiences. If your website is not regularly updated with fresh content, you’re most likely to lose your audience. This is because Google aims to rank the websites with the most relevant and up-to-date content in its search results. What’s worse is that if the content on your website is not updated in a long while, there’s a risk that Google might de-index your website completely.
Therefore, to strengthen Your SEO and drive more traffic to your website, it is essential to regularly update your website with fresh content, keywords, and news.
Customer retention is as necessary as driving traffic to your website. If the existing audience on your website can’t find what they’re looking for, i.e., current information and news, there’s a high chance that they will wander other websites to meet their needs.
Therefore to retain their attraction towards your website, you should get your website content free from typos, grammatical errors and update the content regularly with the latest information.
Perhaps the security from malware and cyber-attacks is the most significant reason why regular website maintenance should be your priority. If your website is prone to security threats, you’re putting your website at risk and the valuable customer data that could be used for unethical purposes.
Especially the websites built on platforms like WordPress are at a higher risk of security threats. It is quite essential to update WordPress plugins regularly as they are the biggest reason why WordPress sites attract hackers.
As mentioned above, hundreds of websites are being taken down every day by Google because of malware infection, and you surely do not want yours to be one of them. Therefore, it is vital to maintain and update your website regularly to keep it from security threats.
Since creating websites with well-designed structures and UI has become simpler than ever, people’s expectations for professional websites from professional brands have increased. If your website can’t deliver a look of professionalism, you’re driving your potential customers away technically. Plus, nobody likes a website full of bugs, errors, and slow loading times.
In contrast, if your website pages load faster and are of bugs and errors, then there’s a high chance of you retaining most of your potential customers and attracting more audience. Therefore, the regular maintenance of a website has a significant impact on your corporate image.
If you’re maintaining your website regularly, then there’s a high chance of you being an early adopter of the latest website technology trends. These trends could help your website’s back-end run smoother. Also, by regularly updating the software, you can avail of the latest features with the updates.
On the other hand, you tweak your website design to make it look sleek. The better design your website has, the more chances you can convince the audience that you should be their ultimate choice.
Website maintenance could become a matter of success or disaster for your business. A website running behind its maintenance needs can badly damage your reputation as a brand or, worst of all, cost you a lot of money to bring it back on track.
In contrast, an up-to-date website that functions well without bugs and errors could be a valuable asset. It will repay you with higher ROI and peace of mind.
Website maintenance cost drives by primary factors like how big the audience is, the size of the content on the website, and what the website’s purpose is. The different price brackets of website maintenance costs are below.
Maintenance for such websites can cost you as cheap as somewhere between $5 – $30 monthly. Smaller websites, like personal blogs and hobbies, do not require heavy maintenance needs. These websites usually have lower traffic, and even the very basic maintenance plans will work fine. These types of websites are under the administration of self-hosts. Maintenance for such websites can cost you as cheap as somewhere between $5 – $30 monthly.
Maintenance of medium or large blogs with an active audience will cost you around $60 – $400 per month. Medium or larger blogs are typically a step up from smaller blog websites. Even though these websites have very little functionality, they have a higher number of content pages and a wider audience. Security on such websites is a more significant concern, and they require frequent updates and maintenance. Also, these websites should have regular backup cycles. Maintenance of medium or large blogs with an active audience will cost you around $60 – $400 per month.
Maintenance services for such websites can cost you around $40 – $300 per month. Like the medium or large blogging sites, these websites have very little functionality and usually are not built for performance. The content on such websites is also minimal. The typical reasons why these websites are used are pay-per-click campaigns or for brands to say that they have a website.
Maintenance services of such websites would cost you around $100 – $400 per month. Now, these websites are a step up from basic websites. In simple words, these are the websites for businesses that make some e-commerce sales. Even though these websites aren’t for higher performance and cannot support a massive increase in traffic, they require constant product updates and reviews.
The maintenance services of customized E-commerce websites would cost you around $150 – $1500+ per month. Unlike E-commerce websites with no customizations, these websites are for businesses making a large number of online sales. These websites provide higher performance at the users’ end. Unlike the other examples mentioned above, these websites usually have a top-tier hosting service and advanced website security, including an SSL certificate.
The maintenance services for custom-built web applications may cost around $300 – $2000+ per month. Out of all the types above, this one is the costliest to maintain because these are websites live for specific purposes. These websites could range from being a big research website to a mainstream review and rating website. These websites have tons of content to display, and they require top-notch security.
Now that you know how much website maintenance services would cost you, you might think you should do it yourself. Even though you can take on these tasks yourself, this process is time-consuming and requires professional expertise. Here are some advantages to outsourcing your website maintenance services.
To determine if you need to purchase a website maintenance package, you should focus on these key elements.
Your website is an online companionship of your business. Therefore, it should help you thrive in your industry. You should spend your time and efforts to maintain it. If you lack the expertise required for your website’s needs, you should consider hiring an agency for the maintenance and updates of your website.
Cydomedia offers budget-friendly packages of full-flash maintenance services for your website. Our flexible packages provide both short-term and long-term service packages based on your needs. So if you’re willing to avail of exceptional website maintenance services, then contact us right away.